Radio Advert Analysis Sheet (McDonalds)This humorous advert Is from Mcdonald’s a couple of years ago. It is advertising its McDonald’s breakfasts. Mcdonald’s is one of the world’s largest food chains, with near enough every country of the world having at least 4 major McDonald’s. On this advert, each word is pronounced by a different person, each in different accents, which suggests that McDonald’s is for anyone, anywhere. The accents are all British accents, with some ranging from posh London, to common Manchester. The accents changes 50+ times throughout the 1 minute and 7 seconds advert. This separates this advert from others by it being creative, therefore it sticks in the audience’s head, just like their Christmas advert when different accents sung to the theme of jingle bells with their McDonalds order. The accents used are of the older age range, which this advert could be aimed at because of the situations used, such as the morning after the night before such as an office party.They use different reasons of going to McDonald’s such as a school run, before work or even after a night out, which most people do so they can relate to it. They also talk about how people are at McDonald’s such as not wanting to get out of the car, so they use the drive through as an option, as mentioned in the advert not wanting to get out of bed, so they want to stay comfy.This advert relates to everyone as it ranges from different tones of voices such as people rushing, to people being relaxed and taking their time, from people being up for hours on end, to people just waking up. It is aired in the morning between a certain time because of the rush hour morning traffic, and It is a breakfast advert, so if someone was passing a Mcdonald’s and the advert came on, they might pop into the drive through because they might want what is advertised and the prices are low.During the advert, the voices talk about what they usually order from McDonald’s, which, again advertises the company’s products, such as people ordering different types of hot drinks,The company name was mentioned around a total of four times including slang for the word McDonald’s by some of the accents such as ‘Maccas’ and ‘Maccy D’s’. This again is relatable as not everyone calls it by its full name, most shorten the name. It is a humorous and informal advert, as It makes the audience feel like it’s a story being told to them about how McDonalds is for everyone at anytime of the day. The end of the advert such as the term and conditions is even in slang which is then followed by the McDonald’s famous whistle, which is instantly recognisable. It is usually followed by the tag line of ‘I’m Loving It’, but it doesn’t in this case and everyone already recognises the two separate and instantly link the two together. They also mention T and C’s such as the breakfast ending at 10:30am, other than that, no other T’s and C’s were mentioned.