mcdonald's:
DESCRIPTION
Mcdonald's:. Outwitting the Big Buzz. Opportunity and Issue Analysis. Company History Vision Mission Statement Business Definition Model. McDonald's Philippines. Milestone. Current Marketing Situation. Definition of the Industry Size and Scope of the Industry Competition. Economic - PowerPoint PPT PresentationTRANSCRIPT
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Company History
Vision Mission Statement
Business Definition Model
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Definition of the Industry
Size and Scope of the Industry
Competition
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Most Preferred Fast food Chains
41%
33%
26%
Jollibee
McDonald's
Others
Series1
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Economic
Technology
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Direct competitors:
- Jollibee
Indirect competitors:
- Burger King
Substitutes:
- KFC
- Chowking
- Wendy’s
- Greenwich
Buyers:Primary: - students -office workers -class A, B, CSecondary: - shoppers - tourists
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Analysis
Key Success Factors
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Advertising and Promotion Proper Pricing Quality of the Food Product Lines Extensive Branch Network Availability of Raw Materials Franchising
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Key Results Area 2005 2006 2007
SALES 5,295,139,101 6,350,194,872 7,154,433,428
PROFIT 3,327,400,997 106,474,041 269,817,869
MARKET SHARE 18% 15% 13%
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Primary Competitors Jollibee Tropical Hut Wendy’s Kentucky Fried Chicken Burger King
Reasons They have the same
target market with McDonald’s
Similar products Almost the same pricing
Secondary Competitors Chowking Greenwich Pizza Hut Tokyo Tokyo
Reasons Also a quick service
restaurant but offers different style of foods (Tokyo Tokyo & Chowking)
Some of their products are similar to McDonlad’s (Greenwich & Pizza Hut)
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Competitor’s Target Market
Proposed Target Market
Skippy’s Yuppies Young Adults
Skippy’s
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Market Share
Sales
Be the leading fast food chain in the Philippines (long term)
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PRODUCT PROPOSED PRICE
1pc. Chicken McDo meal with drinks
P82
McSpaghetti with drinks
P49
McSpaghetti P39
Regular Fries P24
Burger McDo with fries and drinks
P56
Burger McDo P24
Hot Fudge / Caramel Sundae
P24
Apple Pie P24
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Place of Distribution Product Development Advertising and Promotions
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What fast foods are you familiar to?
McDonald's33%
other26%
Jollibee41%
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Where do you most prefer to eat?
Jollibee, 65%
McDonald's, 35%
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Appetizingfood
Economicalprice
Fast service Pleasingplace
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65 70 75 80
No. of Respondents
no
yes
Was the food served hot?
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53%
47%
44%
46%
48%
50%
52%
54%
yes no
Was the food served in less time?
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Is the fast food's place clean?
0%
10%
20%
30%
40%
50%
60%
70%
Series1 58% 42%
yes no
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How often do you eat there?
52%
15%
9%
24%
thrice a week once a week once a month everyday
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• Cast:• Team Leader : Raven Gomez• Editor in Chief : Darren Padilla
• Assistant Editor : Lorraine• Manager: Cherry
• Assistant Manager: Kim• President: Kevin Ellazar
• Company Model: Hazel A.K.A. Eva Punda