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FIREKEEPERS TERM SHEET

Company Name Firekeepers RV Resort

Primary Objective To design, build, and manage a luxury recreational vehicle resort in CentralOklahoma.

Capital Required $2,500,000

Borrowed Capital The partnership will apply for and use its best efforts to obtain financing in theamount of $5,582,500 million for resort improvements. The managing general

partner will be responsible to obtain the financing for the construction of allimprovements. The General Partner will also invest and subscribe to one unit($125,000) of Limited Partnership interest.

Security for Capital The property and all improvements will secure the investment.

Completion Value

Use of Proceeds

Anticipated RateOf Return

Property Location

Using a conservative cap rate on the projected annual income, the value will benearly $15 million upon completion of construction and after the first year ofoperation.

The net proceeds will be utilized to acquire the land, engineering, andconstruction of a destination recreational vehicle resort and all expenses relatedto the development of the resort. (See detailed breakdown attached)

Property AcquisitionBuildings & amenitiesInfrastructureSoft CostTotal

Costs not incurred by developer

Pledged CD(See projections)Developers Cost

$1,500,0005,700,0002,682,5002,140,000

12,032,5004,450,000

500,000

$8,082,500

To achieve the greatest return on the investment it is anticipated we will hold the

property for three to five years. Based on conservative cap rates or grossmultiplier times income it is anticipated the return will be in excess of 35% perannum for the term of the investment. Upon completion of construction and

converting the construction loan over to permanent financing, the managingpartner hopes to return at least half of the investor's original capital. This shouldtake place within eighteen months.

McLoud, Oklahoma is located twenty minutes east of Oklahoma City alongInterstate 40. The parcels are 54 acres of oak filled woodlands, steep ravens,

open prairie and gentle terrain. Additionally, the adjoining 20-acre parcel has a

beautiful 4300 square foot home with two out buildings. All of these naturalfeatures blend together to make an ideal setting for an RV resort park. Thesesites were chosen for several reasons. The property is located immediately offInterstate 40 with over 1,500 feet of freeway frontage. Interstate 40 is the most

heavily traveled east/west highway in the United States and the property hashigh visibility to attract the traveling public. The property is just two miles westof the new Firelake Grand Casino, which is the largest casino in the state withone of the largest gaming areas in the United States. It is a Las Vegas stylecasino that provides superstar entertainment and all of the attractions you would

expect to find in Las Vegas.



ResortName

ProposedBusiness

The property is 14 mile from the two Robert Trent Jones PGA Championship golfcourses planned and owned by the Citizen Potawatomi Nation, the same ownersof the Firelake Grand Casino. The construction of the golf courses is scheduledto start sometime in 2010. The property is located 1/3 mile from the Wes Watkins

reservoir, which provides boating, fishing and camping. It is often said that thethree most important ingredients of a successful business are "location,location, location." Certainly Firekeepers RV Resort has all three.

While much of the activities are held within the confines of the resort itself, the

proximity to outside activities are an important factor when the RV public isconsidering a destination resort to stay at. The Firekeepers RV Resort will beconsidered a five star location when the RV rating companies come to review ourresort upon completion of construction.

Firekeepers gets its name from the Potawatomi Indians who settled in this areaand became U. S. Citizens in the 1860's. The name Potawatomi is translated asKeepers of the Fire or People of the Place of Fire, deriving from the tradition ofthe people who kept the council fires burning.

Vision RV Resorts will acquire a 54-acre tract of land and the adjoining 20-acretrack with a 4,300 square foot home and other improvements in McLoud,Oklahoma to develop a 5 star luxury destination RV resort. Management will

purchase, design, build and operate a destination RV resort. At such time as theresort reaches the occupancy level to achieve the greatest sales price, which isestimated to be three to five years, the resort will be sold.

The 54-acre site was master planned for the development of 214 sites. Recentlythe 20-acre site with the home became available and will allow us to expand to atotal of 354 sites. The mix now consist of 35 exclusive Class A motor coach RVsites. These sites will be available for long-term lease. Each will have a parkcabana. The cabana will create an environment of relaxation, community, and

fun. They will be equipped with kitchen facilities and an outdoor gathering area.Each site will be complete with 50 and 100 amp service, water, sewer, and WiFiSatellite TV. There will be 152 RV sites for the mobile recreation user, long-termtenants, and travelers down Interstate 40. There will be additional RV siteslocated around our interior lakes that will rent for a premium nightly rate. Thesetoo will meet the highest standards of all Vision RV Resorts, with water, sewer,20,30,50 amp service; concrete pads, paved roads, WiFi and TV connections.

We will also develop 125 cottages or park model sites. The wooded terrain of theeast side of the property is ideally suited to provide scenic sites for cabins and

cottages along the high banks of an existing creek. These can serve as bothrecreation sites for the users and conference accommodations for theConference Center. The park models will be sold to generate immediate cash

flow as well as long-term income for the resort. Lastly, there will be 42 back-upsites for Class C motorhomes, fifth wheels, and campers. These sites will havewater, sewer, 20, 30, 50-amp service, concrete pads, paved roads, WiFi and TVconnection.

A featured "Great Lodge" will be built because the casino is only two miles awayand with Oklahoma City just twenty minutes to the west and the two nearby golfcourses; Firekeepers RV Resort has the great opportunity to provide a veryunique conferencing and group facility. The lodge will be constructed for thepurpose of providing for groups, seminars, executive meetings, and special



events. Golf packages could be developed which will bring groups together inthis unique location.

A building will be constructed to serve the RV user with registration, store, andkitchen, small group meeting facilities and amenity center. Additional resortfeatures will include swimming pools with hot tubs, jogging/walking trails, top

quality tennis courts, and volleyball courts, a fitness center and many moreamenities. Taking advantage of the natural terrain, three interior lakes or pondsare planned, which will greatly enhance the value of the RV sites and many of thecabin sites.

After Firekeepers has been open and operational for a year, if the cash flow issufficient to allow for a cash distribution back to the investors, we will do so if itis financially prudent. The ultimate plan is to hold Firekeepers RV Resort forthree to five years and then sell it in a package with other resorts we intend todevelop. However, there may be the opportunity to sell all or a large percentageof the resort to one or more entities that have expressed an interest in jointventuring this resort. Management will keep an open mind to all offers but feelsits long term plan of holding the resort for three to five years and then selling the

project will be the most financially beneficial to all parties. If Vision RV Resortscan achieve their goal of building three or four more resorts, the larger packageof all properties will attract a better offer than just one successful resort.

