mcm comic con media pack 2017

MEDIA PACK 2017

Contents03 MCM Facts04 Attendance Growth05 MCM in 201606 Why Exhibit?07 Schedule of Events08 Rate Card09 Additional Marketing10 Sponsorship11 Testimonials12 Contact Us

MCM Facts

With an attendance of over 474,000 visitors across all of our events in 2016, MCM Comic Con offers

exhibitors the ideal platform from which to engage with target audiences in both the UK and Europe

With over 130,000 visitors attending each MCM London Comic Con event in May and October 2016, this places MCM as the largest Modern Pop Culture event in Europe and one of the largest in the world, behind San Diego Comic Con and New York Comic Con.

Visitor Attendance Growth

2014

404,200

2013

258,400

2012

180,000

2015

422,400

2016

475,993

MCM in 2016 4% Under 1611% 16 – 17 years37% 18 – 24 years24% 25 – 34 years12% 35 – 44 years12% 45+ years

7% Nothing25% up to £4034% £41-£10020% £101-£20011% £201-£5003% Over £500

53% Male44% Female3% Non Binary

42% First Time16% Once before11% 2 times31% 3 times or more

Total number of MCM Comic Con visitors across 2016

Twitter followers

Total number of MCM Comic Con website visitors across 2016.

total on-site spend at MCM London Comic Con events

Exhibitors use MCM as platform to meet/sell directly to their target audience (92% achieved that goal)

62%

Exhibitors use MCM to increase brand awareness (93% achieved that goal)

75%

Exhibitors rate MCM events as “Important” or “Very Important” to their business.

78%

Exhibitors rate MCM events as “Excellent” or “Good” for Return on Investment

71%

Visitors that were “Extremely Likely” to recommend mcm to others

61%

Visitors that believe the show to be “Excellent” value for money

32%

Visitors that were “Very Likely” to recommend mcm to others

31%

Visitors that will “definitely” return to an MCM show

52%

Visitors that will “more than likely” return to an MCM show

29%

Visitors that believe the show to be “Good” value for money

42%

total post-show spend following MCM London Comic Con events

Facebook followers

PARTY SIZE11%

33%

Visited Alone

2 people

43%3-5 people

13%6 or more

Total number of corporate exhibitors across 2016

Total number of locations for MCM events, including Hannover

Total number of shows in the MCM Comic Con Portfolio

OTHER EVENTS ATTENDED IN PAST 2 YEARS58%

No other events attended

21%London Film & Comic Con

London Super Comic Con8%

EGX6%

Star Wars Celebration4%

Insomnia4%

PRODUCTS/AREAS OF INTEREST59%Artwork

38%Autographs

49%Clothing/Make up

66%Comics/Graphic Novels/Books

51%Computer Games

28%Home Ent (DVD’S/Blu Ray)

37%Games Consoles

75%TV/Film Merchandise

ONSITE SPEND (PER PERSON)

NUMBER OF PREVIOUS VISITS

AGE SPLIT

GENDER SPLIT

Why Exhibit?

"Pound for pound the best return on investment this year"

Undo Entertainment Ltd.

"We always have a great time at MCM Expo with a busy stand all weekend. The

organisers are great to deal with and if there are any issues they are quick to

arrange solutions" Esdevium Games

MCM Comic Con events are the UK & Europe’s largest and most exciting pop culture shows, and the only UK based shows that bring together such a broad scope of popular culture categories including; Movies, Gaming, Comics, Anime, Television Shows, Gadgets, Music, Clothing

and Toys. We offer you access to a unique and respected platform from which to engage with a strong consumer-focused target audience.

2017 Show Schedule

29-30 July

38,000+ visitors2017 Expected attendance

23-24 September


27-29 October


11 February

10,200 visitors2017 Expected attendance

11-12 March


18-19 March


26-28 May


24-25 June


1-2 July


18-19 November


2017 Rate CardStand Rates

London £175 + VAT per sqm (fascia included only by request)

Regional £145 + VAT per sqm

Midlands £80 + VAT per sqm (1 day show)

Shell Scheme

London £160 + VAT per sqm

Regional £130 + VAT per sqm

Midlands £70 + VAT per sqm (1 day show)

Space Only

Additional Marketing Opportunities

Aisle Banners from £500 + VAT per banner

Stand Banners from £300 + VAT per banner

Standees from £120 + VAT per standee

Floor Vinyls from £1,600 + VAT per 10 vinyls

Goody Bag Inserts from £500 + VAT for 5,000 inserts

Digital Screen Static Advertising from £650 + VAT per advert

Digital Trailer Screens from £650 + VAT per trailer

Stretch Fabric Wall Art from £45 + VAT per square metre

Show Guide Adverts from £650 + VAT per advert

MyM Magazine from £400 + VAT per advert

Website Advertising from £200 + VAT per month

E-Ticket Advertising from £650 + VAT per month

Social Media Takeover from £650 + VAT per 24 hours

Branding opportunities include, but aren’t limited to:

Sponsorship Packages

Please see our separate Sponsorship Pack for more details

Additional Sponsorship Opportunities

Green Room Sponsorship from £5,000 + VAT per show

MCM Theatre Sponsorship from £5,000 + VAT per show

MCM Games Stage Sponsorship from £3,000 + VAT (London Only)

MCM eSports Sponsorship from £3,000 + VAT per show

MCM PopAsia Stage Sponsorship from £3,000 + VAT (London Only)

MCM Vidfest Stage Sponsorship from £3,000 + VAT (London Only)

Comic Village/Publishing Sponsorship from £3,000 + VAT per show

MCM Signing Area Sponsorship from £3,000 + VAT per show

2017 Sponsorship Packages

MCM London Lead Sponsorship

£75,000 + VAT

MCM London Supporting Package 1

£52,500 + VAT

MCM London Supporting Package 2

£27,500 + VAT

Testimonials

"MCM is one of the most exciting and passionate shows around. Incredible buzz, huge amounts of passion and it’s FUN in every way."Lee Kirton – Marketing & PR Director, Bandai Namco Entertainment UK

"MCM London Comic Con is a great place for our brand to gain exposure. It allows us to meet and speak with new fans directly as well has provide a well-known event for existing fans to find us again."Nigel Twumasi - Co-Founder, Mayamada

"MCM Comic Con London was the biggest event we attended, almost felt like being in the US!"Tristan Perquel CEO & Founder, BoomCo Games

Please Contact:Josh Denham

Head of Sales [email protected]

+44 (0) 7429 080407+44 (0) 1327 878936

Organised By

MCM Central 10 Bowen Square

Daventry Northamptonshire

NN11 4DR

Want to exhibit?Interested in Sponsorship?

mcm comic con media pack 2017

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