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Management & Entrepreneurship Unit 2TJIT, B'lore
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UNIT 2
PLANNING
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Nature of Planning
Most basic function of managementIt is the beginning of management
No planning ChaosIntellectual processThinking in advance
What,when,how,who Decision makingDecision Making : Choosing amongalternatinves
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Nature of Planning
Planning is a continuous processPrinciple of Navigational Change
Navigator Analogy Watch progress of plans Constantly monitor the conditions with and
outside the org Wiser to be right than consistent
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Nature of PlanningPlans must be flexible Ability to change direction to adapt to
changing situations without undue cost
Plans must provide for as many contingenciesas possible Areas of Flexibility
Technology-Chane & vary product mix according
to customer needsMarket Ability to quickly market in unservedareas
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Nature of Planning
Finance- Ability to obtain additional funds onfavourable termsPersonnel-Ability to shift individuals from one job to
another Organisation Ability to change organisationalstructure
Flexibility is possible only within limits
CostResistance to change
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Nature of Planning
Planning is all-pervasive i.e. important to all managers
Top managerslong term planningMore time planning
Lower level managersDay to day planning
Less time planningMore time executing
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Importance of Planning
Minimizes Risk and Uncertainity Provides a rational fact based procedure for
making decision Helps to cope with changing environment Futurity of present decisions
Machinery example
Feeling of control because problems havebeen anticipated while planning
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Importance of Planning
Leads to Success Companies that plan outperform companies
that dont Planning is proactive not reactive
Focuses Attention on Organisations Goals Easier to coordinate results Focus towards identical goals Chalk out a sequence of steps to achieve
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Importance of Planning
Facilitates Control Control Conformance to plans
Plan is the benchmark against whichperformance is measured
Trains Executives A means for training executives
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Objectives
Goals or aims which the managementwishes to achieve
The end point for all business activitiesOnly after objectives are defined amanager can determine the resourcesrequired
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Objectives
Vision Dream of the entrepreneur
The root of all objectivesPurpose Primary role defined by society A broad aim that applies to all organisations
of that category
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Objectives
Mission Unique aim that sets the organisation apart
from other organisations An organisations specialisation Decides the scope of the business
Objectives Specific targets to be reached by an
organisation Translation of an organisations mission into
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Objectives
Whose Objectives are organisationalobjectives?
Organisations are a coalition of stake holders Objectives take all stakes into account thenspecify a common viewpoint
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Characteristics of Objectives
Objectives are multiple in numbersObjectives are either tangible or intangible
Objectives have priorityObjectives are arranged hierarchicallyObjectives clash with each other
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Requirements of Sound
ObjectivesObjectives must be clear and acceptableObjectives must support one another
Objectives must be precise andmeasurableObjectives should always be valid
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Advantages of Objectives
Provide a basis for planningAct a motivators provide a sense of
purposeEliminate haphazard actionBasis for managerial control
Facilitate better managementLessen misunderstanding and confilctProvide legitimacy for organisations
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Purpose of Planning
To select from various alternatives toachieve objectives
To direct functions of managementTo set up the goals of an enterpriseTo form basis for budgeting
To forecast the futureTo provide effective control
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Types Of Plans
Forms of Planning
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Strategic Pl anning Tactica l Pl anning
Long term Short Tem
Top management Lower Management
Major goals of organisation Use of facilities andresources
Less detailed Focusesonly on long term goals
Detailed Day to dayoperations
Long term goals so moreuncertain
Based on pastperformance so lessuncertain
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Types of Plans
Standing Plans: Policies
Procedures Rules Methods
Single Use Plans Programmes Budgets
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Policy
Terry A verbal written or implied overallguide, setting up boundaries that supplythe general limits and direction in whichmanagerial action will take place.General guideline for decision makingPolicy provides a framework within whichdecisions must be made by managementPolicies channelise decisions
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Policy
Classification of Policies
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B ased On Source
B asis of Functions
B asis of organisation
Original Policies Personnel policy Top level policy
Appealed Policies Promotion Policy DepartmentalPolicy
Implied Policies Pricing Policy Shop level policy
Externally ImpliedPolicies Distribution Policy
Investment Policy
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ProceduresDetailed guideline for carrying out policiesare called proceduresIt provides a detailed set of instructions
for performing a sequence of actionsinvolved in doing a piece of workThe same steps / procedure is followed
each time the activity is performedRaw material procurement example ,personnel recruitment policy example
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Policy vs. Procedure
P o licy P rocedure
General guides for both thinking andaction for people at higher levels
General guideline to action for peopleat lower levels
Help to fulfill the objectives of enterprise
Procedures show the way toimplement policies
Allow some latitude in decision making Procedures are specific and allow nolatitude
Established without study or analysis Established through study or analysis
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Methods
A prescribed way in which one step of aprocedure is to be performed
E.g. procedure : steps in recruitingmethod: screening applications, written testMethods increase the effectiveness andusefulness of proceduresAdvantage Reduce fatigue, better productivity, lower cost
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Programmes
Precise plans or definite steps in proper sequence which need to be taken todischarge a given task
Programmes are drawn in conformity withobjectives and are made up of policies,procedures,budgets, etc.Essential ingredients of every programme
Time phasing Budgeting
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Programmes
A single step in the programme is set upas a project
Schedule specifies the time when each of a series of action should take place
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BudgetsA financial and/or quantittative statement
prepared prior to a definite period of time,of the policy to be pursued during thatperiod for the purpose of obtaining a given
objectivePlans for future period of time containingexpected results in numerical terms.