Concept Vision RV Resorts plans to develop multiple destination RV Resorts that cater tomany types of vacationers. All the parks will maintain the same theme throughout, offering similar amenities, thus will attract a diverse clientele. With cottagepark models to luxury cabana RV sites as well as pull through and back-in sites,we can attract both the high end as well as the general traveling segment of theRV community. The first and flagship RV resort will be the Firekeepers RV Resortin McLoud, Oklahoma. Each park will be independently owned and operated withone common managing partner, which is Vision RV Resorts.

Operating a destination RV resort does not mean waiting for the traveling publicto stop by and visit the park. Management personnel of Vision RV Resorts willattend every possible major RV show in the nation to market the parks to theretail consumer and industry professionals. RV dealers have inquired about

having their annual events at our planned parks as well, and we fully expectseveral dealers' participation each year. The RV Industry is anticipating slower

growth than normal over the next two or three years because of the adjustmentto higher fuel cost and then solid growth for five to seven years. During thatgrowth, Vision RV Resorts expects to be an industry leader in Class Adestination RV Resorts.

Additional methods to market the Resorts will be through our website, RV rallies,shows and clubs nationwide, as well as national magazine advertising. Our

customers will be those who travel south for the winter, full timers who live intheir coach, weekenders who come for 2-3 day vacations, and RV club rallies, ofwhich there are hundreds of different chapters that meet 4-6 times per year.Some chapters have as many as 300 coaches that stay for 3-5 nights at a time.

During the first year alone Firekeepers RV Resort can expect 20 rallies or more.



RV Resorts Over the years, RV parks have proven to be a financially stable investment as

published reports show the average annual return of 10% over the last 20 years.This however will change to a greater return with the coming of the destinationRV resorts where there park models generate nearly triple the rental rate as astandard RV pad site with the cost to produce that income at 60% lower than thestandard RV pad site. Where the figures take a more dramatic turn higher iswhen you sell the park models and generate a significant profit and then chargea rental rate of $400 to $500 per month to the new owner of the park model. Thisfee is for leasing the space the park model sites on, as we are not selling theland, we are just renting it.

Currently, it is prudent to have at least one third of all spaces in an RV resortdedicated to park models because they produce such a greater return on theinvested dollar and financial institutions are very aware of that fact. Unless youare paying all cash for the development, it is doubtful that any bank wouldfinance a new RV resort unless it has 25% to 35% designated as park modelsites. The park models are not management or maintenance intensive as we onlyrent the ground and normal maintenance covers the ground keeping. The ownerof the park model owns and maintains the living unit. Management does nothave to deal with damage to the unit, appliance problems or replacement offurniture as that is the responsibility of the owner. In addition to the above,recreational vehicle parks exhibit excellent income stability and ease ofmanagement with an outstanding lack of risk when compared to other rentalincome property.

The outdoor hospitality industry is poised to provide business opportunities toRV resorts throughout the country and to all segments of the RV traveling public,but the luxury RV resorts offer the greatest opportunity for investment. Vision RVResorts believes the market that we have targeted has huge up-side potentialbecause the boomers are coming; the 78 million Americans born between 1946

and 1964 represent almost 30 percent of the U.S. population, according to theU.S. Department of Health and Human Services. From 2000 to 2010, the numberof Americans 55 to 64 years old will grow to 47 percent, making it the fastest

growing population segment in the U.S. By the year 2015, all the baby boomerswill be over 50 and control more than $7 trillion in personal wealth. This all

equates to a more wealthy and mobile generation that has demonstrated theirdesire to travel. From 2000 through 2007, RV sales set records for units sold.You have to park these Class A motorhomes someplace at night, and Vision RVResorts will provide a secure and inviting experience for the RV public.

In September of 2009, there was a weeklong national RV rally scheduled inShawnee, OK just ten miles from the planned Firekeepers Resort. They expectedover 1,100 coaches at this event and exceeded that number.

One of the Directors of Firekeepers Resort was in senior management withForetravel Motorcoach in Nacogdoches, TX, and has been assured of multiplepre-booked events at Firekeepers RV Resort. During his six years withForetravel, he established many relationships with other major manufacturersthat will also have rallies and other events that will generate more business forthe Firekeepers RV Resort.



It is these rallies and events that will allow Firekeepers to enjoy a far greater thannormal occupancy than other new RV resorts. Even though we strongly believethat we will exceed the occupancy levels listed in the proforma, we will stay withthose projections.

RVIA (Recreational Vehicle Industry Association) reports that with the escalatingcost of fuel, currently at $2.50 per gallon, RV'ers will travel approximately 350miles from their home to stay at a destination RV resort. There are over sixteenmillion people who live within the 350-mile radius of the Firekeepers Resort. Justas important as the population base is to the resort, the more outside activities inand around the resort that can appeal to all ages of the family, the more likely thesuccess of the resort. The newer RV resorts that have all of the first classamenities are going to be the most successful because they offer several typesof amusement activities to keep the children and teenagers entertained while atthe same time providing leisure time activities for the adults.

Firekeepers RV Resort will offer rentals and sales of individual sites with theopportunity to sell all 125-park models. Prices will range from $59,000 to justover $100,000. The 35 premium cabana sites can sell in excess of $40,000. Oncesold, each unit owner pays a $400 per month maintenance fee, which providesadditional revenue to the resort. Further, once the units are put into a rental

pool, it also provides income to both the owner of the site as well as the resort.The combination of income from the RV travelers stopping for a night or more,the rallies, the manufacturers events and maintenance and rental pool income

provide a solid base from which to operate the resort. (See financial projections)

As with all real estate developments, the community in which you chose to build,the city support is an important factor. We have enclosed a letter from the CityManager of McLoud, Mr. Mike Winningham concerning the water to our site. Webelieve it conveys the City's support of this project. With the water issue

addressed, the property is ready to be developed, and we have full city support.MarketDemand According to the RVIA in 2007 there were over 390,500 RVs sold in the US, and

this number only accounts for new RVs. Dealers will sell two used RVs to everyone new RV. Using this formula we can assume that over 1,200,000 new andused RVs were sold in 2007. The RV industry has seen a five-year consecutive

growth with a minimum of 300,000 new RVs sold each year. With the rising costof fuel currently in excess of $4.00 per gallon, RV sales are expected to drop asmuch as 30% or more, especially the new RVs. Currently with over 8.2 million

registered recreational vehicles in the United States there is no shortage ofpeople to use our resort, they just may not be traveling from as far away as theywould have in the past.

David Gorin & Associates and the Affinity Group teamed together to present theinaugural RV Park and Campground Investment Conference in October of 2007.The purpose of the conference was to draw attention to a supporting segment ofthe RVIA. The message was clear throughout, RV parks and campgrounds are

declining due to their rising land values and the archaic parks of yesterday withtheir inability to provide the amenities for today's larger and more expensiveRVs. This has provided a new opportunity for the entrepreneur businessman.

