mckinsey got it wrong!

16
... and really big time ... Philipp Huber Edinburgh, September 23 rd 2009 McKinsey got it wrong!!

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Lightning talk at CloudCamp Edinburgh on September 23rd 2009

TRANSCRIPT

Page 1: McKinsey got it wrong!

... and really big time ...

Philipp HuberEdinburgh, September 23rd 2009

McKinsey got it wrong!!

Page 2: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 2

“A typical bare-metal Windows server configuration is 144% cheaper than EC2!”

“The cost of cloud must come down significantly for outsourcing a complete data centre to make economic sense”

Clearing the air on cloud computingMarch 2009, McKinsey & Company

Page 3: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 3

A Smart car is much better than an F1 because ...

Page 4: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 4

Uses less fuel

Costs less to operate

People don’t crash them intentionally

Is much safer

Much cheaper

Not as noisy

Page 5: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 5

...but that is a load of rubbish!!

Page 6: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 6

...mhhh so what is wrong then?

Page 7: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 7

The report has a few BIG flaws:

1. Simply ignores to quantify the value of agility, speed, flexibility, scalability, pay-as-you-go

2. Has a legacy app point of view

3. Pricing wrong – ok, my view!

Page 8: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 8

So, how can YOU benefit from the Cloud then?

Page 9: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 9

#1 Don’tsAvoid large-memory single-instance apps Expensive Not enough CPU

horsepower

Page 10: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 10

#2 Don’tsAvoid legacy apps with extremely high IOPS Not fast enough Is going to be resolved

in the near future though

Page 11: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 11

#3 Do’sStart thinking in small ‘bricks’ no specialised HW for each

project anymore!!! start to standardise

building blocks – CPU & storage

use the small granularity to your advantage

David Stott Building, Detroit,133m high, 32 floors, built in bricks!!!

Page 12: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 12

#4 Do’sInvest only in modular, multi-tier, horizontally scalable apps Web Apps you can load

balance Apps with clear separation of

front-end, application & database

Service Oriented Architectures (SOAs) generally are suitable

Page 13: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 13

#5 Do’sUse tools like

Intelligent Load Balancers

Queuing Memcache Hadoop New style databases Write your own monitor

Page 14: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 14

#6 Do’s Use a platform that helps to scale

RightScale GigaSpaces Microsoft Azure

Page 15: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 15

#7 Do’sMake use of the flexibility you have

Create skeleton infrastructures

Dynamically provision when load occurs

Decommission when not needed anymore

Page 16: McKinsey got it wrong!

08/04/2023 CloudCamp Scotland September 2009 16

Thanks!