mba syllabus- 2015-16 to 2018-19 mba syllabus semester i

MBA Syllabus- 2015-16 to 2018-19

MBA SYLLABUS SEMESTER – I

Semester 1 Course Code 101

Course Title Financial Reporting and Analysis Credit:4

Total Marks 100 Total Sessions 60

Concurrent Evaluation 50 Learning Sessions 45

External Evaluation 50 Evaluation Sessions 15

Course Objectives:

To make the students understand the significance and relevance of accounting information and the process by which it is acquired.

Learning Outcomes:

Students will be able to develop analytical abilities to face business situations

Unit Number

Contents Number of Sessions

1 Overview of financial accounting - objectives and users of financial statements – accounting cycle – elements of financial statements

6+2

2 The regulatory and conceptual framework for financial statements – concepts and conventions of financial accounting – contents in a published financial statement – income statement – balance sheet – notes to accounts – chairman’s statement – director’s report – cash flow

7+3

3 The preparation and presentation of financial statements - The

preparation of final accounts of proprietor and partnership – schedule VI of Companies Act.

6+2

4 Group accounting – consolidated financial statements – relevant accounting standards – preparation of consolidated balance sheet with purchase method.

7+2

5 Analysis and interpretation of accounts – accounting ratios and ratio analysis – trend analysis – inter firm comparison and industrial averages – earnings per share

7+2

6 Limitations of published accounts – off-balance sheet finance and leasing – creative accounting including treatment of inventories – corporate

governance – external audit process

6+2

7 Current issues – environmental and social reporting – ethics of accountants – transition to IFRS

6+2

Suggested Books:

1.Management Accounting - Khan and Jain 2.Management Accounting - Saxena and Vashista 3. Advanced Accounting - R. L. Gupta, M. Radhaswami 4. financial Management – Dr. N.M. Vechalekar

Semester I Course Code 0102

Course Title Individual, Group Dynamics , TA and Leadership Credit: 4

Total Marks 100 Total Sessions (60 min each) 60



Course Objectives

Individual and Group Dynamics, TA: The course will acquaint the student with the Behavior of individuals and groups in an organization, and explain the reasoning for the same. The Transactional Analysis will provide more depth to understand the Ego related reasons behind behaviors.

Leadership - This course is designed to provide students with a comprehensive understanding of leadership as a phenomenon and its impact on the organizational behavior of individuals.

Learning Outcomes

The student will be able to analyze the different types of Behaviors of employees at work. As a HR resource can analyze the behaviors and reason the causes. He/She can contribute to HR related efforts involving assessment of effect of various HR practices, procedures and the reasoning for such responses.

Unit Number


1 INTRODUCTION TO OB: a. Foundation and background of OB

b. Contemporary challenges- • workforce diversity, • cross –cultural dynamics, • changing nature of managerial work, • ethical issues at work, • emotional intelligence in contemporary business.

7+3

2 FOUNDATION OF INDIVIDUAL BEHAVIOUR : • Perception, • Personality, • Learning, • Motivation • Values and Attitudes

• individual decision making.

5+2

3 GROUP DYNAMICS: a. Understanding and managing group processes

• Group Behaviour and Communication

b. Interpersonal & group dynamics, (concept and applications) • Group cohesiveness, decision making

• Emotional Intelligence c. Understanding work teams, d. Power & politics and Empowerment, e. Conflict Management & Negotiation.

• Conflict causes and types • Management of Conflict

• Negotiation

5+2

4 Introduction to Transactional Analysis • Types of Ego’s • Types of Transactions, • Adulteration and its effects

7+3

5 LEADERSHIP: • Understanding the Role of Managers

• Understanding the difference between Managers and Leaders • Necessity of Leadership • Link between leadership and follower motivation • Understanding different styles of leadership • Follow characteristics and leadership

7+3

6 Leadership Contd: • Theories of leadership • Trait theories • Behavioural theories • Contingency & Situational teories

• Contemprory theories (Charismatic and visionary theories) • Leadership and strategic organisational functions.

7+2

7 ORGANISATIONAL STRUCTURE AND DESIGN: • Organizational structure & design, • Organizational learning; • Organization change and development.

• Organizational culture; • Organizational Climate

7

Skill Development

Practice of Myers & Brigg’s Traits Inventory (MBTI)

Extension Activity for Community Service

Learning Leadership and Team Building through Community Service Practice

Field Work

Note1: this course consists of mandatory skill development, “Practice of Myers & Brigg’s Traits Inventory (MBTI)” for 1 credit Note2: this course consists of mandatory extension activity, “Extension Activity for Community Service” for 1 credit

Suggested Books:

1. Organizational Behaviour by Robins 2. Organizational Behaviour by Nelson & Quick 3. Organizational Behaviour by M N Mishra 4. Organizational Behaviour by K Ashwathappa

5. Understanding OB by Uday Pareek 6. Change & Knowledge Management by Janakiram, Ravindra and ShubhaMurlidhar


Course Title Introduction to Marketing Credit: 4




Course Objectives:

To acquaint the students with the basic Principles of Marketing and their practical application

Learning Outcomes:

After studying this subject the students must be able to: • Describe the various approaches to marketing and the marketing planning process • Explain the new product development process

• Carry out segmentation, targeting and positioning for various products

• Describe the various concepts of Physical distribution and design channels of distribution for various products and services

• Design promotional strategies combining various promotional tools • Write about the pricing strategies that are used in marketing

Unit Number


1 Marketing Concepts – Approaches to Marketing –Marketing Process – Functions of Marketing. Marketing Planning – Nature, Process and Contents of Marketing Plan – The

changing marketing environment – Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment

7+3

2 New Product Decision Process – Types of new products – new product

decision process,Test Marketing a new product

7+3

3 Marketing Mix – Four P’s – Its significance in the competitive environment - Product and Product Line – Product Mix – Product Life Cycle – Managing the product in Product Life Cycle, Packaging – Purpose, Types and new trends in packaging, BCG Matrix.

7+3

4. Market segmentation – Basis for market segmentation of consumer goods,

industrial products and services Market Positioning - Market Targeting and positioning strategies

5+2

5. Physical Distribution – Importance and role of distribution in marketing – Introduction to the various channels of distribution, Push-pull strategies.

4+2

6 Promotion Tools - Promotion Tools – Sales Promotion, Advertising, Personal

Selling, Direct Marketing and Online Marketing as promotion tools

5+1

7. Pricing Strategies– Importance of pricing, Factors influencing pricing decisions – Approaches to pricing – Setting the price and managing the price changes

5+1

Skill Development

Negotiating with a customer you can’t afford to lose 5

Note: this course consists of mandatory skill development, “Negotiating with a customer you can’t afford to lose” for 1 credit

Suggested Books:

1. Marketing Management- Philip Kotler, Keller, Koshy & Jha 2. Marketing - Stanton, Michael, Etzel, Walker(Tata ) 3. Basics of Marketing – Dr. Anil Keskar and Dr. Suresh Abhyankar – Himalaya Publications 4. Marketing Management- Aparna Tembulkar Nirali Prakashan 2014


Course Title Legal Aspects of Business Credit: 4




Course Objectives:

To acquaint the students to become aware of the laws relating to trade and commerce and comply with the provisions laid down by the law.

Learning Outcomes:

Affinity for legal knowledge and reasoning are key assets in the manager’s tool box. They become aware of legal rights and privileges and make them look at common situations with new eyes and increased confidence.

Unit Number Contents

Number of

Sessions

1 Contract Act 1872: Definitions, Nature and classification of contracts, essential elements of contract, Offer and acceptance and essentials of valid offer and rules of valid acceptance, Contractual capacity of parties, Provisions relating to free consent, Rules governing consideration, Lawful object, Discharge of contract, Remedies for breach of contract

6+2

2 Companies Act 1956: Definition and meaning of company, Features and Types of companies, Incorporation of a company, Memorandum and Articles of association, Prospectus, Share Capital, Company Meetings

7+3

3 Negotiable Instruments 1881: Negotiable Instruments Act –Meaning, characteristics, types Parties-Holder and holder in due course, Negotiation and types of Endorsements, Dishonour of Negotiable

Instruments- Noting and Protest

7+3

4 Sale of Goods Act 1930: Meaning and scope of Sale of Goods Act, Definition and essentials of contract of sale and Agreement to sale, Sale and Hire-Purchase, Sale and Bailment, Kinds of Goods Conditions and Warranties, Caveat Emptor, Rights of unpaid Seller

8+3

5 Consumer Protection Act 1986: Definitions- consumer, goods, complaint, person, service, restrictive trade practice and unfair trade practice, Consumer Dispute Redressal Agencies, Case laws: latest and landmark cases

7+2

6 Intellectual Property Rights: Concept of property, Intellectual

Property: meaning, scope and importance, Overview of Patents, Trade Mark Act and Copyright Act

5+1

7 Human rights and Value Education: Basic Human rights, Fundamental rights by Indian Constitution, Directive Principles of Indian Constitution, Human Values – Freedom, Equity and Education

5+1

Note: the course is split into two parts viz. 1. Legal Aspects and 2. Human rights and value education

Suggested Books:

1. N.D Kapoor-Elements of Mercantile law, sultan chand and sons 2. Dr. N.M Vechalekar-Business law, Everest Publishing House 3. B.R. Chawla and Dr. Anand Sharma- Business Law (Legal Aspects of Business)


Course Title Quantitative Techniques & Research Methodology

Credit: 4




Course Objective:

To prepare the students to make understand the basic statistical tools and to learn the research process and methodology useful for tackling business problems

Learning Outcomes:

1. Describing the data 2. Understand the basic probability concepts and distributions 3. To know research process and design

4. Make use of various methods for conducting management research

Unit Number


1 Arranging data to convey meaning - tables, graphs and frequency distribution Measures of central tendency and dispersion (numerical expected)

7+2

2 Simple regression and correlation, rank correlation, association of

attributes (numerical expected)

6+2

3 Probability Concepts Probability Distributions – Binomial, Poisson, Normal (numerical expected)

8+2

4 Meaning, Objectives and Motivation in research - Types of research –

Research Approaches - Research Process - Validity and Reliability in research Research Design

6+2

5 Sampling Design Measurement and Scaling Techniques

Methods of Data Collection

6+2

6 Testing of samples, Testing of Hypothesis (Use of Basic Parametric and Non-parametric Tests) Interpretation of Data and Report Writing (numerical expected)

7+3

7 Qualitative Research 5+2

Suggested Books:

1. Statistical Methods - S.P.Gupta 2. Fundamentals of Statistics – S.C. Gupta 3. Statistics for Management - Levin and Rubin

4. Statistical and Quantitative Methods – Dr. Ranjit Chitale 5. Statistics for Business and Economics – Anderson, Sweeney, Williams 6. Statistics for Management – Srivastava, Rego 7. Research Methodology - C.R.Kothari 8. Methodology and Techniques of Social Research –Wilkinson, Bhandarkar 9. Business Research Methods - Donald R. Cooper 10. Methods in Social Research - Good & Hatt


Course Title Managerial Economics Credit: 4




Course Objectives:

1. To enable students have overall perspective of some important topics of this subject 2. To develop conceptual clarity 3. To acquaint students with ‘The Case Study Method’ with the help of some illustrative cases.

Learning Outcomes:

Students will have clear understanding of the role of Managerial Economist through developing perception and conceptual clarity as regards some important topics, such as, cost concepts, Appraising Project Profitability, Cost of Capital, Risk, Probability etc. Students will also have

developed interest in analysing cases on their own.

