meals on wheels

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TH

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HA

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W I N A R I F I N

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C H I E F E X E C U T I V E O F F I C E R

Y O H A N E S R A N D Y A .

1 0 0 4 5 3 6

C H I E F O P E R A T I O N O F F I C E R

C H A R L E S H A N S O N . S .

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C H I E F F I N A N C I A L O F F I C E R

G U O H A O M I N

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C H I E F M A R K E T I N G O F F I C E R

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FOOD TRUCK – THE CONCEPT

• Business Model

• Market Segment

• Working people

• Young Generations (Student)

MEALS ON WHEELSMEALS ON WHEELS

the food that comes to you…

CURRENT STATUS:

“ Fresh to the market “

Why it works?

• Relatively small capital

• Different Experience

• Adaptability



INDUSTRY & MARKET ANALYSIS

• Market Trends

• Long term Prospect

• Participants



External Consideration

• Government Law

• Local Culture

• Customers

• Franchisee

• Environment



OPERATIONAL ( INTERNAL ASPECTS )

Supplier

Central

Warehouse

Breakfast

hour

Lunch

hour

Supplier

Supplier

Breakfast hour:

• Singapore - 07.00 till 10.00• Indonesia - 06.00 till

09.00

Lunch hour:

• Singapore - 11.00 till 16.00

• Surabaya - 10.00 till

15.00

WAREHOUSE LAYOUT

KitchenFridge

Office

Parking area

- Kitchen

- Fridge

- Office

- Parking

Areas





TRUCK DESIGNED INDEX

K

W R

Driver

Cabin F S

K : Kitchen

W :

Wardrobe

R :

Refrigerator

FS : Free

Space

MARKETING STRATEGY

•Use of social media

• Twitter

• Facebook

• Promotion & Special Event

• Building Community Strategy

SALES PROCESS

Designed Model

Order in & Payment

Order

out &

Payment

MEALS ON WHEELSMEALS ON

WHEELS the food that comes to you…

PRODUCTS & PRICING

• Fast Food :

• Beef Burger $ 4 ++

• Fish Sandwich $ 4 ++

• Soft Drinks $ 1.5

• Sundaes $ 1.5

AMERICAN

PRODUCTS & PRICING



INDONESIAN

• Javanese Foods :

• Nasi Goreng $ 5

++

• Batagor & Siomay $ 3

++

• Ice Chendol $

2.5

PRODUCTS & PRICINGPRODUCTS & PRICING



• Mexican Foods :

• Tachos$ 3.5 ++

• Buritos$ 4 ++

PRODUCTS & PRICINGPRODUCTS & PRICING

• Others :• Coffee (Hot/Cold)$ 1• Tea (Hot/Cold) $ 1



START UP ASSET

FINANCIAL PROJECTIONS

START UP ASSET

MEALS ON WHEELS

MEALS ON WHEELS the food that comes to you…

CAPITALS

MEALS ON WHEELSMEALS ON

WHEELS

ONGOINGEXPENSES

ONGOINGEXPENSES

ONGOINGEXPENSES

PHYSICAL


HUMAN RESOURCE

MEALS ON WHEELS

MEALS ON WHEELS

S$125,260 + (S$416,000 / 60 months)

S$125,260 - S$6,933 = …

= S$132,193 per month

MONTHLY

REQUIRED

EXPENSES

TOTAL START UP FEE

PREDICTIONS

1 Truck = 300 meals each day

10 Trucks = 3000 meals each day

1 Meal = S$2 profits

3000 Meals = S$6000 profits

1 day = S$6000 income

30 days = S$180,000 income

* ONE month = S$180,000 income *

• [ Gross Income - Monthly Expenses = Clean Profit ]

• S$180,000 - S$132,193 = ….

• = S$ 47,807 per month

• [ Loan or Start up Fee / Clean Profit = Break Even Point]

• S$721,000 / S$ 47,807 = 15.081473

• That means, the Break Even Point is within 16 months

BREAK EVEN POINT

DEVELOPMENT PROJECT• Business that also work in same industry

• Dominate the market

• Big investment (large scale)

Source of funding• Personal investor (interested to business)

• Other investor (big scale)



FRANCHISE AGREEMENT & PROSPECT

• Operational Supports

• Monthly Meeting

• ‘Warehouse’ Support

• Cost Involvement

• Initial Franchise Fee

• Developed countries = S$ 107,000

• Developing countries = S$ 82,000 (20% off)

• Trucks as main Capital

• Continuing Royalty Payment (CRP), priced 8% of their gross

income

CONCLUSION

• Relatively Cheaper Investment

• Wide market segment

• Quick return of investment

• IT WILL WORK!!!


meals on wheels

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