mba syllabus revised ii year november 2005
TRANSCRIPT
-
8/9/2019 Mba Syllabus Revised II Year November 2005
1/84
UNIVERSITY OF PUNE
FACULTY OF MANAGEMENT
Revised Syllabus for the
Masters Degree Course in Business Administration(M.B.A.)
M. B. A Part I From Academic Year 2005-2006
M. B. A. Part II From Academic Year 2006-2007
-
8/9/2019 Mba Syllabus Revised II Year November 2005
2/84
(I) Introduction: The name of the course shall be Masters Degree Course in BusinessAdministration. (M.B.A)
(II) Objectives : The basic objective of an M.B.A course is To provide the country a steady stream of competent young men and women with necessary
knowledge, skills, values and attitudes to occupy positions of management and
administration in business, industry, public system and the government.To impart to the students latest and relevant knowledge from the field of management
theory and practice.
To provide opportunities to the participants, within and outside institutions, for developing
necessary managerial skills.To impart / develop the right kind of values and attitudes to function effectively in
managerial / administrative positions.
(III) Eligibility for Admission: Students possessing following qualifications are eligible for
admission to MBA course
A bachelors degree in any faculty of any statutory University with 45% or more marks (40%or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra State
only)Or
A masters degree in any faculty of any statutory University with 45% Or more marks
(40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra
Sate only.)
(b) Must have completed selection procedure as prescribed by the competent authority from
time to time.
-
8/9/2019 Mba Syllabus Revised II Year November 2005
3/84
Course Structure for
Masters Degree Course in Business Administration
SEMESTER I
Course
Code
Subject Title Examination Periods Marks
L T
101 Organizational Behaviour &Principles & Practice of
Management
External 60 15 100
102 Management Accounting External 60 15 100
103 Managerial Economics External 60 15 100
104 Statistical & Quantitative
Methods
External 60 15 100
105 Legal Aspects of Business External 60 15 100
106 Basics of Marketing External 60 15 100
107 Information Technology Internal 30 8 50
108 Communication Skills Internal 30 8 50
http://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/ma.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/me.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/stat.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/stat.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/lab.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/bm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/it.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/bmcs.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/ma.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/me.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/stat.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/stat.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/lab.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/bm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/it.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem1/bmcs.asp -
8/9/2019 Mba Syllabus Revised II Year November 2005
4/84
SEMESTER II
Course
Code Subject Title Examination Periods Marks
L T
201 Marketing Management External 60 15 100
202 Financial Management External 60 15 100
203 Human Resource Management External 60 15 100
204 Manufacturing &Operations Managements
External 60 15 100
205
Materials & Logistics
Management
External 60 15 100
206 Management Information
Systems
External 60 15 100
207 Research Methodology Internal 30 8 50
208 Economic Environment of
Business & Environmental
Management
Internal 30 8 50
-
8/9/2019 Mba Syllabus Revised II Year November 2005
5/84
SEMESTER III
Course
Code Subject Title Examination Periods Marks
L T
301
Business Policy & Strategic
Management External 60 15 100
302 Management Control Systems External 60 15 100
303 Specialization I External 60 15 100
304 Specialization II External 60 15 100
305 Specialization III External 60 15 100
306 Specialization IV Internal 30 8 50
307 Specialization V Internal 30 8 50
308 Project Report External 100
http://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/bpsm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/mcs.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/303spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/304spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/305spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/307spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/bpsm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/mcs.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/303spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/304spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/305spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem3/307spec.asp -
8/9/2019 Mba Syllabus Revised II Year November 2005
6/84
SEMESTER IV
Course
Code Subject Title Examination Periods Marks
L T
401
Entrepreneurship Development
& Project Management External 60 15 100
402International BusinessManagement External 60 15 100
403 Current Trends in Management External 60 15 100
404 Specialization VI External 60 15 100
405 Specialization VII Internal 30 8 50
406 Specialization VIII Internal 30 8 50
407 Specialization IX External 60 15 100
408 Specialization X External 60 15 100
Notes: -
L indicates Lecture Periods of 45 minutes each and T indicates Tutorial Class Periods of
45 minutes each.
The papers marked as External are meant for External evaluation by the University and
carry 100 marks each paper. 30% of such marks are reserved for internal evaluation bythe individual Institute and 70% of such marks are reserved for University evaluation
based upon written Examination. Papers marked as Internal are meant for the internal
evaluation by the individual institute.
In case of subjects for University evaluation, 30% marks are reserved for internal evaluation
and 70% marks reserved for University evaluation. Passing percentage will be 40% for
internal and external evaluation separately.
After every three years, syllabus will be reviewed.
(IV) Number of Lectures: For full courses, there shall be at least 60 lectures per semester per
course and 15 lecturers for Tutorials/Seminars/Assignments per course for internal assessment
work. For half courses, the load shall be reduced proportionately. The duration of thelecture/tutorial period shall be 45 minutes each.
http://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/edpm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/edpm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/ibm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/ibm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/404spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/405spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/406spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/407spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/407spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/edpm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/edpm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/ibm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/ibm.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/404spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/405spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/406spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/407spec.asphttp://www.indiastudycenter.com/other/syllabus/maharastra/puneuniv/mba/sem4/407spec.asp -
8/9/2019 Mba Syllabus Revised II Year November 2005
7/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
8/84
Student for the special course under 303E, 304E, 305E, 306E and 307E shall offer 404E, 405E,406E, 407E and 408E only.
(IX) Assessment: The final total assessment of the student shall be made in terms of an internalassessment and an external assessment.
The internal and external assessment will constitute separate heads of passing and they will beshown separately in the mark sheet.
For each paper meant for University evaluation, the ratio of marks for internal assessment in
relation to external assessment shall be 30:70.
The external assessment shall be based upon the external written examination to be held at the
end of each semester.
The Project Report and viva shall constitute one head of passing.
The marks awarded by a teacher in the internal evaluation for the papers marked as External in
the Course Structure shall be immediately communicated to the student.
Reassessment of Internal Marks-In case of those students who have secured less than passing
percentage of marks in the internal evaluation for the paper marked as External in theCourse Structure, the concerned Institute should administer a separate internal test for these
30 marks in the subsequent Semester. The results of such test may be communicated to the
University as the Revised Internal Marks. If the result of internal test as above results in
lower marks should be prevailed. In short, the rule is higher of the two figures of the marksshall be taken into consideration.
SCALING DOWN OF INTERNAL MARKS: The system of scaling down of internal
marks in proportion to the external marks obtained, by the candidates will be in
force, in order to minimize the subjectivity in the internal evaluation.
(X) ExaminationsThe M.B.A. Examination will be held in four semesters. The student will not be allowed to
appear for the examination unless his attendance is over and above 75% of lectures of individualsubjects. The student will be allowed to carry maximum backlog of eight (8) heads of passing
from any one or more semesters.
(XI) Standard of Passing
Every student must secure 40% marks in both University Evaluation as well as Internal
Evaluation.
-
8/9/2019 Mba Syllabus Revised II Year November 2005
9/84
(XII) Grading
There shall be numerical marking for each course. At the time of declaration of the result, the
marks obtained by a student shall be converted into the grades as shown below
Grade Percentage
A+
70 &
AboveA 60-70
B+ 55-60
B 50-55
C 40-50
F Below 40
(Grade F stands for failure)
(Fraction to be rounded up to next higher integer).
(XIII) Transcript for Students
Every student shall be given a transcript, showing the name of the Institution, the courses offeredby the student, the date of enrollment in the course, the dates of the examination, the dates of the
external examination and details of marks of internal and external assessment. The transcript will
further indicate the rank, if the student secures the rank amongst the first 10 ranks in the entireexamination.
(XIV) Additional Special Subject
A student who has passed the M.B.A. Examination of this University may be allowed to appear
for the M.B.A. Examination again, in any other special group only, by keeping terms for the
third and fourth semester for that special group i.e. for papers comprising of 800 marks out of atotal of 1400 marks, at proportionate fees (57%) of the Tuition Fees only as applicable to a
payment category student of M.B.A. Part II.
(XV) Teaching Faculty
Besides full time faculty members, part-time, adjunct and visiting faculty members should be
invited to conduct the professional courses. Visiting faculty should normally satisfy one of thefollowing criteria:
Masters degree of a recognized University of a subject in question Or professional
qualifications like ACA, AICWA Or ACS.
Masters degree of recognized University in any faculty with at least two years professionalexperience related to the given subject.
Bachelors degree of recognized University in any faculty with at least 5 years professional
experience related to the given subject.
Diploma of a recognized University/Board with at least 7 years professional experience
related to the given subject.
-
8/9/2019 Mba Syllabus Revised II Year November 2005
10/84
Revised Syllabus for the
Master of Business Administration (M.B.A.)
