measure impact, not activity
TRANSCRIPT
Measure Impact,
Not Activity
Karen Catlin Advocate for Women in Tech
karencatlin.com @kecatlin
© 2015 by Karen Catlin. All rights reserved.
Impact?
Holy Grail
How many?
Vision & Impact
What will be different when we’re successful?
Brainstorm!
“What do we want to be different about our company/community?”
Gender Diversity?
Business Challenges?
Social Responsibility?
Career Growth?
Create a plan
Double % women in tech roles by 2017 1) Measure baseline 2) Evaluate the recruiting pipeline 3) Insist on 2 female candidates for every role 4) Remove unnecessary requirements from job descriptions 5) Review careers page for images of women 6) …
Triple female patent holders over next 3 years 1) Measure baseline 2) Ask female technologists for root causes 3) Run a workshop on the patent process 4) Organize a panel of female patent holders 5) …
Increase WIT volunteer hours by 20% 1) Measure baseline 2) Build relationship with a girls coding camp 3) Provide tutors and mentors
Career Growth for Women 1) ?
Career growth for women: 1) Gaining access to powerful people, 2) Making achievements known Report: “THE MYTH OF THE IDEAL WORKER: DOES DOING ALL THE RIGHT THINGS REALLY GET WOMEN AHEAD?”
Example 1: The CLUB
Example 2: Bay Area GGD
Example 3: Wilpower
What will be different when we’re successful? Measure impact, not activity.
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Thank you!
Karen Catlin
karencatlin.com
@kecatlin
© 2015 by Karen Catlin. All rights reserved.
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