mdw boulder april '11 | daniel stein_new models, alliances, culture
DESCRIPTION
Daniel Stein, Chief Executive Officer at Evolution Bureu,shows us how innovative agencies think and solve problems.TRANSCRIPT
4.27.11 // MAKING DIGITAL WORK: New Models, Alliances & Culture
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
2
BLOWN SIDEWAYS THROUGH THE 90s
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
2
PR
BLOWN SIDEWAYS THROUGH THE 90s
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
2
PR
TECHNOLOGY
BLOWN SIDEWAYS THROUGH THE 90s
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
2
PR
TECHNOLOGY
ADVERTISING
BLOWN SIDEWAYS THROUGH THE 90s
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
2
PR
TECHNOLOGY
ADVERTISING
ENTERTAINMENT
BLOWN SIDEWAYS THROUGH THE 90s
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
2
PR
TECHNOLOGY
ADVERTISING
ENTERTAINMENT
BLOWN SIDEWAYS THROUGH THE 90s
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
3
STAGNA-PHOBE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
4
FORMULA FOR THE TRADITIONALAVOIDING COMPLACENCY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
4
STRUCTURE + PROCESS + REVENUE = SUCCESS
FORMULA FOR THE TRADITIONALAVOIDING COMPLACENCY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
4
STRUCTURE + PROCESS + REVENUE = SUCCESS
FORMULA FOR THE TRADITIONALAVOIDING COMPLACENCY
SUCCESS -> COMPLACENCY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
4
STRUCTURE + PROCESS + REVENUE = SUCCESS
FORMULA FOR THE TRADITIONALAVOIDING COMPLACENCY
SUCCESS -> COMPLACENCY
COMPLACENCY * TIME = TRADITIONAL
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
EVB LEADERSHIP
3
Daniel Stein, Founder & CEOSaatchi & Saatchi, Anderson & Lembke (McCann Erickson)
Stephen Goldblatt, Partner & ECDDDB, Butler Shine and Stern, Goodby-SIlverstein & Partners
Craig Batzofin, Executive ProducerDeutsch, Tequila, Droga5
Cary Savas, Director of Account ServiceFoot Cone & Belding, Goodby-Silverstein & Partners
James Gassel, New BusinessChiat Day, Hal Riney & Partners
Aaron McGuire, Technical DirectorCrispin, Porter + Bogusky
5
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
6
TRADITIONAL = TV, PRINT & OUTDOOR
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
7
DOING THINGS THE WAY THEY HAVE ALWAYS BEEN DONE, WITHOUT THINKING, IS THE
DEFINITION OF TRADITIONAL.
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
EFFECTIVE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
EFFECTIVE
GOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
EFFECTIVE
GOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
EFFECTIVE
GOOD CREATIVEGOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
ENGAGING
INTERACTIVE
EXPERIENTIAL
EFFECTIVE
GOOD CREATIVEGOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
ENGAGING
INTERACTIVE
EXPERIENTIAL
EFFECTIVE
GOOD CREATIVE GOOD DIGITALGOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
ENGAGING
INTERACTIVE
EXPERIENTIAL
EFFECTIVE
PARTICIPATORY
DISTRIBUTABLE
PORTABLE
CURRENCY
BUZZ-WORTHY
GOOD CREATIVE GOOD DIGITALGOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
ENGAGING
INTERACTIVE
EXPERIENTIAL
EFFECTIVE
PARTICIPATORY
DISTRIBUTABLE
PORTABLE
CURRENCY
BUZZ-WORTHY
GOOD CREATIVE GOOD DIGITAL GOOD SOCIALGOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
ENGAGING
INTERACTIVE
EXPERIENTIAL
EFFECTIVE
PARTICIPATORY
DISTRIBUTABLE
PORTABLE
CURRENCY
BUZZ-WORTHY
INVENTIVE
USEFUL
NEWSWORTHY
PUSHES BOUNDARIES
MODEL-CHANGING
GROUND-BREAKING
POLARIZING
GOOD CREATIVE GOOD DIGITAL GOOD SOCIALGOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
8
DEFINING INNOVATIONCREATIVE VS. INNOVATIVE
DISRUPTIVEUNEXPECTEDEMOTIVE
ENGAGING
INTERACTIVE
EXPERIENTIAL
EFFECTIVE
PARTICIPATORY
DISTRIBUTABLE
PORTABLE
CURRENCY
BUZZ-WORTHY
INVENTIVE
USEFUL
NEWSWORTHY
PUSHES BOUNDARIES
MODEL-CHANGING
GROUND-BREAKING
POLARIZING
GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL INNOVATIONGOOD MARKETING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
9
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
10
INNOVATIVE WORK
GREAT DIGITAL WORK
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
10
INNOVATIVE WORK
GREAT DIGITAL WORK
CULTURE FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
10
INNOVATIVE WORK
STRUCTURE
GREAT DIGITAL WORK
CULTURE FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
10
INNOVATIVE WORK
CLIENTS
STRUCTURE
GREAT DIGITAL WORK
CULTURE FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
10
INNOVATIVE WORK
CLIENTS
STRUCTURE PEOPLE
GREAT DIGITAL WORK
CULTURE FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
1112
BUILDING A CULTURE FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
12
CLIENTS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
13
CHOOSING WHO YOU WORK WITHUNLIKELY SOURCE OF LEARNING AND INSPIRATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
13
• CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK.