M.B.A. Part II (Second Year) revised from June 2006
-
8/9/2019 Mba Syllabus Revised II Year November 2005
11/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
12/84
(302) MANAGEMENT CONTROL SYSTEMS
a. Characteristics of Management Control System Evolution of control systems in an
organization Relating system to organizational objectives - Strategic Planning,Management Control and Operational Control Goal Congruence Cybernetic Paradigm of
Grissinger Functions of the Controller
b. Responsibility Centers Types of Responsibility Centers Expense Centers, Profit Centersand Investment Centers Budgetary Control as a tool for Management Control Systems -
Engineered, Discretionary and Committed Costs Approaches to budgeting w.r.t.
Engineered and Discretionary costs Benchmarking and Total Cost Management
c. Transfer Pricing (Market based and Cost Based) Related numerical problems Return onInvestment, Economic Value Added, Capital Budgeting as a tool for management
performance measurement
d. Management Control Systems in Service Sector vis--vis in Manufacturing Sectore. Balanced Scorecard Four perspectives, financial and non-financial performance measures.
f. Long Range Planning Converting corporate vision into a long-range plan
g. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit,Cost Audit - Management Audit Principles and Objectives
h. Case studies onDesigning of a control systemEvaluation of a control system
Performance evaluation performance reports
Numerical problems on Transfer pricing, ROI, EVA and profitability
Books Recommended
Management Control Systems, 10th Ed. Anthony and GovindrajanPractical Auditing B.N.Tandon
Cost Accounting B.K.Bhar
Management Accounting Khan & JainFinancial Management Prasanna Chandra
-
8/9/2019 Mba Syllabus Revised II Year November 2005
13/84
(303A) MARKETING MANAGEMENT SPECIALIZATION
MARKETING RESEARCH
1. Marketing Research Role of marketing research in marketing - Scope and obstacles inacceptance Limitations of marketing research ethics in marketing research. Prominent
Market research agencies in India - Jobs in marketing research skill sets required - job and
growth prospects.2. Marketing intelligence Marketing Decision Support System components - Scope and
Significance of Marketing Intelligence in decision making - Quality and quantity of Market
Information value of information Decision tree and Bayesian analysis concept types of
market information.3. Research process problem formulation hypothesis statement characteristics of a
good hypothesis preparing the research proposal.
4. Research designs Exploratory designs - Focus groups and experience surveys,Qualitative research techniques depth interview and projective techniques. Descriptive
designs - Longitudinal and cross-sectional analysis, Causal research experimental designs
internal and external validity of experiments.5. Various sources of market Information Methods of collecting Market Information -
Secondary data sources problems of fit and accuracy. Shop and retail audits, Readershipsurveys and viewership surveys, Syndicated services.6. Primary data Questionnaire design - Administration and analysis considerations in
design - Attitude measurement scaling techniques Observation method.
7. Sampling basics sampling methods combining sampling methods - sample size
calculation (Numericals expected) population and sample size - large and small samples -sampling and non sampling errors practical considerations in determining sample size.
8. Data analysis Univariate analysis Bivariate analysis Multivariate analysis. Simple
and cross tabulation, simple and multiple regression, Factor analysis.9. Hypothesis testing for one mean, two means, multiple means, proportions. Chisquare
test, tests for large and small samples. (Numericals expected)
10. Report writing forms of report fundamentals of a good report.11. Applications of Marketing Research: Cluster analysis for identifying market segments,
Conjoint analysis for Product research, Multi-dimensional scaling, Discriminant analysis and
perceptual mapping for Brand positioning research, Advertising research copy testing,
media selection, media scheduling, Market and Sales Analysis, Sales forecasting objectiveand subjective methods, Test marketing, Industrial versus consumer marketing research.
12. Web based marketing research - using the internet for collecting secondary data
primary data - advantages and limitations in data collection reach analysis accuracy time.
13. Setting up & Implementation of Marketing Research Project. Projects for consumer
durables, non durables, industrial products, and services to be discussed.
CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER
Books Recommended
Marketing Research Beri
Marketing Research Nargundkar
Research for Marketing Decisions Paul Green, Donald Tull, Gerald AlbaurnMarketing Research Measurement & Methods Donald S.Tull, Del I.Hawkins
Marketing Research Thomas C. Kinnear
Business Research Methods Cooper
-
8/9/2019 Mba Syllabus Revised II Year November 2005
14/84
Marketing Research Aakar, Kumar, Day
(303B) FINANCE SPECIALIZATION
ADVANCED FINANCIAL MANAGEMENT
3 Accounting Standards:
3.1 Role of Accounting Standard board
3.2 International Accounting Standards
3.3 Disclosure of Accounting Policies Inventory, Deprecation, Investment, Fixed Assets,
Amalgamation.
5 Capital Structure Theories: -
5.1 Net income approach
5.2 Modiglliani and Miller theory (MM approach)
a. Dividend Distribution Theories: -
3.1 Types of dividend3.2 Payment of dividend Provisions of Companies Act 1956
3.3 Important consideration in dividend policy
3.4 Theories of dividend
- Gordon growth model
- Walters valuation model
- MM Irrelevancy theory
Working Capital Management: -
4.1 Overtrading
4.2 Symptoms of poor W.C. management4.3 W.C management Strategies
4.4 Tandon committee / Chore Committee Recommendations.
Latest trend in W.C. finance
R.B.I guidelines on W.C. finance
5. Capital Budgeting: -
5.1 IRR and NPV method comparative study
5.2 Capital rationing
5.3 Capital budgeting during inflation
5.4 Techniques of decision making under risk and uncertainty- Profitability and expected values, standard deviation, value of
information, optimistic- pessimistic estimates, risk adjusted discounted rate, certainty equivalent
approach, simulation, decision trees, sensivity analysis, capital asset pricing model.
6. Economic Value Added (EVA): -
6.1 Concept of EVA
6.2 Calculating EVA
6.3 Adjustments for calculations of EVA
-
8/9/2019 Mba Syllabus Revised II Year November 2005
15/84
6.4 Superiority of EVA
7. Financial Analysis: -
Using tools Such as Ratio Analysis, Funds Flow, Cash Flow, Cash Budget.
Problems should be covered on the following topics;
Working Capital Management
Capital Budgeting
Ratio Analysis, Funds Flow, Cash Flow, Cash Budget.
Books Recommended
1. Financial Management : I. M. Pandey
2. Financial management : Prasanna Chandra
3. Financial Management : Van Horne
4. Financial Management : R. P. Rustagi5. Financial Management : Ravi M. Kishore
-
8/9/2019 Mba Syllabus Revised II Year November 2005
16/84
(303C) COMPUTER SPECIALIZATION
SOFTWARE ENGINEERING
1. Systems Concept, Integrated Systems, Sub-systems, Modules
2. Role of Systems Analysts and others in System Development
3. General phases of Systems Development Life Cycle
Feasibility Study, Requirements Capture, Detailed Systems Analysis, Systems Design, Testing,
On-site Implementation and Maintenance
4. Fact Finding Methods
5. Different Approaches to Software DevelopmentClassic Method
Prototyping
Spiral Model4 GL or Data Oriented Approach
6. Structured Analysis and Design Method and Software Engineering Techniques, Tools andMethodologies in Systems Development
Application Systems Modeling
Data Modeling - Entity Relationship Method
Process Modeling - Data Flow DiagramsConcept of Object Oriented Modeling
Temporal Modeling - State Transition Diagrams
Database Design MethodsMapping E-R Model to arrive at the Database Design
Normalization Technique for Database Design
Controlled De-normalizationSystem Documentation Techniques
System Flow Charts
Functional Decomposition Diagrams
Structure ChartsStructured Flow Charts (N-S Diagrams)
Logic Representation Techniques
Decision TreesDecision Tables
Pseudocode and Structured English
7. Users Interface DesignMenu, Screen and Report Layout Designing
The Mode/Style of interaction between the system and the user
8. Codes Designing for field values - Designing Code-less system
9. Introduction to Computer Aided Software Engineering (CASE)
10. Types of Data Processing - Batch, On-line and Real Time Processing
-
8/9/2019 Mba Syllabus Revised II Year November 2005
17/84
Books Recommended
1. Analysis and Design of Information System 2nd Ed. - Senn
2. Software Engineering Practitioner's Approach - Roger Pressman
3. Introduction to Systems Analysis and Design - Hawryszkiwycz4. Systems Analysis and Design - Elias Awad
5. Introducing Systems Analysis and Design - Lee
6. Systems Analysis and Design - Perry Edwards
7. Software Engineering Concepts - Fairley
-
8/9/2019 Mba Syllabus Revised II Year November 2005
18/84
(303D) PRODUCTION & MATERIALS SPECIALIZATION
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Logistics Concept and significance Distribution Strategies Customer Service policiesand Integrated Logistics Management
Transportation Alternatives Railway, Road, Air, Waterways, Pipe Lines, Animals andAnimal driven vehicles Economics of transportation Applications of Quantitative
Techniques Transportation Models
Distribution Network Planning system Location Number and size of facilities StockingPolicies Storage and handling capacities Introduction to State and Central Warehouse
Acts
Packaging - Principles, functions and types Containerization Concepts Infrastructure -
Customs Issues Service Utilization Modes Rail, Sea and Road
Role of Freight and Insurance in Logistics
Concept of Supply Chain Management and its strategic role in the organization Intra andInter Organization Supply Chain
Designing of efficient supply chain policies Bottlenecks and remedies
Integration of supply chain with corporate strategy Cost efficiency across supply chain
Impact on Customer Service
Role of computer and IT in supply chain
Books Recommended
Purchasing & Supply Management Dobler and Burt
Strategic Logistics Management Lambert
Logistical Management The Integrated Supply Chain Process BowersoxMaterials & Logistics Management L.C.Jhamb
Logistics & Supply Chain Management Christopher
Supply Chain Management Sunil ChopraLogistics & Supply Chain Management Raghuram
Supply Chain Management for 21st Century - Sahay
-
8/9/2019 Mba Syllabus Revised II Year November 2005
19/84
(303E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
LABOUR LAWS - I
Factories ActIndustrial Disputes Act
Workmens Compensation Act
Employees Provident Fund ActEmployees State Insurance Act
Payment of Wages Act
Minimum Wages Act
Payment of Bonus ActPayment of Gratuity Act
M R T U and PULP Act
Books Recommended
Industrial Law - P.L.Malik Bare Text of the relevant Acts
-
8/9/2019 Mba Syllabus Revised II Year November 2005
20/84
(304A) MARKETING MANAGEMENT SPECIALIZATION
INTEGRATED MARKETING COMMUNICATIONS
IMC; The concept and the process, Consumer buyer behavior, Communication market
analysis, the value of IMC plans.
