measuring social media roi: campminder camp 6 presentation
DESCRIPTION
Thank you for attending my session at CampMinder Camp 6 on social media measurement for summer camps.TRANSCRIPT
How do I measure ROI?
Social media measurement for summer camps.
Acquire customers more efficiently
Acquire customers more efficiently
WE WOULD MEASURE EVERYTHING
BUT WHY?
Acquire customers more efficiently
Measurement is fabulous. Unless you're busy measuring what's
easy to measure as opposed to what's
important.- Seth Godin
Easy to Measure:
LikesFans
FollowersRTs
Faves
Hard to Measure:
ReachEngagement
Leads Sign Ups
Decide what to measure
Create a measurable asset
Execute
Measure
Optimize
What matters?
Leads
Traffic
Conversions
Reach
Engagement
Organic v. Paid
Leads
Traffic
Conversions
Reach
Engagement
Engaging Image
Message Content
Tracking URL + Pixel
Measurable Asset
Targeting
Message Content
Tracking URL + Pixel
Measurable Asset
Targeting
How-To Measure
Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo.
Custom Landing Pages
Offsite Forms
Facebook Insights + Google Analytics
Conversion Tracking
Ask your web team to add code to your site
Create ad on social media platform
See all metrics based on conversions
Extra Power in CampMinder
Facebook, Google or Twitter Ad driving to your CampMinder request info page
User fills out form and info is stored in CampMinder
Redirect user to custom landing page where conversion tracking pixel fires
Facebook/Google/Twitter measures conversion
Thank you!!
Questions to [email protected].
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com