Unit Number

Contents Number of

Sessions

1 Definition, Nature and Scope of Managerial Economics, Managerial

Economist – Role and Responsibilities, Meaning and Determinants of

Demand, Demand forecasting

6+2

2 Cost Concepts and Classification, Economies & Diseconomies of Scale, Cost Control and Cost Reduction

5+2

3 Production Functions, Cost-Output Relationship, Pricing Policies and Methods 5+2

4 Price and Output Decisions under various types of competition (Perfect / Monopoly / Monopolistic / Oligopoly) Price Discount & Differentials, Price Forecasting, Specific Pricing Problems

6+2

5 Nature of Profit, Measuring Accounting Profit, Profit Policies, Profit Planning and Forecasting, Capital Budgeting, Cost of Capital, Appraising Project

Profitability, Risk-Probability and Investment Decisions

11+3

6 Input-Output Analysis, Economic Forecasting for Business, Demand Recession in India (Causes/Indicators/Prevention), Business Cycle and Business Policies

8+2

7 The Case Study Method (Harvard Approach) with illustrations of some cases 4+2

Suggested Books:

1. Managerial Economics – Varshney and Maheshwari, Sultan Chand and Sons, New Delhi. 2. Managerial Economics –H L Ahuja, S Chand & Co. New Delhi. 3. Managerial Economics – G.S. Gupta, T M H, New Delhi.

4. Managerial Economics – Analysis, Problems and Cases, P.L. Mehta, Sultan Chand and Sons, New Delhi.


Course Title Written Analysis & Communication Credit: 2




Course Objective

The objective of this course is to introduce students to managerial decision making process and to enable them to write reports that recommend decisions based on rigorous analysis and systematic evaluation of options. This will also help students to develop their analytical thinking and analytical writing skills

Learning Outcomes

Students should be able to • Demonstrate writing ability • Demonstrate analytical ability • Show Decision making skills

Unit Number


1 Introduction to Written Analysis and Communication (WAC) –Basics of

communication, components of communication, communication process, Types of communication and Barriers to communication

5+1

2 Writing skills, Features of written communications, 7 C’s of communication, writing letters, memos, emails etc., writing CV’s, writing statement of purpose etc

5+2

3 Academic Writing – Using and citing sources of ideas, Article, Report, Case, proposal writing, Group Discussions, Software for learning to assess

similarities/originality with other texts/papers/reports

5+2

4 What is decision-making? – Formal Decision making process-Situation Analysis, Specifying the managerial problem, Generation of alternatives, Identification of criteria, Systematic evaluation of alternatives leading to recommendations or decisions

4+2

5 Case Analysis I – Decision/ Recommendation report writing and submission 3+1

Suggested Books:

1. Business Communication and Report Writing by R.C. Sharma and Krishna Mohan

2. Essentials of Business Communication by Pal and Korlahalli

3. Business Communication & Perosnality Devpt. Biswajeet Das and Ipseeta Satpathy

MBA SYLLABUS SEMESTER – II

Semester II Course Code 0201

Course Title Business Analytics Credits: 4




Course Objectives:

• Business analytics course mainly focuses on the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.

• In short, business analytics is an interactive process of analyzing and exploring enterprise data to find

valuable insights that can be exploited for competitive advantage. Business Analytics allows organizations to better understand, anticipate and shape business outcomes.

Learning Outcomes:

• Describe and interpret the basic concepts of Business Analytics (BA) • Describe basic principles of data mining as a basic tool of Business Analytics • Evaluate business problems and determine suitable analytical methods • Interpret, analyze and validate the results

Unit Number

Contents Number of

Sessions

1 Introduction to Business Analytics

Information Technology and Business Analytics The need for business analytics

Business analytics defined The Analytics spectrum

3+1

2 Value of Business Analytics Value drivers and information use

Performance metrics and key performance indicators Using actionable knowledge Business Intelligence use cases

4+2

3 Fitting with other technologies BA and data ware housing

ERP and BI: Taking the Enterprise to Warp Speed BI and e-commerce The finance and BI The Agile Business Analyst

4+2

4 Meeting the BA Challenge Challenges faced in implementing BA

BA Spectrum

Strategic Vs. Tactical BA 10 rules of implementing BA Best practices for BA

4+2

5 OLAP Why OLAP? OLAP in context OLAP application functionality Multidimensional Analysis OLAP architecture

What OLAP can do? Different OLAP architecture OLAP or OLTP

9+4

6. Data warehousing What is Data warehouse

Data modeling and analytics

Analytical platforms

9+4

http://en.wikipedia.org/wiki/Data

http://en.wikipedia.org/wiki/Statistics

Star schema Operational Data stores Data marts

What is Meta Data Origin and utility of Metadata Types of Metatdata

7. Qlikview Practiclas 12

Suggested Books

1. Fundamentals Of Business Analytics (Paperback)-Author: R. N. Prasad, Seema Acharya Publisher: Wiley India Pvt Ltd (2011)

2. Analytics in Practice 1st Edition (Paperback)_ Authored By: Soumendra Mohanty Publisher: Tata

McGraw - Hill Education (2011)

Semester II Course Code 0202

Course Title Managerial Computing Credits: 2




Course Objectives

This course introduces students to the most important concepts in modern IT, the emphasis is to learn the applications of IT in the core specialization areas

Learning Outcomes:

Students should be able to explain the basic terminology used in computer programming

Unit

Number

Contents Number of

Sessions

1 MS-WORD: Overview of Word Processing, Creating and Editing a Document

, Revising and Refining a Document , Using Additional Word Features , Changing the Display of the Document , Using Mail Merge , Using Standard Templates , Word Processing in Other Languages

3+2

2 MS-Excel: Introduction to Spreadsheets, Functions in MS Excel Analyzing Data with Automated Tools

Using PivotTables and Pivot Charts Analyzing Data with Functions

7+2

3 MS-Excel: Protecting Cells, Sheets, and Books (Security) Analyzing Data with Scenarios

7+2

4 MS-PowerPoint 3+1

5 Introduction to Cyber Security 2+1

Suggested Books

1. Computer Fundamentals by Pradeep K. Sinha, Priti Sinha 2. Introduction to Computers by Peter Norton 3. Fundamentals of Computers by E Balagurusamy

Semester II Course Code 0203FIN

Course Title Corporate Finance Credit: 4




Course Objectives:

1. To introduce to corporate finance function of the organisations 2. To provide in- depth knowledge about tools used in managing finance

3. To enable the students to understand and manage various aspects of corporate finance

http://www.flipkart.com/author/r-n-prasad

http://www.flipkart.com/author/seema-acharya

http://www.flipkart.com/author/soumendra-mohanty

Learning Outcomes:

1. To understand in depth the activities involved in corporate finance

2. To develop strong knowledge about tools used in managing finance

3. To have awareness about sources of finance and evaluation of such sources

Unit Number

Contents

Number

of Sessions

1. Corporate Finance – an overview of corporate finance function, introduction to tools used in managing corporate finance Financial Statement Analysis- Objectives of financial statements, understanding various financial statements, underlying characteristics of

financial statements, forms of financial statements, horizontal &vertical format, Financial statement analysis by comparative method

7+2

2. Ratio Analysis- meaning of ratios, importance of ratio analysis, liquidity ratios, leverage ratios, asset management ratios, profitability ratios,

operating ratios, market based ratios, Du Pont analysis

6+3

3.

Funds flow and Economic Value Added Analysis- meaning of funds flow, identification of funds flow, and preparation of funds flow statement, case studies. Economic value added,

Cash Flow Analysis-Data required for cash flow, preparation of cash flow, reporting cash flow,

6+2

4. Operating and Financial Leverage- Classification of leverage- operating & financial, calculation of leverages, interest cover and income gearing, impact of debt and equity in capital structure, case study

6+2

5. Time value of money-Interest rates and discounting cash flows, methods of preparing DCFs

7+2

Cost of capital and capital structure decisions- cost of equity, retained earnings, preference capital and debt, meaning of capital structure, optimisation of capital structure

Capital budgeting techniques- payback period, accounting rate of return, net

present value, internal rate of return, capital rationing,

6. Working capital management – meaning and objectives of working capital, estimation of working capital, inventory control and management of receivables

6+2

Sources of finance-working capital finance, long term finance, equity finance

7. Capital, debt and stock markets- Understanding capital market, fund raising

through capital market, stock market procedures, concepts like insider trading, stock split, share buyback, bonus shares,

7+2

Financial services and Institutions- financial intermediary, banking services, credit rating, merchant banking, venture capital, private equity

Mergers and acquisitions – business restructuring, objectives of mergers and acquisitions, issues involved in mergers and acquisitions.

Suggested Books

1. Financial Management – Ravi Kishore 2. Cases in Corporate Laws - Vishwanath S.R. 3. Financial Management – Dr. N. M. Vechalekar


Course Title Merchant Banking and Financial Services Credit: 4




Course Objectives:

1. To introduce various merchant banking services and to understand the procedure of public issue management

2. To provide in depth knowledge of various financial services. 3. To enable the students to deal with variety of functions with organizations providing financial services

Learning Outcomes:

Students are aware about capital market operations in general and stock market in particular.

Unit Number

Contents Number of

Sessions

1 Definition of Merchant Banking and its scope, Procedure for registration of Merchant Banking, SEBI guidelines for Merchant Bankers, Code of conduct for Merchant Bankers History of Stock exchanges in India, NSE, BSE, OTC Exchanges in India. Functions of stock exchanges, trading, settlements and regulations

6+2

2 Capital Market Instruments---Preference shares, Equity Shares, Non –Voting shares , Debentures , Fixed Deposits., Bonds, ADR/GDR and other global debt instruments Money Market: structure of money market, money market instruments, participants in money market and reforms in money market

6+2

3 Public Issue Management – Functions, Mechanisms, Role of issue manager, activities involved in public issue, pre-issue & post issue activities, various

methods of marketing of new issues, prospectus. RHP, Underwriting of securities, Anchor Investor, ASABA, Book Building and price fixation, Allotment and listing of security ,ESOP, Bought out Method

6+3

4 Services offered by merchant banker- Arranging inter-corporate loans, raising term finance & loan syndication, M&A services (types of merger, hostile merger strategies, adopted to avoid hostile merger & valuation methods), takeover, step wise procedure for amalgamation Portfolio Management Services – meaning, scope, registration of portfolio manager, duties, responsibilities & rights, contents of agreement between

client and portfolio manager, reports to be furnished, code of conduct (regulation 13 of SEBI regulation on Portfolio Managers)

7+2

5 Financial Services Part I: Meaning, scope and evolution of financial services. Introduction of various financial services. – Leasing, Hire purchase, Factoring, Forfaiting, bill discounting, consumer finance, housing finance, insurance, credit ratings,

mutual funds and venture capital, securitisation of debts.

Leasing – definition, meaning, types, process, advantages, limitations, financial implications. Hire purchase – meaning, scope, difference between hire purchase and leasing, calculation of interest, methods of interest calculation. Factoring, forfaiting, bill discounting - meaning, definition, scope, advantages and limitations. Credit Syndication Services - meaning, institutions offering

syndicate loans, types, procedures, project appraisal, documentation and security, sanction of a loan

7+2

6 Financial Services Part – II Consumer Finance – meaning, types, documents and security, players in the market – banks, NBFC, Co-operative banks, role of consumer finance in the

growth of economy. Housing Finance – Major Institutions involved, types, rate of interest, advantages, scenario in India. Credit Ratings – Origin, definition, advantages, credit rating agencies, - global

and Indian, symbols, CRISIL, ICRA, equity ratings, scope in India, CIBIL. (Credit score) Mutual funds – Definition, products,

Debt Securitization meaning and scope

7+2

7 SEBI guidelines w.r.t the above topic 7 latest developments in the above segments

6+2

Suggested Books:

1. Merchant banking and financial services – Dr. S. Guruswami 2. Marketing of financial services – V.A.Avadhani 3. Financial Services, Markets and Regulations – Anil Agashe, Himalaya publication. 4. Merchant Banking and Financial Services—Meera Govindraj & Sudhakar Kulkarni , Nirali Prakashan


Course Title Security Analysis & Portfolio Management Credit: 4




Course Objectives:

To understand Security Analysis and Portfolio Management – procedures and tools

Learning outcomes:

Student is prepared to take investment decision.

