Kadi sarva vishwa vidhayalaya

S.K.Patel Institute Of Management & Computer

Studies

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Subject:- Managerial Communication

Name Roll No.

Katariya Mehul 40 Jivani Dhaval 36 Kukadiya Gunjan 47 Mandavia Dhaval 50 Bhuva Sunil 11

Guided By :- Prof.Shweta Mehta

Submitted On:- 20th Sep,2013

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Topic

Senior executive in marketing organization dealing with high value consumer goods. You wanted introduce some innovative techniques of sales promotion. And finalize the stages of communication process and awareness program me to achieve objectives.

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Company name:- SMD pvt. ltd.

CEO:-DHAVAL MANDAVIA

MANAGING DIRECTOR:-MEHUL KATARIYA

MARKETING EXECUTIVE :- SUNIL BHUVADHAVAL JIVANI

GUNJAN KUKADIYA

Company :- SMD private ltd. Company Logo:-

Company Tagline:-Smile Plzzzz…

Company Product:- Camera Gunjan Pro- 15000

Gunjan HD- 25000Gunjan Star- 35000

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Communication process

The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program.

Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media (television, radio, magazines, and others).

Messages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message.

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Contd…

Decoding occurs when the message reaches one or more of the receiver's senses. Consumers both hear and see television ads. Others consumers handle (touch) and read (see) a coupon offer.

One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occur at any stage in the communication process. The most common form of noise affecting marketing communication is clutter.

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Feature of smd camera

Smd gunjan series digital cameras take high-quality photos and allow immediate viewing on the camera or on a computer.

It is possible to transfer photos to the computer for use in creative projects or to share photos with friends, family, or business associates on the Internet, via email, or by disk.

The cameras come with software for editing, storing, and printing the photos. Transferring and printing one or more photos at a time is possible depending on the capabilities of the printer.

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Contd….

14 selectable image full frame resolutions: 4800 x 3600, 2400 x 4800, 1600 x 1200 and 800 x 600

Autofocus aids for easy focusing Scale bar, annotation, and time/date labeling Shading correction Removable and reusable Compact Flash Type I

memory card (48MB supplied with camera). Self-timer with ten-second delay. Auto flash with red-eye reduction. Image LCD (1.8-inch liquid crystal display) for

previewing and reviewing photos.

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Contd…

4x digital zoom General warranty information Smd product Duration of warranty Software 90 days Digital camera 1 year Flash memory card 1 year Accessories 90 days

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Promotional activity of our product

Offer a trade-in – we provide them to trade in their old product for a discount on something new.

Offer easy payments or installment plans – Use your car cycle Signs, banners and posters .Place them in

public places or get permission to display them in private businesses where people gather.

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Promotional campaign:-

Social Networking

Social network• Company’s website• Face book

Social network• Twitter• Blog

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Promotional activity of our product

Direct mail Calendars- Create a promotional calendar

featuring your products and other information about our company.

T-shirts – Create custom t-shirt with our company logo printed on them. Give them to our staff to wear, and they’ll passively promote our company everywhere they go.

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Promotional activity of our product

Put on a demonstration Television Adv: Our company make an

agreement with youth icon and bollwood personality Shradhha Kapoor for building of brand awareness.

Channels-Starplus,Sports Sab TV She also took part in reality shows which is sponsored by our company.

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Advertisement activities:- News paper advertisement :- Times of India The Hindu Local news paper of every state Hoardings:- At a Fly over bridge Outside of Theater/Multiplex Outside of mall Offer upgrades – Let customers know when there is an

opportunity to upgrade a product to make it better or add additional functions

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Thank

you