The business of developing five star luxury destination RV resorts is in its

infancy. In the past, high quality RV resorts were typically found in California,



Florida, and Arizona. Now the demand for truly luxury resorts, are beginning tobe built in many states that have a large population base within a 350-mileradius.

There are currently no five star destination RV resorts within 200 miles ofOklahoma City. As fuel prices increase, the owners of motorhomes, trailers andfifth wheels will not stop using them, they may shorten the trip and stay at a

luxury destination RV Resort that offers them the "fun time" events they arelooking for in a vacation and the camaraderie of others who enjoy the RVexperience as well. RVIA has shown that a family of five can take a vacation in anRV for far less money than any other method.

There is no question that the way Americans are reacting to higher fuel pricesmandates that the outdoor hospitality industry shift its thinking to respond to theneeds of the recreational outdoor lifestyle. The resort parks being developed

today must be environmentally sensitive; they must be family friendly; they mustbe event driven; they must provide alternative forms of overnightaccommodations and they must be creative in the combination of all thosefactors in order to be profitable.

Many affluent RVers who travel in motorhomes or bus conversions that costfrom three hundred thousand dollars to over two million dollars have made theirmotorhome a lifestyle. They travel around the country and stay in luxury RV

parks and in many cases, purchase their own lot in one or more parks and theyfollow the good weather. This provides them with the assurance their site will beavailable for them when they want it and it goes into a rental pool providingincome to them when they are not using their site. This is far more common than

you might imagine, unless of course you are already an avid RV individual whohas chosen this lifestyle.

In the June 2008 issue of RV Business magazine, Monaco Coach Corporationannounced that it is ramping up production of its luxury RV resort business.Currently, Monaco has two resorts open and three under development. It is thecompany's intention to have resorts under development at all times for theforeseeable future. Monaco's president of resort operations, E. RandallHenderson stated, "There is great opportunity in the luxury RV resort segmentand we are moving forward aggressively." The individual RV sites in the MonacoResorts range from $114,900 to $329,900. Monaco has sold 756 of the 807 sites it

currently has in two RV Resorts.

FMCA, Good Sam, and, Escapees are the largest national RV Clubs withmemberships in excess of 75,000 people collectively. In these types of clubsthere are area chapters or regional clubs that meet 3 or 4 times per year at RVparks or resorts. Some groups range from 15 coaches to over 300 coaches. Theyhave very few options where they can meet. Vision RV Resorts will have the

potential to host 20-30 rallies per year. We plan to pre book rallies for 2010 onceconstruction on Firekeepers Resort has begun.

Comparables Currently there are sixty RV sites at the Wes Watkins Reservoir. Twenty-sevenhave power and RV connections and the balance of the sites are wilderness siteswith no services.

There are a total of twenty-one RV sites at the FireLake Grand Casino and theyhave full RV connections.



BusinessAssociate

ManagementBackground

SecuritiesOffered

The Oklahoma Exposition Center in Shawnee has a 184 unit full hook-up RV parkwith another 100 sites on the Expo grounds and 456 sites with water and

electricity. All of the sites are for planned events only, not a nightly operatedpark. The Expo Center is where a national RV show was held in September of2009. All of the facilities mentioned above cannot compete with the parkamenities and natural beauty of the terrain that Firekeepers RV Resort will have.Our location is superior and ease of access will make Firekeepers the first choiceof RV'ers, conventions, and event planners.

The Mill Creek RV Resort in Canton, Texas is one of the finest RV Resorts in thecountry and their grand opening was in June of 2008. It was recently rated 9.1(out of 10) by Texas Outside, rated 9.5 by Good Sam's/Trailer Life and Rated 5Diamonds by Woodall's. In December of 2008, Mill Creak Ranch Resort earned an"A" rating awarded by the Nation Association of RV Camp Grounds. Only 21 ofthe 4,000 independent campgrounds affiliated with the National Association of RV

Campgrounds received the prestigious "A" rating for customer service. These aresignificant achievements and will serve Firekeepers well as Bud Surels, an awardwinning State Park Director; National Park Service executive and experiencedconsultant designed the Mill Creek Ranch Resort and recently finished the designof the Firekeepers Resort. Bud currently is the manager of Mill Creek RanchResort and will assist management in the development and construction ofFirekeepers as project manager. Ronnie Anderson will bid the job and be thesuperintendent (I have enclosed several pages on Mill Creek Resorts for yourreview)

The owners of Mill Creek Ranch Resorts are also the owners of Athens ParkHomes, builders of the park model homes we intend to purchase for our resort.In today's environment it is imperative to include 25% to 35% or more of your RVsites as park model units if you expect to attract the greater number of outdoor

enthusiast. These units tend to be highly profitable when figuring the overallcost/income ratios. The park models can also be sold with a shared income planwith the owner. This generates both immediate profit from the purchase and saleand long-term profit with both the shared income and the association fees thatthe owner must pay. Our proformas takes all of these factors into account

The principals of Vision RV Resorts have over fifty years experience in the realestate development business, including forming and being the general partner ofover 100 limited partnerships. Projects include apartments, low-rise gardenoffices, mobile home parks, hotels and residential subdivisions. In the past fiveyears management has purchased, developed and sold over fifty million dollarsin real estate projects. Their current projects also include a thirty million dollarcommercial center in Broomfield, Colorado and 26 lake front homes in Castle

Pines, Colorado. Management has over thirty years of experience in almost allfacets of the RV business including production experience, sales and marketing,upper management and ownership of 3 travel-trailers, 10 motorhomes and 3buses.

The Company is offering prospective Members twenty (20) Units of Interest for atotal offering of Two Million Five Hundred Thousand Dollars ($2,500,000). Unitsin the Company are available in increments of One Hundred Twenty-FiveThousand Dollars ($125,000.00) per Unit. Each unit represents 2.00% ownershipinterest in Firekeepers RV Resort.



Minimum

Subscription The Minimum subscription that will be accepted is one Unit for $125,000. The

subscription price is payable in cash upon submission of the SubscriptionAgreement, Exhibit A. The Managers have the right, in its sole discretion toaccept subscriptions for % Units or other fractions.

SubscriptionPeriod

TaxConsequences

Allocations

Formation andCommencementOf Operations

ContactInformation

The subscription period for the offering shall commence upon the date of thisMemorandum and shall terminate on December 31, 2009 unless extended to

January 5, 2010 (the "Termination date") by the Manager.

