Notice: Photos or visual representations of projects other than Thomson Reuters 3 Times Square project are attributable to the media designers and architects associated with them. The representations of the TR Green Media designs herein are copyrighted and are not to be copied or disseminated without the express permission of TR or MD&A.

The effective use of emerging technologies in out-of-home media environments

MD&AMichAel Donohue& AssociATes

The OOH Media ChallengeWe live in a world that is increasingly shaped by multi-media content and nearly instan-taneous technology changes across a variety of physical materials and electronic display systems as well as media enabled devices. Graphics, media, architecture, and technol-ogy are to be seamlessly integrated within this “environmental” context to create powerful places, memorable experiences and lasting impressions. The challenge is to effectively integrate these elements in an environment where obsolescence and infrastructure have equal weight to compelling content and budgetary constraints.

MD&AMichAel Donohue& AssociATes

Iconic venues have the potential to communicate in many ways by making use of innovative materials, systems and content strategies. The content that is used in such settings mirrors the modality of the underlying means that are used to convey them. These channels range from simple materials and ambient lighting to advanced display technologies and mobile media where very specific graphics - video messaging, and interactivity is desired.

MD&AMichAel Donohue& AssociATes

Such venues have the capacity to communicate and engagewith the audience on multiple levels, and in a multitude of ways, fromthe general to the personal. However; achieving the desired result entailsa collaboration of all stake holders in the process, including owners anddevelopers, the participating design, architectural, engineering and

construction teams and the municipal and community constituents. This is not a trivial exercise given the diverse stakeholders, ROIdrivers, budget constraints and the content or programmingconsiderations that must be adhered to in the creation anddeployment of a successful Mediacature project.

MD&AMichAel Donohue& AssociATes

Michael Donohue and Associates is engaged early in the design and planning of Media projects to assist teams in making sense of related emerging technologies. We help teams identify suitable emerging technologies across a spectrum of possible applications and measure those elements against market-ing - branding drivers and budgetary goals.

MD&AMichAel Donohue& AssociATes

Advanced AV – Systems design and the vetting of emerging technologies: Michael Donohue & Associates often focuses on large format LED screen deployments and advanced AV systems design projects. We are experts in the application of emerg-ing technologies focused principally on the “Out of Home” environments. This expertise includes digital signage, QR Codes, mobile applications and NFC technologies, as well as interactive experiences.

MD&AMichAel Donohue& AssociATes

Michael Donohue and Associates assists owner / operators and developers in the design, procurement, and installation and training phases related to standard or custom, as well as “Green” LED screen projects. We engage clients whereby we vet several different design options and resulting deployment options that will include associated costs, ROI, and advertising subsidies. In this capacity we author as well as publish an RFP or RFI to qualified vendors, vet all of the vendors, create a comparative matrix, oversee and manage the RFP responses as well as demos. We oversee the vendor selection and provide initial contractual language and related contract checks to assure that all critical issues are incorporated into final contracts. We also over see the installation, training and insure the continuity related to the ongoing maintenance and spare parts provisioning related to the system. Naturally a critical service to our clients is obtaining the very best pricing possible on the selected technology.Our efforts are generally undertaken in collaboration with your team.

MD&AMichAel Donohue& AssociATes

Permitting and Safety:Permitting and Safety conformance in NYC is a serious business and violations can result in bothexpensive and timely delays.We take responsibility forcoordinating the entire permitting and site safety plan. This process is a critical component andrequires attention to detail in the filing of permits and safety plans in order that they are coordinated with construction schedules.

MD&AMichAel Donohue& AssociATes

Project Management and Logistics:We have found that the clear communication of project goals and milestones to the entire team is critical to keeping projects focused and on time. MD&A makes use of on-line project tools as well as all communication mediums from teleconferencing, Skype, email, texting and of course the telephone to insure that all parties know what their responsibilities and deliverables are. Major projects like 3 Times Square involve a variety of vendors and trades who must be precisely coordinated and kept in sync.The professional contingent of architects, structural and physical engineers as well as manufacturers are providing data sets that typically require permitting and finalexecution by a variety of trades fromelectricians and welders to HVAC and AVengineering crews. We take pride inorchestrating these disparate contributors and enabling the seamless deploymentof the entire project.

Learn more about how we can work with your team to create and deploy innovative “Green Media” and “Mediacature” solutions. Contact Michael Donohue at mdono77@ca.rr.com or by telephone at 310-384-3537.

Creative Solutions:Michael Donohue and Associates can design a unique OOH media solution that will engage and inspire while ad-hering to your particular budgetary and ROI drivers. We can assist your team in finding the appropriate solution and mix of revenue sources that will guarantee its success and if we can’t we will let you know it well in advance.

MD&AMichAel Donohue& AssociATes