mdm for product data with talend

© Talend 2014 1

MDM for Product Data with Talend Platform for MDM

Jean-Michel Franco

© Talend 2014 2

Agenda

• Talend’s profile

• MDM for Product Data; what are the business benefits ?

• Talend’s MDM for Product Data

- Overview of the solution

- Our ecosystem (customers, business partners, etc.)

• Demo: from trials to distribution in the Life Sciences industry

• Questions & answers

© Talend 2014 3

Key Facts

• Founded in 2006

• 480+ employees in 7 countries

• Dual HQ in Los Altos, CA and Paris, France

• Open Core business model

• Subscription license

• Services & training

Talend Overview Disruptive Integration

2007 2008 2009 2010 2011 2012 2013

© Talend 2014 4

TALEND ENTERPRISE

Big Data Data Integration ESB

TALEND OPEN STUDIO for

Big Data Data Quality

Data Integration

MDM

ESB

TALEND PLATFORMS

• Bundles of Enterprise technologies

• Advanced features

• Platinum support

• Commercial license

• Subscription model

• Gold support included

• Open source license

• Free of charge

• Optional support

Talend Offerings

BPM

Big Data

Data Management

Data Services

MDM

Enterprise Integration

Hybrid Cloud

© Talend 2014 5

Agenda



• Talend’s MDM platform for MDM for Product data





© Talend 2014 6

Master Data Management is a cornerstone for data-driven processes

Know Your Customer

Know Your Products

Know Your Suppliers

© Talend 2014 7

Talend

MDM

Customers

Suppliers

Products

Assets Agencies Stores

Organiza-tions and Reference

Data

Employees

MDM is about creating and managing the golden records of your business

What ?

(44%)

Who ?

(33%) How ?

(21%)

Where ?

(3%) Number sources : Gartner

© Talend 2014 8

The journey from Data Integration to Information Governance

From a fully IT driven model… …to a federated and collaborative

responsibility model

IT Lines of Business

Evo

lutio

n p

ath

From Data Management… …to Information Governance

© Talend 2014 9

Master Data Management for Product Data Brings Business Value

What is(are) your business case(s) ?

Shared definitions of Customer data

Collaborative data

governance

Managed Data

Accuracy

Actionability

Boost product

attractiveness

(sales efficiency)

Long tail Product Portfolio

Lean Supply

Chain

Efficient Service

and claim

management

Time to market

Compliance and

Trust

MDM

platform

Accessibility

Internet of

Things

© Talend 2014 10

Agenda


• MDM for customer Data; what are the business benefits ?






© Talend 2014 11

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Talend Master Data Management The shortest path to trusted & actionable master data

Model

Explore & Cleanse

Enable stewardship

Consolidate & Enrich

Operatio-nalize

• True multi-domain

• Active data model

• Audit trails and controls

• Real time master

data services

• Enterprise-wide

application access

• Embedded data quality

• Standardization & matching

• Quality analytics and control

• Streamlined data hygiene

• Completely customizable

workflows

• Embedded data integration

• 800+ components &

connectors

• Augment with external data

© Talend 2014 12

Key differentiators

• Single MDM hub, rather than MDM silos

- Holistic: One hub, multiple-domain

- Integrated: Built-in data integration federates applications and 3rd party data

- Connected: Master data services enable real-time MDM

• Fastest time to business benefits

- Rapid: Intuitive and powerful modeling

- Progressive: Start small, expand fast

- Unified: One studio, one repository

• Lowest cost of ownership

- All in one: Single tool set across all MDM dimensions

- Affordable: Predictable pricing

• Ready for Big Data

© Talend 2014 13

Flexible modeling for any product data

Key Capabilities

• Flexible Data Model (XML Based)

• Business Rules (drools) and Events based

• Roles Based Access Controls, user interface and workflows

• Audit trail, rollbacks

• Empowered with search, hierarchies Mgmt., inheritance

• Any implementation style is supported

Dat

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od

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es

Info

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uality

managem

ent

capabilit

ies

Busi

ness

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ices

and w

ork

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onality

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nd

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apabilit

ies

Ste

ward

ship

support

and s

erv

ices

© Talend 2014 14

Best of breed and integrated data quality

Key Capabilities

• Intuitive and visual Data Profiling

• Embedded parsing, standardization, reconciling and de-duplication

• Unstructured, semi-structured, structured or multi-structured data can be considered

