measure your product management effectiveness and success
TRANSCRIPT
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
The Study of Product Team Performance, 2014
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
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The material contained in this presentation is protected under the copyright laws of the United States. This material may not be reproduced in any form or by any means without the express written permission of
Actuation Consulting. Any infringement of these copyrights or trademarks will be prosecuted to the full extent of the law.
The survey data in this presentation is available for use by qualified educational institutions and may be licensed by all other parties. Please
contact us directly to learn more.
© 2014 - 2015 Actuation Consulting. All rights reserved.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.About Regalix
An award-winning Global Co - Innovation company that leverages technology and marketing to help companies grow.
Forefront of Innovationo Digital Marketing Serviceso Technology Enabled Serviceso Regalix Labs
Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 2 Offices
Industry Recognition
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Greg Geracie
President Actuation Consulting, Adjunct Professor and Author of Two Books on Product Management
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Contents
Product Team Insights
Development Methodologies and ROI
Key Findings
About the Respondents
How Do Teams Reach High Performance?
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Survey Method
• The sponsor and promotional partners emailed invitations to take a web-based survey
• Respondents were anonymous (optional disclosure)
• Interested in hearing from the following roles:– Business analyst
– Development managers
– Engineer
– Product manager
– Program manager
– Project manager
– Product owner
– User experience professionals
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Demographics
Who Responded to the Survey?
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Demographics
98%of respondents
play an active role in creating or
enhancingproducts or services.
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Propel forward.
Type of Product Enhancement or New?
Demographics
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
Which of the following titles do you directly report to?
Demographics
71%of respondents
report to a company officer, VP or a director.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
Which of the following best describes your organization’s primary business focus?
Demographics
48%work in the technology
industry 21%work in the
service industry12%work in
consumer products
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
Company Size (Annual Revenue)
Demographics
40%less than $50
million
36%$50 million to $2
billion
24%over $2 billion
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Product Team Dynamics
What Did Survey Respondents Tell Us About Their Product Teams?
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Product Team Dynamics
Which of the following best describes the effectiveness of your product team?
Blank space.
67%Of product teams acknowledge
inconsistent or sub standard effectiveness.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Product Team Dynamics
Blank space.
How would you rate your product team’s cross-functional collaboration, trust and communication?
The Good News
10%of product teams function as
a seamless team.
The Bad News
90%of product teams don’t.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.In Their Own Words
Cross-Functional Collaboration Challenges
• “People at all levels of the team have trouble communicating, effectively dealing with problems…and needs.”
• “There is a feeling that we’re working like a relay race instead of working like a team…things get lost.”
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Product Team Dynamics
78%of product teams are not actively seeking ways to continuously
improve.
Blank Space.
How effective is your product team in identifying and incorporating industry best practices?
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Development Methodologies
What methodologies are in use and what is their perceived impact on profitability?
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Propel forward.
Which of the following methodologies best describes the way your organization develops products?
Product Development Methods
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Propel forward.
Product Development Methods
Adoption Rate Trend
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
Which methodology do you associate with increasing the profitability of your product?
Product Development Methods
While 33% of
product teams actually use Agile
43% view Agile as
the best way to increase product
profitability.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.And What About ROI?
Less than 17% of respondents indicate the ROI is
central to everything they do.
83% indicate they are not held accountable to ROI,
use it on a limited basis or don’t use it at all!
Blank Space.
Is ROI a metric your company uses to determine the relative success of your product’s profitability?
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
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2014’s Key Findings
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Five In Focus
A Critical Hand-Off
Awareness of the Sales Cycle
Enhancing the Marketing Relationship
Product Team Culture
What Factors Contribute to High Performance?
Optimizing the Relationship with Sales
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Propel forward.
Components of a Strong Product Team Culture
Common goal unites the team
Effective line management
Inclusion of talented UX
professionals
Strong engineers and recognition of
their importance
Infusion of a project manager or scrum master
helps other members of the team succeed
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
The Critical Role of Project Management
A resounding 42% of survey respondents view the role
as essential and another 18% important!26
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
Optimizing the Sales Relationship
Product team provides sales with timely
information and the tools to
succeed.
The sales team makes
reasonable requests.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Sales Cycle Knowledge
67% of
product teams appear to be too
internally focused.
High performing teams understand and
integrate sales cycle knowledge.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.
Enhancing the Relationship with Marketing
Only 34% of
product teams have a strong
working relationship with
marketing.
Role clarity is essential to realize the full benefits of this relationship
through the lifecycle.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Landmines
In 2013 we asked about the causes of breakdowns:
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© 2012-2014 Actuation Consulting, LLC
Propel forward.2014 Drill Down
Where within the team does effectiveness break down?
Food for thought:
56% of the
self-reported breakdowns involve product managers.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.The Bottom Line
Our regression analysis clearly indicates that product teams
have a 67% chance of attaining high performance by
effectively implementing our 2012 findings. Conversely
there is only a 2% chance without these factors in
place.
High Performance is Attainable
2013 and 2014’s finding add to our growing knowledge of what differentiates high
performance product teams from the pack.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Past Findings
2012• Unwavering Executive Team
Support
• Strong Product Team Alignment with Company Strategy
• Post-Product Development Focus and Accountability
• Bringing Product Team Members on Board
• Assigning Product Team Members Based upon the Skills Needed
2013• The Importance of an Aligned
Strategy
• Business Unit Leader Engagement
• Product Manager Role Definition
• The Importance of Product Launch
• Onboarding Product Team Members
These white papers are available on our website.
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© 2012-2014 Actuation Consulting, LLC
Propel forward.2014 White Paper
Download your free copy at www.ActuationConsulting.com
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© 2012-2014 Actuation Consulting, LLC
Propel forward.The Co-Authors
Matt Jackson
President,
Jackson Consulting
Ron Lichty Principal, Ron Lichty
Consulting
David Heidt
Principal, Enterprise Agility
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Lead Author
Greg Geracie President, Actuation
Consulting
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© 2012-2014 Actuation Consulting, LLC
Propel forward.Questions? Contact Us.
Greg Geracie
President
Actuation Consulting
@GregGeracie 312. 775. 2373
www.ActuationConsulting.comGreg Geracie
Download the Study – free – at www.ActuationConsulting.com
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