MEAD PRODUCTION ADDING VALUE TO ARGENTINA

Presented By: Brian Schlueter & Celina Pennisi-Schlueter

•What is Mead?

•Mead, The Components

•Argentinian Supplies, Existing Resources

•Growth & Projections

Topics

What is Mead?

• The earliest archaeological evidence for the production of mead dates to around 7000 BC. Pottery vessels containing a mixture of mead, were found in Northern China.

What is Mead?

•Mead is believed to be the oldest fermented beverage known to man.

•The history of mead dates back 20,000 to 40,000 years and has its origins on the African continent.

•Mead has many health benefits as well, its gluten free and made with 100% honey, natural sugar for the body.

What is Mead?

•The ancient Greeks called mead, Ambrosia, or Nectar It was believed to be the drink of the gods, and was thought to descend from the Heavens as dew, before being gathered in by the bees.

•Because of the believed ties to the gods, The Greeks believed that mead would prolong life, and bestow health, strength, virility, re-creative powers, wit and poetry.

•Mead is made from honey, water and yeast.•Honey 300 varieties of nectar. •Water & Yeast.•Fruits and Spices can be the third component .

Mead, The Components

Mead, The Components

Argentinian Supplies, Existing Resources• Mead is produced and packaged much like wine, the

beverage can utilize existing supplies and resources such as bottles, closures/corks, capsules, labels, bottling equipment, fermentation vessels, skilled labor, expertise in oenology

• Creating a meadery does not require a vineyard, utilizing the producers of honey and fruit is all that is needed.

Argentinian Supplies, Existing Resources

• Current Argentina agricultural resources can create the perfect value added beverage.

• Argentina has unlimited potential, known for its excellent quality wine, honey, climate, and fruit resources are the perfect marriage for mead production.

Argentinian Supplies, Existing Resources

Argentinian Supplies, Existing Resources• Our focus is on Pyment, Mead with Grapes

Malbec & Torrontés

LAKEWOOD, Wash., April 16, 2014 PRNewswire-USNewswire •Mead, the alcoholic beverage made from honey,

may be the world's oldest fermented drink, but it is also the country's hottest. A recent industry survey reveals that mead sales increased 130% from 2012 to 2013, exceeding growth rates for beer, wine, distilled spirits and hard cider.

Growth & Projections

Growth & Projections

Growth & Projections

In 2012 US meaderies reported selling an average of 404 cases per meadery.

That number increased to 823 cases in 2013 [1].

Growth & Projections

[1] American Mead Makers Association, http://www.meadmakers.org/images/2014Report.pdf

Growth & Projections

Mead/Hidromiel #1 Best of the Year 2014

Growth & Projections

Mead/Hidromiel Wins Spirit of the Year 2015

Growth & Projections

Robert Mondavi Institute for Wine and Food Science, UC Davis

“we did this 30 years ago with wine”

Thank You!moonstruckmead.com

facebook.com/moonstruckmeadery

Presented By: Brian Schlueter & Celina Pennisi-Schlueter