Unit Number

Contents Number of

Sessions

1. Introduction and Investment Process- Investment, Speculation& Gambling, Investment Objectives, Investment Process, Investment Plannibg,Types of securities,

7+2

2. Risk and Return –definition of risk, systematic and unsystematic risk,

minimizing risk exposure, risk measurement with standard deviation and beta, return calculations

7+2

3. Introduction to Stock Market-Primary and secondary market, index, index calculation , types of orders, settlements and payouts

6+2

4. Introduction to Fundamental and Technical Analysis- Fundamental analysis: Economic Analysis, Industry Analysis & Company

Analysis. Technical Analysis:Dow Theory, Support and resistance levels, Charts, Elliott Wave Theory, Moving Average, Trade Volume,

6+2

5. Portfolio Management, analysis and selection: Portfolio Construction, Morkowitz Model, Capital Asset Pricing Model (CAPM),Sharp Index Model. Efficient Market theory

7+3

6. Portfolio Evaluation and Revision Mutual fund, Sharp Ratio, Tenor Ratio and Jenhson Ratio

6+2

7 Investment Planning: With reference to retirement planning, contingency planning, education &

marriage expenses planning

6+2

Suggested Books:

1. Security Analysis and Portfolio Management – V.A. Avadhani

2. Portfolio Management – Barua 3. Security Analysis & Portfolio Management –Punithavathy Pandian , Vikas Publication


Course Title Introduction to Banking and Financial Institutions

Credit: 4




Course Objectives:

4. To introduce for banking operations and services and regulation by RBI 5. To introduce about various types of loans and related guidelines 6. To introduce other financial Regulators such as SEBI, IRDA, FMC, PFRDA

Learning Outcomes:

Students have basic banking knowledge

Unit Number

Contents Number of

Sessions

1 Indian Banking structure, Types of banks, Functions of RBI, Monetary policy, and role of RBI as banking regulator

7+2

2 Banking products and services-Types of bank accounts, types of deposits, cheque clearing system, debit/credit/ atm cards, modes of funds transfer, locker services, various types of interests( simple interest, compound

interest, floating rate interest, bank rate, base rate, call money rate

6+2

3 Bank lending and RBI guidelines there for- Industrial Finance, Priority Sector Loans, Agricultural loans, Home loans, Vehicle loans, Personal Loans, Trade Finance, Loan Processing, appraisal, disbursement and monitoring.

7+3

4 Asset classification and NPA - classification of loan account on the basis of repayment performance, (Standard, substandard, doubtful and loss asset) NPA provisioning and NPA management

6+2

5 Technology in Banking: CBS (Centralised banking system), Mobile banking,

NEFT, RTGS, ECS, Truncation Advantages of technology in banking

6+2

6 Other financial institutions – Stock Exchange, Insurance, Commodity Market, Forex Market , Post, PPF, Pension Funds ,NBFCs

7+2

7 Regulatory frame work for other financial institutions-SEBI, IRDA,PFRDA, FMC, FERA

6+2

Suggested Books:

1. Financial Institutions and Markets: L M Bhole, Tata McGraw-Hill Publishing Co. Ltd

2. Indian Financial System- H.R. Machiraju


Course Title Financial Markets Credit: 2




Course Objectives:

• To understand the concepts of savings and investments.

• To understand the need of Investment. • To gain knowledge of various investment products.

Learning outcomes:

• Students understand the importance of money and capital market in resource mobilization and are aware of various instruments available in financial markets.

Unit

Number

Contents Number of

Sessions

1 Introduction: Meaning of Savings and Investments; Various Investment Avenues; Interrelationship amongst inflation, Cost of Capital, Time Value of Money, Propensity to hold cash and future goals.

Stock Market: Primary Market, Secondary Market, Type of shares; Share issue and Buy Back; Debentures and Bonds; Type of debentures; Derivatives Market; Stock exchanges; Stock Indices; IPO, FPO, Private placement; Private Equity and Venture Capital. Buying and selling of shares and related terminology, equity derivatives. Preference shares and types of preference shares

8+2

2 Debt Market: Retail debt market, wholesale debt market, corporate bonds, bonds and debentures, types of bonds, bond prices, calculation of current yield, holding period return, yield to maturity, bond intrinsic values, durations, Government

Securities Market, Calculation of Yield and valuation of Government securities

4+2

3 Commodity Markets: Commodity trading; Spot, Forward, Futures and Options contracts, Trading in Bullions, Plantations, Metals, Oil, Coal, Gas, Agriculture, commodities, edible oil etc. Emerging carbon credit markets, trading in carbon credits

3+2

4 Mutual Funds: Definition, products, Asset Management Company (AMC), Association of

Mutual Fund Industry (AMFI), Money Market Mutual Funds, Exchange Traded Funds, Equity Linked Saving Schemes, Post Office Saving Schemes, Fixed deposits of Banks and Companies, Insurance products, ULIP’s Money Market Instruments: Inter-Bank Call Money; Market Repo; Collateralised Borrowing And Lending Obligations(CBLO); Commercial paper: Certificates of deposit; Inter-corporate deposits; Treasury bills

7+2

Suggested Books:

1. Merchant Banking and Financial Services, Guruswamy, Third Edition, Tata McGraw Hill

2. Money and Capital Markets, Peter Rose, McGraw Hill Education

Semester II Course Code 0203HR

Course Title Human Resource Management Credit: 4




Objective:

To familiarize the students with Human Resources Management as is practiced in the industry and the

nuances of its subsets.

Learning Outcomes:

The student will be able to analyze the different types of Job Descriptions, Appraisal methods. Ability to analyze HR related aspects that have relevance to an employee during his career span. It will include understanding of processes from Selection to Retirement and prepare documents like appointment orders, appraisal forms and other formats.

Unit Number


1 Human Resources Management -Introduction and Importance -Evolution-Difference between Personnel Management and HRM -Role of HR Manager-Structure of HR Department -Duties and responsibilities of

HR Manager

7+3

2 Manpower planning and Recruitment -Objectives -Estimating manpower requirement - Job Description -Job Evaluation -Recruitment and selection process -Main sources of recruitment -Assessment Devices for selection

5+2

3 Recruitment and selection process -Main sources of recruitment -Assessment Devices for selection

5+2

4 Training and Development -Training Process and Methodology -Need and Objectives -Training Procedure - Methods of Training -Tools and Aids -Evaluation of Training Programmes

7+3

5 Performance Appraisal Management System -Definition, Methods of Performance Appraisal -Rating Errors – Ethics in Performance Appraisal, Promotions

7+3

6 Retirement / Separation-Kinds of Separation, Resignation, Discharge, Dismissal, Suspension, Retirement, Layoff, Voluntary Retirement /

Separation Schemes

7+2

7 Case Studies in HRM 7

Suggested Books

1. Human Resource Management -Garry Dessler 2. Personnel Management -C.B. Mamoria

3. Managing Human Resources -R.S. Dwiwedi 4. Human Resource Management -V.P. Michael 5. Human Resource Management -Dr. P.C. Pardeshi


Course Title Hazardous Occupation, Environment, Welfare and

Legislation Credit: 4




Course Objective:

To make the student aware of hazards of various occupations and measures to be used for their

prevention. It includes acquainting them of the various provisions of Labour welfare and Industrial Hygiene and their influence on the working lives of the employees

Learning Outcome:

The student can assist in carrying out a check of aspects pertaining to physical compliance of the Factory

Act for a unit e.g. Effluent specifications, availability of relevant PPE, Fire Extinguishers and their provision as per law. She /He can perform duties in an assistant’s role for Safety and Welfare.

Unit Number

Contents Number of

Sessions

1 Safety Mgmt.- Concept of Safety, Applicable areas, Unsafe actions &Conditions , Responsibility of Safety -Society, Govt., Management, Union & employees.

Safety Officer- Appointment, Qualification, Duties of Safety Officer.

5+ 2

2 Safety Committee -Membership, Functions & Scope of Safety Committee. Training of employees for safety in industrial operations Disaster Management -Designing, Importance & implementation of Disaster Control Action Plan

7+3

3 Industrial Accidents -Causes & effects of industrial accidents Accident cycle, Henrich Theory of 330 Accidents

Accident Ratio Theory, Cost of Accidents, Impact of Accidents on productivity, employees, Union, Management & Society & their role & responsibility in the prevention of accidents.

6+2

4 . Legal Provisions regarding safety, Accident prevention & Compensation to affected employees as under- Factories Act-1948, , Maharashtra Factories rule-1963, The Mines Act-1952, The Workmen Compensation Act-1923, ESI Act, Public Liabilities Insurance Act-1991 Fire -basic Chemistry/Mechanism, Reasons, prevention & types of fire, extinction of fire, Loss prevention Objective, formation, scope &

significance.

6 +2

5 Air Pollution Act, 1981 -Definitions, Occupier, Air Pollution, Chimney, Approval Fuel, Emission, Powers & functions of Central & State Boards, role of approved laboratories, offences by companies, penalties & procedures. Water Pollution Act, 1974- Definitions, sewage effluent, trade effluent, outlet, stream, Powers & functions of Central State Boards, role of approved

laboratories, Offences by Companies, Penalties & Procedures..

Noise Pollution- Definition of sound & noise, sources of noise, measurement of noise, effect of noise, Physiological, Psychological & behavioral effects of noise.

7+2

6 Labour Welfare -Introduction, History, Definition. Scope, objectives, Principles, Theories & Limitations. Role, Qualifications, Functions, Duties of Labour Welfare Officer & Difference between Personnel rOfficer & Welfare Officer. Welfare facilities, Statutory & Non- Statutory, Relationship with Productivity, Non Salary benefits

7+2

7 Workers Education Scheme, its relationship with Labour, Its’ Welfare & Ind. Hygiene. Statutory Welfare Amenities. The Factories Act-1948, Plantation Labour Act- .1951, The Mines Act-1952, The Motor Transport Act & etc.

Non-Statutory Welfare Amenities & Role of Trade Union, International

Labour Organization & International Labour Conference Functions, Provisions for Women & Children , Limitations of Labour Welfare. Maharashtra Workers Welfare Board -The Bombay Labour Welfare Fund Act - 1953.

7+2

Suggested Books:

1. Industrial health and Safety Management byA.M. Sarma 2. Safety Management: John V. Grimaldi, Rollin H. Simonds 3. Industrial Safety Management by L.M. Deshmukh 4. BARE ActsAPS Labour Digest31

5. Labour welfare, Trade unionism & Industrial relations S.D. Punekar 6. Aspects of Labour Welfare & Social Security A. M. Sarma 7. Labour Problems & Social welfare R.C. Saxena 8. Economics of Labour & Worker's Participation in Mgmt T. N. Bhagoliwal 9. Labour Economics and Social welfare Dr. B.P.Tyagi

Learning Outcomes:

• Create for academic study, salary structures based on Industry norms and practice application of changes that are sectoral

• Calculate the eligibility amounts in respect of Gratuity , compensation. • Monitor payments of Contractors for ascertaining Compliance of Minimum Wages Act • Calculate Relative worth of various jobs based on the organizations practices

Unit Number

Contents Number of

Sessions

1 Regulatory Environment for Compensation Management -overview of Payment of Wages Act, Minimum Wages Act, Payment of Bonus Act, Gratuity Act, Workmen's Compensation Act

6+2

2 Job analysis / evaluation and merit rating , Elements of compensation - designing pay levels, mix, and pay structure, Compensation of special groups -supervisors, corporate directors – executives - R & D staff- sales force

5+2

3 Compensation management - different components such as Performance

based pay, Individual / Group incentive plans, remuneration schemes -

6+2

4 incentives - designing sound incentive schemes for direct and indirect employees- incentive schemes for employees in service sector. Performance and Reward administration

6+2

5 Benefit determination process - value of employee benefits - key issues in benefit

planning, designing and administration - components of benefits plan - administering the benefit program - benefit options -statutory and non statutory benefits Rewards - total reward system -monetary and non -monetary –designing- Pay for performance plans prevention of labor attrition

8+2

6 Salary administration - salary and wages calculation - deductions -disbursement - wages abstract. Compensation Modeling –

7+3

7 How to determine pay ranges – Methods (Hay and Mercer Models). Trends in Compensation – A review of compensation models across various verticals in Industries.

7+2

Books Recommended

1. Milkovich and Newman- Compensation, Tata McGraw Hill, New Delhi, 2010. 2. A M Sharma - Understanding Wage Compensation System, , Himalaya Publication House, Mumbai, 2010

3. B K Bhar - Cost Accounting.

4. Prof. A.B. Rao - Labor Cost and Compensation Management, Everest Publication House, Pune, 2007. 5. S.K Bhatia- Compensation Management, Himalaya Publication House, Mumbai, 2010.