• Easy integration of classification systems (UNSPSC, CLADIMED, eClass, NHS e-class …)

Data

Modeling

capabilit

ies

Info

rmat

ion

qu

alit

y

mgm

t. c

apab

iliti

es

Busi

ness

serv

ices

and w

ork

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onality

Loadin

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inte

gra

tion

and s

ynchro

niz

ati

on

Ste

ward

ship

support

and s

erv

ices

© Talend 2014 15

• Talend Data Mapper facilitates integration with EDI and XML based exchanges

Smooth integration, batch or real time

Key Capabilities

• Data integration layer with 800+ connectors

• Legacy systems, enterprise applications

• Cloud applications, external sources

• Enterprise class MDM data services through embedded Enterprise Service Bus

Data

Modeling

capabilit

ies

Info

rmati

on q

uality

managem

ent

capabilit

ies

Busi

ness

serv

ices

and w

ork

flow

functi

onality

Load

ing,

inte

grat

ion

a

nd

syn

chro

niz

atio

n

Ste

ward

ship

support

and s

erv

ices

• Examples of business connectors

© Talend 2014 16

Strong Business Process Management capability for collaboration and workflows

Key Capabilities

• Visual modeling of data gov. processes

• Multi-Lingual Support

• Custom Form Designer

• Delegation of Tasks

• Real-time Follow-up and Alerts, Real-time Activity Monitoring

• Business Activity Monitoring Dashboards

Data

Modeling

capabilit

ies

Info

rmati

on q

uality

managem

ent

capabilit

ies

Bu

sin

ess

se

rvic

es

An

d w

ork

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nd

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apabilit

ies

Ste

ward

ship

support

and s

erv

ices

© Talend 2014 17

Web based interfaces for data stewards

Key Capabilities

• Stewardship console to organize data stewardship tasks by roles and users.

• Complete Web interface with embedded search engine to read, create, update and delete the master data.

• Survivorship and de-duplication of record.

• Audit trail for all operations performed on data resolution and integrity tasks

Data

Modeling

capabilit

ies

Info

rmati

on q

uality

managem

ent

capabilit

ies

Busi

ness

serv

ices

and w

ork

flow

functi

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Stew

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su

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s

© Talend 2014 18

Data marketplaces and

Third-Party providers

Master Data Management, all-in-one A

pp

lication

In

tegration

Data Stewardship Team

CRM

Implementation team

Billing ERP

LOBs users

Address Mgmt.

Exchanges

E-com-merce

© Talend 2014 19

Talend Data Governance solutions are recognized by independant industry analysts

Data Quality (Gartner)

MDM (Forrester)

Customer MDM (Gartner)

© Talend 2014 20

Agenda



• Talend’s MDM for Product data




• Questions & Answers

© Talend 2014 21

Overview of our customers by MDM domains

Product & assets Organization & Ref.

Data Mgmt.

Multi domain

Customers Employees, Supplier

© Talend 2014 22

Main use cases

Using Talend MDM for Product Data

• What? Central repository on materials that an enterprise engineers procures, produces, stores, sells, configures…

• Why Talend ? progressive approach, data quality and stewardship, data integration, multi-domain

MDM for material

• What? Unifying the description and management of all the facilities involved to deliver a services

• Why Talend ? Strong ESB and BPM capabilities

MDM for lean managed services

• What? Ensures that product related information can be shared and audited across processes

• Why Talend? Easy integration to exchanges and EDI/XML formats

MDM for regulated products

• What ? Managing the customer facing side of product and related processes

• Why Talend: flexible modeling, integrated Application Integration and BPM, affordable, platform rather than enterprise software

Product Information Management

• What ? Leverages Talend Product for MDM flexibility to implement any specific case related to product or things data

• Why Talend ? Any model, any implementation, fast and incremental implementation

MDM for “any thing”

© Talend 2014 23

Customer use case in manufacturing: the right product at the right time and right place

Challenge:

Deliver single view and source of Motor data to the

customer facing processes across multiple

manufacturing locations

Why Talend:

• Lower TCO than the incumbent solution • Unified platform with flexible modeling, data

stewardship management and superior connectivity

Value:

Increasing first time quote accuracy to customers Reduce time to manufacture Reduction in motor spend by minimizing

incomplete or incorrect orders

© Talend 2014 24

Customer use case in Aerospace & Defense: Just-in-time logistics to the armed forces