Sales promotion; Different types of promotion, Promotion opportunity analysis, establishing
a communication budget, Relationship between sales promotion and advertising.
Advertising; Perspective and the process, Classification of advertising, Functions and effects
of advertising.
The Advertising business; Elements of advertising, Ad agency, Types of agency, Agency-
client relationship.
Advertising Strategy & Planning; The marketing plan, advertising plan, Importance of
marketing and consumer behavior to advertising. Concept of copy and message.
Advertising Media; Media strategy and media planning, Media factors, Media mix, Media
choices.
Public Relations & Event Management; The public relation dept, Stakeholders, Stages of
public opinion, Tools and techniques, Event management-its significance. Public
Relations and sponsorship programs PR department and its functions, integrating PR
with IMC process.
Database and direct marketing programs, Internet marketing E-com and its incentive.
Evaluating marketing communication programs - Message evaluation, reorganization test etc.
CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER
Books Recommended
1) Integrated Advertising, Promotions and Marketing Communication by Kenneth clown &
Donald Bach PHI, 20022) Promotions and Integrated Marketing Communications by Richard Semantic, TL, 2002
3) Advertising and Promotions by Belch and Belch, TM GH, 2001
4) Otto Kllipners Advertising procedure The prentice hall5) Advertising, sales and promotion mgt Himalayan publishing house
6) Advertising frank Jerkins Prentice Hall7) Advertising and Promotion An Integrated Marketing communications Perspective _ TateMcGraw Hill.
8) Contemporary advertising - William Fares Irwin / McGraw hill series.
9) Advertising Management Rajiv Batra, John G Myers, David Aaker
10) Ogilvy on advertising David Ogilvy11) Advertising management; David Oglivy
12)Advertising Management; Manendra Mohan
13) Advertising Principles & Practices; Willium Wells, John Burnett, Sandra Moriarty
-
8/9/2019 Mba Syllabus Revised II Year November 2005
21/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
22/84
(304B) FINANCE SPECIALIZATION
DIRECT TAXATION
1. Income Tax Act 1961, - Definitions Assessee, Person, Agricultural Income, Income,
previous year, Assessment year, Residential Status Incomes exempt from Tax.
2. Computation of Various heads of income Income from salaries- Income
from House Property- Capital Gains ( personal cases), - Income from other sources deductions
from each head of income, Capital gains arising from transfer of residential house, Capital gains
arising from the transfer of land used for agriculture purpose.
3. Tax Planning avoidance evasion, Tax planning in respect of non -resident, Tax planning in
respect of resident individual, Tax planning in respect of employees remuneration.
4. Returns of Income Compulsory filing of returns based upon economic criteria - forms of
returns- assessment Types of assessments- Deduction of Tax at source from salaries, payment
to contractors, Interest, Rent, Professional Fees- Tax deduction certificates. Filling of annual
returns of Tax deducted at Source.
5. Taxation of Companies- Definitions - Taxable Income and Tax Liability, (Computation),Carry forward and Set off losses, Minimum Alternate Tax, Tax on Distributed Profits ofDomestic Companies, Tax on Income distributed to Unit Holders, Tax on Income received from
Venture capital companies and venture capital funds.
6. Restructuring Business Restructuring business, amalgamation, demerger, conversion of sole
proprietary business into limited company, conversion of firm into limited company, transfer of
assets between holding and subsidiary companies
7. Income from business and profession- Chargeability, general principles governing assessment
of business income, method of accounting scheme of deduction and allowances, basic principles
governing admissibility of deduction under section 30 to 44D, deductions expressly allowed in
respect of expenses/ allowances, general deductions, amounts expressly disallowed under the
Act.
8. Capital Gains Chargeability, meaning of capital asset, types of capital assets, transfer of
capital asset, computation of capital gain, full value of consideration, expenditure on transfer,
cost of acquisition, cost of improvement, indexed cost of acquisition and indexed cost of
improvement, computation of capital gain in certain special cases, capital gains exempt from tax,
extension of time limit for acquiring new asset, short term / long term capital gains how
charged to tax, Capital gains on compulsory acquisition of land and buildings forming part of
industrial undertaking, Capital gain not to be charged on investment in certain goods, Capital
gains of certain listed securities/ units not to be charged to tax in certain cases, Capital gains ontransfer of a long term capital asset other than a house property, Capital gains on transfer of
assets in cases of shifting of industrial undertaking from urban area.
Notes:
a) Assessment Year applicable for the paper will be the Assessment
year pertaining to the academic year. e.g. for the academic year 2005-2006 applicable assessment
year will be 2005-2006.
b) Problems will be asked on the following areas;
-
8/9/2019 Mba Syllabus Revised II Year November 2005
23/84
Problems on computation of Income from Salaries with deduction there from.
Problems on computation of Income House property with deductions there from.
Problems on computation of Income from Capital gains with deductions there from.
Computation of capital gains tax covering impact of securities transaction tax.
Books Recommended
Direct Taxes Law & Practice Vinod Singhania
Bare Acts & Rule of the relevant taxes.
Direct taxes by Girish Ahuja & Dr. Ravi Gupta.
Direct Taxes T. N. Manoharan
-
8/9/2019 Mba Syllabus Revised II Year November 2005
24/84
(304C) COMPUTER SPECIALIZATION
RELATIONAL DATABASE MANAGEMENT SYSTEMS
1. Introduction
1.1 History : Advantages and limitations of RDBMS; Users of RDBMS,
1.2 Software Modules in RDBMS; Architecture of RDBMS.
2. Modeling Techniques
2.1 Different Types of Models, Introduction to ERD.
3. Hierarchical Database
4. Network Database
5. Relational Database
Introduction; Codd's Rules; Concept of Domain, Tuple,cardinality; Comparison between HDB-NDB-RDB
6. Normalization
Advantages and disadvantages of Normalization; 1NF-2NF-3NF-
rules with examples; Anomalies.
7. SQL commands.
Basic Structure
Set OperationsAggregate Functions
Null Values
Nested SubqueriesViews
Complex Queries
Modification of the Database
Joined RelationsData-Definition Language
Embedded SQL
Dynamic SQLExercises
Introduction to object oriented database
ConceptObject binding in Oracle - Class, Attribute, Methods
Object type
Definition, Declaring and initializingMethods
Alter and Drop type
Books Recommended
1. DATABASE System Concepts, Silberschatz , Korth, Sudarshan
2. SQL by Scott Urman
-
8/9/2019 Mba Syllabus Revised II Year November 2005
25/84
(304D) PRODUCTION & MATERIALS SPECIALIZATION
QUALITY MANAGEMENT
1. Quality Principles Quality Defined Costs of Quality Organization wide Quality
Management (TQM)
2. Quality Principles Deming, Juran, Crosby, Ishikawa, Taguchi Quality Awards -
Malcom, Baldridge
3. Quality Control and Quality Assurance Concept of Quality Control Concept of
Process Variation Acceptance Sampling Sampling Inspection Vs. 100%
Inspection Attributes and variable sampling plans OC Curves Producer andConsumer Risk AQL, RQL, TQL, AOQL and AOL
4. Statistical Process Control Control Charts X-R, P, np and C Charts Benefitsof Control Charts and Applications
5. Quality Management Assistance Tools Ishikawa Fish Done diagram House
of Quality Nominal Group Technique Quality Circles Flow Charts ParetoAnalysis Poka Yoke (Mistake Proofing)
6. Reliability Concept and Components Concepts of failure Reliability ofsystem Success and Failure models in series and parallel Methods of
achieving higher reliability Concept of maintainability and availability
Comparison with reliability
7. Managing and organization for quality Quality Policy Quality Objectives
Leadership for Quality Quality and organization culture Change Management
Team Building
8. Quality Standards ISO 9000, ISO 14000 QS 900 series Outlines, application and
prerequisites Quality Audit and Quality Manual
Books Recommended
1. Total Quality Management Sundarrajan
2. Quality Control & Total Quality Management Jain3. The essence of Total Quality Management Hunsen & Ghare
4. Managing for Total Quality Logothetic
5. Quality Problem Solving Smith6. ISO 9000 - Kairon
-
8/9/2019 Mba Syllabus Revised II Year November 2005
26/84
(304E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
INDUSTRIAL RELATIONS
1. Industrial Relations - scope, definition and objectives of Industrial Relations. Impact
of Industrial relations on socio-economic conditions.2. Role of judiciary and its impact on industrial relations.
