meaningful business is profitable business
DESCRIPTION
Innovation must be meaningful. Meaningful Innovation and meaningful Business mean Profitable Business. Develop Customer focused strategies: Lean Six Sigma, Web Marketing, Content Management. There is a very strong connection between customers/employees’ happiness and Financial Profits in a company. These 3 strategic leverages improve Customer Satisfaction and profitability.TRANSCRIPT
![Page 1: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/1.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Meaningful business is profitable business.
![Page 2: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/2.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
“None of them started alone.”
![Page 3: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/3.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
“None of them wanted to become rich.”
![Page 4: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/4.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
The MEANING
is the value
![Page 5: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/5.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
NOT the money.
![Page 6: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/6.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Innovation MUST be
meaningful.
![Page 7: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/7.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
“The best reason to start a business today
is to make meaning;
it’s to create a product or service
to make the world a better place.”
Guy Kawasaki
![Page 8: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/8.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
“A business has to be involving,
it has to be fun and
it has to exercise your creative instincts.”
Sir Richard Branson
![Page 9: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/9.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Chip Conley
“There is a strong connection between
creating employee happiness and
the tangible of financial profits.”
Happy employees + Happy Customers = Profitable Business
![Page 10: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/10.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Tony Hsieh
“We did not want to just sell shoes.
It was not even into shoes, but
I was passionate about customer service.”
![Page 11: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/11.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
What to do?
![Page 12: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/12.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Develop Customer focused
strategies
![Page 13: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/13.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Work on the
UXUser eXperience
to improveCustomer Satisfaction
![Page 14: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/14.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
How?
![Page 15: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/15.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Apply three
strategic leverages3
![Page 16: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/16.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Eliminate wastes, improve profit margins, reduce costs, create continuous improvement.
strategyLean six Sigma
![Page 17: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/17.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Social Media is an extension of the business strategy,it accelerates the achievement of major business objectives.
strategyweb marketing
![Page 18: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/18.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
strategycontent management
To build effective and flexible processes and to align the communication governance to the market needs.
![Page 19: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/19.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
They are relevant tothe business environment
![Page 20: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/20.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
Customers & Employees’ Happiness
meansFinancial Profits
![Page 21: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/21.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
effective
meet customer expectations
means that you’ve been
Your Customer is satisfied.
![Page 22: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/22.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
very effective
meet customer desires
means that you’ve been
Your Customer is very satisfied!
![Page 23: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/23.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
exceeded expectations
meet unrecognized customer needs
means that you’ve
Your Customer is “Happy!”
![Page 24: Meaningful business is profitable business](https://reader034.vdocuments.us/reader034/viewer/2022051322/546322d0b4af9f581c8b4b08/html5/thumbnails/24.jpg)
Empowering Meaningful Innovation www.lucaleonardini.com
The winning mentalityYou can follow Luca Leonardini on:
Empowering Meaningful Innovation