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BudgetsBudgets
Sales budget Production budget Cash budget
Revenue budget Expense budget
Since they are numerical budgets facilitatecomparison of actual results with plannedonesEliminating unnecessary expenditure
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Planning Premises
Internal & External Premises Internal premises
Within the company Sales forecast
Policies Capital Investment in plant & equipment Skill of labour force
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Planning Premises External premises
Outside the companyThree main categories Business environments
Factors which influence demand for products Factors which affect the resources available to the
enterprise
External Premises Include General business & economic environment Technological changes Population growth Political stability
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Planning Premises
Tangible & Intangible premises Tangible premises
Can be measured quantitatively
e.g Population growth, Industry demand, capital
Intangible premises They are qualitative in nature Cannot be measured
E.g political stability, sociological factors, business &economic environment
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Planning Premises
Controllable & Non-Controllable premisesNon-controllable premises
There are uncontrollable factors due to which some
premises need to be revised periodically. These arecalled non-controllable premises Uncontrollable factors e.g. strikes wars natural
calamities
Controllable premises Controllable factors cannot upset well though out
calculations of the organisation regarding the plan E.g. companys advertising policies,capital
resources,
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Steps in Planning
Establishing Verifiable Goals or Set Goalsto be Achieved:
Determine the objectives of the enterpriseSet by upper level or top managersType of goal depends on
Mission of the organisation Values of its managers
Potential abilities of the organisationE.g. Walchand Hirachand , Jamshedji Tata
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Steps in Planning
Establishing Planning Premises Planning premises = Assumptions about the
future Why premises? They are important because
they reveal facts about the future likepopulation growth, economic conditions
government policies etc Since managers at different levels differ aboutthese premises the chief executive shouldarrive at the premises acceptable to all.
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Steps in Planning
Deciding the plannning period Decide the period of the plan They can range from a year to decades Planning period is based upon a period in
future that can be reasonable anticipated Factors influencing choice of a period
Lead time in development and commercialisationTime required to recover capital investmentLength of commitments made
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Steps in Planning
Finding alternatives courses of actionTo search and examine alternative course of action
Reasonable alternatives exist for all plansAn alternative that is not quite obvious is usuallythe best
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Steps in Planning
Evaluating and selecting a course of action Evaluate the alternatives in light of premises
and goals Select the best course of action Done with quantitative techniques and
operations research
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Steps in Planning
Developing derivative plans Plans drawn up by middle level and lower
level managers for day-to-day operations Lower level managers also create derivative
plans the same way Select realistic goals Assess their sub-units strengths Analyse part of the environment that can affect them
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Steps in Planning
Measuring and controlling the progress Progress should be measured to
Take remedial action to make the plan work
Change original plan if it is unrealistic
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Hierarchy of Plans
Plans are arranged in a hierachyObjectives stand at the top of the
hierarchyDiagram
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Limitations of PlanningPlanning is expensive and time-consumingprocessPlanning restricts the organisation to the mostrational and risk-free opportunities.
The scope of planning is said to be limited in thecase of organisations with rapidly changingsituationsEstablishment of advance plans can make
administration inflexibleDifficulty of formulating accurate premises limitsefficacy of planning
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DecisionDecision making can refer to a specific actand/or a general process. It is the act of choosing one alternative from a set of
alternatives.It can be explained at a process whichincludes recognizing and defining natureof a decision situation , identifyingalternatives, choosing the best alternativeand putting it into practice
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Decision
Decision : When decisions are made themanager is choosing
Deciding what to do on the basis of someconscious judgement or delibrate logic
Managers have alternatives when they aremaking a decision, It requires wisdom andexperience to evaluate these alternatives
and select the bestManagers have a purpose/goal. Decisionis made to come closer to goal
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Types of DecisionsProgrammed & Non-Programmed
Programmed decisions;Made in accordance with some policy, rule or procedureRepetitive, routine and easy for managers to makeE.g pricing customer orders, determining salarypayments for employees who have been sickAll managers will make same decision in the samesituationGreshams law of decision making: The generaltendency for programmed decisions toovershadow non programmed decisions.
