919 Prince Street * Alexandria, Virginia 22314 * Phone: 703-518-4445 * FAX: 703-518-4447

566 South Route 303 * Blauvelt, NY 10913 * Phone: 845-365-2000 * FAX: 845-365-2008 www.mclaughlinonline.com

To: Ryan Cross, Scott Angelle for Governor From: Jim McLaughlin Re: Louisiana Governors Race Key Survey Findings

Date: March 18th, 2015

Methodology: This survey of 500 likely voters in the state of Louisiana was conducted from March 15th to 17th, 2015. All interviews were conducted via telephone by professional interviewers. Interview selection was random within predetermined election units. To increase coverage, this sample was supplemented with 214 interviews of cell-phone users. These samples were then combined and structured to correlate with actual voter turnout in a statewide Louisiana Governors election. This poll has an accuracy of +/- 4.5% at a 95% confidence interval.

Survey Results: A statewide survey of likely general election voters conducted by McLaughlin & Associates finds that voters in Louisiana are still heavily divided on their choice for Governor and the race remains wide open.

Senator David Vitter, who has virtually full name identification, currently only receives 33% of the vote. This shows that Louisiana voters are clearly searching for an alternative. It is also problematic for Vitter in that he receives 15% of the African American vote of which he would not in all likelihood retain.

These numbers give the former Lieutenant Governors campaign a reason to be optimistic. In those areas where Scott Angelle is on the air, he has an impressive 3.5 to 1 positive image ratio and 76% name awareness. Most importantly, in those areas of the state where Angelle is on the air his ballot share increases to 19%, cutting Vitters share down to just 24% and Dardenne to 6%. This clearly illustrates the positive effect the Angelle media campaign is having. Furthermore, in the Lafayette media market back in January, Vitter led with 40% of the vote, now he only receives 17%, while Angelle leads with 27%.

If voters have seen, read or heard anything about Scott Angelle within the past couple of weeks, Angelle actually is in a statistical tie with Vitter at nearly one-quarter of the vote and Edwards receives only 17%.

Among voters who have a formed opinion of both David Vitter and Scott

919 Prince Street * Alexandria, Virginia 22314 * Phone: 703-518-4445 * FAX: 703-518-4447

566 South Route 303 * Blauvelt, NY 10913 * Phone: 845-365-2000 * FAX: 845-365-2008 www.mclaughlinonline.com

Angelle, Senator Vitter leads by only 2 points, 26% to 24%.

When voters were asked who their second choice for Governor would be, Scott Angelle has improved from 9% to 14% in the past two months. These gains are much larger in areas where the campaign has been on the air. Angelle has improved his second-choice ballot share from 14% to 18% in the Lafayette Media Market and 11% to 27% in the Lake Charles Media Market.

Overall, Jay Dardenne has lost 3% of his ballot share in the last 2 months, and only 25% of the voters who are favorable to him actually prefer him in the ballot. This shows that Dardenne has little intensity to his support.

The Bottom Line: The results of this survey clearly show that Senator David Vitter is a very weak supposed front-runner. The fact that he is a sitting U.S. Senator and he only receives approximately one-third of the vote clearly illustrates just how vulnerable he is to a challenge. Scott Angelles campaign is gaining momentum, especially in those areas where the campaign has been on the air. This explains why both the Vitter and Dardenne campaigns have gone negative. They are trying to stop the traction that the Angelle Campaign has gained. If the Angelle Campaign has the necessary resources to continue to expand its communications it should be in a good position for the upcoming election.

Demographic Breakdown 3 -17- 2015 Party Total Age Total Race % Area %

Republican 36% Under 40 22% White 67% Lafayette MM 15%

Democrat 43% 41-55 28% African American 26% Lake Charles MM 5%

Independent 15% 56-65 28% Gender % Baton Rouge MM 21%

Ideology % Over 65 21% Male 47% Alexandria MM 6%

Liberal 15% Mean 52.7yrs Female 53% Shreveport MM 11%

Moderate 30% Monroe MM 11%

Conservative 49% New Orleans MM 31%

Jefferson Parish 7%

Orleans Parish 5%

Rest of New Orleans 19%