md media kit 2012_enabled

8/3/2019 MD Media Kit 2012_Enabled

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The Latest Issues and Trends in

International Development and Humanitarian Assistance

2012 MEDIA KIT

Monthly DevelopMents Magazine


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In 1985, InterAction began a weekly one-page newsletter (published each Monday) to share news affecting its

members work. Monday Developments has since evolved to be an important and well respected monthly magazine

that covers a wide variety of issues affecting the international development and humanitarian sectors. We are

pleased to annouce its relaunch in 2012 asMonthly Developments Magazine.

MD will continue to explore the latest issues, trends, controversies and best practices in development and

humanitarian assistance. Read nationally and internationally by NGO staff, volunteer organizations, students and

academics, contractors, think tanks, the World Bank, the United Nations, USAID and other ofces within the U.S.

government, MD is the perfect vehicle for reaching a targeted audience that is truly interested in what you have to offer.

In print and online, MD remains a highly effective way to promote your:

products projects/programs

services award and grant opportunities

events publication launches

new technologies learning opportunities

MD is distributed monthly via subscriptions and at key

conferences and events throughout the year.

In this media kit, youll nd information on our loyal readers

and upcoming issue topics for 2012. To reach our qualied

readership, we will work with you to customize a successful

campaign from start to nish. Whether youre looking to generate

sales leads or extend your brand, MD has the audience and theexperience to meet your needs.

We look forward to working with you in 2012!

Chad Brobst

Managing Editor

[email protected]

Monday Developments is now

Monthly Developments Magazine


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Monthly Developments Magazine is published 11 times per year.

To submit an article for publication in Monthly Developments Magazine, please contact the managing editor, Chad Brobst, at [email protected].

Submission does not guarantee acceptance, and interested parties must send a brief summary of what their prospective piece would cover at least

one month prior to the issues submission deadline.

* Please note that this calendar is for planning purposes only.

Content and scheduling may change without notice.

Articles to be included in each issue are not limited to the topics listed.

2012 Editorial CalendarIssue

No.IssueDate

Anticipated

Mailing DateScheduled topics*

Article

Deadline

Advertising

Deadline

No.

1/2

January/

February

January

27

20 years after the USSR Aid in former Soviet republics

Outcomes from Busan

Land grabs

Dec. 19,

2011

January

3

No. 3 MarchFebruary

24

DIY development: doing more harm than good?

Aid outllook in Arab Spring countries

The language of development: a look at acronyms,abbreviations, and other NGO jargon

January23

February1

No. 4 AprilMarch

23

The role of storytelling

Successful development withoutdignity?

Former aid recipients who are now donors

February20

March1

No. 5 MayApril

20

Disaster tourism

Forgotton disasters: Keeping a fckle public engaged

Wheres the water? Dry times in the Middle East

March19

April1

No. 6 JuneMay25

South Sudan one year after independence

Paid volunteerism: goodwill or just a good vacation?

Imagining a world with no poverty (fction)

April23

May1

No. 7 JulyJune22

InterAction Forum 2012 HighlightsMay21

June1

No. 8 AugustJuly27

Presidential candidates positions on foreign aid

Science vs. starvation GMOs stranglehold onprogress

Horn of Africa update

June25

July1

No. 9 SeptemberAugust

24

Poor vs. REALLY poor: Are we targeting the extreme?

IDP camps that have become communities

Working in countries with questionable morals

July23

August1

No. 10 OctoberSeptember

21

Marketing aid and development work

Worlds collide! Contrasting aid worker families with aidrecipient families

Buying local in procurement

August20

September1

No. 11 NovemberOctober

26

The real F word: The NGO fear of admitting failure

Militarization of aid

HQ vs. The Field: Whos more important?

September24

October1

No. 12 DecemberNovember

18

The year in review

Preventing career stagnation in younger professionals

The domestic connection to foreign assistance

October 17November

1


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MD has the built-in audience your business wants to reach.

It is read by the decision makers who control their organizations

resources, and also by aid workers in the eld who make spending

recommendations.

At all levels, MDs readers are well-informed and interested inimproving their education and training.

No other publication speaks directly to the U.S.-based international

NGO community like MD.

Distribution

Average of 1750 copies sent to subscribers

each month.

Average of 300 copies distributed at events

and conferences each month.

Total Readership

Up to 10,000 readers/month

(print copies with an average pass along

rate of 5.2 people per issue, plus free web

downloads)

*Based on Monday Developments Magazines 2009 readership survey

Targeted

Each issue is read by staff

members of approximately

200 U.S.-based NGOs

working internationally.

Widely read

57% of subscribers pass

along their print copy to

others.

On average, 5.2 people

read each distributed copy.

60% have referred MD to

friends and colleagues.

Loyal audience

58% have subscribed for

more than a year.

24% have subscribed for

more than 5 years.

Shelf life

36% of print readers

have downloaded

past issues from

monthlydevelopments.org.

Qualifed readers

90% currently work in the

international development

and humanitarian

assistance eld.

82% are between the ages

of 2454.

68% work for one of

InterActions members.

99% have college degrees.

Job candidates

68% of MD readers actively

look at job advertisements.

Reader Demographics* Current Circulation

Christian

Fuchs


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In response to comments from our readers and

advertisers, MD is rolling out a few exciting updates for

2012. Expect a greater focus on community-wide issue

more thoughtful explorations of aid dilemmas, and

increased advice and tools for aid workers.

2012 will also see:

The addition of an Editorial Advisory Board to

expand MDs breadth and depth.

An improved web presence at

monthlydevelopments.org. A completely

new online space with exclusive content and

advertising options.

