mdl networking profile to 7-20-15
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DAVID REYES-GUERRA40 Mountain Road Wilton, CT 06897
Phone: 203-247-6240 (Office) E-mail: [email protected]
CMO / MARKETING & COMMUNICATIONS LEADER
“BUILDING BRANDS/ENABLING SALES/DRIVING GROWTH”Strategic, highly collaborative executive who activates the discipline of marketing across the enterprise to align organizations with the two most critical growth drivers of all – clients and prospects. This benchmark methodology adds value, engages all employees and stakeholders, creates interest and demand, yields customer satisfaction and loyalty, and increases revenues. Extremely versatile with proven ability to guide dissimilar organizations – including The Conference Board, Ernst & Young and XEROX – by developing unique value propositions that resonate well with consistency, effectiveness and profitability worldwide. Bi-lingual (English/Spanish) with a global perspective and strong belief in the power of strategic alliances to create new marketplace opportunities.
Business Positioning Advertising Management PR & Media RelationsBrand Strategy & Identity Collateral Development Channel & Event MarketingBusiness Development Intellectual Property Management In/Outbound Digital MarketingProduct/Service Naming Strategic Planning Social Media Marketing
Employment History
AMERICAN MARKETING ASSOCIATION/HB PUBLISHING & MARKETINGPresident, Fairfield County Chapter/Senior Advisor
THE CONFERENCE BOARDChief Marketing Officer
ERNST & YOUNG LLPDirector, Global Brand Strategy & Thought Leadership
XEROX CORPORATIONManager, Global Brand Identity & Product Naming
Manager, Investor Communications
Target Companies
HEALTHCARE NETWORKS LEGAL FIRMS COLLEGES & UNIVERSITIESYale-New Haven Health Services Cummings & Lockwood LLC Sacred Heart UniversityFairfield County Physicians Mgmt. Martin Clearwater & Bell LLC Quinnipiac UniversitySt. Vincent’s Health Services Corp. Emmet, Marvin & Martin LLC Fairfield UniversityStamford Health Systems, Inc. Lester Schwab Katz & Dwyer LLC Western Connecticut State UniversityBoots Healthcare USA, Inc. Phillips Nizer LLP University of BridgeportStars Management Services Org Amendola & Amendola LLC Albertus Magnus CollegeStamford Hospital Foundation Berkowitz, Trager & Trager LLC University of BuffaloCypress Healthcare Management Blair & Potts OTHERMDK Healthcare Management Brian Spears LLC Pitney BowesYale-New Haven Health System Day Pitney LLP Xerox
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Bridgeport Hospital/Health Care Svcs Dickstein Shapiro LLP DattoAspetuck Healthcare Management Ferro & Battey, LLC Clarity Software SolutionsAthena Health Care Associates Cohen and Wolf, P.C. New York Life*
HOSPITALS & RELATED Cole Schotz LLP* Realgy EnergyKubTec Radiography* Two other law firms in NJ* AIGLifeWorks* PROFESSIONAL SERVICES American Kennel Club*Memorial Sloan Kettering Cancer Center
Ernst & Young ShopTech Industrial Software
Norwalk Hospital PwC* Prudential*Waterbury Hospital Monitor Deloitte* Benfield AssociatesStamford Hospital KPMG Epiq SystemsMedidata Solutions Citrin Cooperman Alstom Railway SolutionsAdvanced Radiology Consultants Booz Allen Hamilton* ffVenture Capital*Danbury Hospital HJ Sims – Fairfield, CT*Genesis Chiropractic Software, Billing and Coaching
NOT-FOR-PROFITS AbilityMarket
Blue Sky Behavioral Health* Concern Worldwide US Allied Federal Credit UnionCognizant* IAVA (Iraq Afghanistan Veterans
Association)US Tennis Association (USTA)*
Purdue Pharma L.P.* Doctors Without Borders Voya Financial*Brooklyn Hospital Center* 100 Resilient Cities Davalyn CorporationRecovery Centers of America* The Animal Medical Center VaultiveMount Sinai Health System* WaterAid America Macmillan (St. Martin’s Press)DIGITAL MARKETING FIRMS March of Dimes PlaceIQMcMurry/TMG* AARP AetnaMedian Communications* CFA Institute Benjamin MooreCriteo* Society for Human Resources
Management*ProSight Specialty Insurance
Critical Mass* American Marketing Association* The Troyanis Group*RealMatch – Job Board Software*
Child Mind Institute* KForce – Staffing recruiter
The Hackerati Engineering Software*
Network for Teaching Entrepreneurship*
Addison Group
The Forum Group* Leadership Capital GroupMOST RECENT APPLICATIONS Mitsubishi Financial Group (MUFG
Americas)The Walker Group* – Farmington, CT
Bond Street
International Data Group (IDG) Communications* – NYC
Adecco*
Webster Bank* – Waterbury, CT Nestle Waters*Red Barn Consulting* – New Hartford, CT
IHS Capital Markets*
Amtrak* – Washington, DC Verizon Fios*FactSet* – Norwalk, CT Town Sports International*HJ Sims* – Fairfield, CT Gartner*Monitor Deloitte* – NYC
Asterisk and bold = Recent applications