Course Title Employee Relations Credit: 4




Course Objective:

Employee relations (industrial relations) are organized relations mainly between management and the employees’ organizations. In our country, these relations are tripartite and Government plays a vital role in maintaining the harmony in the industry. The subject focuses on the various aspects and the roles played by Government, Employers and Trade Unions/Employees. The subject will acquaint the students

of the nature of these relations.


Course Title Compensation Management, Benefits & Rewards Credit: 4




Course Objective:

To make the students well acquainted with various aspects including regulatory framework of Compensation, Benefits and Rewards and their role in motivating workforce and thus enhancing their productivity.

Learning Outcome:

• To enable the student an understanding of what is meant by Industrial Relations and Importance of Trust and Credibility in building up harmony in Relations with Employees and their Unions

• An awreness of the concept of Industrial Conflict. Its resolution at organizational level, government machinery available for resolution of conflict

• To give the students an understanding of bi-partite resolution of conflict. How to build relationship with unions.

• To give the students an understanding of reaching on agreements with unions through the process of Collective bargaining.

Unit

Number

Contents Number

of Sessions

1 Part A: Industrial Relations Industrial Relations–Origin and Growth, definition, Scope, Objective & Significance in the changing scenario post liberalization era. Effect of

Social, Political, Economic and Legal changes, Approaches to the study of

Industrial Relations, Development of employee-employer relations, changing structure of industrial organization.

7+2

2 Employer – Employees conflict & Disputes- Their bipartite resolution through Collective Bargaining, Negotiations and Healthy Union Management Relationship. Tripartite resolution of disputes through

Government agencies, conciliation, labor courts and arbitrations.

8+3

3 Role of Govt. in developing Industrial Relations & Policies, recent trends. Industrial Relations Machinery at Central & Sate -Labor Office, Conciliation, Labor Courts, Industrial Courts, Industrial Tribunals

7+3

4 Plant Level Labour Relations -Major determinants, Organizational & Cultural

patterns, Technology, Employer's Philosophy, Systems & traditions operating in the Industry, Attitude of Mgmt. and of trade union at the plant, Administration of Standing Orders.

9+2

5 Grievance handling -Labour, Management co-operation, Works

Committees, Joint Management Committees, Role of Plant level Officers

including Personnel & Industrial Relations Manager in promoting industrial relations

5+2

6 Part B: Trade Union Movement Trade Union-Concept, definition, objectives, philosophy, formation, Type, Origin, Development, Role & Functions of Trade Union- Changes after reforms in 1991

4+1

7 Trade Union Movement in India –Origin and Historical Developments, Problems of Trade Unions in India, Democracy in Trade Unions, Intra Union and Inter Union Relations & rivalry

Role of I.L.O. in Trade Union Movement, Trade Unions & Productivity

5+2

Books Recommended:

1.Dr. P.C. Shejwalkar & S.B. Malegaonkar ,Personnel Management and Industrial Relations

2. Labour Management Relations in India – K.M. Subramanian 3. Industrial Relations - Venkata Ratnam


Course Title Human Resource Development & Organizational

Design Credit: 2




Course Objectives:

• To give the students knowledge and understanding of Human Resource Development in an organization and enable them to understand the dependence of HR culture on attitude of Top

management and its dependence on the activities, goals and objectives of the organization

• To enable the students to understand how organizations differ in their approach to HR

Development such as Private Sector and Public sector and manufacturing and Services Sector • To Enable the students to recognize how organizational design influence the requirement and

development of Operational and managerial skills in an organization .The influence of

Organizational Design on its Human Resource Culture

Learning Outcomes

• Compare the HRD being practiced in different sectors • Understand application of organizational Theories. • Recognizing the implications of HRD and how HR steers the change through Development

related Efforts.

Unit Number


1 HRD and Management: Human Resource Development (HRD):Concept, An Overview of HRD Trends and Practices. HRD Activities & Experiences: Organisation of HRD Activities.

Communication of HRD efforts. Determination of HRD needs. HRD for Workers and Executives.HRD in Manufacturing and Service Industry. HRD in Government and Public Systems. HRD in Education, Health and

other Sectors

5+2

2 Emerging Issues in HRD: Creating awareness and commitment to HRD. Industrial Relations and HRD. Utilization of HRD efforts. Emerging trends and perspectives. Future of HRD.

5+2

3 Organizational Culture & Ethics and Managing Innovation & Change: Need for Change , Resistance to change and preparation for Change

6+2

4 Overview of OD and Process of OD Decision making Processes & organizational learning, Broad Introduction to Types of Interventions.

6+2

Suggested Books

1. Pareek, Udai and V. Sisodia, “HRD in the New Millennium,. Tata McGraw - Hill Publishing Co. Ltd., New Delhi, 1999.

2. Dayal, Ishwar, Management Training Organisation, , New Delhi, Prentice Hall, 1970. 3. Famularo, Joseph J., Handbook of Human Resource Management, McGraw Hill , Singapore, 1987. 4. Khandelwal,A , Human Resource Development in Banks, Oxford & IBH, New Delhi, 1988. 5. Nadler, Corporate Human Resources Development , Leonard (ed.) Van Nostrand Reinhold,1980.

Semester II Course Code 0203IT

Course Title Programming Fundamentals with C Credits: 4




Course Objectives:

To make student aware about procedural programming and develop skills to build logic. The sessions will give a hands-on experience to build code.

Learning Outcomes:

• Students should be able to explain the basic terminology used in computer programming • They should write, compile and debug programs in C language. • They should design programs involving decision structures, loops and functions. • They should understand the concept of Pointers, Structures and Dynamic Allocation functions • Students should be able to design basic programs on text files.

Unit Number


1 C Fundamentals: C Character Set, Identifiers and Keywords under ANSI, C. Data Types, Constants: int, float, double, char. Qualifiers: long, short, unsigned and signed. Escape sequences (like \n,\b etc.). Arithmetic expressions and different built-in Operators. Pre-processor directives (like #include, #define), concept of header files, Symbolic constants, Comments, sizeof., steps involved in translation of C Program. Concept of typedef for renaming a built-in data type. printf(), scanf();Console based I/O and related

built-in I/O functions

6+2

Bitwise Operator: Concept of modifying the value using bit shifting, built-in bit shift operators left bit shift operator(<<) and right bit shift operator (>>) their uses, limitations of bitwise operators, use of bitwise relational operators

2 Decision and Case Control Structure if statement; if-else construct; use of logical operators and Compound Relational Tests; Nested if statements; The else if construct; the relational operators; the conditional expression (ternary) operator. The Switch Statement with or without break, concept of a case label, goto statement, concept of a goto label, comparison between goto and

case labels. Loop Control Structure: Concept of Loop, loops supported by ‘C’, concept of top tested and bottom tested loops, the for loop statement; Nested for Loop ; for loop variants; the while loop statement; simple and nested while loop, Increment/decrement operators; Use of Break and Continue; the do-while loop, comparison between for, while and do while loops.

10+4

3 Arrays & Character Strings Concept of a collection, types of collections supported by ‘C’, Array collection and its features, concept of indexing, index variable, index type, positional value of a member of array collection, concept of dimension and size of an array, ‘C’ syntax for declaration of array, name of the array and its type, Referring individual elements, Entering data into an

array, reading data from an array concept of Array initialization and list of initializers, size option, Bounds checking, the concept of two dimension arrays

and related syntax, similarities between dimension and nesting. getch(), getchar(), putchar(), gets(), puts().What are strings, standard library string functions like strlen(),strcat(), strcpy(), strcmp(), similarity between string and 1-D array of char

10+4

4 Functions: Concept of a subprogram, the interface of a subprogram, role of a

interface, Arguments of a subprogram, kinds of subprograms supported by C, return statement as an interface, local variables; Default Return type and the type void; Passing values between functions through interfaces; Declaration of function type; iterative and recursive subprograms Recursion; concept of call by value, call by reference, return and their underlying implementation should be explained, similarities and differences between Function & Macros, concept of nested macros and their use, recursion as a special nested call.

Miscellaneous functions: Use of atof(), atoi(), atol(), toupper(), tolower(), isalnum(), isalpha(), isdigit(),exit().

Storage Classes: Automatic, Register, Static (local and global), External. Scope rules.

4+1

5 Pointers: Concept of Pointers, Pointer as an address variable, concept of a

pointer data type and its syntax, built-in address operator, Pointers to existing variables of different data types and their uses, use of indirection operator, the name of the array as a pointer variable, Pointers and Arrays, Pointers arithmetic, use of unary operators (++, --), One Dimension Arrays and Pointer, concept of array of pointers and simple use, command line arguments for the main, pointer as a return type of a function. Dynamic Memory Allocation and Memory functions: Concept of dynamic

environment as run time environment, concept of dynamic memory management, use of built-in dynamic memory management tools of ‘C’ viz. malloc(), free(), simple programs using malloc() and free()

7+2

6. Structures & Unions: Structure as a homogeneous and heterogeneous collection, possible applications, syntax of declaring structure, Initializing structures, structure variables, accessing structure elements using member

operator, Arrays of Structures, and array as member of structure, conceptual difference between array and structure collection, Functions and Structures, nested structures, concept of anonymous structures and their use, Concept of self referential structure, pointer as member of structure and pointer to structure use of member selector operator(->), comparison between indirection (*) operator and member selector operator (->), structure as an

argument to function and return type of a function. Introduction to Unions

4+1

7. File based I/O Concept of a file, text files in ‘C’, concept of a predefined FILE pointer and its definition as given in header file stdio.h, meanings of different members of the structure representing FILE, Disk I/O Functions: High level file I/O or standard functions- fopen(), putc(), getc(), fclose(), fgets(),fputs(),feof(), simple file based programs showing the working of

different members of FILE structure. Console based I/O: Use of console as a file environment, use of keyboard and VDU as I/O files: Use of stdin, stdout, stdprn and stderr as built-in file

pointers for console environment, use of printf(), scanf() as fprintf() and fscanf(), use of fflush().

4+1

Suggested Books

1. Let us C - Y. Kanetkar

2. The C Programming Language - B. W. Kernighan and D. M. Ritchie 3. C Made Easy - H. Schildt.

Note: External Evaluation for this paper would be a practical examination


Course Title Web Development Technologies Credits: 4




Course Objectives:

This course will focus on basics of web-development technologies such as HTML5, CSS3, JavaScript, JQuery, PHP and XML and provides lots of hands-on experience

Learning Outcomes:

• Understand various Web Development Technologies • They should be able to develop a small application using the technologies learnt

Unit Number


1 HTML5: History of HTML / XHTML / HTML5 HTML5 New Features: error handling, semantic elements, built in API to assist in building web applications, support for audio and video, reduces the need for plug-ins HTML5 vs. HTML4 vs XHTML Structural tags, Content tags, Application-focused tags Deprecated elements

API (Application Programming Interface) overview: audio, video, offline apps, editable, drag and drop, history, application protocols

6+1

2 CSS3: Selectors: class, id, Backgrounds and Borders: Border-shadow, Border-

radius etc. 2D/3D Transformations: translate, rotate, scale, skew, Animations, Multiple Column Layout User Interface

6+2

3 JavaScript: variables, operators, objects, arrays, array methods, Alerting, Confirming & Prompting program control statements: if, else, switch, for, while, do while, break & continue Built-In Objects: String, Math, Date Adding JavaScript

Adding Event Handlers Cookies Fundaments

6+2

4 Introduction to PHP: Evaluation of Php, Basic Syntax ,Defining variable and constant ,Php Data type, Operator and Expression Handling Html Form With Php: Capturing Form Data , Dealing with Multi-value filed , Generating File uploaded form, Redirecting a form after

submission

5+1

5 Decisions and loop: Making Decisions, Doing Repetitive task with looping, Mixing Decisions and looping with Html Function: What is a function, Define a function, Call by value and Call by reference, Recursive function

String: Creating and accessing String, Searching & Replacing String, Formatting String, String Related Library function Array: Anatomy of an Array, Creating index based and Associative array, Accessing array Element, Looping with Index based array, Looping with associative array using each() and foreach(), Some useful Library function

6+1

6. Working with file and Directories: Understanding file& directory, Opening

and closing a file, Coping ,renaming and deleting a file, Working with directories, Building a text editor, File Uploading & Downloading, Mini Project (With file Handling) State management: Using query string(URL rewriting), Using Hidden field, Using cookies, Using session String matching with regular expression: What is regular expression,

Pattern matching in Php, Replacing text, Splitting a string with a Regular Expression

9+3

Generating Images with PHP: Basics of computer Graphics, Creating Image, Manipulating Image, Using text in Image Database Connectivity with MySql: Introduction to RDBMS, Connection

with MySql Database, Performing basic database operation(DML) (Insert, Delete, Update, Select), Setting query parameter, Executing query, Join (Cross joins, Inner joins, Outer Joins, Self joins.)

