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Business BaazigarShowcase your Business Acumen

Smiling Soul Ventures operate into multiple domains including

consultancy, education services, training and trading of chemicals

and dry-fruits. The present case-study pertains to the dry-fruitsegment of their business.

With the festive season coming near, especially Diwali, the dry-fruit

trading segment of Smiling Soul Ventures was into full swing. The

last 3 years hadnt been the best as they were not able to generate

enough sales. Rihaan, the charismatic Chairman heading the dry-

fruit division was a bit worried. The margins were shrinking and the

sales were not picking up. He had received an ultimatum from thegroup head that if the business didnt generate profit this year, the

group would shut-down the division. Rihaan was in love with the dry-

fruit business and did not want it to slip away.

About the Dry Fruity Business

SSV Dry Fruitsprocures the worlds finest dry-fruits from across the

globe, sorts and packages it and supplies to retail and corporate

clients in India. Their main products were:

Almonds2 varietiesStandard and Premium

Pistachios2 varietiesCholesterol-free (with shell) and without

shell

RaisinsStandard and Premium

CashewsPlainStandard, Premium and Exotic

Salted - Standard

The philosophy was to offer the worlds finest dry-fruits at reasonable

prices to the common man of the country. Though the philosophy was

noble, there was plenty of competition in the market which made it

difficult to achieve sales growth. In their bid to boost sales, SSV also

went online and standard selling their products through sites like e-

bay, rediff shopping etc. But the margins were eroded due todependence on third party services. Subsequently, they started their


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E-commerce website but the cost of the site far exceeded the benefits.

Sales didnt pick up. Rihaan was worried how to reach the masses

and convince them to purchase what he had to offer.

Major Concerns

1. The value proposition offered by SSV Dry Fruits is not unique

2. No pre-defined channel for retail and corporate clients

3. Inability of achieve sales

Deliverables:

The participants need to put themselves in Rihaansshoes and think

of innovative and practical solutions to boost sales.

Please note that the ideas suggested should be practical to

implement as the shortlisted teams will have to implement a few of

their own ideas and show a positive response to them.

The competition will be held in 2 rounds the details of which are asfollows:

i. Round 1The team needs to submit a PowerPoint Presentation

highlighting your innovative opinions, business solutions and growth

strategy for the company and a report (not exceeding 1000 words)

giving a brief on the ideas/solutions provided in the presentation.

The deliverables (to be namedBusiness Baazigara_Team

Name_College/Organisation Name) are to be mailed on to

[email protected] [email protected] with

subject lineBusiness Baazigar latest by September 13, 2014 end of

day.

ii. Round 2 - Top solutions in Round 1, as judged by the eminent

panel of judges will be shortlisted for the second round.

The second round will require the teams to actually implement the

solutions/strategies suggested in their submission for round 1.MBAWizards.com will provide all the necessary support/details
mailto:[email protected]:[email protected]:[email protected]


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required for the shortlisted teams to ensure that they are able to

implement the strategies.

The participants will have to submit a report detailing the

success/failure of the strategies and difficulties faced along with

improvements in the form of a report.

The presentation, report or any deliverable should not be a work of

plagiarism and should be an original work of the participant. Entries

found to be copied from somewhere will be immediately disqualified.

Any reference to any source must be clearly mentioned.

Winners and runners-up will receive:

a.

Gift vouchers and cash prizes worth Rs. 25,000/- to the winningteam and worth Rs. 15,000/- to the runners up.

b.An opportunity to be associated with MBA Wizards for live

consultancy and management projects, marketing campaigns.

c.An opportunity to become the Campus Ambassador for MBA

Wizards.

The various privileges offered by MBA Wizards will bring about

a transformational change in your personality and will add

substance to your resume.d.

E- certificate from MBAWizards.com

6. For any queries regarding the contest, please feel free to drop an e-

mail [email protected]

7. The management of MBA Wizards reserves the right to make all

the judgements or changes in the Terms and Conditions of the

contest, in present and future, and this decision will be binding on all

the participants. On submission of the content, the management

reserves the right to publish your name, content, work or any part ofthe submission on their website or any social network site or

otherwise in the present and future giving due credit to the

participant. By participating in the contest, you agree to all the

Terms and Conditions laid down by the management of MBA

Wizards.
mailto:[email protected]:[email protected]:[email protected]:[email protected]

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