The Company will allocate to each Member his or her share of the income anddeductions of the Company and the Members will be required to report thoseitems on the Members' respective federal income tax returns. Most of theincome, if any, from the company's operation may be characterized as passivetrade or business income. That passive income may be reduced by passive

losses, which Members may have from other passive activities. We advise eachinvestor to seek separate counsel.

Distributions will be made to Members and Managers based on their percentageownership of the company. Spendable income will be paid on a semi-annualbasis once management feels that the reserves are adequate to allow for suchdistributions. At the time of sale, the Members will receive one hundred percent

(100%) of the cash available for distribution until such time as they have receivedtheir original capital back. Thereafter, capital will be allocated to both Membersand Managers based on their percentage ownership in the company

The Company will be formed as a Texas Limited Partnership. As of the date ofthis Memorandum, the Company has neither accumulated assets nor incurredliabilities other than certain organization and syndicated expenses, norcommenced any business activities.

Vision RV Resorts

Christopher Moon: 214.705.1233808.265.6840

Email: [email protected]



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Summary of Investmentand

Projected Return

Development Cost

a . I n f r a s t r u c t u r e 2 , 6 9 2 , 5 0 0b . B u i l d i n g s a n d a m e n i t i e s 5 , 7 0 0 , 0 0 0c . S o f t c o s t s 2 , 1 4 0 , 0 0 0d . L a n d 1 , 5 0 0 , 0 0 0

T o t a l P r o j e c t e d C o s t $ 1 2 , 0 3 2 , 5 0 0

Items paid for by usersa . C a b i n s 3 , 7 5 0 , 0 0 0b . C a b a n a s 7 0 0 , 0 0 0

T o t a l r e t u r n e d e x p e n s e s $ 4 , 4 5 0 , 0 0 0

D e v e l o p e r ' s C o s t $ 7 , 5 8 2 , 5 0 0B a n k r e q u i r e d C D f o r o n e y e a r 5 0 0 , 0 0 0T o t a l C a p i t a l R e q u i r e d $ 8 , 0 8 2 , 5 0 0

Projected Sales Income (from the sale of park models, RV space rentals and park model rentals)

3,044,6304,671,8735,469,3186,042,9105.750.729

$24,979,460

a. Ye a r lb. Year 2c. Year 3d. Year 4e. Year 5

Total Income

Projected Expenses

a. Ye a r lb. Year 2c. Year 3d. Year 4e. Years

Total Expenses

1,392,4001,431,0701,360,1241,367,2311.361.119

$6,911,944

Net Operating Income from Rental Revenue

(347,770)554,110

1,897,4283,186,0354.374.674

N e t O p e r a t i n g I n c o m e $ 9 , 6 6 4 , 4 7 7

a. Yea r lb. Year 2c. Year 3d. Year 4e. Year 5



Using a cap rate of 9.6 on the NOI would reflect a value of the RV resort far greater thanusing a more conservative gross multiplier of 4 to 6 time the gross income.Management used the lower 4 times gross income to project a possible future value.

Potential RV Resort Value Based on 4 times Gross Income

a. Year 1 3,044,630 x 4 = 12,178,520b. Year 2 4,671,873x4 = 18,686,520c. Year 3 5,469,318x4 = 21,877,272d. Year 4 6,042,910x4 = 24,171,640e. Year5 5 ,750,729x4 = 23,002,916

Potential Sales Price Using the Most Conservative Method of Value, 4 times Gross Income

a. Yearl Cost7,582,500 Sales price 12,178,520 Profit 4,596,020b. Year 2 Cost 7,582,500 Sales price 18,686,520 Profit 11,104,020c. Year 3 Cost 7,582,500 Sales price 21,877,272 Profit 14,294,772d. Year 4 Cost 7,582,500 Sales price 24,171,640 Profit 16,589,140e. Year 5 Cost 7,582.500 Sales price 23,002,916 Profit 15,420,416

Capital Requirements

20 Units @ $125,000 = $2,500,000. Each unit represents a 2.0% ownership interest inthe RV Resort. The General Manager will provide the $5,582,500 construction and

permanent financing. Investors are putting up 31% of the total capital needed andreceiving 40% of the total transaction.

The per unit profit is based on a five year hold.2.0% ownership interest times the fifth year profit equals $308,408.This represents an Internal Rate of Return of 35%.

Use of Capital

L a n d A c q u i s i t i o n 1 , 5 0 0 , 0 0 0B u i l d i n g s & A m e n i t i e s 5 , 7 0 0 , 0 0 0I n f r a s t r u c t u r e 2 , 6 9 2 , 5 0 0S o f t C o s t 2 . 1 4 0 . 0 0 0T o t a l 1 2 , 0 3 2 , 5 0 0Cost not incurred by developer 4.450.000 (Pre-sold park units and cabanas)

D e v e l o p e r s C o s t 7 . 5 8 2 . 5 0 0P l e d g e d C D 5 0 0 . 0 0 0T o t a l I n v e s t m e n t 8 . 0 8 2 . 5 0 0I n v e s t o r C a p i t a l 2 , 5 0 0 , 0 0 0General Partner Financing 5.582.500

C a p i t a l S o u r c e 8 , 0 8 2 , 5 0 0

It is anticipated that a profit of approximately $40,000 per unit will be made on the cabinpark models and a profit of approximately $10,000per unit will be made on the cabanas.This would generate a total profit of $5,350,000 if we achieve our goal. At such time asthe RV park reaches income stabilization based on rental income, the managing partnerwill make capital distributions to the partners in an attempt to return all originalinvestment capital back to the partners within the first three years. This would alsoincrease the investors' rate of return on investment if accomplished.



J U l - 3 0 - 2 0 0 8 ( W E D ) U : 4 8 T O W H O F M C L O U D P . O O l / O O !

City of McLoudP.O. Box 300

McLoud, Oklahoma 74851

405.964.5264 or fax: 405.964.5244

July 30,2008

Lance GngeVision Development Group1SSO Office Club Points, Suite 4500Colorado Springs, Colorado 80920

Mr. Gage,

The City or McLoud is very happy that you ore planning an RV destination resort in our city. We knowthat your needs will be great and we will help all we can. Let this letter serve to acknowledge your requestfor water service to the site location of the RV resort. The city of McLoud will provide water service tothe site at no cost to you for running the pipes firom the current water service location of McLoud Roadand Porkwood Street to your location, approximately 3/8 of a mite west of McLoud Rood, fronting onParkwood Street

To show our support of you and your project, 1 started the ball rolling on putting the water line in onParkwood Street with the termination point at your property line. We ore installing a 6" watcrline, whichshould provide you'and the adjoining properties more than adequate water pressure for future

development. This project should start in. the next week, and pending no city emergencies or easementissues, the water line will be completed In the next thirty to forty-five days.

