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Social Media Measurement that

Actually Helps Decision Making

Liam Copeland

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Value of FollowersValue of Followers

Facebook Insights

SocialBro

EdgeRank Checker

TwtrLand

Using Google URL Builder, attach campaign codes to your links before truncating in bit.ly. You can then track visitors that come

directly from your post-campaigns through funnels and conversions.

Create Advanced Segments in GA to better analyze social (or other referrer) traffic. Currently the Social section included in

GA isn’t great…

Set Goals and Funnels to track conversions on-site