AIESEC in Latvia  

MC Marketing & Communication Manager

  CEEDer Application

Content

MC Message

Benefits

Profile Required

Timeline

General Information

National Structure

The Position

Questionnaire

MC Message

Dear applicant,

Congratulations for opening this booklet! You have made the first step towards a

great and powerful experience that is being part of AIESEC Latvia’s National Team.

 

On behalf of MC Latvia 14.15 I have a great pleasure to release CEED application for

term 14.15. We count on that you will strive with us together to make AIESEC in

Latvia a better and stronger entity. As Gen2015 we are driven by purpose, striving for

change and higher results. We believe that the true power of our entity lies in its

people. Based on that only with YOUR support and engagement we can reach our

ambitions and achieve our goals. This document is created in order to give all the

information you might need for filling the application form. If you have any doubts or

any question, please ask anyone of the MC Team.

General Information

• Supporting MC and LCs towards national strategies planning and implementation.

• Cooperate closely with MC responsible in order to develop and run operations in

certain field during the term (whole or half of the term). In the application form you

can find specific role and responsibilities of MC Marketing& Communication CEEDer

in each functional area.

• Accountability and reporting to the MCP .

• Research and development of functional area. Enhancing MoS realization of

AIESEC in Latvia.

• Continuous communication with the MC and LCs and other involved stakeholders.

• Participate in national projects and events.

• Participation/facilitation at the required national conferences. Representing AIESEC

Latvia in global network.

Benefits

• Development of leadership and interpersonal skills

• Strategic management of the area and organization

• Specific functional knowledge development

• Self-awareness and confidence shaping

• Network of contacts in business and international environment

• National experience and exposure for those interested in applying for the MC

• Internship/Growth network Board.

• Developing coaching/ training skills

• Get to know Latvian culture.

• GCDP/GIP EP form for free for 2015

• Accommodation provided at MC Flat

• CEED-Buddy during the all period that guides and coaches about the life in Latvia

• Possibility to provide food after 2nd month based on monthly cash flow

National Structure

!

Profile Required

Skills Needed • Leadership and management skills

(Excellent)

• Professional communication skills

• Time management and prioritizing

skills

• Presentation skills

• Facilitation and coaching skills

• Ability to work online

• Functional skills/ knowledge preferred

• AIESEC experience required depen-

ding on position and area (TLP-LC or

NST Level)

Knowledge Needed • Understanding of AIESECExperience

and the exchange process

• Understanding of AIESEC 2015

• Cross functional in terms of AIESEC

knowledge

• International exposure and awareness

General Requirements # of weeks: between 8-16 weeks

# of working hours: 5-6 hours a day

Period: January – April 2015

Accountable to MCP

The Position

MC Marketing & Communication Manager

The main responsibility is to manage the external image of the organization and creating prom campaigns for the main projects: Global Talent, Global Citizen , Global Leader, Youth to Business and Recruitments. With MCP is going to be in charge of creating engaging content for showcasing AIESEC and what we do.

Responsibilities: • Responsible for promotion of MC and LC projects and events

• Maintaining all social media channels of AIESEC in Latvia (Facebook, Twitter, You

Tube etc.)

• Develop and track online & offline national marketing campaigns

• Creation of content and materials for social networks and media (articles, pictures,

videos…)

Measures of Success: # of media partnerships # of media appearances # of representations at external events (Career Fairs, Networking events..) # of national marketing campaigns # of students who get in touch with AIESEC in Latvia through our social media channels and offline promotion Weekly reach # of visits to our website # of fans and followers on Facebook and Twitter # team/individual coaching meetings delivered # Of EwA events

Special Requirements • Daily using social media channels (understanding on social media) Effective communications skills • Ability to summarize ideas • Understanding of AIESEC branding • Creative, responsible and able to meet deadlines • Daily communication with MC and LCVP

• Designing graphic materials for AIESEC in Latvia National Campaigns, recruitments and projects • EXPA implementation together with MC • Servicing of media partnerships • Organization of 20th years anniversary of AIESEC in Latvia • Representing organization in global network • Coaching and education of LCVPs

Timeline

Application questionnaire must be submitted until 3rd Jan 23:59 GMT + 2

(Questionnaire + CV + 1 endorsement letter are required) sending it as ONE FILE .rar

or .zip to MCP via president@aiesec.lv.

!

Questionnaire

Personal Information

Full Name

Date and Place of Birth

Nationality

Current AIESEC entity

Current AIESEC role

Level of English

E-mail

Mobile Phone

Skype ID

General Questions

1. Why have you decided to stand for MC Manager of AIESEC in Latvia 2014-15? And

what

do you expect to take out of this experience?

2. What are your personal long-term goals? How do you see your potential term

contributing to them?

3. Identify three key trends that are influencing Latvia (politically, socially,

economically, or otherwise) and explain in a few words how AIESEC should customize

its services to ensure we create maximum positive impact on society and have

increasing relevance.

4. How do you see the MC Manager working with the MC and LCs? Explain briefly

your strategy for cooperation.

5. What, in your opinion, is the most important strategy or direction of AIESEC Latvia

for this term and why? How do you see your contribution being part of the team?

Specific Questions

1. Rate yourself

Knowledge Low Medium High

Web development

Social Media Management

Video Editing

Photoshop or other picture editing programs

Data analysis

AIESEC Visual Brand

AIESEC Understanding (Why @)

2. Choose three global brands. What can AIESEC learn from their Marketing

strategies?

3. Analyze the current state of our existing social media channels and make a

proposal of what can improve and how we should manage them to increase our

reach.

4. How will you ensure increasing conversion rate application->apply for both oGCDP

and oGIP ?

5. Suggest at least 3 ways how AIESEC in Latvia can attract more students ?

Good Luck!