meaning of co creation

ecliningorstagnantmembership…..Matureproductsandservicesdeliveringlessto thebottomline…..Hardertoattractandkeepvolunteerleaders…..Costlydeliveryof productsandservices…..Everincreasingdirectandindirectcompetition….. Youmaybefamiliarwiththesesigns.Theyoccurmoreoftenamongassociationst odaythaneverandwecanexpectonlymoreofthesame.Unlesswerecognizewhat iscausingthisdeteriorationandadaptnewmethodstocreate“essentialvalue”and shareit. By“essentialvalue”Imeansomethingofvalueyourmembersorcustomersfeeltheyc an’tdowithout.Ortoputitanotherway,deliveringaproductorservicethatan swersthequestionyouputtoyourcustomer….”whatkeepsyouupatnight?” Increasingly,theoldmethodsofmeasuringamomentintimeofcustomerormembe rneed,expectationordesiredoutcomeviasurveys,focusgroups,etcarenotca pableontheirowntodevelopessentialproductandserviceexperiences.Suchin telligencegatheringistooslow,tooremoved,toooftenmisinterpreted,andtoo oldtobeusefulinthedesignanddeliveryofproductsandservicesina“realt ime”,customizedworld. AswesawinCase4Changeendusersofproductsandservicesareincreasinglym oredemandingnotonlyintheendproduct’sabilitytodelivervalue,butalsoin howtheproductionprocessengagethemacrosstheentirespectrumofproductand servicedevelopment. Today’sleadinginnovatorsfromglobalcompaniesliketoymakerLegotosmallCanad iansoftwareproductoutfitslikeCambrianHouse(above),areleveragingthemag icof“peerproduction”(volunteercontributedcontent)and“crowdsourcing”(paidcontri butorcontent)tocreatemassivelydistributedidea,design,productionandmark etingfactoriesfortheglobalknowledgeeconomy. Wearewitnessingtheevolutionofanewmeansofproductionfromthepreviousc entury’scommandandcontrolstructuretoamorenetworkedsystemwherepeopleout sidetheorganizationcancontributevaluableintellectualcapacitywithinterna lemployees.Theycollaboratetogethertocreateessentialvaluethatbecomescu stomizedproductsorserviceswhichinturntheybuyandevangelizewithunprece dentedvigor. Hereisafunoverviewofthevaluepropositionandinvestorvideopitchofjust suchaenterprise. Inthissectionweprofileorganizationswhoarereshapinghowmasscustomizedp roductsandservicesarebeingcreatedanddeliveredtomarketusingpeerproduc tionandcrowdsourcing.Justsomeoftheplayerswe’lllearnaboutinclude: • CambrianHouse–anexcitingnewc ompanyfromCanadawheretheentireproductdeve lopmentprocessfromIdeation,BusinessCase,Design&Production,Distribution, andMarketingisdrivenby“crowdsourcing” • CrowdSpirit-usecrowdstodevelo pandbringtomarkettangible,inexpensive,e lectronicdevicessuchasCDplayers,joysticksforvideogames,andWebcams • Gannett–YESThatGannettthenew sorganization–hasplanstochangeitsnewsroo totakeadvantageofpeerproduction,puttingreaderstoworkaswatchdogs,whis tle-blowers,andinvestigators Ifyouhaveotherfavoritesmaybeevenyourownorganization,sharethemhere.

Upload: siddharth2359159

Post on 07-Apr-2018

217 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

8/3/2019 meaning of co creation

http://slidepdf.com/reader/full/meaning-of-co-creation 1/1

By“essentialvalue”Imeansomethingofvalueyourmembersorcustomersfeeltheycan’tdowithout.Ortoputitanotherway,deliveringaproductorservicethatanswersthequestionyouputtoyourcustomer….”whatkeepsyouupatnight?”Increasingly,theoldmethodsofmeasuringamomentintimeofcustomerormemberneed,expectationordesiredoutcomeviasurveys,focusgroups,etcarenotcapableontheirowntodevelopessentialproductandserviceexperiences.Suchintelligencegatheringistooslow,tooremoved,toooftenmisinterpreted,andtoooldtobeusefulinthedesignanddeliveryofproductsandservicesina“realtime”,customizedworld.AswesawinCase4Changeendusersofproductsandservicesareincreasinglymoredemandingnotonlyintheendproduct’sabilitytodelivervalue,butalsoinhowtheproductionprocessengagethemacrosstheentirespectrumofproductand

servicedevelopment.Today’sleadinginnovatorsfromglobalcompaniesliketoymakerLegotosmallCanadiansoftwareproductoutfitslikeCambrianHouse(above),areleveragingthemagicof“peerproduction”(volunteercontributedcontent)and“crowdsourcing”(paidcontributorcontent)tocreatemassivelydistributedidea,design,productionandmarketingfactoriesfortheglobalknowledgeeconomy.Wearewitnessingtheevolutionofanewmeansofproductionfromthepreviouscentury’scommandandcontrolstructuretoamorenetworkedsystemwherepeopleoutsidetheorganizationcancontributevaluableintellectualcapacitywithinternalemployees.Theycollaboratetogethertocreateessentialvaluethatbecomescustomizedproductsorserviceswhichinturntheybuyandevangelizewithunprecedentedvigor.Hereisafunoverviewofthevaluepropositionandinvestorvideopitchofjust

suchaenterprise.Inthissectionweprofileorganizationswhoarereshapinghowmasscustomizedproductsandservicesarebeingcreatedanddeliveredtomarketusingpeerproductionandcrowdsourcing.Justsomeoftheplayerswe’lllearnaboutinclude:• CambrianHouse–anexcitingnewcompanyfromCanadawheretheentireproductdevelopmentprocessfromIdeation,BusinessCase,Design&Production,Distribution,andMarketingisdrivenby“crowdsourcing”• CrowdSpirit-usecrowdstodevelopandbringtomarkettangible,inexpensive,electronicdevicessuchasCDplayers,joysticksforvideogames,andWebcams• Gannett–YESThatGannettthenewsorganization–hasplanstochangeitsnewsroototakeadvantageofpeerproduction,puttingreaderstoworkaswatchdogs,whistle-blowers,andinvestigators

Ifyouhaveotherfavoritesmaybeevenyourownorganization,sharethemhere.

Customer Co-Creation

Meaning, story telling, business models, value co-creation - o co w tym wszystkim chodzi? Rafał Kołodziej.skrócona

Beyond participation to co-creation of meaning: mobile ...roypea/RoyPDF folder/A169_Lewis-Pea-Rosen_SSI_2010.pdfBeyond participation to co-creation of meaning: mobile social media

Co-creation & Co-creativity - Fast Bridge · Co-creation & Co-creativity [email protected] +31 651085354. 2 Co-creation & Co-creativity ... Co-creation steps create team • Who

Designing Co-Creation Platforms. - Istec · clients. d- The Design of co-creation encounter is not based on co-creation principles. Discussion follows on the way co-creation transforms

Value Co-Creation

Considering Co-Creation