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MEALTICSCrowdfunding Meals From Restaurants to the Homeless
PROBLEM
49 million Americans suffer from hunger, including 16 million
children.
Food pantries, homeless shelters and other organizations always need food to
help the needy.
Restaurants throw away tons of food
every day but want to show they are socially
responsible.
Homeless Americans are still Americans
and want to feel that way. Eating good food
is a start!
SOLUTION: MEALTICS
6. Help the homeless enjoy the same meals
that we can every day!.
5. After purchasing a meal earn a virtual ‘tic’ to win monthly
prizes!
1. Local restaurants partner
with MealTics2. Users can
purchase a MealTic online for $3.
3. Once the target amount of meals is reached we purchase the
meals.4. The designated soup kitchen can then
pick up the meals.
MARKET SIZE
80 percent of philanthropic dollars are donated by individuals
Americans gave more than 298 billion to their favorite causes despite economy
Social or human services charities raised over 35 billion in 2011
v
VALUE PROPOSITION
Restaurants/Supermarkets
1. Market as a socially responsible business.
2. Every time a MealTic user shares via social media he or she markets the
restaurant too.
3. Increase in sales as well as attract customers.
4. Deepens brand in local communities, way to give back.
5. Quick and seamless process signing up!
MealTic Users
1. Easy and great way to help fight hunger in America. Meals cost $3.
2. Can have a chance to win one of our monthly prizes.
3. Share your MealTic experience on facebook and twitter and let your friends know you want to end hunger in America.
4. See pictures of the kids and adults you helped to feed.
5. You are purchasing a meal ON THE SPOT to help a hungry child or adult. You see the
direct effect of your purchase.
USER ACQUISITION
Launch Growth MaturitySharing via social media, Kickstarter & viral campaign, word of mouth
Celebrity reps, television ads, prizes including hanging out with
celebrities.
Partnering with local food pantries and restaurants, promotional materials in
establishments.
Partnering with major organizations such as
Feeding America.
PR: Grassroots marketing campaign, blogging, advertising
and partnering with organizations to spread the
word.
Internet advertising, social media marketing, viral
marketing
Crowdfunding meals globally.
Recently featured on
BUSINESS MODEL
Social enterprise huh?
How do you make money?
Advertising fees for businesses and
particular organizations.
We take 50 cents
off of each MealTic purchased.
FOUNDER TEAM
Rob Kumar: Tech GuyKofi Frimpong: Business Guy
Princeton USCHustler. Princeton Grad. Experience in founding startup a startup out of
college. The guy you would want in your foxhole.
Hacker. Worked at AffinitySolutions and Thrillist. Launchedhis own venture Social Rescue.
Dog Lover.
FINANCIAL PROJECTIONS
0
0.75
1.5
2.25
3
2013 2014 2015Year
ly R
even
ue (
mill
ions
) Financial Projections (millions)
0
0.125
0.25
0.375
0.5
2013 2014 2015
Expe
nses
(m
illio
ns)
Expenses (millions)
Summary/Background
200K in Revenue for 2013Over 200 featured restaurants in 2013
5 cities in the U.S.Around 50 partnering food banks/organizations
Expenses include: Marketing and advertising.
Food pantries and other organizations already have volunteers who collect food. They will
easily be able to partner with us and recommend the businesses they want to
partner with.
After being live for four months with our first restaurant partner (in store Ipad purchases) we
are on pace to make them an extra $1,000.
KEYS TO SUCCESS
Branding Marketing
EasePartnerships
We have to touch people’s hearts. Similar to how people pay a lot of money for Tom’s shoes to help children in
Africa, people should want to help their fellow Americans in need. HEALTHY MEALS ONLY!
Has to be easy for organizations to reach us, restaurants to sign up and users to download the app and share their
MealTic experience via social media.
Have to sell to restaurants the incredible social
media marketing,
publicity and how MealTics
will attract customers.
Our monthly prizes have to be
cool and engaging. People must see who
they are helping as well. Photos, hosting events,
etc.