3. Machinery for settlement of disputes at the level of Central and State Govt.
Machinery under Adjudication with landmark judgements given by High Courts and
Supreme Court from time to time.4. Concept of collective bargaining its success and failure causes therefore. Critical
review.
5. Workers participation in management its practicability at operational level6. Trade union movement in India after independence problems faced by trade unions
due to intra and inter union rivalry. Political affiliation of trade unions Merits
and demerits.7. Problems of forming unions in unorganized sectors Labour management relations
in organized sector.8. Salient features of Trade Union Act.9. Impact of globalisation and information technology on Industrial relations.
Books Recommended
1. Personnel Management and Industrial Relations P.C.Shejwalkar and S.B.Malegaonkar
Industrial Relations Arun Monappa
Management of Industrial Relations Pramod VermaLabour Management Relations in India K.M.Subramanian
-
8/9/2019 Mba Syllabus Revised II Year November 2005
27/84
(305A) MARKETING MANAGEMENT SPECIALIZATION
DISTRIBUTION AND RETAIL MANAGEMENT
DISTRIBUTION MANAGEMENT
Marketing Channels Definition, Need & Importance- Different forms of channels-
Functions of Marketing Channels Channel Structure Unconventional channels,
Channels for Consumer, Industrial Goods & Services International Marketing ChannelsPhysical Distribution -Concept, objectives, significance of Physical Distribution- Logistics
Participants in Physical Distribution Process Components of Physical Distribution Order
Processing, Material Handling, Transportation, Warehousing, Inventory Management
Wholesaling - Types, Importance, Functions of Wholesaler - Wholesaler MarketingDecisions Trends in Wholesaling
Channel Management : Channel selection criteria, performance appraisal of channel
members Integrated Marketing Channels Horizontal, Vertical, MultichannelMarketing Systems , Channel Conflicts & Techniques to resolve channel conflicts
Supply Chain Management Concept, Components, Significance- Distribution efficiencies
& interdependencies
RETAIL MANAGEMENT
Retailing Definition Significance and Importance Indian Vs. Global scenario Types
of Retailing Store Retailing Non-store Retailing Types of retailers
Retail location Factors affecting retail location decision Site selection Factors affecting
site selection Steps in selecting site Location based retail strategiesStore design Store layout Types of layouts Factors affecting store layout Retailing
image mix Store Faade
Store administration Floor space management - Space mix Managing store inventoriesand displays Customer service CRM in retailing- Cashiering process Managing in-
store promotions and events
Merchandising Introduction and definition Steps in merchandise planning Merchandisehierarchy Buying process Category management manufacturers brands Vs. private
label brands
Retail supply chain management Definition Integrated supply chain planning Vendor
Development Quick Response Inventory Planning Floor Ready Merchandise Electronic data exchanges and bar coding Managing reverse logistics
Retail communication Merchandise based Store based Service based - Steps in
planning Retail communication mix Sales promotion Advertising Public relations Personal selling
New trends in retailing Franchising in retailing Role of IT in retailing
CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER
Books Recommended
Channel Management Stern El-AnsaryDistribution Management S.Eliton
Marketing Bovee, Thill
Retail Management Gibson VedamaniRetailing Management Levy & Weitz
Channel Management & Retail Marketing Meenal Dhotre
Retail Marketing Management David Gilbert
-
8/9/2019 Mba Syllabus Revised II Year November 2005
28/84
Retailing Management Swapna PradhanRetail Management Ron Hasty & James Reardon
The Art of Retailing A.J.Lamba
Retail Marketing Management Swapna PradhanRetailing Management W.Steward
Retailing Management Analysis, Planning & Control David Walters
-
8/9/2019 Mba Syllabus Revised II Year November 2005
29/84
(305B) FINANCE SPECIALIZATION
MERCHANT BANKING & FINANCIAL SERVICES
Capital Market Capital Market in India Operations in Primary Markets Instruments
involved Role of SEBI and Merchant Bankers (Pre-issue and Post-issue) and other
activities carried out by Merchant banks
Secondary Markets Stock Exchanges in India National Stock Exchange (NSE) Stock
Holding Corporation of India (SHCIL) Scripless Trading E-Trading Index/Futures
Trading Share Lending Scheme Stock Market operations on International Level
Book Building Buy back of shares Mergers & Acquisition, ADRs / GDRs
Regulations.
Money Market Nature and role of money market in India Instruments in money market
viz. CPs, CDs, Bills of Exchanges, ICDs, Treasury Bills Role of DFHI/STCI in money
market
Financial Services Credit Rating Factoring and Forfeiting Leasing and Hire Purchasing RBI guidelines for NBFCs Credit Cards Securatization of debts Housing Finance
All SEBI Guidelines related to topics covered above.
Current developments are expected to be covered.
Books Recommended
Relevant text of SEBI guidelines
Indian Financial Services M. Y. Khan
Marketing of Financial Services Audhani
Advance Financial Management - Kohak
WEB-SITES
SEBI / BSE / NSE moneycontrol.com, sharekhan.com, economictimes.com,
suchetadalal.com
-
8/9/2019 Mba Syllabus Revised II Year November 2005
30/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
31/84
6. Dialog Boxes
Msgbox
InputboxCommon Dialog Box (Microsoft Common Dialog Control 6.0)
7. Menus
Creating Menus
Adding Code to Menus
ToolbarsOther Common Controls (Microsoft Windows Common Controls 6.0, Microsoft Windows
Common Controls-3 6.0)
8. Accessing data
Reading and Writing Files
Data Form WizardData Control
Data Grid Control, DB-Combo Box and DB-List BoxSQL Queries in VBJet DAO
ADO (with controls and code)
Error Handling
9. Objects and Classes (Only Basic Definition)
OLE Control
Programming with objects (Creating objects of a user defined class and using them on the form)
10. Windows API
Defining Windows APIDLLs
Declare Statement
Calling API routine
11. Crystal Reports (8.5) - Overview
ORACLE
Introduction to Oracle Architecture
Queries
Select with all optionsOperators
Arithmetic
ComparisonLogical ( in, between, like, all, %, _, any, exists, is null, and ,or, not, Distinct)
Order by clause
SQL FunctionsDate
Sys_date , next_day, Add_months, last_day, months_between,
Numeric
-
8/9/2019 Mba Syllabus Revised II Year November 2005
32/84
round, trunc, abs, ceil, cos, exp, floorCharacter
initcap, lower, upper, ltrim, rtrim, translate, length, lpad, rpad, replace
Conversionto_char, to_date, to_number
Miscellaneous
Uid, User, nvl, vsize, decode, rownumGroup function
avg, max, min, sum, count, with Group by and Having Clause
Nested functions
JoinsSimple join
Equi join
Non equi joinSelf join
Outer join
Set operators (Union, union all, intersect, minus)Sub queries and Correlated query
DML statements (Insert, Update, Delete with where clause)TCL (Commit, Rollback, Savepoint)Locks in Oracle
DDL Statements
Data types
CharacterChar,Varchar/varchar2,Long
Number
Number (p) - fixed point, Number (p,s) - floating pointDate
Raw
Long rawIntroduction to LOB datatypes (CLOB,BLOB, BFILE)
Table
Create, Alter, Drop, Truncate, Rename
Constraints ( Primary key, Foreign Key, Unique Key, Check, Default, Not Null, On delete,Cascade)
Column level and Table level constraints
Oracle ObjectsViews, Sequences, Synonyms, Index (Define, Alter and Drop)
Introduction to Report writing using SQL
(Title, Btitle, skip, set, pause, column, sql.pno, Break on, compute sum, set server outputon.)
