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Multiple Choice Quiz

1Which of the following is the most recent stage of marketing evolution?

A) Marketing department era

B) Production era

C) Sales era

D) Marketing company era

2Which of the following is NOT included as a basic idea in the definition of marketing concepts?

A)

Total company effort

B) Profit

C) Productivity

D) Customer satisfaction

3_______________________ is defined as the difference between the benefits a customer seesfrom a market offering and the costs of obtaining those benefits.

A) Customer value

B) Satisfaction scale

C) Profit margin

D) Competitive benefit

4The Code of Ethics is a federal law introduced into legislation by the American MarketingAssociation.

A) True

B) False

5Which of the following is NOT included in the marketing management process used by themarketing manager to achieve its objectives?

Planning marketing activities

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A)

B) Raising funds to finance the marketing projects

C) Controlling marketing plans

D) Directing implementation of the marketing plans

6Which of the following parts are included in the marketing mix?

A) Product, place, promotion, and price

B) Competition and customer satisfaction

C) Buying, selling, transporting and storing

D) Profit, distribution, and advertising

7A channel of distribution is any series of firms (or individuals) who participate in the flow ofproducts to final user or customer.

A) True

B) False.

8____________ is defined as communication with large numbers of customers at the same time.

A) Personal selling

B) Sales promotion

C) Mass selling

D) All of the above

9The marketing concept applies to production firms, but not to service industries.

A) True

B) False

10In a ___________________orientation, the role of marketing research is to determine customerneeds and how well the company is satisfying them.

A) Marketing

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B) Production

C) Both of the above

D)

None of the above

11The marketing concept means that an organization aims the majority of its efforts at satisfyingcustomers, at a profit.

A) True

B) False

12When a manager focuses on making whatever products are easy to produce, and then trying tosell them, that manager has a ___________________ orientation.

A) Marketing

B) Production

C) Sales

D) Profit

13Which of the following is NOT consistent with a manager having a marketing orientation?

A) Inventory levels are set with customer requirements and costs in mind

B)

Customer relationship focuses on customer satisfaction before and after sale, leadingto a profitable long-run relationship

C) Focus of advertising is on product features and how products are made

D) Packaging is designed for customer convenience and as a selling tool

14Often, the best way to improve customer value, and beat the competition, is to be first to satisfya need that others have not even considered.

A) True

B) False

15It is more costly to retain current customers by satisfying their needs, than to get newcustomers by taking them away from a competitor.

True

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A)

B) False

16In addition to businesses, the marketing concept is also applicable to _____________.

A) Government agencies

B) Religious groups

C) Fine arts organizations

D) All of the above

17The controllable variables a company puts together to satisfy a target group is called the____________________.

A) Marketing strategy

B) Marketing mix

C) Strategic planning

D) Marketing concept

18A marketing strategy is a written statement of a marketing plan, and the time-related details forcarrying out the strategy.

A) True

B) False