CHOOSING WHO YOU WORK WITHUNLIKELY SOURCE OF LEARNING AND INSPIRATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
13
• CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK.
• DO YOU HAVE A SHARED VISION OF SUCCESS?
CHOOSING WHO YOU WORK WITHUNLIKELY SOURCE OF LEARNING AND INSPIRATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
13
• CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK.
• DO YOU HAVE A SHARED VISION OF SUCCESS?
• CAN YOU LEARN SOMETHING FROM THE CLIENT?
CHOOSING WHO YOU WORK WITHUNLIKELY SOURCE OF LEARNING AND INSPIRATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
13
• CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK.
• DO YOU HAVE A SHARED VISION OF SUCCESS?
• CAN YOU LEARN SOMETHING FROM THE CLIENT?
• CAN YOU GAIN INSPIRATION FROM THE CLIENT?
CHOOSING WHO YOU WORK WITHUNLIKELY SOURCE OF LEARNING AND INSPIRATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
13
• CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK.
• DO YOU HAVE A SHARED VISION OF SUCCESS?
• CAN YOU LEARN SOMETHING FROM THE CLIENT?
• CAN YOU GAIN INSPIRATION FROM THE CLIENT?
• DO THEY WORK AS HARD AS YOU DO?
CHOOSING WHO YOU WORK WITHUNLIKELY SOURCE OF LEARNING AND INSPIRATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
13
• CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK.
• DO YOU HAVE A SHARED VISION OF SUCCESS?
• CAN YOU LEARN SOMETHING FROM THE CLIENT?
• CAN YOU GAIN INSPIRATION FROM THE CLIENT?
• DO THEY WORK AS HARD AS YOU DO?
• CAN YOU MAKE MONEY?
CHOOSING WHO YOU WORK WITHUNLIKELY SOURCE OF LEARNING AND INSPIRATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
1412
WILL THE CLIENT INHIBIT OR ENHANCE
YOUR BRAND?
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
15
EVB’s CURRENT ROSTER
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
16
CLIENT INSPIRATIONSHARING VALUES AND PHILOSOPHY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
16
CLIENT INSPIRATIONSHARING VALUES AND PHILOSOPHY
“MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER”FACEBOOK MANTRA
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
16
“WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.”WRIGLEY MANTRA
CLIENT INSPIRATIONSHARING VALUES AND PHILOSOPHY
“MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER”FACEBOOK MANTRA
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
16
“WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.”WRIGLEY MANTRA
“RESPECT PEOPLE’S TIME.”GOOGLE MANTRA
CLIENT INSPIRATIONSHARING VALUES AND PHILOSOPHY
“MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER”FACEBOOK MANTRA
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
16
“WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.”WRIGLEY MANTRA
“RESPECT PEOPLE’S TIME.”GOOGLE MANTRA
“MAKING THE WEB A BETTER PLACE.”FIREFOX MANTRA
CLIENT INSPIRATIONSHARING VALUES AND PHILOSOPHY
“MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER”FACEBOOK MANTRA
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
16
“WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.”WRIGLEY MANTRA
“RESPECT PEOPLE’S TIME.”GOOGLE MANTRA
“MAKING THE WEB A BETTER PLACE.”FIREFOX MANTRA
CLIENT INSPIRATIONSHARING VALUES AND PHILOSOPHY
“OUR GOAL IS TO MAKE HISTORY.”ZYNGA MANTRA
“MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER”FACEBOOK MANTRA
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
16
“WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.”WRIGLEY MANTRA
“RESPECT PEOPLE’S TIME.”GOOGLE MANTRA
“WE ARE 1% COMPLETE.”FACEBOOK MANTRA
“MAKING THE WEB A BETTER PLACE.”FIREFOX MANTRA
CLIENT INSPIRATIONSHARING VALUES AND PHILOSOPHY
“OUR GOAL IS TO MAKE HISTORY.”ZYNGA MANTRA
“MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER”FACEBOOK MANTRA
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
17
PEOPLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
• DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE
AND DESIGN
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
• DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE
AND DESIGN
• YOUTH VS. EXPERIENCE.
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
• DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE
AND DESIGN
• YOUTH VS. EXPERIENCE.