Database TriggersTypes of Triggers
Enabling, disabling
Predicates- inserting, updating, deleting
Procedures and Functions
Definition, Implementation and Execution
-
8/9/2019 Mba Syllabus Revised II Year November 2005
33/84
Books Recommended
1. Visual Basic 6.0 Programming - Holzner Steven2. Visual Basic 6.0 in 21 days - Perpy Greg
3. Peter Norton's Guide to Visual Basic 6.0 - Peter Norton
4. Visual Basic 6.0 - Peter Wright5. Visual Basic 6.0 Corhell
6. Oracle8- William G Page Jr. and Nathan Hughes
-
8/9/2019 Mba Syllabus Revised II Year November 2005
34/84
(305D) PRODUCTION & MATERIALS SPECIALIZATION
PRODUCTION PLANNING & CONTROL
Role and Importance of PPC in various manufacturing systems Functions of PPC Capacity
Planning Estimating Routing Loading Dispatching Expediting
Aggregate Planning Rough Cut Planning Capacity Planning Shop Floor Planning Gantt
Charts Control and Feedback systems
Implementation of PPC in continuous flow system Line Balancing Heuristic IntermittentProduction System Job Shop Scheduling Use of Linear Programming models and
Scheduling Algorithms
Flexible Manufacturing Systems Group Technology Cellular Planning Robotics CAD
CAM SIM
Role of computers in PPC
Books Recommended
Manufacturing Planning & Control Vollmann
Production Planning, Cotrol & Integration Sipper
Production Planning & Inventory Control NarsimhanProduction Planning & Control L.C.Jhamb
Production and Operations Management - Chase
-
8/9/2019 Mba Syllabus Revised II Year November 2005
35/84
(305E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
PERSONNEL ADMINISTRATION APPLICATION AND PROCEDURE
Personnel Administration concept, Definition and objectives. Difference between personnel
administration and personnel management.
Areas of Personnel Administration Time keeping and attendance Role of security officer
House Keeping Proper environment around factory Transportation Running of
Canteen Creche Ambulance room, implementation of safety and security provisions
as per Factories Act.
Welfare measures and its implementation as per provisions of factories Act and
implementing non-statutory welfare measures.
Maintenance of statutory Returns to be sent to Govt. authorities such as Professional tax
return, T.D.S. Return, 16-A Form etc.
Drafting of appointment orders, Interview letters, transfer order, promotion letter, suspension
order, show cause notice, Memo, charge sheet, warning, caution, imposition of fine,
wage-rise Agreement, letter of termination and dismissal of services, Letter of
appreciation of work.
Calculation of Retrenchment compensation, gratuity, calculation of bonus.
All kinds of notices, circulars and letters to trade unions, Govt. Offices and private agencies.
Maintenance of personal files Personnel Audit.
Logistics management and arranging training programmes at various levels.
A student is expected to draft any kind of communication mentioned above if such a question is
asked to know practical ability.
Books Recommended
Employee Training & Development Noe
Training Instruments for HRD Uday Pareek
-
8/9/2019 Mba Syllabus Revised II Year November 2005
36/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
37/84
12. Consumer Behavior - J.Paul Peter
-
8/9/2019 Mba Syllabus Revised II Year November 2005
38/84
(306B) FINANCE SPECIALIZATION
BANKING & FINANCIAL INSTITUTIONS
Overview of Indian Financial System and Markets Developments since 1991 Recent
Trends Role of Financial Intermediaries in a financial system Various financial
intermediaries
Study of various interest rates Short Term, Medium Term and Long Term Emergence of
Repos rate as the benchmark rate in the short term Floating and Fixed rates of interest
LIBOR,MIBOR and MIBID
Regulatory mechanism and statutory authorities in financial markets SEBI and RBI Role
played by them Salient features of statues governed by them
Commercial Banking Management of assets and liabilities Lending policies Risk and
Profitability planning Effect of RBI policies on the operations of commercial banks -
Recent reforms in Banking Sector Recovery of debts.
Non-Banking Financial Companies Status Regulations affecting operations of NBFCs in
India
Pricing of products and services in financial service sector.
Government (Union) Finance budget & its implications on financial markets.
Monetary Policy, Fiscal Policy, and their Implementations.
Books Recommended
Financial Institutions & Markets - L.M.Bhole
Indian Financial System - M.Y.Khan
Indian Financial System - H.R.Machiraju
-
8/9/2019 Mba Syllabus Revised II Year November 2005
39/84
(306C) COMPUTER SPECIALIZATION
ENTERPRISE RESOURCE PLANNING (ERP)
1 Enterprise Resource Planning IntroductionWhat is ERP?
Need of ERP
Advantages of ERPGrowth of ERP
2 ERP and Related Technologies
Business process Reengineering (BPR)Management Information System (MIS)
Decision Support Systems (DSS)
Executive Support Systems (ESS)Data Warehousing, Data Mining
Online Analytical Processing (OLTP)
Supply Chain Management (SCM)Customer Relationship Management (CRM)
3 ERP modules & VendorsFinance
Production planning , control & maintenance
Sales & Distribution
Human Resource Management (HRM)Inventory Control System
Quality Management
ERP Market
4 ERP Implementation Life Cycle
Evaluation and selection of ERP packageProject planning
Implementation team training & testing
End user training & Going Live
Post Evaluation & Maintenance
5 ERP Case Studies
Post implementation review of ERP Packages in Manufacturing , Services , and otherOrganizations
Books Recommended :
Enterprise Resource Planning - Alexis LeonERP Ware : ERP Implementation Framework - V.K. Garg & N.K. Venkitakrishnan
ERP : By Leon , ERP Concepts and Planning - Garg & Venkitakrishnan
-
8/9/2019 Mba Syllabus Revised II Year November 2005
40/84
(306D) PRODUCTION & MATERIALS SPECIALIZATION
MANUFACTURING STRATEGY
Developing a manufacturing strategy Principles and Concepts
-
8/9/2019 Mba Syllabus Revised II Year November 2005
41/84
Functional Strategies Reasons for manufacturings reactive role in corporate strategy Functional goals Vs. Manufacturing needs- Developing a manufacturing strategy Strategic
integration Linking manufacturing to marketing Outputs of manufacturing strategy
2. Developing a Manufacturing strategy - MethodologyChecking markets Outcome of the market debate Relating manufacturing to agreed
markets Price Conformance Quality Delivery reliability Delivery speed
3. Process Choice
Manufacturing function Generic types of process choice Technical specifications Vs.Business specifications Technology strategy Manufacturing strategy and Technological
opportunities Manufacturings strategic response
4. Product Profiling
Levels of application Procedure Company based profiles Applying same manufacturing
strategy to two different markets Incremental marketing decisions resulting in a mismatch Reallocation of products due to downsizing
5. Focused Manufacturing Principles, Concepts and Methodology
Principles of economies of scale Trade-offs in focused manufacturing Alternative
approaches to focused manufacturing Progression and Regression in focused
manufacturing Origin of existing plants Moving to focused plants Process
Rearrangement Infrastructure Rearrangement
6. Make or Buy
Reasons for choosing alternative strategic position Shedding difficult manufacturing tasks Issues involved in changing make or buy decisions Customer Vendor relations Just In
Time production
7. Manufacturing Infrastructure Development
Manufacturing infrastructure issues Organizational issues Operational effects of
structural decision Strategy-based alternatives Operational Control
8. Accounting & Financial perspectives and Manufacturing Strategy
Investment decisions Linking investment to Product Life Cycle and Risk Reduction
Operating Controls and Information Linking Process Investment Decisions and theevaluation of control
Books Recommended
1. Production & Operations Management Chase
2. Production & Operations Management L.C.Jhamb
3. Competitive Manufacturing Management Nicholas4. Managing Technology & Innovation for Competitive Advantage - Narayanan
-
8/9/2019 Mba Syllabus Revised II Year November 2005
42/84
(306E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
TRAINING & DEVELOPMENT
Training: Definition need and importance of training in changing business environment.-
Distinction between Training, Development & Education. Types of Training Technical& Behavioural
Methodology of Training - Identification of Training needs: Importance of Training, need
identification. Level at which training need analysis can be made (organizational,functional and Individual)
Kinds of Training -Technical Training, Trainers Training, On the job Training, Induction
Training
Designing Training Programme- Deciding the areas of training, Identification of Trainers inhouse and outside, Methods of Training at various levels, Use of Audio / Video aids in
training, Faculties / Amenities required to conduct training. Budget for the training
Evaluation of Training Programme- Methods of evaluation of training, Cost benefit analysisof training, Return on investment on training, Benefit of training.
Resistance by Employees for undergoing training
Relationship between training and productivity.
Books Recommended
Human Resource management - V.P. Micheal
Human Resource management - Garry Deester RHI
Human Resource management - P.C. Tripathy S. Chand
Human Resource management - P. Subbarao Himalaya
Training Instruments - Udai Parekh TMH
-
8/9/2019 Mba Syllabus Revised II Year November 2005
43/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
44/84
(307B) FINANCE SPECIALIZATION
SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Investment scenario
Risk and Return Alpha & beta
Security Market Indicators
Fundamental Analysis
Equity stock valuation models
Bond valuation
Efficient market hypothesis
Technical analysis
Portfolio analysis and portfolio selection
Futures and Options Market
Introduction of commodity markets
Derivatives trading in stock market.
Problems on Jensons alpha and in depth analysis of beta will be asked.
Case studies will be asked on Technical analysis.