7. XML: Introduction, using XML Markup, working with Elements and Attributes, Creating Valid Documents, XML Objects, checking validity, creating XML Links,

viewing XML in browser, processing XML, Event-Driven Programming, Programming with DOM, styling XML with CSS, converting XML with DSSSL, rendering XML with XSL, Real World XML Application

7+5

Books Recommended

1. Complete HTML-Thomas A. Powell by Tata McGRAW Hill 2. JavaScript The Definitive Guide by David Flagan- O'reilly 3. VB Script Programmers reference by Wrox Press

4. XML How to Program by Deitel & Deitel 5. PHP: The Complete Reference by Steven Holzner



Course Title Database Management System Credits: 4




Course Objectives:

The objective of this course is to enable the student to conceptualize varied modeling techniques. This subject would also have an implementation of the concepts with queries, which will be practical-oriented

sessions

Learning Outcomes:

• Students should be able to conceptualize varied modeling techniques • They should design normalized tables • They should understand recovery mechanisms • Students should understand concept of distributed databases

Unit Number


1 Introduction History: Advantages and limitations of DBMS; Users of DBMS, Software Modules in DBMS; Architecture of DBMS

4+1

2 Modeling Techniques: Different Types of Models, ERD. Hierarchical Database & Network Database

8+2

3 Relational Database: Introduction; Codd’s 12 Rules; Concept of Domain,

Tuple, cardinality

7+4

4 Normalization: Advantages and disadvantages of Normalization; 1NF-2NF-3NF-, rules with examples; Anomalies. Concept of Denormalization SQL Statements – DDL, DML, Constraints, Synonyms, Sequences and views using Oracle 11g

15+5

5 Recovery Mechanisms: Recovery from various problems of volatile and

non-volatile storage devices; Concept-properties-states of Transaction; Introduction to mechanisms such as - Log, Checkpoint and Shadow Paging

5+2

6. Concurrency Controls Problems of concurrent Transactions; Control Mechanisms such as - Locks, Time-Stamps, Optimistic Scheduling and MVT

6+1

Books Recommended

1. Henry Korth Database Management System 2. C.J.Date, An Introduction to Database Systems, Vol I & II, Addison Wesley 3. J.D.Ullman, Principles of Database Systems, Golgotha, New Delhi.

4. Wiederhold, Database Design, McGraw Hill 5. R. Elmasri, and S.B. Navathe, Fundamentals of Database Systems, Pearson Education Asia


Course Title Software Engineering Credit: 4




Course Objectives:

• To develop theoretically sound understanding of Software Engineering Methods. • To develop understanding of object oriented software Engineering. • To develop ability to represent diagrammatically and in descriptive form

Learning outcomes:

• Distinguish between critical and non-critical systems. • Make use of a project including planning, scheduling and risk assessment/management while working

on projects • Enlist the contents of a software requirements document. • Describe distributed system architectures and application architectures.

• Use rapid software development techniques. • Identify specific components of a software design that can be targeted for reuse

Unit Number

Contents Number

of Sessions

1 Nature of Software, Software Engineering, Software Process, Definition, Types of System and Features of Systems

6+2

2 Unique Nature of WebApps, Basic System Development Life Cycle, relationship between GUI, Logic Layers and Data Access and Manipulation Layer

6+2

3 Different approaches and models for System–Generic Process Model, Waterfall

6+2

4 Introduction to software development models -Spiral, Prototyping, RAD, JAD

5+2

5 Requirements Anticipation, Requirements Investigation, Requirements Specifications

5+2

6 Conventional Modeling Techniques – Context Level Diagram, Data Flow diagram, ER diagrams and UI

9+3

7 Use of MS Visio to draw Context Level Diagram, Data Flow diagram, ER diagrams and UI

8+2

Suggested Books

1. Roger S. Pressman Software Engineering Tata McGraw-New Delhi (2005)

2. JaloteSystem Analysis and Design, Narosa Publication New Delhi(2002) 3. W S JawadekarSoftware Engineering, Tata McGraw-Hill Education New Delhi(2004) 4. Elias AwadSystem Analysis & Design, Galgotia Publication New Delhi (1991) 5. Grady Booch., Benjamin / Cummings Object Oriented Analysis and Design with Applications by ,

1994., Pearson New Delhi 3rd Edition


Course Title Python Credits: 2




Course Objectives:

• To make student aware about python programming and give a hands-on experience to build code.

Learning Outcomes:

• Understand structure of Python program • Understand basics of Object Oriented Paradigm

Unit Number


1 Introduction to Python: How to start and stop the interpreter and write

programs, basic datatypes, files, functions, and error handling Working with Data: How to represent and work with data in Python. tuples, lists, dictionaries, and sets. How to effectively use Python's very powerful list processing primitives such as list comprehensions. Critical aspects of Python's underlying object model including variables, reference counting, copying, and type checking. Program Organization and Functions: How to organize larger programs

into functions, how to design functions that are reliable and can be easily reused in other settings, technical details of functions including scoping rules, documentation strings, and anonymous functions. Modules and Libraries. How to organize programs into modules and details on using modules as a tool for creating extensible programs, some of the most commonly used library modules including user interfaces and database

integration, information on how to install third-party library modules

4+1

2 Classes and Objects. An introduction to object-oriented programming in Python, how to create new objects, overload operators, and utilize Python special methods, basic principles of object oriented programming including inheritance and composition. Inside the Python Object System. A detailed look at how objects are

implemented in Python. Major topics include object representation, attribute binding, inheritance, memory management, and special properties of classes including properties, slots, and private attributes

5+2

3 Testing, Debugging, and Software Development Practice: Issues that are considered important to Python software development, effective use of documentation strings, program testing using both the doctest and unittest

modules, and effective use of assertions. The Python debugger and profiler. Iterators and Generators: the iteration protocol, iterable objects, generators and generator expressions, use of generators to set up data processing pipelines--a particularly effective technique for addressing a wide

variety of common systems programming problems (e.g., processing large datafiles, handling infinite data streams, etc.).

3+1

4 Working with Text: A more in-depth look at how to efficiently parse and generate text data in Python. Topics include string splitting, string stripping, string joining, template strings, and Unicode. This section also covers the re module, Python's module for regular expression pattern matching and substitution. Binary Data Handling: Details on binary I/O and library modules for

handling binary-encoded data (struct, array, etc.).

5+2

5 Working with Processes: Details of the Python interpreter process including command line options and environment variables. The problem of interacting with other processes and applications from Python with detailed coverage of the subprocess module.

Python Integration Primer. How Python is able to interact with programs written in other programming languages, support for common data

interchange formats (e.g., XML), network programming, accessing C code, COM extensions, Jython, and IronPython

5+2

Suggested Books

1. Head First Python by Paul Barry 2. Python Cookbook By Brian Jones 3. Beginning Python: From Novice to Professional by Magnus Lie Hetland

Semester II Course Code 0203MKT

Course Title Product Pricing Credit: 4




http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Magnus+Lie+Hetland&search-alias=stripbooks

Course Objectives:

To acquaint students with the overall strategies in pricing

Learning Outcomes:

The learning outcomes for this subject are

• Students should be able to explain the core concepts of pricing • They should be able to describe the suitable pricing technique with respect to the market segment • Explain the special pricing techniques and its applications • Apply the pricing techniques for pricing new products, for the PLC and the product line • Describe the process of pricing in B2B Markets

Unit Number

Contents Number Of

Sessions

1 Introduction to Pricing – Meaning ,Scope ,Nature and importance of pricing.

Role of Pricing in the Marketing Mix.

6+2

2 Pricing for new products and entry level pricing strategies 6+2

3 Market Segmentation and Pricing

Market Segmentation with Differential Pricing: Concept of different reservation prices; focusing on customer needs and segmentation

7+3

4 Special Pricing Techniques - Bundling; Odd Pricing; Hi-Lo, EDLP Transaction Level Pricing- Markdown Management; Price promotions; Resource

Allocation

7+3

5 Pricing and Product Policy - Product Line; Range Pricing; PLC and Pricing Strategy; Pricing for new products. Pricing for innovative products in the market

7+3

6. B2B Pricing - Auction Mechanisms, reverse auctions and bidding strategies

using a game; Entrepreneurial Pricing

6+1

7. Case studies in Pricing 6+1

Suggested Books

• “The Strategy and Tactics of Pricing” (4th edition), Thomas Nagle and John Hogan, Prentice Hall, 2006.


Course Title Sales Management & Personal Selling Credit: 4




Course Objectives

This course will inform students about various aspects of Sales Management as well as personal Selling

Learning Outcomes

Students should be able to • Explain the concept, nature, role and functions of sales management and characteristics of a

successful salesperson • Demonstrate through role plays and presentations- communication skills, sales presentation and

negotiation skills • Describe the various aspects of sales force management and planning and controlling of the sales

effort • Explain the ethical and legal issues in sales management and apply to relevant case studies

Unit Number


1 Sales Management: Concept, Nature, Role of Sales Management in

Marketing, functions, Specific Characteristics of a successful salesman, Personal Selling, Sales process

7+3

2 Selling Skills - Communication Skills, Sales Presentation, Negotiation Skills ,Retail Communication : Sales Displays; overcoming objections and closing the sale

7+3

3 Sales Force Management: Job Analysis, Recruitment and Selection,

Training the Sales Force, Monitoring and Performance evaluation,

7+2

Compensation and Motivation of Sales Force

4 Areas of sales Training: Company Specific Knowledge, product knowledge,

Industry and Market Trend Knowledge, customers and technology –

Relationship Selling Process and Customer education. Value added selling

7+2

5 Planning And Control Of the Sales Operations: Sales Planning, Sales Organization – need, Sales Forecasting- methods, Sales Quotas, Sales Budgeting and Control

7+2

6 Ethical and legal issues in sales management 7+2

7 Case Studies 3+1

Books Recommended

1. Sales Management - Richard Rstill Edward W. Cundiff 2. Strategies for selling-Gerald A.Michaelson 3. Sales Management Handbook – Forsyth Ptrick 4. Building a Winning Sales Team – Gini Graham & Scott


Course Title Consumer & Organizational Buying Behaviour Credit: 4




Course Objectives:

To acquaint the students about the basic theories related to Consumer Behaviour as well as organizational buying behaviour and its applications in the study of Marketing

Learning Outcomes:

Students should be able to

• Explain the concept, nature and scope of consumer and organizational buying behavior , characteristics of Indian Consumers and concept of consumerism and lifestyle marketing.

• Assess the influences of individual perception, motivations and attitudes on consumer buying behavior as well as group influences.