An enhanced online job center with greater

visibility FREE for job seekers!

(beginning Jan. 2012)

Readers Talk MD Listens

JennWa

rren

MD gives me a glimpse into development work outside my own

slice of the eld.

I appreciate getting the perspective of people I consider

colleagues.

The information in MD is from a different and more in-depth

perspective than I see in other media sources.

MD is the key NGO community publication.

Since Im a wannabe in the eld, it is very difcult to get the

skinny on NGO inner-workings, problems and opportunities MD

provides that.

I like the issues covered, and the way they are highlighted with

an appropriate solution-oriented approach.

MD is easy to read and digestits otherwise hard to get throughall of the information on the web and in print.

Job listings, job listings, job listings! The online job board was

just what Im looking for.

I enjoy the insider feel and the array of topics addressed.


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Displa Ads Details

Although specic position

placement requests areconsidered, ad placement

is at the discretion ofthe publisher. If Monthly

Developments is required toprovide ad design servicesthere is an additional charge

of $75 per ad. Ads must besubmitted in digital format

(TIF or PDF) at 300 dpiand sized to required ad

dimensions. Fonts mustbe embedded. DO NOTINCLUDE CROP MARKS.

Monthly Developments is

not responsible for errors in

ads submitted via e-mail,and is not responsible for

misdirected emails.

Color s. Black & White

All rates are based on

4-color artwork. Advertiserssubmitting black & white ads

will be billed at the color rate.All ads must be in CMYK

format.

Inserts

Inserts of 8.375 x 10.75 orsmaller are accepted. Pleasecontact us for rates.

Frequenc Discounts

Display ad rates are earnedby the total number of

insertions used within theyear from the date of yourrst insertion. Spreads are

counted as two insertions.Inserts count as one insertion

for each page (side).

DISPLAy AD SIzES (TRIM SIzE = 8.375 x 10.75)

Size Width Height

Full page (centered) 7.125 9.5

Full page (including .125 bleed) 8.5 10.875

1/2 page 7.125 4.625

1/3 vertical 2.25 9.5

1/3 standard 4.6827 4.6827

1/4 page 3.5 4.625

WEB ADvERTISINg (on monthlydevelopments.org)

Shape Width Height

Leaderboard 728 90

Skyscraper 160 600

Box 180 150

JOB POSTINgS (on monthlydevelopments.org)

Type Duration Cost

One week posting 7 days $65

Two week posting 14 days $105

Three week posting 21 days $135

One month 30 days $165

DISPLAy ADvERTISINg (PRINT)

Size 1x 2x 4x 6x 11x

Full page $2175 1955 1740 1530 1305

1/2 page $1315 1180 1050 915 775

1/3 page $1090 975 880 785 705

1/4 page $915 820 725 630 555

Front InsideCover

$2400 2150 1945 1740 1570

Back Cover1/2 page

$1450 1310 1165 1015 870

Back CoverFull page

$2530 2280 2045 1850 1645

2-pageSpread $4175 3730 3350 3010 2530

Full-Page 1/2 Page 1/3 Page

Vertical

1/3 PageStandard

1/4 Page

Special discount on displa ads!InterAction Members = 20% off above rates

Universities = 10% off above rates

To advertise or receive more information,please contact zoe Plauher

Phone: 202.552.6548Fax: 202.729.6748Email: [email protected]

Connect instantly with qualied job seekers!Visit monthldeelopments.or and select the JOBSbutton to place your ad. Bulk discounts and resumepurchases are also available. Payment is made directly

through the website.

For pricin, contact [email protected]

MONTHLY DeveLOpMeNTs MagaziNe1

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2012 Rates and Ad Sies


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Company Name

Contact name of the person authorized to place advertising Title

Billing Address

City/State/Zip

Telephone Number Fax Number

E-mail Address

Full-Page

1/2 Page

1/3 PageVertical

1/3 Page

Standard

1/4 Page

4. Payment TermsFor new advertisers, full payment is required with placement of this insertion.

For all other advertisers, payment is due 30 days from invoice date.

Ad price: _____________________ Discount (if any): __________

TOTALPRICE:

q Visa q Mastercard q Amex

Credit card number: __________________________________________________Expiration date: _____________

Name on card: __________________________________________________________________________________

We authorize the insertion of advertising according to the specifications listed. We agree to promptly pay at the rate and under

the conditions indicated on this form. Advertising deemed objectionable by the publisher for any reason may be rejected.

Signature of authorized agent: ________________________________________________Date:________________

2. Insertion Date

Check the issue dates your ad will run:

Ad Size Chart

Please complete the following information and click SUBMIT at bottom of page.

Or send to Zoe Plaugher at [email protected] fax to 202.729.6748

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MONTHLY DEVELOPMENTS MAGAZINE

2012Advertising Insertion Order

3. Ad Specifcations

Select your ad size and frequency:

Check here if you are an InterAction member

(Members receive a 20% discount)

Check here if you are university or academic institution

(Schools receive a 10% discount)

Check here if you are neither

Position request(not guaranteed): ________________________________________

Jan/Feb

March

April

May

June

July

August

September

October

November

December

Number of times your ad will run

this calendar year:

____________

Please pick one

0

$ 0.00 $0.00 $0.00

Reset SUBMIT


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About InterAction

InterAction is the largest alliance of U.S.-based

international nongovernmental organizations focused on

the worlds poor and most vulnerable people.

Phone: 202.552.6548

Fax: 202.729.6748

[email protected]

www.interaction.org

1400 16th Street, NW, Suite 210, Washington, DC 20036

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