Books Recommended
a. Portfolio Management Kevin
b. Portfolio Management Barua
c. Stock Exchanges and Investments Raghunathan
d. Security Analysis and Portfolio Management Fisher and Jordon
-
8/9/2019 Mba Syllabus Revised II Year November 2005
45/84
(307C) COMPUTER SPECIALIZATION
INTERNET TECHNOLOGY
1. HTML
A. HTML Basics
Introduction to HTML
WWWWeb Publishing
B. Designing
Contents - Block, Text, Form ElementsLinks - To a page, within page, to a site
Links and Images - Image Mapping - Server side, Client side
Layout - List (OL,UL,DL) - Tables - Frames (Nested, I frame)Head Elements - Base font, Meta Tags, Scripts, Style
C. CSS
InlineEmbededSep./External
Transaction Effect
Client Pull
D. Introduction to XML
2. ASP
a. Getting started with Active server pages
What are ASPs ?Understanding Client-server Model
ASP Vs. Client side scripting
Setting PWs and/or IIS
ASP tools like Visual Interdev or FontPage
b. Dissecting your first ASP script
Understanding ASP script
ASP and BrowserASP Process
Concept of file inclusion
c. Working with variables
Definition and naming rulesData Types
Constants, Arrays
Operatorsd. Understanding VBScript control structures
Conditional
LoopingBranching
e. Using VBScript built-in functions
Typecasting variables
-
8/9/2019 Mba Syllabus Revised II Year November 2005
46/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
47/84
(307D) PRODUCTION & MATERIALS SPECIALIZATION
WORLD CLASS MANUFACTURING
1. Industrial Decline and Ascendancy
Manufacturing excellence US Manufacturers French Manufacturers - Japan decade
American decade Global decade
2. Building strength through customer Focused principles
Customer Focused principles General principles Design Operations Human
resources Quality and Process improvement Promotion and Marketing
3. Value and Valuation
Product Costing Motivation to improve Value of the enterprises
4. Strategic Linkages
Product decisions and customer service Multi-company planning Internal
manufacturing planning Soothing the demand turbulence
5. Impediments
Bad plant design Mismanagement of capacity Production Lines Assembly Lines Whole Plant
6. Remaking Human Resource Management
Associates Facilitators Teamsmanship Motivation and reward in the age ofcontinuous improvement
7. Quality
The Organization : Bulwark of stability and effectiveness Employee stability Quality
Individuals Vs. Teams Team stability and cohesiveness Project cohesiveness and
stability
Books Recommended
-
8/9/2019 Mba Syllabus Revised II Year November 2005
48/84
1. Operations Management for Competitive Advantage Chase2. Making Common Sense Common Practice Moore
3. Managing Technology & Innovation for Competitive Advantage Narayanan
4. Just In Time Manufacturing M.G.Korgaonkar5. World Class Manufacturing B.S.Sahay
6. Machine that changed the world Womack
7. The Toyota Way Jeffrey Liker
(307E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
ORGANIZATIONAL DEVELOPMENT
1. Introduction Organizational Development (OD) - Defining OD, Important characteristics of
OD, Value, Beliefs and Assumptions underlying the field of OD
2. Foundations of Organizational Development - Models of Change Management, Systems
Theory, Parallel Learning Structure,Action Research
3. Process of Organizational Development - Diagnosis , Why diagnosis Importance of correct
diagnosis in success of OD, SIX BOX model, 7 S Framework, Organizational Iceberg Model,
Force Field Analysis
4. OD Interventions - Introducing the term interventions thinking about OD Interventions
and classifying OD Interventions.( Role focused OD Interventions) Types Interventions
Structural Interventions , Sociotechnical systems, Work redesign, Quality of work life projects,
Total quality management, Reengineering
5. Applications of OD - OD in Healtcare, School Systems and the Public Sector, Future
directions in OD, OD Consultants Role, Competencies and Ethical issues in OD Consulting
Books Recommended
1. Organization Development by S. Ramnarayan, T. V. Rao, Kuldeep Singh
2. Organization Development and Change, 7th Ed. By Cummings & Worley
3. Organization Development by French & Bell
4. Changing Organizations by Warren Bennis
5. Organization Development, 6th Ed by Vendell French
PAPER NO. 308(A), 308(B), 308(C), 308(D) AND 308(E)
Practical Training and Project Work: Each student shall have to undergo a practical training
for a period of not less than 50 days during the vacation at the end of First Year.
Based on actual training during the vacation, the student shall write a project report on the topic
selected under the guidance of an internal teacher and submit the same to the Director of the
institute before the end of Semester III. The Project Report shall be assessed by the Internal
Teacher for 30 marks for internal assessment. It is only on the basis of a certificate of theconcerned teacher that the project report has been satisfactorily completed, that the student
would be allowed to appear for the examination of the Semester III. There will an external
-
8/9/2019 Mba Syllabus Revised II Year November 2005
49/84
viva-voce based on the project work at the end of Semester III carrying 70 marks. Such viva-voce shall be conducted by a panel of two external referees.
The project report is to be prepared by the student and two typed copies are to be submitted tothe Director of the institute before 30th September. The report will be duly assessed by the
internal teacher of the subject and the marks will be communicated by the Director to the
University, along with the marks for internal evaluation for all other papers.
(401) ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT
I. The Entrepreneurial Development Perspective
1. Concepts of Entrepreneurship Development
2. Evolution of the concept of EntrepreneurEntrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs.
Manager
Attributes and Characteristics of a successful EntrepreneurRole of Entrepreneur in Indian economy and developing economies with reference to Self-
Employment DevelopmentEntrepreneurial Culture
II. Creating Entrepreneurial Venture
Business Planning ProcessEnvironmental Analysis Search and Scanning
Identifying problems and opportunities
Defining Business IdeaBasic Government Procedures to be complied with
III. Project Management
Technical, Financial, Marketing, Personnel and Management Feasibility
Estimating and Financing funds requirement Schemes offered by various commercial
banks and financial institutions like IDBI, ICICI, SIDBI, SFCsVenture Capital Funding
IV. Entrepreneurship Development and Government
1. Role of Central Government and State Government in promoting Entrepreneurship
Introduction to various incentives, subsidies and grants Export Oriented Units
Fiscal and Tax concessions available2. Role of following agencies in the Entrepreneurship Development District
Industries Centers (DIC), Small Industries Service Institute (SISI),
Entrepreneurship Development
-
8/9/2019 Mba Syllabus Revised II Year November 2005
50/84
Institute of India (EDII), National Institute of Entrepreneurship & Small BusinessDevelopment (NIESBUD), National Entrepreneurship Development Board (NEDB)
V. Why do Entrepreneurs fail The FOUR Entrepreneurial Pitfalls (Peter Drucker)
VI. Women Entrepreneurs
Reasons for Low / No Women Entrepreneurs
Role, Problems and Prospects
VII. Case studies of Successful Entrepreneurial Ventures, Failed Entrepreneurial
Ventures and Turnaround Ventures
Books Recommended
Entrepreneurship: New Venture Creation David H. Holt
Entrepreneurship Hisrich PetersThe Culture of Entrepreneurship Brigitte BergerProject Management K. Nagarajan
Dynamics of Entrepreneurship Development Vasant Desai
Entrepreneurship Development Dr. P.C.Shejwalkar
Thought Leaders Shrinivas PanditEntrepreneurship, 3rd Ed. Steven Brandt
Business Gurus Speak S.N.Chary
The Entrepreneurial Connection Gurmit Narula
-
8/9/2019 Mba Syllabus Revised II Year November 2005
51/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
52/84
(403) CURRENT TRENDS IN MANAGEMENT
The objective of the subject is to provide the insight to the students about the changes that aretaking place in the various fields of management. It is suggested that the students should be
given detailed inputs regarding the changes taking place in the following areas
1. Knowledge Management Key issues KM Strategies Architecture and Tools KMPractices Concerns and Future.
2. Six Sigma Infrastructure for Six Sigma initiatives steps involved in launching SixSigma identifying key areas knowledge management and Six Sigma interface.
3. Mergers and Acquisitions Case Studies Take over Defenses Methods of Payment &
Leverage Regulatory control.
4. IT Enabled Services Business / Knowledge Process Outsourcing Call Centers - e-
business models and strategies - e-learning.
5. World Class Manufacturing - Total Quality / Total Cost Management Lean
Manufacturing Practices Just in Time Inventory Management Theory of Constraints
6. Corporate Governance Corporate Social Responsibility Role of Accounting Practices
Role of Company Boards / Board Committees Recommendations of Birla Committee
and Narayanmurthy Committee Sarbanes-Oxley Act of 2002
Book Recommended
1. Knowledge Management - Awad Elias M, Ghaziri Hassan M (Pearson Education)
2. Six Sigma for Every One - Eckes (John Wiley & Sons, New Jersy)
3. Mergers Restructuring and Corporate Control Weston, Chung, Hong (Prentice Hall)
4. Corporate Governance Dr. S. Singa (Excel Books)
5. World Class Manufacturing Vol.-1 and 2 (ICFAI University Press)
6. Information Technology Enabled Services Vol. 1 and 2 (ICFAI University Press)
7. World Class Manufacturing B. S. Sahay
8. Machine that Changed the World James Womack, Daniel Jones, Daniel Roos (Harper
Perennial, New York)
(404A) MARKETING MANAGEMENT SPECIALIZATION
SERVICES MARKETING
1. Services Nature of Services, Characteristics of Services - Intangibility, Inconsistency,
Inseparability and Inventory, Classification of Services, Goods services continuum
Search, experience and credence attributes, Consumer versus Industrial services, Growthin services sector - Global & Indian Scenarios, Importance of Services Marketing.