VALUE THOSE WHO’VE GROWN UP DIGITAL
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
• DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE
AND DESIGN
• YOUTH VS. EXPERIENCE.
VALUE THOSE WHO’VE GROWN UP DIGITAL
• LIVE THE MEDIA.
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
• DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE
AND DESIGN
• YOUTH VS. EXPERIENCE.
VALUE THOSE WHO’VE GROWN UP DIGITAL
• LIVE THE MEDIA.
BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME
FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE
ECOSYSTEM
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
• DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE
AND DESIGN
• YOUTH VS. EXPERIENCE.
VALUE THOSE WHO’VE GROWN UP DIGITAL
• LIVE THE MEDIA.
BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME
FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE
ECOSYSTEM
• EMBRACING UNCERTAINTY
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
18
• DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE
AND DESIGN
• YOUTH VS. EXPERIENCE.
VALUE THOSE WHO’VE GROWN UP DIGITAL
• LIVE THE MEDIA.
BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME
FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE
ECOSYSTEM
• EMBRACING UNCERTAINTY
• MULTI-DISCIPLINARY
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE
• THE “INTEGRATION TEST”
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE
• THE “INTEGRATION TEST”
HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD
INTEGRATION MEANS
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE
• THE “INTEGRATION TEST”
HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD
INTEGRATION MEANS
• UNREALISTICALLY OPTIMISTIC
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE
• THE “INTEGRATION TEST”
HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD
INTEGRATION MEANS
• UNREALISTICALLY OPTIMISTIC
PESSIMISM KILLS CULTURE
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE
• THE “INTEGRATION TEST”
HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD
INTEGRATION MEANS
• UNREALISTICALLY OPTIMISTIC
PESSIMISM KILLS CULTURE
• FEARLESS
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
19
• EMBRACE CHANGE
PASSION FOR EVOLVING
• RESOURCEFUL
CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE
• THE “INTEGRATION TEST”
HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD
INTEGRATION MEANS
• UNREALISTICALLY OPTIMISTIC
PESSIMISM KILLS CULTURE
• FEARLESS
NOT AFRAID OF ANY CHALLENGE
PEOPLESTAFFING FOR INNOVATION
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
20
STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
21
NIMBLE & LEAN
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
22
CHAOTIC & CHEAP
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
• RECOGNIZE AND REWARD INNOVATIVE DISSENSION
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
• RECOGNIZE AND REWARD INNOVATIVE DISSENSION
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
• RECOGNIZE AND REWARD INNOVATIVE DISSENSION
• RETHINK TEAMS
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
• RECOGNIZE AND REWARD INNOVATIVE DISSENSION
• RETHINK TEAMS
BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME
FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE
ECOSYSTEM
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
• RECOGNIZE AND REWARD INNOVATIVE DISSENSION
• RETHINK TEAMS
BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME
FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE
ECOSYSTEM
• BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP.
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
• RECOGNIZE AND REWARD INNOVATIVE DISSENSION
• RETHINK TEAMS
BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME
FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE
ECOSYSTEM
• BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP.
EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
23
• RECOGNIZE AND REWARD INNOVATIVE DISSENSION
• RETHINK TEAMS
BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME
FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE
ECOSYSTEM
• BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP.
EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER
• RECOGNIZING A BIG IDEA, EVEN IF IT’S A SMALL IDEA
STRUCTUREAVOID STRUCTURE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
• EXPERIMENT WITH SEATING
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
• EXPERIMENT WITH SEATING
• IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
• EXPERIMENT WITH SEATING
• IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
• EXPERIMENT WITH SEATING
• IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT
• AVOID UNNECESSARY STRUCTURE
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
• EXPERIMENT WITH SEATING
• IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT
• AVOID UNNECESSARY STRUCTURE
• KEEP TEAMS SMALL
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
• EXPERIMENT WITH SEATING
• IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT
• AVOID UNNECESSARY STRUCTURE
• KEEP TEAMS SMALL
• EVERYONE IS CAPABLE OF THINKING CREATIVELY
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
24
• EXPERIMENT WITH SEATING
• IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT
• AVOID UNNECESSARY STRUCTURE
• KEEP TEAMS SMALL
• EVERYONE IS CAPABLE OF THINKING CREATIVELY
• MARRYING TRADITIONAL/DIGITAL
STRUCTURENEVER GET TOO COMFORTABLE
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
25
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
26
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
29
COLLABORATION & ALLIANCES
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
30
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
31
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
• MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
• MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES
COLLABORATION WAS NECESSARY
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
• MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES
COLLABORATION WAS NECESSARY
• THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN-
SOURCE MODEL
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
• MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES
COLLABORATION WAS NECESSARY
• THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN-
SOURCE MODEL
• EMBRACE THE SHARING ECONOMY
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
• MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES
COLLABORATION WAS NECESSARY
• THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN-
SOURCE MODEL
• EMBRACE THE SHARING ECONOMY
• NOT BRIDLED BY THE “LEGACY OF SECRECY”
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
• MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES
COLLABORATION WAS NECESSARY
• THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN-
SOURCE MODEL
• EMBRACE THE SHARING ECONOMY
• NOT BRIDLED BY THE “LEGACY OF SECRECY”
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
32
• MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES
COLLABORATION WAS NECESSARY
• THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN-
SOURCE MODEL
• EMBRACE THE SHARING ECONOMY
• NOT BRIDLED BY THE “LEGACY OF SECRECY”
• EXTREMELY COUNTER-INTUITIVE TO THE ADVERTISING
INDUSTRY
THE SHARING ECONOMY
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
33
Text
ADVERTISING
PR
PROMOTIONS
PRODUCTIONCOMPANIES
THE SOCIAL, DIGITAL, CONTENT, MOBILE,CROWD-SOURCINGMARKETING AGENCY
OF THE FUTURE.
