mbd wks3 kumara-sadana_housing evolution in lighting category_presentation
DESCRIPTION
TRANSCRIPT
Posi%oning with web catalogues & MACEF’s Field Study Project leader: Makno Tutor: Carla Zorzo
Kumara Sadana Putra WKS.3 Design Research
Room are ge1ng smaller, are ligh6ng dimension also become smaller? ?
Housing evolu%on Urban development Property developer -‐> profit orienta6on Technology offer Prefer to stay in small condomoniums Socio cultural of User Delaying marriage No. of young people and elderly people are increase
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hKp://www.housing-‐evolu6on.com
Scenario
• Web & catalogue research • Quanita%ve : Survey • Qualita%ve : In depth interview & Fieldwork @ MACEF Jan ’12 • Ethnographic
• Primary : Milan, Italy • Secondary : Metropolitan ci6es in globe
Research Design
Research Area
Research Target
Ques%onnaire : 80, IDI : 8, Ethnographic : 7, Web, Catalogue & fieldwork : 16 Sample Size
Research Objec%ves
• Current trend of housing evolu%on in ligh%ng category • Define the correla%on between room size and ligh%ng product size • To find comprehensive analysis of variable factor about ligh%ng size and it’s impression • To iden%fy future considera%ons for developing new concept & trend
• Jan 10th – Feb 3rd 2012 • Business ques%on, scenario making, survey prepara%on, : Jan 10th – 24th • Web & catalogue research : Jan 16th – 24th • Field work MACEF : Jan 26th • Ques%onnaire: Jan 26th-‐ 28th , Ethnographic & IDI : Jan 27th -‐30th • Analysis, report & presenta%on : Jan 29th – Feb 3rd
Research Period
• Survey -‐> 20-‐60th , Unisex, mul%country, lives in urban city • Fieldwork -‐> MACEF Jan ‘12 Exhibitor in ligh%ng category • Ethnographic -‐> House/Apt/Log/Studio which has a ligh%ng product • IDI -‐> Designer & Architecture in ligh%ng design industry
Housing Evolu%on in Ligh%ng Category
Design Research Scenario
Web & catalogues research Posi6oning mapping
7% 54%
18% 21%
63.4% designer
36.6% NOT
designer
83% single
78% 20-‐30
8.5% 30-‐40
52.4% female
47.6% male
Sex Loca%on
Occupa%on
Person
59.8% house
61% student
13.4% others
31.7% >4
54.3% Indonesia
28.3% Italy
6.1% >50, <19
7.3% 40-‐50
26.8% Private sector
7.3% Public svc
25.6% Share apt.
8.5% studio 6.1% Lo[
28% 4
14.6% 1
13.4% 3
12.3% 0 & 2
8.5% married 8.5% married Have kids
17.4% Others
Survey Qty : 80 Time : Jan 26-‐28 Methods Online www.surveygizmo.com Hardcopy in MACEF
Age
Survey # Demographic Age 20-‐30 & Single profile dominate data, proofing the socio culture of user in research background.
People choose to stay in small house & apartment
Housing type
Marital status Sector
Survey # Lamp ownership & color People choose pendant to solve the space orienta6on problem, ver6cally thinking. Table lamp s6ll popular because it’s func6on
White and cold color increase impression of lamp looks lighter
28% 1
17% 1
50% Don’t have
14.6% 2
61% Don’t have
31.7% >4
13.4% Don’t have 13.4%
Don’t have
43.3% white
17.5% pastel
13.3% primary
25.9% others
24.4% others
54.9% Others
34% others
58,6% others
Qty Qty Qty Qty
Survey # lamp & room size Lamp size only measure width x depth, due to the different height of ligh6ng type (ex: table & floor)
The higher the ra6o no. the more spacious room’s are.
68.3% ≤ 25x25 cm
40.4% ≤ 25x25 cm
63.8% ≤ 25x25 cm
42.5% ≤ 25x25 cm
39% ≤20 x 20 m
70.7% ≤5x5m
43.9% ≤5x5m
4 lamp : building ((25 x 25) x4) : (2000 x 2000) 2,500 : 4,000,000
1 : 16,000
4 lamp : bedroom ((25 x 25) x 4) : (500 x 500) 2,500 : 250,000
1 : 100
4 lamp : living room ((25 x 25) x 4) : (500 x 500) 2,500 : 250,000
1 : 100
Generally speaking, let’s assume that each house has 1 lamp on each type, so the ra%o between room : lamp size
Others : ≤ 50, ≤ 75, >75
Others : ≤ 10, ≤ 30, >50
Survey # Impression* of the lamp’s factors * impression means percep6on, emo6onal feel related to size without knowing the precise measurement
design are the key driver factor of lamp impression
Color design weight material shape Light source color
size
41.5%
1 Not important
5 Very important
3 important
39%
28%
63.4% 40.2% 48.8% 26.8%
Light source color
Light source
impression of the lamp’s factors (based on survey) white & yellow are consider as light color
49% white
7.5% colorful
44% fluorescent
6% halogen
35% bulb 15% LED
43.5% yellow
Color design weight material shape Light source color
Light source
61% cold
39% warm
92% Light*
8% colorful
57% bulb
8% Fluores cent
52% light
48% massive
72% simple
28% Compli-‐ cated
72% doff
28% glossy
63% light
37% heavy
35% LED
impression of the lamp’s factors (based on web & catalogue research) material, design, light source color trend should be consider to create lighter impression
*Light = yellow & white
1 Massive
5 Light
3 Average
45.1% coKone
34.1% ornamental
63.4% ordinary
39.7% simple
50% gigan6c
42.7% Fat
32.9% slim
35.4% steel
Survey # impression of word & lamp Measuring something subjec6ve by making index point value
The higher the point value, the more lighter lamp’s impression are.