-
8/9/2019 Mba Syllabus Revised II Year November 2005
53/84
2. Extended Services Marketing Mix: Going Beyond the 4 Ps - Introduction to the 7 Psmarketing mix - Product Service product Standalone service products and service
products bundled along with tangible products Service Life Cycle Service Quality
Models Gronroos model PZB Gaps model - SERVQUAL & SERVPERF.
3. Price Factors involved in pricing a service product demand variation and capacity
constraints measures to respond to changes in demand strategies to manage perishability - reshaping demand using effective pricing - pricing under various
conditions.
4. Place - Distribution Strategies for Services Challenges in Distribution of Services Role of internet.
5. Promotion Promotion objective sand plans for services Personal Selling Advertisingand Sales Promotion in Service Industry - Increasing use of below the line promotions.
6. People The key role of people in a service business Services marketing triangle Service profit chain - service encounter training and development of employees
motivation and empowerment.
7. Physical evidence servicescapes nature of physical evidence - importance of physical
evidence in understanding services tangibilising through physical evidence.
8. Process Strategies for managing inconsistency - Service blueprinting employees rolein services customers role in services Customer Service in Service Marketing
Monitoring and Measuring customer satisfaction - order taking and fulfillment -
managing the waiting process - Defects, failures and Recovery - Service Guarantee -Handling complaints effectively.
9. Services Marketing Strategy - Services Market Segmentation Problem areas ofsegmentation - Targeting - Positioning and Differentiation of Services Positioning the
intangibles Perceptual maps.
10. Managing the services marketing effort performance measurement enhancement andcontrol customer encounter management.
11. Strategic role of services every business in a service business - contribution of servicesto customer satisfaction, sustainable competitive advantage, services as key
differentiators for even manufacturing industries.
12. Relationship Marketing of Services The Process, Role and Implications of RelationshipMarketing in Services Marketing customer value - role of IT services.
13. e services online Consumer Behavior Self service technologies
14. Services marketing applications Financial services, Hospitality services, Education
services, IT services, Hotel services, Event management services, Consultancy services,Retailing services, Telecommunication services, Not-for-profit services and Social
services, Government services, NGO services, etc.
-
8/9/2019 Mba Syllabus Revised II Year November 2005
54/84
CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER
Books Recommended
Services Marketing - Zeithaml & Bitner
Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml
Services Marketing - Christopher LovelockService Marketing - Rampal & Gupta
Essence of Services Marketing - Ardian Payne
Services Marketing - S.M.Jha
Services Marketing - Helen Woodruffe
-
8/9/2019 Mba Syllabus Revised II Year November 2005
55/84
(404B) FINANCE SPECIALIZATION
INDIRECT TAXATION
1. Central Excise Nature and Contemporary Legislation for the same- Liability for the central
excise Definitions Goods, Manufacture, Excisable goods, Job Workers Classification of
Goods Determination of Tariff Headings Valuation of Goods Transaction Value
Administrative Structure of Excise Departments Various Procedures Legislation, Self
Removable under Invoice, Manner and Payment of Duty and letter of Undertaking, Show CauseNotice, Adjudication, Interest, Penalty, Confiscation , Seizure, duty Payment under protest,
Refunds, Appeals, Excise Audit CENVAT Credit-Concessions for SSI Units.
2. Service Tax (Chapter V of the Finance Act, 1994 as amended in a Finance Bill by
Government of India in 2005) Extent, Commencement and application, definitions, Charge of
Service Tax, Valuation of Taxable Services for Changing Tax, Payment of Service Tax,
Registration, Furnishing of Returns.
3.Value Added Tax (VAT): Definition Agriculture, business, capital assest, dealer, non
resident dealer, goods, place of business, purchase price, sale price, resale, turnover of purchases
and turn over of sales. Incidence of tax- tax liability, rate of tax on goods specified in schedule,Registration Registration procedure, Fresh registration, Information to be furnished regarding
change of business, declaration of name of manager and PAN. Returns Returns and self-
assessments, audit of registered dealer. Payment of Tax Deduction of tax at source, payment
of tax, adjustment of any payment, special provisions regarding liability to pay tax in certain
cases, liability of firms and partners. Tax audit under VAT. Imposition and rate of VAT,
Acquisition of goods from member States, Importation of goods from outside the member states,
Goods subject to a warehousing regime Determination of Value Payment of VAT by taxable
persons Relief, Exemptions and Repayments Administration, Collection, Enforcement
(Provisions) Assessment of VAT and other payments due Change in rates of VAT and
disclosure of information Appeals etc.
1. Notes:
2. a) Simple problems on determination of value of goods under VAT
3. b) Simple problems on calculations of Taxable amount under VAT
c) Assessment Year applicable for the paper will be the Assessment
Year pertaining to the academic year. e.g. for the academic year
2005 2006 applicable assessment year will be 2005 2006
Books Recommended
Indirect Taxes Law & Practice V S Datey
Bare Acts and Rules of relevant taxes
Indirect Taxes Dr. Sanjeev Kumar
Indirect Taxes Yogendra Bangar & Vandana bangar
Indirect Taxes Snowwhite Publications
-
8/9/2019 Mba Syllabus Revised II Year November 2005
56/84
(404C) COMPUTER SPECIALIZATION
OOD CONCEPTS AND JAVA PROGRAMMING
1. Object Oriented Programming - Basics
Overview of Programming ParadigmsStructure and Classes - Encapsulation and Composition
Polymorphism
InheritanceOverriding and Overloading
2. Introduction of Java Programming
Features of Java as Programming Language / PlatformJ2SE Environment and Tools
3. Java - Programming FundamentalsStructure of Java Program
Data Types, Variables, Operators, Key Words, Naming Conventions
Flow Control - Decision, IterationArrays
4. Classes and ObjectsClass - Members, Access Control Modifiers, Inner Classes
Objects
Constructors, Finalization
5. Interface - Need / Function
Abstract Classes
Abstract Mtd.
6. Packages
Importing PackagesJava.Lang - String, String Buffer, System Math, Wrappers
Java.Util - Random, Date, Vector, Hash Table
7. Event ProgrammingJava awt Components (Windows, Frame, Panel, Dialog, File Dialog, Label, Button, List, Check
Box, Text Components, Choice, Menu Components)
Layout Managers - Border, Flow, GridEvent Model
Listeners / Adapters
8. Exception HandlingExceptions and types try . Catch, finally, throw
Custom Exceptions
9. Applet
Java Applet - Applet Context
Applet Life Cycle
10. Threading
Threading Basics
-
8/9/2019 Mba Syllabus Revised II Year November 2005
57/84
-
8/9/2019 Mba Syllabus Revised II Year November 2005
58/84
(404D) PRODUCTION & MATERIALS SPECIALIZATION
INVENTORY MANAGEMENT
Inventories Definition Classification of inventories Need for inventories Merits andDemerits of inventories
Quick reference to classification of materials ABC Analysis Inventory costs EOQ formula Determination of various levels
Inventory models Fixed Order Versus Fixed Interval systems Developing Special Quantity
Discount Models Inventory Model for Manufactured Items Economic Lot Size whenStock Replenishment is instantaneous Non-instantaneous Replenishment Models
Inventory Models with uncertainty Probabilistic Inventory Models Models with Service
Levels and Safety Stock
Use of Inventory Turnover Management Use of Inventory Turns to stimulate Productivity
Improvements Inventory Management Objectives and their effect on service level and ROI.
Managers view of WIP Impact of reduced Setup Time Relationship between ManufacturedLead Times and level of WIP Inventory in complex manufacturing environment
Distribution Inventory Planning and Control How to Do it Right Using Distribution Resource
Planning to manage inventories in multiple locations
Inventory Management in the JIT Age Excess Inventory : A Roadblock to World-Class
Manufacturing Requirement Planning for Inventory Control
Computerization in Inventory Management Integration with Sales Forecast, Distribution,
Production Planning and Control
Books Recommended
Inventory Management L.C.Jhamb
Materials Management A.R.PalitFoundation of Inventory Management - Zipkin
-
8/9/2019 Mba Syllabus Revised II Year November 2005
59/84
(404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
LABOUR WELFARE
1. Labour Welfare Introduction, History, Definition, Scope, Objectives, Principles and
Theories..
2. Labour Welfare Officer Role, Qualifications, Functions, Duties.
3. Productivity and Labour welfare.
4. Workers Participation in Management Role of WPM in Labour Welfare and Industrial
Hygiene.
5. Workers Education Scheme History and programmes.
6. Statutory Welfare Amenities as per Factories Act, 1948, Plantation Act, 1951, Motor Act
1952, Motor Transport Act.
7. Non-statutory welfare Agencies Role of Trade Unions, NGOs and Local-self Govt.
8. ILO - & ILC Introduction, History, Scope, Objectives and Structure.
9. Corporate Social responsibility, Industrial Social work.
10. Impact of Industrialization on Developing countries like India - Pollution, Urbanisation,
Social Health.