ENTERTAINMENTCOMPANIES
MEDIA COMPANIES
EVENTMARKETING
CLIENTS
CHANGING AGENCY ECOSYSTEM
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
34
EVERYONE IS A POTENTIAL COMPETITOR AND/OR PARTNER.
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
35
NEW CLIENT/AGENCY MODELS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
35
• CLIENT AGENCY MODELS ARE SHIFTING
NEW CLIENT/AGENCY MODELS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
35
• CLIENT AGENCY MODELS ARE SHIFTING
• PROCURE INVOLVEMENT
NEW CLIENT/AGENCY MODELS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
35
• CLIENT AGENCY MODELS ARE SHIFTING
• PROCURE INVOLVEMENT
• CLIENTS DON’T WANT TO COMMIT LONG-TERM
NEW CLIENT/AGENCY MODELS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
35
• CLIENT AGENCY MODELS ARE SHIFTING
• PROCURE INVOLVEMENT
• CLIENTS DON’T WANT TO COMMIT LONG-TERM
• CLIENTS DON’T WANT TO PAY FOR IDEAS
NEW CLIENT/AGENCY MODELS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
35
• CLIENT AGENCY MODELS ARE SHIFTING
• PROCURE INVOLVEMENT
• CLIENTS DON’T WANT TO COMMIT LONG-TERM
• CLIENTS DON’T WANT TO PAY FOR IDEAS
• LOTS OF PROJECT WORK
NEW CLIENT/AGENCY MODELS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
35
• CLIENT AGENCY MODELS ARE SHIFTING
• PROCURE INVOLVEMENT
• CLIENTS DON’T WANT TO COMMIT LONG-TERM
• CLIENTS DON’T WANT TO PAY FOR IDEAS
• LOTS OF PROJECT WORK
• MULTIPLE AGENCY RELATIONSHIPS
NEW CLIENT/AGENCY MODELS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
36
WORKS BEST WHEN THE AGENCIES HAVE A BETTER
RELATIONSHIP WITH EACH OTHER THAN THEY DO WITH THE
CLIENT.
MULTI-AGENCY RELATIONSHIPS
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
• LESS COMPLACENCY
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
• LESS COMPLACENCY
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
• LESS COMPLACENCY
• STRIVE TO INNOVATE AND EVOLVE
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
• LESS COMPLACENCY
• STRIVE TO INNOVATE AND EVOLVE
• VISIBILITY
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
• LESS COMPLACENCY
• STRIVE TO INNOVATE AND EVOLVE
• VISIBILITY
• KEEPS CLIENTS HONEST
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
• LESS COMPLACENCY
• STRIVE TO INNOVATE AND EVOLVE
• VISIBILITY
• KEEPS CLIENTS HONEST
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
37
• BETTER WORK
• LESS COMPLACENCY
• STRIVE TO INNOVATE AND EVOLVE
• VISIBILITY
• KEEPS CLIENTS HONEST
• SHARPENS SKILLS
ADVANTAGES OF SHARING
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
38
• EVERYONE IS A NETWORK
• EVERY THREAT IS AN OPPORTUNITY
• COMPETITORS
• CLIENTS
• CELEBRITIES
• PRODUCTION COMPANIES
• MEDIA CHANNELS
UNLIKELY ALLIANCES
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
39
Friday, April 29, 2011
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK
40
• EDUCATE & INSPIRE ADVERTISING COMMUNITY
• COLLABORATION WITH FACEBOOK & THE ADVERTISING
INDUSTRY
• SITE WAS BUILT FOR AND BY THE ADVERTISING COMMUNITY
• WWW.FACEBOOK-STUDIO.COM
FACEBOOK STUDIO
Friday, April 29, 2011