The City of McLoud will allow you to develop your property using a lagoon system or other acceptable

alternative method of sewage disposal until the city has the funds to provide chy sewer service. You maywant to run a dry sewer service throughout your project with a stub-out at your property line, which willsave you thousands of dollars later on,

Currently,, the City does not have adequate funds to develop the sewer system to your development site;however, we have been working on that issue. The Chy is in discussions with the Citizen PottawatomieNation and private developers, such as yourself, to provide some of the up-front capital for the system,with the repayment to be repaid at some future dote, based on sales revenue or other methods acceptableto all parties. The good news is that our problem will not delay your development

I would like to say that the City of McLoud is supportive of your development and will assist you in

every way we can. I believe our current actions confirm that fact In the mean time, should you have anyquestions or if! can be of further help, please feel free to coll me anytime ul 405-964-5264.

S inc e re l y * J ^ % A

MikeWlnningham "McLoud City Manager

ce: Bud Surles


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Texas, East Texas and Northeast Texas 2/5/09 12:

■

1 MILL CREEK RANCH RESORT ]

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ABOUT US RV RESORT COTTAGE RENTALS COTTAGE SALES I AMENITIES EVENTS ! PHOTOS PRESSRELEASES CALEN

Creek Ranch Resort Earns "A" Rating in a Nationalurvey

for receiving top grades in customer satisfaction.Only 21 of the 4,000 independent campgrounds affiliated with the National

Association of RV Camp Grounds received the prestigious "A" rating for customerservice. Read full press release here.

Mill Creek Ranch Resort Receives Highest Honor from WOODALI/SMill Creek received a 5W rating, one of only 260 parks listed in the 2009 North American Campground Directory t

attain Woodall's highest 5W rating in both Facilities and Recreation. Less than 3% of the privately owned parks havachieved this distinction.

YOU WILL LOVE OUR PARK WHERE YOUR RV IS WELCOMED!

Every now and then you come upon a RV Park that is set apart from the pack — one that believes that preservation of the beauty andnatural resources is key to visitor enjoyment; one that meshes the 21st Century RV demands with the ageless East Texas serenity; onethat believes that every visitor is important and that customer service and satisfaction must be guaranteed; one that provides events

programs, and facilities designed to enhance enjoyment.

RV Site Rentals include:• large pull-through sites to accommodate multiple

slides• back-ins lined with trees• We welcome a variety of RVs and Pop-Ups• concrete pads• full hook-ups for water, sewer, electric

(20,30, and 50 amp service)• cable TV• WiFi Internet

Pag



V PARK - Canton, Texas, East Texas and Northeast Texas 2/5/09 12:

• lit pedestal• picnic table• fire ring and your first nights firewood — free• extra clean showers, restrooms, and laundry facilities• frequent trash pick-up at your site• RV Center (for clubs and events)• Camp Store

(No Tent Camping Available)

For your safety and peace of mind, water and sewer services are provided by the City of Canton.

Premium sites are lakeside or nestled in the trees with stand up grills, patio table and chairs, and a lighted pedestal for your outdoorpleasure. We offer escorts to your site and conceirge service to assist you with your set up. All of this, and we are located just acrossthe road from the world famous First Monday Trade Days. And our staff provides regularly scheduled shuttle service so that onceyou are parked, you don't have to get in your vehicle again.

There is never a power shortage at Mill Creek Ranch Resort— our sites are engineered to operate at full capacity with maximum power demand.

Visit, email, or call us toll free at (866) 599-7275 with any questions.

Rates

Pull Throughs: $40/day and $240/week

Back-ins: $35/day and $2io/weekPremium RV Sites: $50/day and $300/weekPull Throughs First Monday Trade Days Weekend and Holidays: $so/dayBack-ins First Monday Trade Days Weekend and Holidays: $45/dayPremium RV Sites Trade Days Weekend and Holidays: S6oRally rates $30/day (this rate not available on Trade Days Weekend)

There are no extra charges for shuttle service; utility hook-ups; onebundle of firewood; or our wonderful Trade Day Barbeque (held everySaturday of Trade Days Weekend). Group Rates Available.

Cash, Check and Major Credit Cards Accepted

RV Check in: 1:00 p.m.

RV Check Out: 12:00 noon

Rated a 9.1 (out of 10) by Texas OutsideRated a 9/9-5/9«5 by Good Sam's / Trailer Life

Rated 5 Diamonds by WoodaflTs

We are proud members of the following RV affiliations

varvcot cool fczxalnn of RV PoikiS Compgroimds

wOODALESCNMItiKOtM) MANACiKMKNT

Trailer Life Directory

ttp://www.mil lcreekranchresort.com/rv-rentals.php Pag



AGE/CABIN FEATURES - Canton's Cottage Resort 2/5/09 12

■ -

▶ONLINE RESERVATIONS

V Revie

Aftl This

■

ABOUT US RV RESORT COTTAGE RENTALS COTTAGE SALES | AMENITIES EVENTS I PHOTOS PRESS RELEASES CALEN

.

3 days/2 nights $198 through March 5th

Package includes Friday and Saturday night, free use of golf cart and hot tuh at main lodge.Children are welcome, pets are welcome according to our pet policy. Maximum of 2 adults, 4

Children per Unit. The rate does not apply on Valentines or Trade Days week-end, nor does it include lodging tax.

**"""*P

Get Away from It All in One of our 25 Cottages!

• Imagine a vacation, weekend, holiday, or event that has all theattributes of the finest of the country's resorts — yet nestled into theEast Texas woodlands.

• Imagine exploring Canton's World Famous Trade Days, yet notoverwhelmed with parking problems and traffic jams.

• Imagine spending time on one of three outstanding golf courses, whilethe children are enjoying East Texas' finest water park.

• Imagine writing that book, composing that poem, or just clearing thecobwebs of the week behind, while letting the beauty of nature, thesounds of rushing water and the singing of birds wash away the world.

All of this and more can happen at Mill Creek Ranch Resort when you selectone of our beautiful Athens Park Home cottages to rent.