• Discuss the consumer buying process and its application from the marketer’s point of view

• Describe the various models of consumer buying behaviour

Unit Number

Content Number of Sessions

1 Consumer Behavior: Concept , nature, scope of consumer & organizational buying behavior, Consumer Behaviour & Lifestyle Marketing, Characteristics of Indian Consumers, consumerism

7+3

2 Individual Influences On Buying Behaviour - Perceptions Perceptual, Consumer Motivation and Involvement, Attitude and Attitude Change,

Learning and Memory, Personality and Self-concept

7+3

3 Group Influences On Consumer Behaviour -Reference Group Influence & Group Dynamics, Family Buying Influences, Family Life-cycle and Buying Roles, Cultural and Sub-cultural influences

7+2

4 The Buying Process - Problem Recognition & Information Search Behaviour, Information Processing, Alternative Evaluation, Purchase Process & Post-purchase Behaviour

7+2

5 Organizational Buying: Concept & comparison with Consumer buying, Economic Influence; Political Influence; Legal Influence; Supplier’s Influence; Technology Influence; Customer Influence; Analyzing Buyers’ strengths &

Negotiation Capabilities

7+2

6 Organizational Influences on Buying Behavior:Market Response: The Organizational Buying Decision Process; Buying Tasks; Interpersonal Influencing in Organizational Buying

5+2

7 Modelling Buyer Behaviour – Cognitive Dissonance, Howard Sheth Model, Engel – Blackwell –Miniard Model & Case Studies

5+1

Books Recommended

1. Consumer Behaviour – David L. Loudon & Albert J. Della Bitta, Tata McGraw Hill, 4th Edition 2. Consumer Behavior – Leon Schiffman, Leslie Lazar Kanuk - Pearson/PHI, 8/e 3. Consumer Behavior – Hawkins, Best, Coney – TMH, 9/e, 2004

4. Consumer Behaviour – Suja Nair 5. Customer Behavior – A Managerial Perspective – Sheth, Mittal – Thomson 6. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar Pearson


Course Title Services Marketing Credit: 4




Course Objectives:

1. To emphasize the significance of services marketing in the global economy.

2. To make the students understand the deeper aspects of successful services marketing.

3. To provide insights to the challenges and opportunities in services marketing

Learning Outcomes

Students should be able to • Explain the importance of services, compare products and services, describe the significance of

services • Classify the services, design the extended marketing mix for services and explain the consumer

behavior in services • Discuss the segmentation of markets for services • Carry out an assessment of the quality of any service based on the ServQual or Gap model • Design a service blueprint • Chart strategies for effective handling of service failure and service recovery thereafter

Unit number

Contents Number of

Sessions

1 Introduction to Services marketing :Definition, Significance, Characteristics of

Services: Intangibility, Inconsistency, Inseparability and Inventory. Classification of Services. Consumer Behavior in Services: Search, experience and credence attributes, Pre & post experience evaluation, factors influencing customer expectation of service, Moment of truth Extended Marketing Mix for Services: Need for additional three marketing mix elements in Services

7+3

2. Traditional Marketing Mix Elements in Services: Service Product: Customer perception, Customer satisfaction, Tolerance zone, Service quality – ServQual, GAP model, Service recovery, Impact of service failures versus product failures, Nature of complaining behavior—Complaint Resolution, Service Recovery Process. Service Pricing: Costs of service delivery, Price Discrimination and Segmented Pricing. Service Place: Delivering services through intermediaries & electronic channels. Service Promotion: Integrated service marketing

communication, Visual merchandising, Referrals, Challenge of Service communication

7+3

3 Issues with the traditional marketing mix - Issues and challenges faced Extended services marketing mix – People, Physical Evidence and process

5+2

4. Services Market Segmentation – Bases for segmentation of services, Positioning and Differentiation of Services

5+2

5. Service Delivery Process – The service delivery process – service delivery process, Service process redesign and major steps in redesign, Service Blueprints - Service Mapping

7+2

6 People and Physical Evidence: Employees’ Role in Service Delivery, Service Culture: Internal Marketing,Service-Profit Chain, Emotional labor Customers’ role in service delivery, Customer as a co-producer

7+2

7 Physical Evidence: Experience Servicescape elements (to include architectural design), Virtual Servicescape

7+1

Suggested Books

1. Services Marketing by Zeithaml, Bitner, Gremler& Pandit, TMGH, 4th Edition 2. Services Marketing by Christopher Lovelock 3. Services Marketing by Rajendra Nargundkar

4. Services Marketing by Rampal & Gupta


Course Title Integrated Marketing Communications Credit: 2




Course Objectives:

• This course aims to introduce to the student all the facets of communication with the customer and the appropriate use of these methods of communication

Learning Outcomes:

Students should be able to • Describe the various elements of IMC • Compare the usage of these elements • Design advertising campaigns • Explain the media planning concepts

• Apply the various forms of marketing communication to promotion situations

Unit number


1 Marketing Communication and Advertising: overview, IMC components –above the line(ATL), below the line(BTL), through the line(TTL) promotion – promotion mix, ethical practices, AIDA Model, Hierarchy of Effect Model, Indian Media Scene

5+2

2 Advertising Campaign Planning And Execution - Planning

Communication Strategy, Advertising Campaign Planning — Strategic

Consideration, Creative Consideration, Advertising Creativity : Campaign Planning and Execution, Advertising Research - Role and Trends, Measuring Ad Effectiveness - Definitions and Techniques

5+1

3 Media Planning Concepts - Media Concepts, Characteristics and Issues in

Media Planning, Media Selection, Planning and Scheduling, Internet as an Emerging Advertising Media

4+2

4 Marketing Communication Form - Managing Sales Promotion, Direct Marketing, Publicity and Public Relation, Event management, Social Marketing Communication

4+1

5 IMC Contemporary tools: Recent trends – product placement in films, on television, film based merchandising, sponsorships for reality shows and TV serials, ambush advertising, surrogate advertising Case studies in Indian context

4+2

Books Recommended

1. Integrated Marketing Communications - Kenneth Clown& Donald Bach

2. Advertising and Promotions - Belch & Belch, Tata McGraw Hill 3. Advertising Management - Rajeev Batra, John G.Myers & David A Aaker-PHI 4. Foundations of Advertising Theory & Practice- S.A.Chunawalla & K.C.Sethia- Himalaya Publishing

Semester II Course Code 0208(A)

Course Title Financial Services Marketing Credit: 2




Course Objectives:

To acquaint the students with various financial services products and strategies used in the marketing of

these products

Learning Outcomes:

Students should be able to • Give an overview of various financial services and explain the role of the regulating bodies • Describe the banking services and the retail banking products offered • Explain the concept of insurance, types of insurance and various strategies for selling insurance • List various types of mutual funds, compare mutual funds and other investments, write the role of

asset management company

• Provide an overview of the Stock broking houses and their functions • Explain about housing finance

Unit

Number

Contents Number of

Sessions

1 Overview of various financial services in India, understanding the financial products – Concept of Trust, Security, Liquidity and Returns,

Management of financial services, Spectrum of Financial Services in India, Role of Regulating Bodies – RBI, SEBI, IRDA, AMFI, BSE, NSE, Commodities Exchange, MCX

5+2

2 Retail bank products-Meaning of banking business, introduction to Various bank products, Selling bank products, concept of cross selling, Impact of technology, Role of Micro Credit

5+1

3 Insurance and Risk –Concept of Risk, Concept of Insurance, types of

insurance, products – Life, Non-Life, term Insurance and Investment, Selling strategies for insurance products

5+1

4 Mutual funds-Meaning, history and current market scenario –Indian and global, All types of mutual funds, Mutual funds Vs. Other investments, Fund Structure. Introduction to the role and responsibility of Asset management company, Registrars, custodian, and sales distribution channels.

4+2

5 Stock Broking Houses- Investment – Shares and Derivatives, Demat Accounts, investment advisors

Introduction to housing finance, Venture Capital Funds, Merchant Banking, Marketing of IPO, Credit cards.

3+2

Books Recommended

1. Marketing Financial services-Mary Ann Pezzullo 2. Marketing of Financial services:V.A.Avdhani 3. Financial services-MY Khan-(Tata)

4. Financial Services – Dr. N M Vechalekar – Nirali Publication

Semester II Course Code 208(B)

Course Title Financial Risk Management Credit: 2


Concurrent Evaluation

25 Learning Sessions 22


Course Objectives:

1. To understand sources of various types of financial risks and their potential impact on organisations 2. To manage financial risks through various internal and external tools 3. To understand pros & cons of various risk management tools

Learning Outcomes:

After going through this course, the students should be able: 1. To evaluate various financial risks facing the organisation 2. To understand and apply various tools of financial risk management under different circumstances 3. To formulate financial risk management policy for the business

Unit Number

Contents Number of

Sessions

1 Evaluation of financial risk of an organisation :Sources of financial risk 3 + 1

(domestic & international operations), Concepts of transaction risks, translation risks, economic risks and political risks that affect financial performance of an organisation, Understanding the concept of Value At Risk

and quantification of financial risks including sensitivity analysis to external changes

2 Currency risks: Exchange rate theories (purchasing power parity, interest rate parity), Spot rates, forward rates, premiums & discounts, rate quotation practices (direct & indirect rates), cross rates, Currency appreciation &

depreciation, revaluation, Causes of exchange rate fluctuations

4 + 2

3 Tools for currency risk management: Tools of managing currency risks through internal tools (lagging & leading, netting, currency of invoicing) and external tools (forward contracts, money market hedging, futures and options in the OTC and exchange traded markets)

5 + 2

4 Interest rate risks: Exposure to interest rate risks, Causes of interest rate fluctuations, Role of Government vis-à-vis interest rates, International perspective

4 + 1

5 Interest rate risk management: Managing interest rate risks through internal tools (netting, smoothing, matching) and external tools (FRA, futures, options

& swaps)

5 + 2

Suggested Books:

1. Financial management by Srivastava & Mishra (Oxford publication)

2. Derivatives & risk management by Rajiv Srivastava (Oxford publication) 3. Foreign exchange, international finance & risk management by A V Rajwade & H G Desai (Shroff

publication)

Note:

The students should be encouraged to read articles from the financial journals and management publications to get latest information & cases on the subject

Semester II Course Code 0208(C)

Course Title Business Intelligence Credit: 2




Course Objectives:

• Provide an introduction to business intelligence (BI) using SQL Server.

• Enable students to use the Microsoft BI tools and services, including SQL Server Integration Services (SSIS), SQL Server Analysis Services (SSAS), SQL Server Reporting Services (SSRS) and Power Pivot.

• The course is based on SQL Server 2012, but it is relevant also for SQL Server 2005/2008/R2.

Learning outcomes:

• Understand the MS BI framework

• Learn to build data warehouse in SQL server

• Acquire the skills to plan and implement the ETL processes

• Be able to design and implement an OLAP cube

• Learn to create reports

Unit Number

Contents Number of

Sessions

1 Overview of Business Intelligence Overview of Business Intelligence Architecture

3 + 1

2

Planning a Business Intelligence Project

Determining Business Intelligence Requirements Revising and Updating a Business Intelligence Project

4

3 Overview of Business Intelligence Development Managing Business Intelligence Development Determining Data Management Process

4 + 1

4 Determining Infrastructure Requirements

Planning for Scalability and Availability 6 + 3

5

Creating cubes and using different services Building visualizations using Power BI Creating reports and Dashboards

5 + 3

Suggested Books

1. Business Intelligence by Efraim Turban, Ramesh Sharda, Dursun Delen, David King 2. Delivering Business Intelligence with Microsoft SQL Server(TM) 2008 by Brian Larson 3. Microsoft Business Intelligence For Dummies (For Dummies (Computer/Tech)) by Ken Withee 4. Microsoft SQL Server 2014 Business Intelligence Development Beginner's Guide by Reza Rad


Semester II Course Code 0208(D)

Course Title Lab in Job Design , Analysis & Recruitment and Selection

Credit: 2




Objective:

• To give hands on experience to the students of designing jobs at various levels • To enable the students on preparation of Recruitment, Advertisements with the help of hands

on experience and guidance. • An ability to analyse the CV’s of candidates and understand the hidden factors not apparently

visible

• To enable the students to facilitate the process of interview through different methods (Tele/Video/Skype etc)and generate enough information about candidate to take a decision

Learning Outcomes:

• Creating a Job design for various levels in Hierarchy • Ability to differentiate jobs of similar levels from different sectors

• Calculate relative worth’s of jobs and compare them

• Creating Draft Advertisements for recruitment • Create variety of Job Descriptions from interaction with Faculty • Conduct preliminary interviews /short listing –Telephonic/Video • Administer tests like objective tests and ascertain candidates scores

