UNITED STATES OF AMERICA

CURRENCY

• US$ which is a federal reserve

note.• Mostly used in

International Transactions .

• Worlds dominant Reserve currency

also known as defacto currency

BALANCE OF PAYMENT

• Current Account balance- $124.1

billion (3rd quarter)• $111.1 billion (2nd

quarter)• Deficit increased to

2.7% from 2.5%• $190 billion from

$189.2 billion

TRADE PRACTICES IN USA

• Major Exporter of machines , engines , pumps , electronics ,

oils , vehicles • Major Importer of

Apparels, Footwear, Furniture ,

Appliances Kitchen and Households

Worlds largest chain of hamburger fast food restaurants , serving 68 million customers daily .

Started in 1940 by Richard and Maurice McDonald as “Speedee Service System”.

Headquarters in Illinois, USA. A McDonald's restaurant is operated by a franchisee, an affiliate,

or the corporation itself. McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants.

14,157 McDonald's restaurants in the United States in 2012 

 In 2014, McDonald’s had a brand value exceeding US$ 85 billion.

The second half of 2014 and early 2015 saw the company’s sales decline dramatically, perhaps due to a Chinese food safety scandal involving the chain in 2014.

Revenue: US$ 27.44 billion (2014) Employees: 30, 60, 000 (2014) Has it’s own Hamburger University in Illinois.

McDonald’s

McDonald's began divesting itself of other chains it had acquired during the 1990s. The company owned a

majority stake in Chipotle Mexican Grill until October 2006

McDonald’s promises Quality, Service, Cleanliness and Value in slogans like “YOU DESERVE A BREAK TODAY” , “FEED YOUR

INNER CHILD”.Toys for children with happy meal

2008 2009 2010 2011 2012 2013 20147.4

7.6

7.8

8

8.2

8.4

8.6

8.8

9

Revenue (millions)

Revenue(millions)

McDonald’s Annual Revenue

HamburgersChicken nuggetsCheese burgers

French fries Breakfast items

Soft drinksMilkshakes

Desserts

Dollar menu- low cost food

and drinks

Tier 2 suppliers –primary food

producers.

Tier 1 suppliers are processors

30 – 35 SKU at the supply side, creating a

streamlined operation2

6th position on ―Best Global Brands 2011

The iconic Golden Arches are used in promotions

globally. The I'm lovin‘ it

campaign launched in 2003

McDonald‘s aim is to create a

vibrant working environment for

staff and managers.Employees

undergo rigorous on-the-job training in

customer service, food handling and

preparation..

McDonald’s Marketing Mix

PESTEL

Slow but stable growth of the U.S. economy (opportunity)

Stable but risky European economies (threat)

Slowdown of the Chinese economy (threat)

Widening wealth gap (opportunity) Increasing cultural diversity

(opportunity) Healthy lifestyle trend (threat &

opportunity)

Economic Factors Social/Sociocultural Factors

Moderate R&D activity in the industry (opportunity)

Increasing business automation (opportunity)

Increasing sales through mobile devices (opportunity)

Technological Factors

Political Factors Legal Factors Increasing international trade

agreements (opportunity) Pending tax reform

(opportunity) Evolving public health policies

(threat and opportunity)

New legal minimum wage levels in the U.S. (threat)

Local health regulations in workplaces and schools (threat)

Animal welfare regulation (threat & opportunity)

Ecological/Environmental Factors

Rising interest for corporate environmental programs (opportunity)

Increasing emphasis on sustainable business strategies (opportunity)

Climate change (threat)

10 Strategies that are keeping McDonald’s Barrelling Forward

Focusing on heavily emerging markets McCafe has been a big win Offering a wider variety of food to attract

large segments Delivering food to the customers in places

they demand it Making it stores more attractive to get

customers in Increasing its offering of snacks items Shortening of menu cycle e.g. McRib Importing its successful niche product Expanding its dollar menu to breakfast Accepting Cross-cultural barriers

Advantages of Franchising

Franchising requires less capital than other growth methods Rapid expansion Market Dominance Franchising puts a "business owner" in charge Great Buying Power Franchising puts a "business owner" in charge Increased name recognition Increasing Advertising and Marketing budget New revenue streams are created

Competitors

McDonald’s Ads Program

Lets eat out! (1960–1965) Look for the Golden Arches! (1960–1967) Go for the Goodness at McDonald's (1962–

1969) The closest thing to home (1966–1969) McDonald's is your kind of place (1967 –

January 22, 1971) You deserve a break today (January 23, 1971

– April 23, 1975) 30 years of good times and great

taste (1985, 30th anniversary) I'm lovin' it (September 29, 2003–present)

What we're made of (2008–present) You want it, need it, you gotta have a taste

of McDonald's burgers (December 1, 2010 – present, The simple joy of McDonald's (2010–2013)

Made by:Priyanka Banerjee(PGDM2/1523)

Ankita sharma(PGDM2/1505)Ankur sharma (PGCM5/1503)Pooja Agarwal(PGDM2/1518)Arshpreet kaur(PGDM2/1507)Amritpal kaur (PGDM2/1503)