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➲ McLuhan's Artist in the 21st century

➲ Peter Blank, Indiana University, 2011➲ Www.blankmediation.com

➲ “There are no more artists because everyone is an artist. The work of art of the future will be the construction of a

➲ passionate life."

➲ Raoul Vaneigem, The Revolution of Everyday Life, 1967

➲ “Social media may perhaps affect the content of the artworks itself, it may become the subject of artwork itself too, however its most important factor is its function – its community aspect.”

➲ Leo Kogan, 2011

➲ “True art is introspective irrespective➲ of what the platform is. The fact the ➲ media is social doesn’t automatically ➲ make the art social and ➲ un-introspective”

➲ Leo Kogan, 2011

The God of the Northern Forest

Army Intends on Implanting fake dreams

I-sociality:

WE ARE USING A MEDIA SERVICE, PROVIDED TO US BY the new sociality, perhaps WITHOUT really KNOWING about itOBSOLESCENCE EXTENSION

RETRIEVAL REVERSAL

“WE MAY TORTURE MCLUHAN, JUST LIKE HE TORTURED US.” – DERRICK DE KERCKHOVE

conclusion

– McLuhan loved the old literary stance of cliché-probe

– He tried to accept the new tribal archetype-cliché

– To identify his artist we needed a vantage point

– McLuhan's artist is someone who tries to reverse artifacts into their opposites by being ironic

– Who uses artifacts/services to their maximum capacity until they break