Cottage Rates:• Cottages and Cabins : $125-$175 per night*

Cottages are beautiful fully equipped units with full kitchen, microwave,living room with sofa sleeper, full sized baths with sitdown shower, TV and sound system, and a wonderfully comfortablequeen sized bed in the bedroom. Enjoy the peacefulness of that quaint cabin in the woods, but the luxury of a 5 star resort.(Limit 4 — queen bed and sofa sleeper)

• Cottages and Cabins with Loft : $iso-$200 per night*All are equipped like our Cottages and Cabins with the added benefit of a loft - the ideal sleeping quarters for kids and theirsleeping bags. (Limit 4 plus a loft for 2 children — queen bed, sofa sleeper -guests must furnish their own sleepingbags for children)

• The Executive: $i75-$225 per night*We have a limited availability of Executive Cabins equipped for that very relaxing time away from home. When you walkthrough the front door, you will know you have arrived! (Limit 4 — queen bed and sofa sleeper)

"Cottage rates are subject to 13% Hotel/Motel tax and a daily resort fee of $7.50 per day. A $50 deposit is required at time ofreservation.Cottage check-in time is 4:00pm. Cottage check-out time is 11:00am. A two-night minimum stay is required on Trade Day weekends

Groups rates are available for groups requiring 5 or morecottages. Check out our events page for that specialwedding, reunion, meeting, seminar, or gathering.

ttp://www.millcreekranchresort.com/cottage-rentals.php Pag



AGE/CABIN FEATURES - Canton's Cottage Resort 2/5/09 12:

Cottage Rental Cancellation Policy: A $50 credit card deposit is required to confirmreservation. For cancellations received 8-14 days in advance of your arrival date, the $deposit will be retained The balance of the first night's stay will be accessed forcancellations within seven (7) days of arrival date or a no show.

Smoking and pet policies are established by

cottage owners.At the current time all cottages are smoke-free.Pet-friendly cottages are available.

Cottage Pet Fee: $2 per day per pet plus a $50 refundable pet damage fee per reservation.

ttp://www.millcreekranchresort.com/cottage-rentals.php Pag



▶ ONLINE RESERVATIONS

2/5/09 12:1

sP Review

^1 This Pa■

ABOUT US RV RESORT COTTAGE RENTALS COTTAGE SALES | AMENITIES EVENTS | PHOTOS PRESSRELEASES CALEND

Free Golf Cart with Cottage Purchase*i

Fractional Ownership Now Available■

a great success. Well don't say that about thenity to own a vacation rental at Mill Creek Ranch. We are only in our first year

y 25% sold out because in our shaky and unsure times people want something thatever increasing value. We offer:

• cozy comfort by streams and ponds• vacation rental income opportunity• easy access to Canton Trade Days and the many fine recreation attractions of our

area• A rated customer service• whole or fractional ownership options• and first class accommodations and amenities

ranch. This is your chance to create your ideal vacation spot in the heart of the East Texas woodlands. These luxurious Athens Park HomeCabins are beautiful, comfortable and affordable. www.aUuiL';parkhonu->,.coin

Cottage Owners also receive an exclusive income opportunity from participation in the Mill Creek Ranch Resort rental program.

Call Alan in our sales office at 469-853-3172 today to discuss the remaining options to place your new vacation cottage!

* With the purchase of a cottage, Mill Creek Ranch is offering a 2 year lease on a golf cart to be used exclusively by you a

those who share your cottage through our rental program. Mill Creek Ranch Cottages are now even more that perfect ga-way. All MCR Electric Cart policies apply.

ttp://www.millcreekranchresort.com/cottage-sales.php Pag



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Rustic: Contemporay:

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We will do complete sales training seminars on your site or at our facilities for your sales team. These can include factand resort tours with a power point presentation for your use for future training

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Campgrounds tout 'park models' as RV and hotel alternative - USATODAY.com 7/3/08 1

Cars Auto Financing Event Tickets Jobs Real Estate Online Degrees Business Opportunities Shopping

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Travel » Destinations City Guides Country Guides 10 Great Deris

Campgrounds tout 'park models' as RVandhotel alternativePosted 1d lch ago j Comment I Recommend E-mail | Save | Print | Reprints & Permissions |

By Rebecca Heslln, USA TODAY

If you think fewer recreational vehicles are onthe road this summer, you may be right—and

its not just high fuel costs keeping them from

pounding the pavement. RV resorts across

the USA are offering an alternative way tocamp out.

O Mix* itQt ci way*to shaic.

Yahool Buzz

Digg

Newsvine

Reddit

Ey Mike Gasi. Kampgrounds olAmerica

Kampgrounds of America offers these sea side parkmodels on South Padre [stand, Texas, as avacationing alternative.

FLIGHTS, HOTELS AND MORE

F l i g h t s C a r s H o t e l s

From (City or airport) To (dry or airport)

Return

Campers are ditching their RVs and tents for Facebookrecreational park trailers, or "park models," Whaf s this?

and campground owners hope regular

vacationers in search of a lodging bargain will follow suit. These

400-square foot movable resort cottages, found at RV resortsand campgrounds, are upscale trailer homes that provide all the

amenities of home.

"These units are about the same size as the largest hotel suites

and come equipped with kitchens and bathrooms," William

Garpow, executive director of the Recreational Park Trailer

Industry Association, said. "But unlike a hotel room, park modelsare freestanding units. You dont have anyone above you or

below you or right next to you."

According to Garpow, park models are on the rise in touristdestinations across the USA. From Orlando to Chicago to

Castle Rock, Colo., there are now more than 100,000 cottages

at various camping destinations. Prices range from as little as

$38 a night to close to $200 for the best units in the most

popular places.

Shane Ott, president and COO of Kampgrounds of America

expects "an increased demand in rentals of park models thissummer due to the economy, mostly those who are new to

camping who view staying at park models as a means of

vacationing." Ott added that "a camping vacation is still a verycost-effective means of travel, compared to airline or cruise

vacations."

FIND MORE STORIES IN: Washington | California | Florida |

Texas | Colorado | Connecticut | South Carolina | Missouri | South Dakota | Chicago | Naples | Myrtle Beach |

Black Hills | Branson | RVs | South Padre Island | Castle Rock | Mystic

Ott notes that the exteriors of KOA's properties are evocative of their location, just as a hotel or other lodging

might be. Think log or cedar-sided cabins in locations including Branson, Mo., and Mystic, Conn., with more of a"beach-front look for coastal properties" such as Naples, Fla., and South Padre Island, Texas. 'The most popular

rental property sites are destination locations such as the Black Hills in South Dakota, Myrtle Beach, S.C.,

Washington, D.C., and California wine country," he said.

Garpow also credits design advances with the growth of park models. "Most units have pointed roofs, floor-to-

ceiling windows, lofts and hardwood cabinetry," he said. "In fact, we've seen a shift in demand from the trailer-like

park models to the newer units that look like small cottages."

Ott and Garpow agreed that if s hard to get a social feel from a hotel stay, whereas park models create the perfect

marriage between seclusion and community.