Light shape, cold color, simple design,
doff material
Massive shape, warm color,
complicated design
Moderate shape, warm color,
moderate design, semi-‐doff material
Light shape, cold color, simple design, transparent material
Light shape, cold color, simple design,
doff material
29.3%
26.8%
32.9% 37.8%
35.4%
Field study @ MACEF Jan ‘12 Survey, resul6ng 20%of total respondent
Field study, sensing & feel the lamp impression directly, cross checking web & catalogue research IDI with audience, ligh6ng designer, manufacturer
Table lamp : Base & shade : 14 cm 8.5 cm
Pendant : 60 x 2 cm ROOM
320 x 640 cm LAMP : ROOM =
1 : 478
Studio (3.4 x 6.4 m), Bed room Milan, Italy
1 pendant, 2 table lamp LAMP : ROOM = 1 : 478
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Ethnographic Research House/Apt/Log/Studio,living room-‐bed room which has a lamp. To measure the ra%o between lamp & room
The higher the ra6o no. the more spacious room’s are.
Apt, Bed room (3 x 4.5 m) Panama
1 pendant, 1 table lamp
LAMP : ROOM = 1 : 120
House, Bed room (3 x 3 m) Surabaya, Indonesia 1 pendant, 1 wall lamp
LAMP : ROOM = 1 : 150
Studio, Bed room (4 x 7 m) Sheffield, UK
2 pendant, 1 wall, 1 table lamp
LAMP : ROOM = 1 : 247
Share Apt, Bed room (3 x 5 m) Milan, Italy 1 pendant, 1 floor, 3 table lamp
LAMP : ROOM = 1 : 112
Ethnographic Research Bed room & lamp ra%o
The higher the ra6o no. the more spacious room’s are.
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Studi, Living room (4 x 7 m) Paris, France 1 Floor, 1 table lamp LAMP : ROOM = 1 : 180
Log, Living room (4 x 6 m) Milan, Italy 1 pendant lamp LAMP : ROOM = 1 : 210
Apt , Living room (10 x 16) Panama
2 pendant, 1 Floor, 1 table lamp LAMP : ROOM = 1 : 89
House, Living room (3 x 4 m) Surabaya, Indonesia
1 pendant, 1 table lamp LAMP : ROOM = 1 : 160
Ethnographic Research Living room & lamp ra%o
The higher the ra6o no. the more spacious room’s are
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• “Un6l next 5 years, in Indonesia especially main metropolitan city like Jakarta, Surabaya, there’s a growth demand for apartment and small houses, 13 mil each year.” Joko Triyono, property developer, Indonesia
• “Redefine living space, lifestyle are changing. communal area seems less important now. Off course it will give impact to interior design and furniture. In other side, building maintenance is expensive.” Kenta Kishi, Architect, Japan
• “Material create good effect to add impression value of lamp size, that’s why we use transparent polypropylene.” Lamper6 Franco, Velvet ligh6ng designer, Italy
• “Ligh%ng ambiance is major factor of lamp impression, both for interior design and user experience. It related to lamp source & it’s color. “ Rafiq Ramadhan,ligh6ng designer, Philip Ligh6ng Design Indonesia
• “LED technology gave designer challenge and opportunity to be more crea6ve to create new func6onal and shape of a lamp.” Somdex Ligh6ng Germany
Qualita%ve research : IDI Architecture, ligh6ng designer & manufacturer, interior designer, property developer in some metropolitan ci6es in globe.
To know the key driver factor of room & lamp size trend
• From the web & catalogue survey 54% lamp are categorized in Small – Light quadrant means that ligh6ng designer & manufacturer more concern about the size and impression nowadays
• Beside the size itself, Impression of the lamp are also important, simple design, light shape, ligh6ng source and it’s color, doff material, cold lamp color
• Measuring the ra%o no. between the room and lamp size are important to know the spacious level of room and the trend
• Macro factor like property growth demand, socio culture in housing evolu6on, LED technology, also need to be consider as a factor of lamp design trend
Conclusion