© Omobono Ltd 2016

Me

CTO @ Digital B2B Agency

Dad with 2 kids

C#/Java developer

Solution Architect

Trying to master Xamarin

at the moment

#AR #VR #AI #NLP #BOTS #HR

Twitter: @76mel

Web : www.omobono.coms

Omobono is the creative and technology

agency for global business brands.

We make our clients more desirable to buy from,

more attractive to work for, and more valuable as a brand

© Omobono Ltd 2016

Strategy

Insight-driven communications

Great strategy is built on insight.

Understanding your audiences

and business objectives enables

us to recommend solutions that

strengthen you reputation and

amplify cut-through.

Specialisms:

Brand strategy, Digital strategy,

Content strategy, Social media

strategy, User experience

strategy, Behavioural insight,

Data & insights, SEO

Technology

Smart use of digital tools & platforms

We use the most effective

combination of innovative and

established technologies to activate

our strategic insights and bring our

creative ideas to life. This ensures a

seamless user experience meeting

audience expectations.

Specialisms:

Responsive web & app design, CMS

development, Mobile app

development, Database & API

Integration, Custom tools, Hosting,

Enterprise technologies

Creative

Inspire and deliver

We focus on the exceptional

implementation of ambitious

creative ideas. Our award-winning

work produces measurable results

that drive business success and

support commercial objectives.

Specialisms:

Brand identity, Campaign ideas,

Content creation, Interactive

design, Print design, Copywriting

& storytelling, Video & animation

production

What we do

Cambridge, Bristol and London

Chicago Dubai

© Omobono Ltd 2016

VR vendors and

ecosystems are

rapidly taking form

within in

the consumer space.

These technologies have a strong business

purpose. From medicine, education, training,

R&D; VR is opening up innovation for

businesses across sectors.

Companies such as Google, Facebook,

Samsung and Sony have invested heavily in

the past few years leading to an explosion of

VR activities.

Seeing is believing

© Omobono Ltd 2016

Not Just Gaming

VR is well known for gaming Disruptive Potential of VR

SOCIAL GAMES FILM

“[Vr] has the potential

to be the most social

platform ever. Immersive,

virtual and augmented

reality will be part of

people’s daily lives.”

Mark Zuckenberg

CEO of Facebook

“Working on game

development, we always

try to create a new kind of

experience, and having VR

technology is almost unfair.”

Shuhei Yoshia

President of Sony

PS Studios

“We’re right on the

cusp of a major upheaval

of the entertainment

world once [VR] technology

really kicks in.”

Peter Jackson

President of Sony

PS Studios

© Omobono Ltd 2016

Not Just Gaming

Disruptive Potential of VR

MUSIC Advertising FILM

“I can only do so many

concerts. So to be able to

have more people

experience them through

VR…

that would be epic.”

Miley Cyrus

Singer / Songwriter

“[VR] is a perception

changer for any advertiser

that wants to associate

with a new frontier in

media”

Mitch Gelman

VP of Product for

Gannet Digital

“[VR] is going to be really

important for education.

Because kids don’t learn

best from reading a book

or looking at a chalk

board.”

Palmer Luckey

Creator of the Oculus Rift

“VR is the Last Medium”Chris Milk

© Omobono Ltd 2016

What does VR Bring to the table

© Omobono Ltd 2016

VR: A business prospective

Create a

change of

state

User

driven

technology

Immersive

experience

Show

audiences

unseen

views

Be the first

to own VR

in your

space

© Omobono Ltd 2016

Future-Talent Employees Customers Prospects

Attracting and retaining world-class

talent

Retaining and developing employees Targeting prospects Develop and grow existing customers

We understand the challenges

of today’s businesses

Insight

Why VR for business

Capturing the attention

of top talent and providing

a unique experience is

increasingly difficult

Many employees see training

and development as a tick

box exercise that has to be

endured

As customers become more

marketing savvy your

marketing messages gain

less cut-through

Prospective customers are

overwhelmed by an

increasing number of

marketing messages

Provide remarkable

experiences that create

a point of difference

Make career development

and training a memorable

experience

Demonstrate value to your

customers by being at the

forefront of the business

application of VR

Build intrigue and fascination

that sets your business about

from the competition

© Omobono Ltd 2016

The promise of Virtual Reality

The virtual and

augmented device

market is expected to

be worth $1B by

2018

More than 12 million

VR headsets are

expected to sell in 2017

28 million paying

customers by 2018

© Omobono Ltd 2016

The big players in Virtual Reality

© Omobono Ltd 2016

Google Cardboard is a virtual reality

(VR) platform developed

by Google for use with a head mount

for a smartphone.