Challenge:

Reduce cost and improve efficiency of the

procurement process for aircraft spare parts in the

context of an outsourced managed service

Why Talend:

• Progressive approach to MDM • All in one MDM platform with Data stewardship

and quality, data integration and master data services

Value:

Reduction of procurement and maintenance costs

Faster repairs From a manual and spreadsheet driven process

to a well managed process

© Talend 2014 25

Customer case in media: Monetizing content and increasing ARPU in the media industry

Challenge:

Deliver 28,000 hours of multimedia content monthly

from 340 content providers targeting 75 million

households

Why Talend:

• Flexibility and rapid implementation time • Unified integration platform with embedded data

quality, ESB and Business Process Management Value:

Increase ARPU (Average Revenue Per User) and improved customer experience with data to promote the movies

Decreased costs and time for adding new content to the movie catalog

© Talend 2014 26

Nurturing our ecosystem to deliver on the promises of MDM

Business blueprint

Proof of concept

Imple-mentation

Go live a support

Continuous improvement

Talend MDM deep experts provide deep expertise at the key phases of MDM initiatives (POC,

architecture design, solution watch, go live checks) ; e.g: Synotis, Artha Data Solutions

1

2

MDM program partners deliver end to end MDM programs. They have the capacity to deliver large projects with an affordable delivery model. They provide deep industry expertise and packaged offerings . E.g : Virtusa, Osscube, CGI , Micropole, Sopra/Steria

Note: consider categories as roles; one partner may have multiple roles, depending on each customer situation

3

OEM or technology partners provides additional software . Technology partners provides add-ons. Example : Loqate, Melissa Data, QAS, Uniserv OEM partners use our MDM in the context of their enterprise application. Example : Kiva Group

4

MDM thought leaders help design the MDM program and establish the data governance org. for sustainable deployment of MDM programs ; e.g. : Bearing Point, CGI Consulting, 1st San Francisco partners

© Talend 2014 27

Zoom in on four partners with specific skills on MDM for product Data

Strong background in MDM for material in manufacturing

Multiple projects in MDM for product data. Building IP in healthcare, retail

Early adopter of Talend MDM in France, UK and Switzerland

Building intellectual property in PIM

Multiple projects related to MDM for product in process in France and Switzerland

© Talend 2014 29

Demo Highlights: from clinical trails to product launch in the Life Sciences industry

• Mastering product data across the product life cycle from trial and data

discovery phase all the way to submission to the commercial business

- Managing multiple models related to product data in a single environment

- Using MDM in conjunction with Big Data during the trail phase to manage

positive and adverse events

- Preparing for product launch by promoting a new product category once

validated through the trial process.

- Organizing the data stewardship processes across the lines of businesses to

manage this new category and get the operations ready for roll-out.

Talend MDM orchestrates the full master data flow from :

• unstructured analysis to a fully governed process

• discovery to enterprise wide publication

© Talend 2014 30

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Demo summary: what we’ve shown

Model

Explore & Cleanse

Enable Stewardship

Consolidate & Enrich

Operatio-nalize

• Any model, from fuzzy to

highly governed and

regulated

• Easily link multiple

business units

together making

process operational

• Entity resolution to extract

content from unstructured

data

• Big Data Cleansing

• Big Data Governance

• BPM and workflows

• Data and Big Data

integration capabilities

© Talend 2014 31

Summary

Ready for the 5 use cases of MDM for Product Data • MDM for Material

• MDM for Lean Managed Services,

• MDM for Regulated Products,

• Product Information Management

• MDM for “Anything”

Single MDM hub, rather than MDM silos • Holistic: One hub, multiple-domain

• Integrated: large set of applications are supported

• Connected: Master data services enable real-time MDM

Fastest time to business benefits • Rapid: Intuitive and powerful modeling

• Progressive: Start small, expand fast

• Unified: One studio, one repository

Lowest cost of ownership • All in one: Single tool set across all MDM dimensions

• Affordable: Predictable pricing

Ready for Big Data

Contact us:

[email protected]

Learn more:

www.talend.com.p

roduct/mdm

mailto:[email protected]

mdm for product data with talend

Technology

talend data mapper

external data

data hygiene

party data

product dataoverview

master data services

builtin data integration

datadriven processesknow