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ampgrounds tout 'park models' as RV and hotel alternative - USATODAY.com 7/3/08 10:5

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8/8/08 4:5

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J3 > Text Only Site

Fuel Prices and the RV Industry

P r i m a r y C o n t a c t : S e c o n d a r y C o n t a c t :K e v i n B r o o m C o u r t n e y R o b e yDirector of Media Relations, RVIA Public Relations Manager

(703) 620-6003 ext. 304 (703) 620-6003 ext. 306L»IX»i'Iri'-lUi a'i Bttfl 1' I

• More than three-fourths of RV owners said that even with

higher fuel prices, their RV vacations cost less than otherforms of vacation, according to surveys of RV owners conducted

by RVIA and Zarca Interactive, a leading provider of onlinesurveys and research technology. In the most recent survey ofRV owners (conducted in April 2008), 82 percent said RVvacations cost less than other forms of travel.

• Fuel prices would need to more than double from theircurrent level to make RVing more expensive for a family offour than other forms of travel, according to PKF

Consulting. PKF's spring 2008 vacation cost comparison studyshows that RV trips remain the most affordable way for a familyto travel because of the significant savings on air, hotel andrestaurant costs, which continue to rise.

• Despite fluctuating fuel prices, RV travel is a great value.

The PKF Vacation Cost comparison study showed that a family offour can save 27-to-61% on vacation costs depending on the

type of trip and type of RV used. Even with higher fuel prices,more than three-fourths of RV owners say their RV vacations cost

less than other forms of vacation.

• RV owners still plan to travel in their RVs, but many are

adjusting to higher fuel prices by traveling to destinationscloser to home, driving fewer miles, and staying longer inone place, according to surveys of RV owners. In an April 2008

survey, 58 percent said they'd travel to destinations closer tohome, 35 percent said they'd travel fewer miles, and 34 percentsaid they'd stay longer at one destination.

.rvia.org/Content/NavigationMenu/RVFactsNews/News/FuelPricesandtheRVIndustry/default.htm Page 1



A . o r g | F u e l P r i c e s a n d t h e R V I n d u s t r y 8 / 8 / 0 8 4 : 5 2

• In times of high fuel prices, RVers typically spend more time

enjoying the campground experience and less time on theroad. More than 16,000 campgrounds nationwide give RVers the

flexibility to save fuel and cut costs by staying closer to home.Whether they travel five miles or 500, they can still enjoy a greatoutdoor experience.

• Fuel price hikes increase the cost of ajl modes of travel and

transportation. Airfares and hotel rates have risen rapidly as

fuel costs increase and fuel surcharges are.added.• Many RV owners surveyed take additional measures to

reduce fuel consumption through simple steps like driving55 instead of 65 miles per hour, packing lighter to reduce

weight in the RV, and turning off home utilities to saveenergy when traveling. RVers travel at a leisurely pace with notight schedules for flights, hotels or restaurants.

• Outdoor recreation and vacations offer physical and mental

health benefits considered essential by experts, and are

priorities for an increasing number of Americans. RVs are aspringboard to all types of recreation and travel

opportunities. Seventy percent of RV owners say they are morephysically active on RV trips than on other vacations becausethey do more walking/hiking, swimming, biking, andkayaking/canoeing while on the road than they do at home.Sixty percent say they eat healthier when they vacation in an RVthan they do on other forms of vacation.

RV Sales

• Shipments through May, 2008 were down 14% from 2007,

however fuel prices are not the primary cause for the decline,

according to Dr. Richard Curtin, Director of Consumer Surveys atthe University of Michigan. Dr. Curtin says that total RV

shipments will go down in 2008 due to higher credit standards,falling household wealth, slower growth in real incomes, anddiminished consumer confidence. Shipments are expected to bethe eighth highest in the past 25 years, totaling 304,000 units.

• After five consecutive years of record growth, RV shipments

declined 9.5 percent in 2007 due to the U.S. economicslowdown. Shipments totaled 353,400 units - the fourth highestin the past quarter century.

• Despite fuel prices, RV factory shipments in 2006 set an

industry record. The industry shipped 390,500 new units todealers in 2006, a 1.6% increase from 2005.

• RV consumers have a widening array of product choices toi m p r o v e t h e i r f u e l e f fi c i e n c y , w h i c h s h o u l d e n c o u r a g ec o n t i n u e d g r o w t h . A p p r o x i m a t e l y t h r e e - f o u r t h s o f t h e m a r k e t

c o n s i s t s o f t o w a b l e R V s , i n c l u d i n g m a n y l i g h t w e i g h t d e s i g n s .M a n u f a c t u r e r s a r e i n t r o d u c i n g s m a l l e r , f u e l - e f fi c i e n t m o t o r h o m e s

a s w e l l .

• Long-term demographics favor continued RV marketg r o w t h a s t h e b a b y b o o m g e n e r a t i o n r e a c h e s t h e p r i m e R V -

h t t p : / / w w w . r v i a . o r g / C o n t e n t / N a v i g a t i o n M e n u / R W a c t s N e w s / N e w s / F u e l P r i c e s a n d t h e R V I n d u P a g e 2 o f



A . o r g | F u e l P r i c e s a n d t h e R V I n d u s t r y 8 / 8 / 0 8 4 : 5 2

buying age, and more young families enter the market as aresult of intense industry promotional activity including the"Go RVing" ad campaign. The trend toward more activeoutdoor recreation and travel should also stimulate growth.

• RV industry forecaster Dr. Richard Curtin, Director of

Consumer Surveys at the University of Michigan, says

growth rates in the RV marketplace are likely to accelerate.He projects the number of RV owning households will rise to 8.5

million by 2010.Updated 07-22-08

w w w . r v i a . o r g / C o n t e n t / N a v i g a t i o n M e n u / R V F a c t s N e w s / N e w s / F u e l P r i c e s a n d t h e R V I n d u s t r y / d e f a u l t . h t m P a g e 3



k i n P u e b l o y / e / u o i u : s /

From: Jeff Mulllns <[email protected]>

To: [email protected]

Subject: Park in PuebloDate: Mon, 8 Sep 2008 10:19 am

Offer Affordable Vacation Homes

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, still gonna travel - June 12, 2008 | North Coast Journal 8/8/08 4:

h o m e c a l e n d a r m u s i c a r t t h e a t e r b o o k s f o o d g a r d e n o u t d o o r s m o v i e s b l o g c o l u m n i s t s l o g i n

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Have RV, still gonna travel

By Heidi Walters

Well, you bought the damned thing — you

might as well use it. That's the advice one richfella says to another rich fella who, perhaps,

is wondering whether he and the wife oughta

take their Fleetwood Bounder with the boss

triple slide-outs for a spin this summer. It'salso the attitude RV parks around here could

be counting on during these eye-spinning

times of daily fuel-price increases.

