measurement of toolkit by members_june 2015
DESCRIPTION
Examples of how toolkit has been used by copper upstream and downstream members.TRANSCRIPT
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Campaign
Copper: Essential for a Sustainable World
Milena Guirao Prado
YTD June 2015
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Key Objective
• Deliver a package of materials about Societal Benefits of Copper
to Upstream and Downstream members contributing to
disseminate copper messages within communities in order to
reinforce the license to operate and within their employees.
• Members can use their brands within ICA logo.
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3
• Kit of material contains:
• Multimedia with 12 topics related to SBOC recorded on CD Rom.
• Each communication material is recorded in low and high resolution
• Editable version is available to insert the logo of the Company
• Each CD rom has:
• Infographics
• Folder
• Banners (to print and for website)
• Game for children
• Cartoons to Social Media and Internal Bulletins
• Videos
Kit of Societal Benefits of Copper communication
material
Headline
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Topics of the 12 CD Rom’s
4
Food
Health
Antimicrobial
Copper
Energy
Efficiency
Renewable
Energy
Electrical
Installations
Sustainable
Construction
Environment
and Recycling
Technology
Architecture
and Design
Culture
Copper
Properties
Front page picture
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Measurement – how the toolkit has been used?
Front page picture
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Copper Upstream
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| Presentation title and date 7
Minera Antamina
Specific Section into the Website http://www.antamina.com/noticias-publicaciones/beneficios-del-cobre/
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| Presentation title and date 8
Minera Antamina
Social Media
Minera Antamina
Social Media
Minera Antamina
Social Media
Consejo Minero - Website http://www.consejominero.cl/category/sabia-ud-que/
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Copper Downstream
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TERMOMECANICA
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Termomecanica S/A
14 |
• Its ranks amongst the largest Brazilian private companies and is
the leader in the processing of non-ferrous metal sector within
over 70 years of history
• Copper and its alloys products as sheets, bars, roads, tubes,
fittings and wires
• Production site with 186,000 m2 is distributed in 3 plants
• About 2,000 employees
• Member of CDA Brazil since 2011
• Copper Production: over 100 Ktones/year
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15 |
Termomecanica
Environment Week – June 8 - 26
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16
• Target-audience: employees and their workers’ children
• Exhibition into the company using all material of the Toolkit to
explain copper uses and why it is environment-friendly
• Best compositions and pictures were prized
• Daily quiz into intranet to stimulate employees’ participation
• Period: From Jun 8 to Jun 26
• Children Age: 6 to 16
Termomecanica - Environment Week
Copper: environment-friendly
Headline
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17
• Exhibition
Termomecanica - Environment Week
Copper: environment-friendly
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18
• Best compositions and pictures of their workers’ children
Termomecanica - Environment Week
Copper: environment-friendly
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19
• June 26 – Award’s Day for the best compositions and pictures
Mrs. Regina Celi Venâncio
Termomecanica’s President
Termomecanica - Environment Week
Copper: environment-friendly
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20 |
Social Media Campaign
http://migre.me/qzStY
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21 |
Termomecanica
Internal bulletin
Antimicrobial
Copper
Headline
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22 |
Food
Termomecanica
Internal bulletin
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23 |
Environment
and Recycling
Termomecanica
Internal bulletin
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CECIL
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2. Cecil S/A
25 |
• Brazilian Company with 52 years of history
• Production is established in a plant with 110.000 m2
• Copper and brass products as sheets, bars, rods and forms
• About 500 employees
• Member of CDA Brazil since 2010
• Copper Production: between 50 – 70 Ktones/year
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26 |
Cecil
Internal Bulletin
Food
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27 |
Copper
Properties
Cecil
Internal Bulletin
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28 |
Environment
and Recycling
Cecil
Internal Bulletin