11. Relationship between Mental, Physical, Social and Industrial Health.
12. Social Security concepts and components.
Books Recommended
1. Aspects of Labour Welfare and Social Security - A.M.Sharma
2. Labour Welfare, Trade Unionism S.D. Punekar
3. Labour Problems and Social Welfare - R.C. Saxena
4. Labour economics and social welfare - Dr. B.P. Tyagi.
-
8/9/2019 Mba Syllabus Revised II Year November 2005
60/84
(405A) MARKETING MANAGEMENT SPECIALIZATION
INTERNATIONAL MARKETING
1. Concept of International Marketing and its scope., Objectives of International Marketing,Challenges and opportunities in International Marketing, Underlying forces of
International Marketing, Motives behind going International
2. Export Marketing : Recent Import Export Policy and Procedures, as on 31st March
General Various Export Promotion schemes, as on 31st March of the last academic Year.
3. Facilities and incentives relating to export business. Rules for successful exporting.Preliminaries for starting Export Business, Registration of Exporters, Sending / Exporting
samples, Appointing Overseas Agents Obtaining a License (Export License).
4. International Pricing Decisions and factors influencing these decisions- Uniform pricing
V/s Market by market pricing
5. Submitting Documents to Bank for purchase / Collection / Negotiation under L/C. Export
Credit Limit.
6. Arranging Finance for exports: Financial and fiscal incentives provided by the
Government and foreign exchange facilities by the R.B.I. and EXIM Bank. Institutional
support from Government, Semi. Government and Autonomous Organisations for
Exporters. Obtaining export credit Insurance. Exchange rates, Understanding foreignexchange rates and protection against their adverse movement.
7. Export Documentation, Preparing Export Document Shipping and Customs Clearance ofthe goods.Processing / Manufacturing goods for Export and their inspection by
Government Authorities. Compulsory Quality Control and Preshipment Inspection,
Excise Clearance, Insuring goods against marine risks, Marine Insurance.
8. Labelling, Packaging, Packing And Marketing Goods For Orientation to GATT and
functions of W.T.O.
CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER
Books Recommended
Nabhis How To Export Nabhi Publication
International Marketing Export Marketing S. Shiva Ramu
Export What, Where & How Parasram
Global Marketing Strategy Douglas & Craig.Export Marketing B. Bhattacharya.
Winning The World Marketing Bhattacharya
Export Marketing Francis Cherunilam.International Marketing S.S. Rathor, J.S. Rathor.
Essentials Of Export Marketing S.A. Chunnawala
International Trade And Export Management B.M. Wahi And A.B. Kalkundribar.International Marketing Management Varshney And Bhattacharya.
Export Marketing Michael Vaz.
-
8/9/2019 Mba Syllabus Revised II Year November 2005
61/84
(405B) FINANCE SPECIALIZATION
RISK AND INSURANCE MANAGEMENT
1. Introduction to Risk Management Identifying Types of Risks Management of Translation,
Transaction and Economic Exposure - Quantifying Risk and Hedging Techniques Internal and
External Techniques viz. Netting, Matching, Leading and Lagging, Price Variation, Short Term
Borrowing, Pricing in Foreign Currency, Assets Liability Management
2. Instruments of External Techniques for Risk Management viz. Forwards, Futures, Swaps,
Options, Forward Rate Agreement, Caps, Collars, Floors and their applications Pricing
techniques, operational aspects
3. Life Insurance : Principles of Life Insurance, Financial Planning and Insurance, Life
Insurance Products, Pensions and Annuities, Risk Assessment& Underwriting, Premium Setting,
Product Development, Design and Evaluation, Reinsurance, Claims Management, Marketing and
Servicing, IT Applications, Tax planning, Legal Framework.
4. General Insurance: Principles of General Insurance, General Insurance Products ( Fire,
Motor & Health ), Terminology, Perils, Clauses and covers, Risk Assessment & Underwriting,
Product Design, Development and evaluation, Loss prevention and control, Claims Management,Reinsurance, marketing and Servicing, IT applications, Legal framework and documentation.
Books Recommended
a. Options & Futures Hull
. International Finance A. V. Rajwade
. International Finance P. G. Apte
d. International Finance Shapiro
. Commodity Futures & Options George Kleinman
f. Principles of Insurance : Holioke
g. Insurance Law manual : Taxman
h. Principles of Insurance : Mishra
-
8/9/2019 Mba Syllabus Revised II Year November 2005
62/84
(405C) COMPUTER SPECIALIZATION
INFORMATION SYSTEMS AUDIT
Note : In the paragraphs given below (IS=Information Systems, ISA=Is Audit andIT=Information Technology)
1. Auditing Concepts
2. ISA - Need, Concept, Standards, Performance, Steps, Techniques, Methodologies - Around
and Through Computer
3. Controls - Concept, Objectives, Types, Risk, Exposures
4. IT Environment - Hardware, System Software, O.S., DBMS, Infrastructure, Network,Documentation - Review of Performance
5. Network Concepts, LAN, WAN, Client-Server-Architecture, Internet, DEI, email, Encryption,Digital Signature - Review of Performance, procurement and other controls
6. Software Procurement and Development - SDLC - Meaning and IS Auditor's Role -Traditional, SSAD, OOM, Prototyping, 4GL - Project Management - Testing - Implemetation
Review
7. IS Operations - Planning, Organizing, Scheduling, SCM, Problems Management, RecordMaintenance, QA and QC, Review and Controls
8. Controls - Input, Process, Validation, Output, Logical Access, Physical Access, Database,Network, Environment, BCP
9. Evidence collection, Evaluation and Reporting Metholdologies
10. IS Strategies and Management - Organizational structures, Long Term and Short Term Plans,
Steering and Other Committes, HR Polices, Segregation of duties
11. IT Crimes, Viruses, Security, Privacy Issues
12. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce
Books Recommended
1. EDP Auditing Conceptual Foundations and Practices - Ron Weber
2. Auditing in a Computerized Environment - Mohan Bhatia
3. Latest CISA Review Manual by ISACA, USA
-
8/9/2019 Mba Syllabus Revised II Year November 2005
63/84
(405D) PRODUCTION & MATERIALS SPECIALIZATION
INDUSTRIAL ENGINEERING
Work Study Importance of work study Method Study and Work Measurement Pioneers ofPerformance Measurement
Method Study Method and Method Study Need for Method Study Procedure of MethodStudy Principles of Motion Economy
Recording of Method Studies Uses of Charts Symbols used in drawing Process Charts
Advantages of using charts
Types of Charts String Diagram Travel Chart Multiple Activity Chart Process Charts
including Outline Charts, Flow Process Charts for worker, Flow Process Charts for material,Flow Process Chart for Worker and Material, Flow Process Chart for Equipment Man
Machine Chart Two Handed Chart (for operators) Simultaneous Motion Chart (SIMO)
Memomotiom Cyclographic including Cyclegraph and Chronocyclegraph
Work Measurement Techniques of Work Measurement including Estimating, Stopwatch TimeStudy, Predetermined Time Standards, Synthetic Estimates of Work Times, ActivitySampling
Computation of Standard Time Elements Types of Elements Performance Rating
Allowances Need for Allowances Types of Allowances
Ergonomics Nature of Ergonomics Factors in Ergonomics Sociotechnical Systems
New Product Introduction Effect on existing products, Inventory Levels, Capacity Replanning,
Investment Requirements Trial Production Feedback from users Modification and
Streamlining of manufacturing from Material Procurement to Delivery to Customer
Books Recommended
Work Study and Ergonomics L.C.Jhamb
-
8/9/2019 Mba Syllabus Revised II Year November 2005
64/84
(405E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
CURRENT TRENDS IN H.R. PRACTICES
Lateral Recruitment
Online Recruitment at home and abroad
Interview technique group discussion, body language, communication skill, aptitude test,
psychometric test.Contractual appointments, Renewal of appointments with wage rise but without confirmation
Consolidated payment without mentioning allowances and their quantum. Fixing salary after
negotiating with employee.
Indicating designations to various positions not denoting specific kind of job.
Expecting versatility with at least skill in 2 to 3 jobs at horizontal levels.
Expecting long hours of work with free transport facilities at any odd hour.
Showering concessions to employees for retaining talents.
Entrusting to local agencies the hazardous jobs in order to escape from iron frame work of
labour laws.
Relying on formal personnel and H. R. practices and discouraging informal relations, therebyadopting purely professional approach.
Expecting from employees frequent mobility at national or international level.
Not giving much weightage to personal problems of employees.
Discouraging union activities by any means.
Avoiding industrial unrest, either by threats or by motivation.
Providing training to employees to enhance skill and increase productivity.
Keeping human resource in the limelight considering globalisation, acute competition and price
war.
Maintaining natural harmony without practicing any colourable exercise.
Emphasising short term planning and adopting HR policies accordingly.
V. R.S. golden hand shake.
Globalization comprehensive outsourcing
Call center and BPO