mceconf jitter workshop - mapping your minimal viable experience

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Mapping Your Minimum Viable Experience chemphill courtney@carbonfive.com Courtney Hemphill

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Page 1: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Mapping Your Minimum Viable

Experience

chemphill [email protected]

Courtney Hemphill

Page 2: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Agenda+ introductions + mapping 101 + empathize + synthesize + ideate + prioritize + plan

Page 3: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

“A good mapping endeavor produces understanding that influences strategy and tactics”

- Chris Risdon

Page 4: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Application+ gather information + identify a process + plan out a process + analyze + flexible + fun

Page 5: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Source: Wikipedia http://en.wikipedia.org/wiki/Frank_Bunker_Gilbreth,_Sr.

Frank Gilbreth

Page 6: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Source: Wikipedia http://en.wikipedia.org/wiki/Frank_Bunker_Gilbreth,_Sr.

Lillian Gilbreth

Page 7: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Abuses+ Silos + Speed over quality + Top down + Systematic over skill improvement

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"The person doing the job knows far more that anyone else about the best way of doing that job and, therefore, is the one person best fitted to improve it.”

- Allan H. Mogensen

Page 9: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Allan Mogensen (Mogy) Source: The Ben Graham Corporation

http://www.worksimp.com

Page 10: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Adaptable processes

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+ psychology of users

+ needs, desires, behaviors

+ process optimization

+ pain points & delight points

Exploration

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Service economy

Page 13: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

+ Visual plan for milestone releases

+ Where we meet needs

+ Where can we concierge instead of build

+ How might we reach out to the market

+ How might we best set up releases for learning

Planning

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Age of information

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*your next big thing

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Draw a picture

Did they guess it? You win

Point repeatedly

to same picture

yes no

Pictionary

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“[Design Thinking] is matching people’s needs with what is technologically feasible and viable as a business strategy.”

- Tim Brown, CEO, IDEO

Page 21: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Design Thinking+ understand + observe + define + ideate + prototype + test

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Just in time designSource: Jakob Nielsen

http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

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Understand - Empathy Interviews+ tell me about the last time you… + why? + encourage stories + look for inconsistencies + 1 person interviews, 1 person takes notes

Page 24: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Finding patterns

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Synthesize - Unpack+ say + do + think + feel + needs + insights

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Synthesize - Personas+ characteristics + behaviors + goals + needs

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Personas

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Ideate - 6-ups+ quick sketches + go big - no limit + move quick - all 6!

Page 29: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Synthesize+ share your ideas + find one with legs + feasible, testable, measurable

Page 30: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

6-up prototype

Page 31: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Prioritize+ cost/benefit + dot vote

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“For people who have 15 minutes to spend on themselves, Starbucks is a familiar social experience that brings comfort, reliability, and enjoyment to the everyday coffee-drinking routine.

Elevator Pitch

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6-up experiment wall

Page 34: MCEConf Jitter workshop - Mapping Your Minimal Viable Experience

Experience Mapping!+ triggers + channels & touchpoints + systems + artifacts

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Set up

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Devices

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AARRR

+Acquisition +Activation +Retention +Referral +Revenue

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Prioritize+ story writing + story mapping + estimation + release planning

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Title (one line describing the story)   Narrative: As a [role] I want [feature] So that [benefit]   Acceptance Criteria: (presented as Scenarios)   Scenario 1: Title Given [context]   And [some more context]... When  [event] Then  [outcome]   And [another outcome]...

The Art of Story Writing

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Story MappingSource: Jeff Patton

http://www.AgileProductDesign.com

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Retro - Stickies.io!

+ http://bit.ly/16x9nza

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Resources and References• Agile XP - http://www.amazon.com/Extreme-Programming-Explained-

Embrace-Edition/dp/0321278658

• Google Ventures Product Design Sprints - http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups

• Design Thinking d.school Bootcamp - http://dschool.stanford.edu/use-our-methods/the-bootcamp-bootleg

• BDD Storywriting - http://dannorth.net/whats-in-a-story

• Pivotal Tracker(http://pivotaltracker.com) & Trello (https://trello.com/)

• Storymapper.io (http://storymapper.io)

• Stickies.io (http://stickies.io)

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!

!

Courtney Hemphill @chemphill [email protected]