Ellen UnderwoodMKTG 355.001

McDonald’s investment in India has changed the entire Indian fast food industry:

It has raised the standards of food production and increased local and international business for Indian companies.

• Discuss McDonald’s unique supply chain in India.

• Discuss the five major Indian suppliers who build up supply chain.

• Discuss how the supply chain works and contributes to the efficiency of McDonald’s

• Understand how efficiency has contributed to McDonald’s Global Success.

Development of the “Cold Chain”

Produces over 2,000 pounds of cheese per month. Helped set up 15 bulk cooling centers throughout

the district from which it purchases milk. Checks fat content. Detects minute traces of

pesticides or antibiotics administered to cows. This instant rejection forces farmers to follow the

best practices in terms of raising livestock, using proper feeds, and cutting down on the use of pesticides and animal medicines.

 McDonald's has provided assistance in the selection of high quality seeds.

Exposed the farms to advanced drip-irrigation technology.

Helped develop a refrigerated transportation system allowing a small business in India to provide fresh, high-quality lettuce to McDonald's urban restaurant locations thousands of miles away. 

Technical and financial support extended by OSI Industries Inc., USA and McDonald’s India Private Limited :

Hi-tech refrigeration plants for manufacturing frozen food at temperatures as low as - 35° C. 

 The latest vegetable mixers and blenders are in operation.

Keeping cultural sensitivities in mind, both processing lines are absolutely segregated to ensure that the vegetable products do not mix with the non-vegetarian products. 

Specializes in handling large volumes of products Offers wide range of services: quality inspection,

storage, inventory management, deliveries, data collection, recording and reporting.

Effective process control for minimum distribution cost.

A one-stop shop for all distribution management services.

Dry and cold storage facility to store and transport perishable products.

 (Distribution Centers for Delhi and Mumbai)

Monitors food as the ingredients move from farms to processing plants to the restaurant

Implements McDonald's Quality Inspection Program (QIP), which carries out quality checks at over twenty different points in the Cold Chain system.

Amrit Food (Supplier of long life UHT Milk and Milk Products for Frozen Desserts)

It sourced all its required products from within the country. 

http://www.youtube.com/watch?v=bTMJRAwTJ2M