Bill, VP of Marketing for FinancialServicesCo, hasbeen asked to develop a strategic plan that will:• Result in more efficient marketing spend

• Increase assets under management

• Provide a ‘test and learn’ environment

• Deliver the right content at the right time to the right client

They are measured by channel and work with siloed tools that don’t talk to each other.

Bill believes he can achieve his goals by optimizing media spend across all business units,as well as his marketing campaigns to existing clients.

But for his plan to succeed, it’s vital that all channels are connected through one digital marketing platform—making them measurable and trackable.

Bill takes advantage of the speed, flexibility, and integrated services of Accenture Customer Engagement:

Leading analysts highlight Adobe Marketing Cloud as the leader in integrated digital marketing software. The Marketing Cloud solutions that

Accenture and Adobe host and manage include:

Confident that Adobe Marketing Cloud fulfills FinancialServicesCo’s digital marketing requirements, Bill and his team are now free to focus on:

Three business units serve individual investors, financial advisors, and financial institutions. However, there’s currently no easy way of knowing

how well their multi-channel campaigns are performing because:

Bill is keen to see how Accenture Interactive will deliver even more benefits using:

The high data volumes produced are tough to manage.

The ACCENTURE Solution

The OUTCOME

The ACCENTURE CUSTOMER ENGAGEMENT Future

The FinancialServicesCo Challenge

www.accenture.com/ACE@AccentureSocial

Adobe Social

Adobe Analytics

Adobe Experience Manager

Accenture Interactive

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Utilizing the end-to-end servicesof Accenture Customer Engagement,

Bill can manage all aspectsof multi-channel campaigns andtrack across display, search, web, mobile, email, and social media.

He allows Accenture and Adobe to host and manage Adobe Marketing Cloud solutions on his company’s behalf.

Adobe Experience Manager, Adobe Analytics, and Adobe Target to drive relevant content through:• Segmentation• Targeting • Automated personalization

Adobe Media Optimizer to:• Perform comprehensive campaign optimization• Optimize across search, social and display advertising

Understanding customer insights with

the analytics team

Managing market expectations and

providing investors, advisors, and

institutions with relevant, targeted content using one

time-saving platform

Optimizingmarketing spend and channel mix

for each keyaudience—as wellas increasing ROI

Planning andexecuting the next ‘test and

learn’ campaign

Adobe Target

Measuring a Financial Services Multi-Channel CampaignTake advantage of the speed, flexibility, and integrated services of Accenture Customer Engagement.