MCP International Applicant

Guidelines

AIESEC in Croatia

Table of content- Short facts AIESEC in Croatia- Context and vision of 14/15 term- Key changes in the 14/15 term- Program analysis - LC analysis- Conference cycle-- Key documents for MCP to check

AIESEC in CroatiaAIESEC operates in Croatia since 1953, when LC Zagreb was founded as part of AIESEC in Yugoslavia. As Croatia became an independent country, AIESEC in Croatia was founded in 1992. As a separate entity. Currently AIESEC is operating in 5 Croatian cities:Croatian cities:

Osijek

Varaždin Rijeka Split

Zagreb

Context of the term 14/15

To define the right context of the term 14/15 the MC included the LC’s in their planning process. And we came up to conclusion what are the main bottlenecks, we want to change in our organization.

Context of the term 14/15

1. In the previous term we faced situation, both MC and LC pipeline faced issues of missing pipelines, behaviour of our members in the organization was not satisfying, attitude of not caring, irresponsibility and uninvolvement was present.

2. Number of X realization in terms in this mid-term ambition cycle was:

10/11: 81 realization11/12:11/12: 101 realization12/13 : 143 realization 13/14 : 139 realization

We didn't have one LC which had a consecutive growth in this period, which made us less relevant in our society and without having a visible achievable impact

3.3. AIESEC is not actively participating as a voice of Croatian youth, even though we are the only indenpendent non-political, student run organization which operates in 5+ cities, which is a burden to members since they don't feel as a part of an organization which can create impact on the society.

Context of the term 14/15

1. We want to change behaviour of our entity, that we as empowered members of AIESEC take responsibility now, and implement right values which will enable our entity to achieve even bigger impact

2. iGCDP is our focus program, we want to have more visible direct impact in our community, we want to be able our members for see our big, relevant and sustainable iGCDP.

3. By implementing gen2015 behaviours, achieving 2015, we 3. By implementing gen2015 behaviours, achieving 2015, we want to engage the Croatian society, be able to impact our country to do more and strive for better.

We want to enable AIESEC Croatia to become entity which is able to do 300 exchanges.

iGCDP 126oGCDP 90oGIPoGIP 70

Structure of the term 14/15

• VP Product Marketing – Was responsible for managing the implementation of national products of AIESEC in Croatia. Youth 2 Business, Global Talent and Global Citizen.

Key changes in 14/15 termChange of EB term timeline :

EB term 14/15 is the last term which is run starting in June. The term finishes 31st of January, and the new EB 2015 timeline is Feb-Jan.

Implementation of National Project Teams:

First time in the entity we are working nationally on program First time in the entity we are working nationally on program growth and every MC is responsible for one NPT, since the NFT model disabled the national teams which didn't have the same purpose. (LC with MKTG focusing on oGIP working in the same team with LC's MKTG focusing on oGCDP) Which increased the focus of the LC's to the peaks, since every Which increased the focus of the LC's to the peaks, since every NPT is lasting for one MC-LC cycle (approximately fish & fruit peak)

Key changes in 14/15 termExpansions run by MC:

Expansions which were held by LC's (SU Zadar-oGCDP and SU Pula iGCDP) due to more men-power in the MC are taken over so the LC's can focus more on their own market, and MC can evolve the expansions.

Changes to come:

Changing of conference cycle:Changing of conference cycle:

National partnership with Impact HUB Zagreb in order to enable more quality conference cycle which will be able to have all the processes we need to have on the entity level, as the growth of our focus program.

Reevaluating the financial model:

AIESEC in Croatia changed its financial model 5 years ago, with AIESEC in Croatia changed its financial model 5 years ago, with the clause of not being able to change it for 5 years, now we are suppose to evaluate it and evolve it in case needed.

Program analysis

oGIP Yearly realisations:

2012: 212013: 352014: 32

Key initiatives this year:

Global talent Global talent Teaching recruitmentMatching optimization

iGCDPYearly realisations:

2012: 382013: 462014: 65

Key initiatives this year:

Business model evolution, for Business model evolution, for sustainabilityBig projects Global Home (Host family initiatives)Team minimums in iGCDP

oGCDPYearly realisations:

2012: 282013: 562014: 42

Key initiatives this year:

Peak recruitment focusPeak recruitment focusGlobal citizen implementationIXP

iGIP 2012: 362013:6 2014: 8

The entity shut down focusing on The entity shut down focusing on the program because of issues with the legality of salaries for the interns

LC analysis

LC Osijek Local Committee Osijek is located in the east of Croatia. Region which is known being most damaged by war, so economically it is a underdeveloped part of Croatia. AIESEC in Osijek exists for 40 years, and operates in a market of 20.000 students.

LC analysis

LC RijekaLocal Committee Rijeka is located on the northern part Local Committee Rijeka is located on the northern part of Croatian cost, in the biggest Croatian harbour city. Student market is approximately 20.000 students, with various students internationally oriented since the city is culturaly affected by tourism, with students usually speaking Italian or German.

LC analysis

LC Split Local Committee Split is located in the south of the Local Committee Split is located in the south of the country, on the coastal region of Dalmatia. It is the second biggest city in Croatia, and a touristical headquarters of the country. AIESEC in Split is existing for over 50 years and was mostly affected by canceling the GCDP program since the market potential in tourism was high.

LC analysis

LC VaraždinLocal Committee in Varazdin is located in the northern Local Committee in Varazdin is located in the northern part of the country, which is the smallest city in the country, located on an faculty of informatics and organization which is part of University of Zagreb. Lately since the University of North is being open, it opens new markets to the entity.

LC analysis

LC Zagreb

Zagreb is located in the biggest city and the capital of Croatia, with around 100.000 students, as business center in Croatia and NGO center in Croatia, and city with the highest possibilites to operate in AIESEC. The LC was closed 4 years and reopened 3 years ago.

Conference cycle (will be improved)

Leaders of Tomorrow (LoT) – January

Sellapalooza ( Zagreb Local Conference MC delivering agenda) – March, Sales conference to boost sales culture in the entity for summer realization, for all delegates

Spring Leadership Developent Congress Spring Leadership Developent Congress (SLDC) – April, second biggest national conference for the whole plenary

Summer Planning Meeting (SPM) – June, National yearly plan consolidation with EBs with the new MCAutumn Functional Meeting - September Functional Autumn Functional Meeting - September Functional downscaling of strategies after IC, with EB

Winter Leadership Development Congress (WLDC) – November, Biggest AIESEC conference with all national plennary

Key documents for the candidate

Compendium:

bit.ly/AIESECCroCopm

Pay key attention to :

Role of SPAH (BoP)Role of Federal Board (LCPs+MC)Role of SGFinancial Model Financial Model

Contact list:MCP - Leonard Laštro - leonard1.lastro@aiesec.net

MC VP Product Marketing - Gabrijela Bošnijak - gabrijela.bosnjak@aiesec.net

MC VP ICX - Zlatna Jandrić - zlatna.jandric@aiesec.net

MC VP TM - Maja Rađa - maja.radja@aiesec.net

MC VP Finance - Margareta Ivičić - margareta.ivicic@aiesec.net

MC VP oGIPMC VP oGIP - Natalia Donova - natalia.donova@aiesec.net

MC VP oGCDP - Rishabh Tripathi - rishabh.tripathi@aiesec.net

Good luck!

AIESEC in Croatia