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EFFECTIVITEIT

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MARCEL VOGELS

Oprichter MeMo2

BRANDED CONTENT EVENT 2015

16:00 – 16:30, 29th January, De Fabrique, Utrecht, Netherlands

• Branded Content Research

• Business Case McDonald’s

• Key Take Outs

GAME CHANGING SOLUTIONS

FOR SUSTAINBLE GROWTH

VANDAAG:

RECLAME-EFFECT VAN

BRANDED CONTENT

POSITIEVERE ATTITUDE RICHTING HET MERK IS MOEILIJK

SIGNIFICANT TE BEÏNVLOEDEN MET ‘SEC’ MASSA MEDIA.

AWARENESS

ATTITUDE

BEHAVIOR

PRAKTIJK

….. ZEKER IN VOLWASSEN OF VERZADIGDE MARKTEN

WAAR STERKE MERKEN ELKAAR BECONCURREREN.

RELEVANTIE

*INTERNET EN UITGEVERS’ BUSINESS MODEL

EVOLUTIE

RESEARCH>50 STUDIES BRANDED CONTENT

LIKEABILITY PRINCIPLE

CREDIBILITY PRINCIPLE

VISIBILITY PRINCIPLE

SUBLIMINAL PRINCIPLE

*Similar findings in: Van Reijmersdal, 2012; K. Tutaj, 2012; Hang & Auty, 2011; Law & Braun, 2000; Yang & Roskos

Ewoldsen, 2007; MeMo² Advertorial Studies, 2008-2013.

THEORIE

KEY TAKE OUTS

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IS HET NIEUWE CEMENT

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WERKT VOORAL

GEÏNTEGREERD.

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VOORAL EFFECTIEF

ONDER BESTAANDE

KLANTEN.

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IS NETWORKING MET

PUBLISHERS.

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MOET COMMERCIEEL

BIJDRAGEN!

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BEGINNEN!

THANK YOU!

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Marcel Vogels

Founder

@ Marcel@memo2.nl

@memo2