Named for its fold-out cardboard viewer, the

platform

is intended as a low-cost system to encourage

interest and development in VR applications.

Key points:

• Requires an iOS or Android phone to run

• Runs at 60fps (or less) on Android and iOS

phones.

• Field of view is limited to 90 degrees compared to

GearVR 96 and Oculus Rift 100.

• Screen resolution is dependent on the mobile

phone used and is generally inferior than the

dedicated headsets.

• Cheap <$10 a unit

• Unteatherd

VR HMD - Google Cardboard

© Omobono Ltd 2016

Powered by Samsung’s smartphone

devices and a customer headset,

Gear VR can delivery breath taking

experiences without the need for a

desktop PC.

Built using the Android operation system, Gear VR

will also work with Google’s Daydream ecosystem

and has a track pad on the side. New version

planned for launch with better quality early next

year.

Key points:

• Requires a higher end Samsung phone (Galaxy

S7 | S7 edge, Note5, S6, and S6 edge)

• Has a trackpad and button for input.

• Field of view is limited to 96 degrees compared to

Cardboard 90 and Oculus Rift 100.

• Screen resolution is higher/clearer due to high

spec OLED screens

• Unteatherd

VR HMD – Gear VR

© Omobono Ltd 2016

When Facebook purchased Oculus

Rift

for $2B last year this signal to the

market that something big was

coming.

VR HMD – Oculus Rift

The Rift kit is as high end as it gets within the

consumer space. It requires a powerful PC to be

able to render the beautiful VR

Key points:

• Requires a higher end external PC to run

• The Rift has an OLED display, 1080×1200

resolution per eye, a 90 Hz refresh rate, and 110°

field of view

• Highest quality VR experience but limited by all

the cables required

• Apps published in Oculus Rift store and require

app approval

• Unit cost $750

• Tethered

•

© Omobono Ltd 2016

HTC is looking to capture some of the

market Oculus Rift is looking create.

The Vive features a fully immersive 3d space (Room

scale VR) in which audiences can experience true

VR. A dedicated PC is required to power the VR

environment.

Key points:

• Requires a higher end external PC to run

• Uses the entire room OR can be switched to chair

only mode

• Has hand controllers that become your hands in

the virtual world

• Highest quality VR experience but limited by all

the cables required

• Apps published in HTC Vive store

• Tethered

VR HMD - HTC Vive

© Omobono Ltd 2016

Launching autumn 2016, Playstation

VR is set to dominate the gaming

market with the highest spec headset

to date.

Launching with a price tag of £350, it can benefit

from the fact that there are 40 million PS4 consoles

in the hands of gamers right now.

Key points:

• Requires a PlayStation 4 to run

• Similar quality OLED displays as Oculus and Vive.

• Will be the cheapest high quality VR experience

available to an existing user base of 40 million

(£349 versus £700+)

• Will use Move controllers (like HTC)

• It has pretty blue lights

• Tethered

VR HMD – Sony Play station VR

© Omobono Ltd 2016

© Omobono Ltd 2016

Augmented Reality(AR)

AR is a technology that layers computer-

generated enhancements atop an existing reality in order

to make it more meaningful through the ability to interact with it.

Virtual Reality (VR)

An artificial environment created with computer hardware and software and presented to the

user in such a way that it appears and feels like

a real environment.

Wait, there’s more: Augmented Reality

vs.

Real environment Virtual environment

Completely generated by computersThe great outside

Augment Reality

Reality–virtuality continuum

Augment Virtual Reality

Mixed Reality

© Omobono Ltd 2016

AR Players

https://www.youtube.com/watch?v=GmdXJy_IdNw https://www.youtube.com/watch?v=4QiGYtd3qNI

https://www.youtube.com/watch?v=Cun50vPpg5s

© Omobono Ltd 2016

Microsoft Hololens Headset driven Augmented Reality

‘The future of computing’ as far

as Microsoft believes.

Microsoft has focused on a more overt

business positioning with the integration

of its Office suite. It’s spatial mapping is its

key feature.

The purchase of LinkedIn should create

some interesting opportunities to create a

virtual

social platform.

$3000 for a dev kit – if you can get one!

Virtual interview anyone?