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Types of DecisionsNon-programmed decisions
These are novel and non-repetitiveThey are made under unstructured conditionsThese are meant for problems that
Have not arisen before
That have no cut-and-dry solution Deserve custom-tailored treatment
Made by people higher up in the hierarchyWill be influenced by personal values and attitudes
of the person making the decision.Ability to make good non-programmed decisionsmakes effective managersE.g. resource allocation,f ailing product line
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Types of DecisionsMajor & Minor Decisions
Minor decisions: These are routine innature and are taken by line managers atdepartmental level Futurity of a decision: Have no long range
impact. Eg Decision to store raw material Imp act of decision on other functiona l
areas: If a decision impacts only one functionit is a minor decision. E.g. ledger change
Qua litative factors that Enter the decision:-Recurrence of decisions: Decisions which
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Types of DecisionsMajor Decisions : have long range impact
and are taken by high level management Futurity of a decision: Have long-range impact.
Eg replacement of men by machinery,diversification etc
Imp act of decision on other functiona l areas: If a decision impacts all other functional areas it isa major decision. E.g. change overheadallocation
Qua litative factors that Enter the decision:-Recurrence of decisions: Decisions which dont
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Types of DecisionsRoutine & Strategic Decisions
Routine DecisionsRoutine decisions are supportive of the companiesoperations
Relate to the presentPurpose is to achieve a high degree of efficiencyFocus on well structured situationsOccur frequently
Entail minimum uncertaintyE.g. Payroll processing
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Types of Decisions
Strategic decisionsDeal with unstructured situationsInvolve High uncertainty
Incomplete knowledge Use of subjective judgment
Require lengthy deliberation and large amount of fund
Taken by managers at higher levelsE.g. changing product line, lowering the price of aproduct
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Types of DecisionsIndividual & Group Decisions
Individual decisions Routine problems Definite procedures to deal with the problems
exist Not much analysis is required
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Types of DecisionsIndividual & Group Decisions
Group decisionsStrategic decisions for complex problems &Interdepartmental decisions are taken by groups
Group decision methods: Dialectic method Devils advocacy Group discussions Exchange of notes Brain storming Delphi Method
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Types of DecisionsIndividual & Group Decisions
Advantages of Group decisions More information and knowledge is available More alternative solutions are likely to be generated
Better acceptance of final decisions Enhance communication Easier to implement Easier co-ordination
Disadvantages of group decisions Takes longer time and maybe costlier One person may dominate the group Groups can compromise
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Types of Decisions
Simple and Complex DecisionsWhen variables to be considered for solving a problem are few the decision insimple.
When there are many variables to beconsidered for solving a problem thedecision is complex.
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Steps in Rational DecisionMaking
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Models of Decision Making
Three models of decision makingEconomic Man Model/Econologic ModelAdministrative Man Model/Bounded rationality
modelAdministrative Man Model/Bounded RationalityModel
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Economic Man Model/Econologic Model
Believes man is completely rational and selectsthe alternative that gives greatest advantageSix steps are followed by economic manShortcomings of this model
Man will not gather all informationCannot store this infoCannot recall this infoCannot do complex calculationsCannot rank all consequences
Management decision can be made rational onlyby computers
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Administrative Man Model/Boundedrationality model
Herbert SimonUses only limited rationality
Administrative man does not have the ability tomaximize but attempts to satisfice. Looks for alternative that is good enoughBecause he looks to satisfice his search for alternatives is sequential or incremental
Administrative mans search for alternatives isguided by his experience. He uses heuristics tonarrow down the area of his search
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Administrative Man Model/Boundedrationality model
Eight steps Set the goal to be pursued or define the
problem to be solved Establish appropriate criteria to judge the
acceptability of a solution Use heuristics to narrow down field of search
and identify feasilble solution If no feasible solution is identified then lower
the criteria to judge acceptability and searchafresh
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Administrative Man Model/Boundedrationality model
If feasible solution is identified ,evaluate it todetermine its acceptability
If solution is found acceptable implement it
If solution is unacceptable initiate new search Following implementation ,evaluate the
degree of difficulty with which the goal was or was not attained
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Social Man Model
FreudMan is guided by unconscious desires
Subject to social pressuresCannot make rational decisions
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Difficulties in decision making
Incomplete InformationCauses uncertainityToo many complex variables for one person to
examine fullyUnsupporting Environment
Physical and organisational environment will affectthe nature of decision as well as their implementationIf there is goodwill and trust the manager isencouraged to make decisions
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Difficulties in decision making
Non acceptance by SubordinatesIf subordinates have stake in decision thenacceptance will be necessary
To encourage subordinates practise democraticleadership style that encourages them tosuggest,crticise,make recommendations or decideupon policies
Ineffective CommunicationIncorrect Timing
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Environment of Decision Making
Certainity Decision maker can specify the
consequences of a particular decision or acr Though future is uncertain many managerial
decisions can be made in conditionsapproaching certainity
Shipment example
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Environment of Decision making
Risk If there is risk involved the consequences of a
particular decision can be specified with known
probability values The value of probability of an event is a measure
of likelihood of occurrence of an event Evaluation is done by calculating the expected
value of payoff associated with each alternative Numerical Problem
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Environment of Decision making
Decision Tree Linking a number of event branches which
when fully arrayed resemble a tree. Example
Uncertainity
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