measurement
DESCRIPTION
How to categorise, filter and manage your social media measurementTRANSCRIPT
The next 10 minutes
Measurement tools
For Social Media platforms
By
A non techie!
Traditional model (example)
Brand awareness
Advertising, print, TV
Cold calling
Sales visits
Sale
Social media example
SM Platforms
Blog/ WWW
Opt in/ follow
Interact/ comment
Outcome
Types of measurement
Followers (better to have 1,000 or 100?)
Eyeballs/ views
Mentions/ posts and comments
Define your outcomesCreate a journey for your followers/ fans/ subscribers to
go down so they end up with a call to action which
Achieves your outcome.
So.... Lets say your outcome is phone calls off your web
Site
You could.....
What can you measure? LinkedIn
Connections
Group members
Contributions to discussions
Click through
Fans
Friends
Page views
Click through
YouTube
Subscribers
Views
Click through
Followers
Mentions
Messages
Click through
What can you measure? Blog
RSS
Page views
Other blog mentions
Click through
Email subscribers
Followers
Click Through
Page views
Outcome
How many calls (tip: pick an 08 or IP 01/02 numberwith web stats so you can measure)
Group them into
Eyeballs
Followers
Mentions/ posts
By tool
Links
Can look something like this
SM Tool Eyeballs Mentions/ Posts Followers/ Members Links/ subscribers
LinkedIn 100 3 400 1000
Twitter 200 60 1500 25
Facebook 150 20 2000
YouTube 200 1 200 100
Blog 500 50 300 40
Email sub 50 600
Total/ Month 1200 134 5000 1165
Then trend these results to measure changes and outcome...
Some measurement tools to help Bit.ly - Shortens URLs Cross Platform Analytics + Free
Google Reader Google Alert
(“feed” RSS)
Twitter Search
(RSS feed)
RSS results
Google Analytics, facebook (insights) and YouTube
Radian 6 (costs), Pepsi, AMD, Dell….
Questions please?