Unit Number Contents Number

of Sessions

1 Lab in Job Design and Analysis :Faculty is expected to divide students in group of 5 students each & brief them about the process of Job design &

Analysis

4

2 Each group assigned to design jobs at following levels from manufacturing, service and other sectors: Lower Level- 2 jobs , Middle Level- 2 jobs, Top level- 2 jobs

4+2

3 Presentation by the student & submission of assignment to the concern

faculty L

2+2

4 Comparative study of 10 recruitment advertisements ( 5 from Newspaper & 5 from job portals) & analysis of the same in the light of : Job Specification/ description, Mode of selection, Other details under advice from Faculty

Documentation for Recruitment

5

5 Profiling Techniques : Personality, Aptitude, Competency 4+2

6 Interviewing: Study of Interview modes, List of questions for interviewers, Personal, Telephonic

3+2

Suggested Books:

1. Gary Dessler -Human Resource Management , Reference Books, Pearson publications

2. K. Ashwathappa- Human Resource Management, Tata McGraw Hill.

3. Job Analysis: Methods, Research, and Applications for Human Resource

4. Management in the New Millennium by Michael T. Brannick

5. 2.Supplementary Reading Material

http://www.amazon.in/Microsoft-Business-Intelligence-Dummies-Computer/dp/0470526939/ref=sr_1_2?ie=UTF8&qid=1420612181&sr=8-2&keywords=books+on+Microsoft+Business+Intelligence

http://www.amazon.in/Microsoft-Business-Intelligence-Dummies-Computer/dp/0470526939/ref=sr_1_2?ie=UTF8&qid=1420612181&sr=8-2&keywords=books+on+Microsoft+Business+Intelligence

Semester II Course Code 0208(E)

Course Title Study Abroad Programme Credit: 2




Course Objective:

The basic idea of ISAP is that students during their study abroad programme should get exposure and also develop understanding about various strategies followed by the organizations in the emerging South Asian market, their vision and mission, business models, work culture and areas for mutual cooperation.

Evaluation:

Students opting for Study Abroad Program are required to write a dissertation based on the industrial visits which will be evaluated by a panel of examiners.

Semester II Course Code 209(A)

Course Title Negotiating Skills Credit:1




Course Objective:

To introduce basic theoretical principles and practical steps in the negotiating process. To help students to understand and appreciate the various negotaiting situations and give them useful insights towards having fruitful negotiations

Learning Outcomes:


• Explain concepts of negotiation • Describe the various negotiation technique • Discuss and conduct successful negotiaitons

Unit Number


1

2

3

4

5

Introduction to Negotaition –Negotiations-meaning,scope

and nature. Arguments and negotiations. Some basic principles of negotiations. Business Negotiations vis-a-vis negotiations in day-to-day lives. Business Negotiations: Business Negotiation Situations - including deal-making, employment discussions, corporate team building, labor/management talks, contracts, and handling disputes- Types of Negotiations.(To be supplemented by Role plays and live exercises)

Key Concepts in Negotiation – BATNA, Reservation Price, ZOPA, Value Creation through Traders and seven pillars of negotiational wisdom Negotiation Skills : Goal , Collaborative / Win –Win not compromise , Pyramid of success: Power, Time, and Information. Opponent : Visceral or Idea,(To be supplemented by live exercises)

Preparing for Negotiation and problems in negotiation: Pre-negotiation opening – information sharing – problem solving – agreement. Breakdown in negotiation – barriers that create impasse – overcoming barriers – people problem – mediation –Arbitration – ethics.

3

3+1

3+1

2+1

1

Suggested Books:

1. Negotiation Skills for Managers – Mc GraW Hill Publication, Steven Cohen

2. Harvard Business Essentials: Negotiation- HBR Press Richard Leuke

Semester II Course Code 0209(B)

Course Title Brand Management Credit:1




Course Objectives:

• To equip students with the knowledge of Branding and various branding strategies • To help students gain insights into developing a successful brand

Learning Outcomes


• Explain the importance of branding • Discuss various brand equity measures and brand building methods • Describe aspects of co-branding, brand endorsements and brand extension strategies

Unit Number

Contents Number of

Sessions

1. Brand & Brand Management: Commodities Vs Brands, what is a brand,

various levels of a brand, The role of brands Brand Equity -The brand equity concept, Brand Equity Models – Brand Asset Valuation, Aaker Model, BRANDZ, Brand Resonance. Building Brand Equity, Brand Identity and Brand image. Measuring Brand Equity: Brand Value chain, Brand Audits, Brand Tracking, Brand Valuation. Establishing a brand equity management system.

3+1

2. Brand Leveraging & Brand Performance: Measuring sources of brand equity

and consumer mindset ,Co-branding, and celebrity endorsement.

3+1

3. Brand Positioning & Brand Building: Brand knowledge, Brand portfolios and

market segmentation Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values.

3+1

4 Designing & Sustaining Branding Strategies: Brand hierarchy, Branding strategy, Brand extension and brand transfer Managing brand over time- Brand reinforcement, Brand Revitalization and brand

crisis

3+0

Suggested Books

1. Strategic Brand Management – Kevin Lane Keller 2. Strategic Brand Management – Capferer 3. Branding Concepts & Process- Debashish Pati

4. Product management - Donal R. Lehmann, Russel S. Winer

Semester II Course Code 0209(C)

Course Title Financial Modelling Credit: 1




Course Objectives:

• To introduce basic excel function used in financial modelling.

• To provide in depth knowledge of building a financial model. • To teach how to write an equity research report

Learning Outcomes:

1. Students understand the structure of excel and its utility for finance operations

2. Students know how to use the formula which are relevant for financial operations 3. Students know how to develop small models for decision making in finance using excel commands

and formula

Unit Number

Contents Number of

Sessions

1 Financial Modelling – Part 1: Purpose and uses of financial model, introduction to excel function commonly used in financial modelling – lookup & references, count, dates, sum, If Statement & its alternatives, financial function, goal seek & macros, scenario manager, pivot table, linking workbooks, filtering/sorting & creating charts

4+1

2 Financial Modelling – Part 2: Introduction to financial modelling design, input all financial data from annual report of company, create a common size statement and analysis of past performance in excel, trend analysis, creating a sheet for ratio calculations, creating input and forecast assumption sheet, output & reporting sheet, output & report sheets, sensitivity analysis, Company evaluation – equity stock valuation & dividend

discount model

4+1

3 Financial Modelling – Part 3: Data analysis of a company from share market – concept of oscillators and calculation of oscillators from the data of 5 years prices, high, low, average price. Moving averages – simple, exponential rate of change indicators(ROC), relative strength index (RSI), Moving average convergence and divergence (MACD)

4+1

Suggested Books:

1. Mastering Financial in excel – Alstair L. Day

2. Valuation – Aswath Damodaran 3. Financial statement analysis – Gokul Sinha 4. Corporate Finance – A valuations approach – Simmon Z. Benninga, oded H. Sarig

Semester II Course Code 0209(D)

Course Title Corporate Governance Credit: 1




Course Objectives:

• To understand need and background of Corporate Governance in India • To impart knowledge about legal framework of corporate governance • To make students aware of the legal provisions and current practices in India.

Learning Outcomes:

1. The students should have knowledge about legal requirements of corporate governance 2. Good understanding of application and adaptation of corporate governance provisions

Unit

Number

Contents Number

of Sessions

1 Overall framework of the Companies Act and management of companies 2

2 Corporate Governance-meaning, objectives of corporate governance 2+1

3 Legal framework of corporate governance in India 2+1

4 Corporate Social Responsibility (CSR) – meaning and requirements 3

5 Corporate Governance- detailed provisions and present practices in India 3+1

Suggested Books:

1. Corporate Governance – Ethics & soul –V. Balchandran ,V. chandrasekaran 2. Business, Government and Society by Douglas E. Greer, Prentice Hall, 3rd edition

Semester II Course Code 0209(E)

Course Title e-Business Credit: 1




Course Objectives:

• To appreciate e-Business as a significant business segment of the future. • To get on overview of technological aspects of e-business.

• To understandstrategic aspects of e-business. • To developcapacity to initiate/lead an e-business venture/ business segment.

Learning Outcomes:

• Describe the use of information systems, and impact on, the organization from the Business

perspective. • Analyze the impact of information technologies on the enterprise and the competitive

environment, using information systems as a basis for sustainable competitive advantage. • Enumerate issues that must be addressed in managing the E-Business.

• Recognize the business impact and potential of e-Commerce;

Unit Number


1 Introduction, Background and Current Status, Case studies. 1

2 e-Business Architecture -Enabling Technologies- Information distribution and messaging Technologies- Information Publishing Technology

3+1

3 e-Business Infrastructure -e-Business Design, Capacity Planning, Performance Modeling- Mobile commerce- framework and models.

3+1

4 e-Business Models -e-Marketing, e-CRM, Internet advertising -e-SCM, e-Procurement -Portals- Introduction to payment gateways

3+1

5 e-Business Challenges, Legal Issues 2

Suggested Books:

1. Rayudu E-business Himalaya Publication Pune (2010)

2. Jaiswal S E-Commerce Galgotia Publication New Delhi, (2006) 3. Awad Elias M Knowledge Management Pearson Publication New Delhi (2004)

Semester II Course Code 0209(F)

Course Title Cyber Law Credits: 1




Course Objectives:

• To understand legal provisions of Information Technology Act, 2000 • To know Case Law and practical ramifications of the Act

Learning Outcomes:

Students should understand legal provisions made in IT Act, 2000

Unit Number

Contents Number of

Sessions

1 Object and Scope: Genesis, Object, Scope of the Act 1

2 Digital Signature: Introduction, Digital Signature and the Law. E-Governance and IT Act 2000: Legal recognition of electronic records- Legal

3+1

recognition of digital signature - Use of electronic records and digital signatures in Government and its agencies.

3 Certifying Authorities: Need for Certifying Authority and Powers -

Appointment, function of Controller - Who can be a Certifying Authority? -Digital Signature Certifications - Generation, Suspension and Revocation of Digital Signature Certificate. Cyber Regulations Appellate Tribunal: Establishment & Composition of Appellate Tribunal - Powers of Adjudicating officer to Award Compensation -

Powers of adjudicating officer to Impose Penalty.

3+1

4 Domain Name Disputes and Trademark Law : Concept of Domain Names - New Concepts in Trademark – Jurisprudence - Cybersquatting, Reverse Hijacking, Meta tags, Framing, Spamming - Jurisdiction in Trademark Dispute

2

5 Cyber Crimes: Tampering with Computer Source Documents - Hacking with

Computer System - Publishing of Information which is obscene, in Electronic Form - Offences related to Breach of Confidentiality& Privacy – Offences related to Digital Signature Certificate.

3+1

Suggested Books

1. Cyber Laws by Justice Yatindra Singh

2. Information Technology Law and Practice by Vakul Sharma 3. Cyber Law in India by Farooq Ahmad 4. Information Technology Law and Practice by Vakul Sharma

Semester II Course Code 0209(G)

Course Title HRD Instruments Credit: 1




Course Objective

• This module is designed to consider the theory and role of human resource planning and

development in organizations, and link it to policies and practices required in organizations for effective people management.

• The module aims to develop knowledge and skill in a range of HRD activities in organizations and to relate these to the professional standard

Learning outcomes:

• To be able to carry out surveys (Instruments) that can provide insight of the assessment of various HR related aspects like Personality, Team effectiveness, Role Efficacy.

• To apply various means for correcting deviations.

Unit Number

Contents Number

of Sessions

1 Introduction to Instruments for HRD Personal Orientation & Behavior, Personal Effectiveness, Locus of Control

2

2 Intrinsic & Extrinsic Motivation –Factors affecting Motivation, Interpersonal Behaviour

2+1

3 Personal & Interpersonal Styles Counseling, Leadership, Conflict Management

3

4 Role Role Efficacy Role Stress - Functional / Occupational Stress Role Clarity Vs. Role Ambiguity

2+1

5 The Organization

Team Effectiveness

Delegation Learning Organization

3+1

Organizational Climate (How to measure & what to measure and creating instruments and tools) Organizational Culture

=b

Suggested Books:

1 Prof. S W Deshpande , HRD Instruments Workbook ,deshpande publications, pune, 2008 2 Udai Pareek , Training Instruments in HRD / OD, Tata McGraw Hill, New Delhi, 2010.