© Omobono Ltd 2016

Hololens Demo

© Omobono Ltd 2016

Magic Leap

The augmented-reality startup

has raised over a billion dollars

from investors, but it still isn’t

saying how

its technology really works

Magic Leap claims what it’s making is

different from other augmented-reality

headsets like Microsoft’s HoloLens

because

of how it shines light in your eye. But,

frustratingly, there’s still no real sense

of what’s going on under the hood, as

Magic Leap “declines to explain it further

at this time.”

© Omobono Ltd 2016

Meta

The former Y-Combinator

company has hired aggressively

and gathered funding, including

a $23 million Series A last year.”

The near 90-degree field-of-view on the

new Meta 2 is more expansive than the

hololens. Its tethered though, Dev kits are

limited but around a $1000.

© Omobono Ltd 2016

360-degree video (360)

• A 360 video is created with a camera system

that simultaneously records all 360 degrees

of a scene.

• Viewers can pan and rotate a 360 video's

perspective to watch it from different angles.

• Specialty cameras and equipment are

needed

to record and stitch together 360 videos. The

technology space for 360 video is quickly

becoming busy with Facebook, Samsung,

Google and GoPro all launching to looking

to launch 360 cameras.

Neal Mohan (YouTube exec) says:

“That courtside seat is limited by

the laws of physics. Now anyone, with

just their phone, can have that front row

experience without having to be there."

Facebook says:

“A stunning and captivating way for

publishers and content creators to

share immersive stories, places and

experiences with their fans.”

https://www.youtube.com/watch?v=j3RR8Y1smmQ&feature=youtu.be

© Omobono Ltd 2016

360 Publishing Platforms

• Youtube – Most mature 360

platform, has just moved into live

360 streaming

• Facebook – Native 360 platform

• Twitter – Still in testing but recently

partnered with Samsung 360 to do

MBA final in 360

© Omobono Ltd 2016

Hololens Actiongrams

One of the launch apps on

Hololens, Actiongrams lets

users put holograms in the

real world, and record the

action.

Created as a great way of

sharing content created by

users and telling stories

online.

© Omobono Ltd 2016

360 UGC Content Wave

Falling hardware costs, smarter software and some heavy weight backing

means that producing 360 content is opening up to anyone with a smartphone.

Check out the google cardboard camera app.

https://facebook360.fb.com/

© Omobono Ltd 2016

Experiences to try on your

own headsets

© Omobono Ltd 2016

https://www.youtube.com/watch?v=d_OeQxoKocU

Inside the Large Hadron Collider

A 360 tour of CERN that takes

you deep inside the Large

Hadron Collider – the world’s

greatest physics experiment -

with BBC Click’s Spencer

Kelly.

You will get to see unseen

views of the world’s largest

machine in glorious 360

degrees video.

© Omobono Ltd 2016

http://www.theguardian.com/world/ng-

interactive/2016/apr/27/6x9-a-virtual-experience-of-solitary-

confinement

Explore solitary confinement

A view through someone else’s

eyes.

This powerful 360 video

experience demonstrates to

audiences the

pain and suffering of people that

are held within solitary

confinement. This technology

enables storytelling to go beyond

watching to that

of experience.

© Omobono Ltd 2016

https://www.youtube.com/watch?v=ME_T4B1rxCg

NASA's Curiosity Mars Rover

Experience views from Mars.

This breath-taking 360 video gives

audiences a view from the Mars

Curiosity. For the first time in human

history we can look around and

experience the vistas of another

planet.

© Omobono Ltd 2016

https://www.unicefusa.org/stories/clouds-over-sidra-award-

winning-virtual-reality-experience/29675

Unicef – Clouds over Sidra

Clouds Over Sidra, an innovative

interactive experience designed by

UNICEF's own Chris Milk and

Gabo Arora, is 2015's winner of

the Sheffield Doc/Fest Award in

the interactive category. With just

a smartphone and a simple box-

viewer, users can see the story of

one child — Sidra — like never

before through virtual reality.

Find out more about Omobono VR

https://omobono.com/b2bvr

Let’s go to work

Copyright 2016

Omobono Ltd.

All ideas, concepts,

brand-related names,

strap line, phrases,

copy/text and creative

concepts developed and

contained in this

document remain the

intellectual property of

Omobono Ltd until such

time as they are

procured by a third

party.

Anyone viewing this

document may not use,

adapt or modify the

contents without our

prior consent.

info@omobono.com

@omobono_digital

T: 01223 307000

F: 01223 365167

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Hill,

Cambridge CB3 0AE

www.omobono.com