Work Culture

• Kushan De Silva

• Niwanka Edirisinghe

• Priya Skantharja

• Vishmi Athauda

• Zulekha Abdul Gafoor

• The characteristics that capture the Mc

Donalds culture from the past to the present

• Dominant and Sub culture

• Company functions that highlight the culture

• Mc Careers and STORY of an Icon in the

business

• The ethical issues

• Recommendations to improve the culture

Focus

1954 The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac McDonald).

A brief history of McDonald's

Ray Kroc became the first franchisee appointed by Mac and Dick McDonald

1954

Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7

million

1961

• We place the customer experience at the core of all we do

• We are committed to our people• We believe in the McDonald’s System• We operate our business ethically• We give back to our communities• We grow our business profitably• We strive continually to improve

values

Quality

Service

Cleanliness and Value

1957 (Q.S.C. & V.) the company motto

• We are committed to exceeding our customers’ expectations at every restaurant

• Our success depends upon the three-legged stool.

• Have strive to enhance the brand• Believe in collaborative management• Making decisions which benefits the

customers• Seize every opportunity to be innovative.

The subculture : CANADA

“The world has changed. Our customers have changed. We have to change too."

-James R. Cantaloupe, Chairman and CEO, McDonald’s

• Marketing mix that McDonald’s use. Longer operating hours Everyday value meals Optimizing efficiency in the drive-thru.

Marketing and Management

• Leader in QSR industry

• Uses advertising, marketing, and public relations to promote brand image and focus on value, food taste, menu choice and customer experience

Strategic Intent

• Focus on internal growth through expanding the number of restaurants as well as capturing new market share from other industries.– Ex: coffee sector

• “Plan to Win”– Designed to bring more value to shareholders– Ex: flat screen TVs, internet at the restaurants.

Market Share Objective

1. Respect and Recognition “ Treat others the way you wanted to be treated”

2. Values and Leadership Behaviors “ Walk the Talk”

3.Competitve Pay and Benefits “ Pay Competitively”

McDonald's values commitment to our people

4. Learning, Development and Personal Growth“ Teach skills and values that last for a lifetime”

5. Resources to get the job done.“ Employees need fundamental resources to

serve customers”

McDonald's values commitment to our people

Diversity

Mc Careers

Supports development from the crew room to the board room.

Promotes from within. Provides training for all levelsRanked as one of the Top 20 Global Companies for Leaders in

2007 by Fortune

Attraction and Retainment

No Limits on OpportunityMeet Karen King, President, East Division,

McDonald's USA

Double-sloped Mansard roof.

double-sloped Mansard roof.

Being innovative on Architecture

Swish Eyebrow

Please Linger

Singles Territory

Family Friendly

Still Golden

“ English under the Arches”• English proficiency level on standardized tests• demonstrate their confidence and ability to

interact every day with customers• restaurant employees are offered life skills

training in other areas, such as math and career counseling.

Teaching life skills

The Hamburger University

JOB TRAINING AND EDUCATION BEYOND THE CLASSROOM

 • “ FORMAL TRAINING AT OUR HAMBURGER UNIVERSITIES (WE HAVE

SEVEN AROUND THE WORLD)• AUSTRALIA, WE MADE OUR ONLINE MATH TRAINING AVAILABLE • PARTNER WITH THE GOVERNMENT AND EDUCATIONAL INSTITUTIONS “

                                                   RICH FLOERSCH CHIEF HUMAN RESOURCES OFFICER, MCDONALD'S CORPORATION

Thinking outside the box /People Orientation

Team orientationThe three legged stool

Ethical issues

1972Ray Kroc made a $250,000 donation to the controversial 1972presidential campaign of Richard Nixon,.• lobbying to prevent an increase in the minimum wage,• to get legislation (dubbed 'The McDonald's Bill') passed to be

able to pay a sub- minimum wage to some young workers.

• Restaurants opened in France, El Salvador.

• The 2,000th restaurant opened in Des Plaines, Illinois

Ethical issues1974At a San Francisco Labor Board hearing,

McDonald's workers testified that lie-detectors had been used.

• New countries - England, Netherlands, Antilles, Guatemala

• The 3,000th McDonald's restaurant was opened in Woolwich (south east London)

1982 McDonald's were responsible for food poisoning

outbreak.

•7,000th restaurant opened in Washington DC.

• Breakfast was introduced to the British menu

Ethical issues

Ethical issues

• company agreed to pay a $10m settlement to Hindus living in the United States

• Reason: failed to make clear that it had used beef flavoring in its French fries

An American Icon Turns 40

Jim Delligatti

Sustainable supply chain

Nutrition & well-being

Environmental Responsibility

Employment Experience

Community

Goals 2008-2010

How can Mc Donalds improve

• Avoid blunders and pay more attention to foreign cultures and Religions

E.g. The beef issue that arose in India

• Have a comprehensive background knowledge on the legal systems in the franchise nations.

• Study the eating habits due to the obesity issue.

My Work

• This was my group project as an undergraduate.

• All the templates, the design, color was my (Niwanka Edirisinghe) work.

• My input of information is from slide 27 to 32 and slide 34 and 36

Thank You !