'The RV industry has really evolved, and the

cost of these vehicles now is typically

$150,000 and up," says Tony Smithers,executive director of the Humboldt County

Convention and Visitors Bureau. 'The fact is,

another dollar per gallon of gas is nothing to

people like this. And, they've already investedin it. The other thing is that a lot of RVs are

rented by some of our international visitors,

and as far as they're concerned, gas prices

here are lower than they pay at home so it's

not really an issue for them."

Rising fuel prices might actually increasevisitation at local RV parks, Smithers says, as

people drop their far-away travel plans to,say, Yellowstone, and choose a redwoodsvacation instead.

"People will change their habits," he says.

They maybe will not drive so far, and so

hopefully we are considered not so far - ourmain area to market is Bay Area-Sacramento."

It's happened in the past when something

altered the American travel psyche. "After

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RV tire-buying segment an attractive

demographic, but will fuel prices keep themparked this summer?Publish date: Jun '10. 2003

By: James E. Guyette

With apologies to Alice Cooper's great getaway anthem, tire purchasing patterns among this season's recreationalvehicle segment won't become apparent until school's finally gone to pieces and is out for the summer. In the coming

weeks, parents will be deciding whether to hit the road in the family camper or take the dreaded "staycation" and leavethe RV parked in the driveway.

As the skyrocketing price of gasoline and diesel fuel threatens to rain all over distant-travel plans, some RVers may opt

to motor only to the nearest campground and remain stationary throughout the summer.

"We want them driving," says Mike Wilbom, store manager at the Allen Tire Co.outlet in Lakewood, Calif. The 21-store chain serves all tire categories, yet RVers

have proven to be a profitable segment over years - choosing from Allen's stock

Jof Goodyear, Kelly, Michelin, BFGoodrich and Uniroyal RV tires. They also

^purchase repairs, especially for brakes and shock absorbers.

r • I I, Just last week, the Lakewood branch moved 16 entire sets of RV tires.

"They're still buying the tires and driving on them," Wilbom tells Tire Topics, "but

they're driving shorter distances." Up to this point of the year, "it's mainly the older. ._. fo lks who are reti red that we see. We geta lot of complaining about the price of

gas and diesel, but we haven't seen a slowdown at all," he reports.

"We'll know more when school lets out; that's v/hen the busy season starts," Wilbom reports. "We'll have to see if a

slowdown starts then." He is slightly fearful of his RVing clientele deciding to stay parked at a favorite California beach

instead hitting the road.

Most RVers are simply adjusting to fuel costs rather than not traveling in their RVs, according to a recent nationwide

study.

The latest biannual Campfire Canvass survey of RV owners, conducted by the Recreation Vehicle Industry Association

(RVIA), reveals that 76 percent of RVers intend to use their vehicles at least as much this spring and summer as last

year.

Of those who said their plans would be affected, 58 percent said they'd travel to destinations closer to home, 35

percent said they'd travel fewer miles and 34 percent said they'd stay longer at a single destination.

Surprisingly, one-third of RV owners say fuel costs won't affect their travel plans at all. Their travel intentions reflectresearch by PKF Consulting. The firm found that even as fuel prices increase, RV trips remain the most affordable wayfor a family to go because of the significant savings on hotels and restaurant costs.

Many families are taking shorter, more frequent weekend trips. According to the survey, nearly 75 percent plan to spendat least five or more weekends in their RVs.

Wilborn at Allen Tire says the segment's demographic^ make RVers an attractive addition to any tire dealer's customerbase.

The typical RV owner is age 49, married, owns a home and has an annual household income of $68,000, according toDr. Richard Curtin, director of the University of Michigan Survey Research Center, which has extensively studied the RV

industry.

More RVs are owned by 35-to-54 year olds than any other age group, he says, and by 2010 RVs will be owned by 8.5million households — an 8 percent increase, outpacing the overall U.S. household growth of 6 percent. Curtin estimates.

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Niirogen is analternative to fillingsome tires with air,and some newvehicles are rollingoff the productionlines with nitrogen-filled tires.Are you offeringnitrogen as an airalternative to yourcustomers?

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"The enormous baby boomer generation is reaching retirement age and is expected to continue dominating the RV

market."

Based on the accumulated research, RIVA's national pro-RVing television

advertising campaign is targeting three groups of potential participants:HIl'HIAIIONAI VMM It*

Members of the first segment, "The Family that Plays Together," typically arebetween the ages 35 and 49 and have at least one child. Their average householdincome is $85,000. Of the RV prospect segments, this group is more likely to include Hispanic consumers. Members ofthis group are receptive to messages emphasizing the convenience and flexibility of RVing with children.

The second segment, "The Get Up and Go Crowd," finds RVs appealing for weekend outings with their "toys" -

motorcycles, ATVs, boats, etc. Members of this category are enthusiastic about motor sports, sporting events and

saving money on travel. Their average household income is $81,800. More than half of this group are between 35 and

49 years old and the majority have no children.

Of the three prospect segments, The Get Up and Go Crov/d is more likely to include African Americans and consider RV

travel a good value. This segment is likely to respond to messages that connect RVs with motorized recreation and

sporting events and emphasize the affordabilrty of RV travel.

Members of the third category, "Nature Lovers," enjoy the peace and quiet of scenic destinations off the beaten path.

Respondents in this category rate camping in comfort, staying fit and strengthening relationships as important. Theyexpress concern about RV driving and have an average household income of $93,600.

Of the prospect groups, Nature Lovers are the oldest with 35 percent between the ages of 50 and 64. Also, they are

typically empty-nesters. They'd be likely to appreciate the advantages of having a home on wheels in remote areaswhere lodgings and restaurants are hard to find.

Efforts by tire dealers to effectively pursue the RVer-based marketplace have mostly been flat thus far - at least in the

Lone Star State, according to Brian Schaeffer, executive director and CEO of the Texas Association of CampgroundOwners. "There are some print- and Internet-based advertising opportunities for tire dealers and manufacturers, but I'mnot aware that any of these vehicles are currently being used," he tells Tire Topics.

"The key would be to focus on large states that get a tremendous amount of year-round RV travel, such as Florida,California and Texas. Each of these states have RV-related publications and websites targeting millions of consumers.In addition, there are some national websites that would be particularly effective," Schaeffer points out

At the local level, Schaeffer suggests placing ads in the directories handed out for free to RVing campground guests.

Allen Tire has a 5-percent-off discount coupon in the brochure distributed at Anaheim RV Village. The company also

strives to cultivate a strong word-of-mouth referral network by providing friendly and expert service, says Wilbom, inaddition to running coupon-based ads in local newspapers that RVers are likely to pick up.

For more information, visit www.allentireco.com. www.riva.org, www.GoRVing.com orwww.texascampgrounds.com.

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