Semester II Course Code 0209(H)

Course Title Entrepreneurial Development Credit: 1




Course Objective:

To inculcate in the student the Basic Understanding of entrepreneurship and develop a mindset of choosing such option in lieu of Employment

Learning Outcome:

• Prepare Business Plans and consider in realistic terms the Entrepreneurial options for business ideas. • Analyse Business Reports for viability of an Idea

• Preparation of Project Report of a Business proposal for Funding/Borrowing from a financial institution

Unit Number

Contents Number of

Sessions

1 Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship Development Definition of Entrepreneur, Entrepreneurship, Innovation, Invention, Creativity, Business Idea, Opportunities through change. Concepts of Entrepreneur, Manager, Entrepreneur / Corporate Entrepreneur comparative study - Roles, Responsibilities, Career opportunities

3

2 Theories of Entrepreneurship: Innovation Theory by Schumpeter & Imitating Theories of Entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of High Achievement by McClelland, Ex-Efficiency Theory by Leibenstein, Theory of Profit by Knight, Theory of Social change by Everett Hagen

2+1

3 Influences on Entrepreneurship Development: External Influences on Entrepreneurship Development: Socio-Cultural, Political, Economical, Personal. Entrepreneurial culture with special reference to Entrepreneurship / Corporate Entrepreneurship.

2+1

4 Women Entrepreneurs: Challenges to Woman Entrepreneurs. Achievements of Woman Entrepreneurs, Role Models of Woman Entrepreneurs.

2

5 Creating Entrepreneurial Venture - Entrepreneurship Development Cycle Business Planning Process - The business plan as an entrepreneurial tool, Elements of Business Plan, Objectives, Market Analysis, Development of

product / idea, Marketing, Finance, Organization & Management, Ownership, Critical risk contingencies of the proposal, Scheduling and milestones

3+1

Books Recommended:

1. Vasant Desai- Dynamics of Entrepreneurship Development , Himalya Publications house, 2010., Mumbai.

2. David H. Holt- Entrepreneurship: New Venture Creation. 3. Satish Taneja, S.L.Gupta- Entrepreneurship Development New Venture Creation 4. Marc J. Dollinger- Entrepreneurship: Strategies and Resources 5. Brigitte Berger- The Culture of Entrepreneurship. 6. Peter F. Drucker- Innovation and Entrepreneurship.

Semester II Course Code 0209(I)

Course Title Emerging Trends in Management Practices Credit: 1




Course Objective:

To enable the student the Basic Understanding of management practices followed across organisations

Learning Outcomes:

• Knowledge of conducting six sigma, nature of mergers and acquisitions and its impact on business

growth • preparing the documentation and business plans for JIT and lean manufacturing

Unit Number


1 Knowledge Management: Concept, KM Strategies – Architecture and Tools KM Practices.

2

2 Six Sigma – Concept, steps involved in launching Six Sigma, Benefits derived.

2+1

3 Mergers and Acquisitions – Concept, Types, Relevance in 21st century businesses - Regulatory control. IT Enabled Services – Business / Knowledge Process Outsourcing.

3+1

4 World Class Manufacturing: Concept and Importance, Lean

Manufacturing Practices, Just in Time, Theory of Constraints.

2

5 Corporate Governance: Concept, Significance in Indian Context, Corporate Social Responsibility – Role of Board of Directors – Recommendations of Birla Committee and Narayanmurthy Committee – Sarbanes-Oxley Act of 2002.

3+1

Suggested Books:

1. Knowledge Management - Awad Elias M, Ghaziri Hassan M (Pearson Education) 2. Six Sigma for Every One - Eckes (John Wiley & Sons, New Jersy)

3. Mergers Restructuring and Corporate Control – Weston, Chung, Hong (Prentice Hall) 4. Corporate Governance – Dr. S. Singa (Excel Books) 5. World Class Manufacturing – Vol.-1 and 2 (ICFAI University Press) 6. Information Technology Enabled Services – Vol. 1 and 2 (ICFAI University Press) 7. World Class Manufacturing – B. S. Sahay 8. Machine that Changed the World – James Womack, Daniel Jones, Daniel Roos (Harper

Perennial, New York)

Semester II Course Code 0209(J)

Course Title Indian History Credit: 1




Course Objective:

To make the students aware of the salient features of Indian History

Learning Outcomes:

1) Understanding ancient and Medieval history

2) Briefly knowing the Modern history

Unit No Contents Number of Sessions

1 Introduction to History: Ancient, Medieval, Modern, Literary, Cultural, Social-economic & Business History. Sources of History- Archeological, Literary, Religious, Non-Religious, Inscriptions, Travellers accounts, Perceptions, & Limitations.

2+1

2 Rigvedic, Janapadas, Mahajaupadas, Aryans- the period of Ramayan and Mahabharat.

The period of Empires – Nanda & Chanakya, ChandraGupta & Mauryas, Ashoka’s Empire, Samudra Gupta, Vakatahas, Satvahanas, Buddhism & Jainism, Cholas, Pandyas, Vijaynagar, Chalukyas

3+1

3 The Mughal Empire, Entry of Sea Power –French, British, Portuguese 3

4 The British Era, Marathas – Shivaji & Peshwas, Independent India, Interaction with the West

3+1

5 Economic & Business History 1

Suggested Books:

1. Panikker K.M., A Survey of Indian History, Asian Publishing House

2. Thapar R., Interpreting Early India, Oxford India

3. Sastri K.A.N., History of South India, Oxford University Press

Semester III Course Code 0301

Course Title Summer Project Viva-voce Credit: 4

Total Marks 100 Total Sessions NA

Concurrent Evaluation 50 Learning Sessions NA

External Evaluation 50 Evaluation Sessions NA

Course Objectives:

• To offer the opportunity for the young students to acquire on job the skills, knowledge, attitudes, and perceptions along with the experience needed to constitute a professional identity.

• To provide means to immerse students in actual supervised professional experiences. • To give an insight into the working of the real organizations. • To gain deeper understanding in specific functional areas.

• To appreciate the linkages among different functions and department • To develop perspective about business organizations in their totality. • To help the students in exploring career opportunities in their areas of interest.

Summer Internship Project: At the end of Second Semester each student shall undertake a Summer Internship Project(SIP) for 8 weeks or 50 working days. The SIP may or may not have a Functional Focus, i.e. the student shall submit a written structured report based on work some during this period.

Such projects may be research project- based on primary / secondary data or may be an operational assignment involving working by the student on a given task/ assignment / project / etc. The report should be well documented and supported by-

• Organizational profile, • Outline of the problem/task undertaken

• Relevant activity charts, • Tables, graphs, diagrams, • Reference

It should reflect the nature and quantum of work undertaken by the student. The report must reflect 400 man-hours of work and justify the same. The learning outcomes and utility to the organization must be specifically highlighted. This shall sensitize the students to the work place.

The completion of the SIP shall be certify by the Faculty Guide & approved by the Director of the Institute. The external organization (Corporate / NGO / SME / etc.) shall also certify the SIP work. The student shall submit TWO hard copies & one soft copy (CD) of the project report before 30th September in Sem III. The report may be printed on both sides of the paper. The Institute shall conduct an internal viva-voce for evaluation of the SIP for 50 marks. The Panel shall comprise of the Internal Faculty Guide & One faculty nominated by the Director. There shall be an

external viva-voce for the SIP for 50 marks. The examiner’s panel for the same shall include one external faculty member nominated by the

University and one internal faculty member nominated by the Director. The Internal & the External viva-voce shall evaluate the project based on:

• Actual work undertaken by the student

• Student understanding of the organization and business environment. • Outcome of the project • Utility of the project to the organization • Basic analytical capabilities

Semester III Course Code 0302FIN

Course Title Strategic Cost Management Credit: 4




Course Objectives:

• To understand concept of Strategic Cost Management • To study various techniques of Strategic Cost Management

Learning outcomes:

Students develop understanding regarding the adoption of various techniques of Strategic Cost Management for obtaining sustainable competitive advantage

Unit Number


1 Meaning, nature and significance of strategic Cost Management 3

2 Value Analysis and value addition. Waste Management-Scraps, defectives etc. Method study and work study

8+3

3 Concepts of Strategic Cost Management – strategies – types of strategies –

linking the cost management to strategies

8+3

4 Tools and techniques of Strategic Cost Management- Life Cycle Costing – Kaizen costing – target costing – activity based costing – balanced scorecard

8+3

5 Role of marginal costing, budgetary control and standard costing in

strategic cost management

7+3

6 Brand Building – Cost implications of brand building 3

7 Case studies in Strategic Cost Management – at least five cases to be discussed.

8+3

Suggested Books:

1. Cost Management – Ravi Kishore

2. Cost Management – Collin Drurry 3. Cost Accounting – A Managerial Emphasis: Horngreen, Datar and Foster 4. Strategic Cost Management - Foster


Course Title Strategic Financial Management Credit: 4




Course Objectives:

1. To help the students understand several aspects of Strategic Financial Management

Learning outcomes:

Students are aware of important aspects of managing finance strategically to aid their decision making process.

Unit

Number

Contents Number of

Sessions

1 Conceptual Framework Meaning of SFM Evaluation of costs and benefits

Reasons for managing business financially

Strategy and strategist 9-s model for SFM

5+2

2 Compensation Management Need of compensation management Types of employees and compensation strategy Design of wage policy

Negotiations Design and implementation of VRS Concept of ESOP

8+2

3 Financial Aspects of Supply Chain Management Strategy with respect to following areas

Vendor Management

Purchasing Inventory control and its techniques Distribution Management

Relationship with dealers

7+1

Product Pricing Marketing cost analysis

4 Corporate Valuation

Reasons for valuation of business enterprise Different Approaches to enterprise valuation a. Market related Valuation – at Replacement Cost and

Realizable Value b. Future Cash Flow

5+2

5 Overview of financial engineering. Meaning Benchmarking practices. Innovative sources of Finance. a. Off balance sheet financing. b. Versatile bonds.

c. Junk Bonds. d. Vendor Finance. e. Co operative federation Funding strategies, monitoring and assessment. Programs and policies to reward various stake holders.

7+3

6 Financial Restructuring. a. Need for financial restructuring b. Restructuring through privatization. c. Restructuring of sick companies.

5+2

7 Ethical Aspects. *Ethical Dilemma faced by Financial Managers.

*Need for corporate social responsibility. *Corporate governance. a. Recommendations of Kumar Mangalam Birla Committee. b. Recommendations of Narayanan Murthi Committee. *Mergers and Acquisitions a. Demergers b. Accounting standard 14.

c. Provisions of companies act on amalgamations, minority interest. d. Tax implications of mergers, Demergers. e. Leverage buy-out.

*Joint ventures. a. Meaning. b. Accounting standard 27.

*Reasons for Strategic Failures in merger

8+3

Suggested Books:

1. Strategic Financial Management- G.P. Jakhotiya

2. Strategic Finance Case Studies- N.J. Yashaswy 3. Guide to Companies Act- Rammaiya 4. Accounting Standards and Corporate Accounting Practices- T.P. Ghosh.


Course Title Insurance and Risk Management Credit: 2




Course Objectives:

To equip the students with the concepts of understanding of concepts of insurance & risk management in the enterprise.

Learning outcomes:

Students are aware of various needs of insurance and suitable product to suffice the respective need.

Unit Number


1 Life Insurance: Principles of life insurance. Financial planning and insurance. Life insurance products. Pensions & annuities. Risk Assessment &

underwriting. Premium Setting. assessing the requirement of life insurance

cover, .Human Life Value Method

5+2

2 Product Development. Design and evaluation. Reinsurance. Claims Management. Marketing and servicing. IT applications. Tax planning. Legal Framework

4+2

3 General Insurance: . Principles of General Insurance. General Insurance products (Fire, motor & health) . Terminology. Perils . Clauses and covers. Risk assessment & underwriting

5+2

4 Product design. Development & evaluation. Loss prevention & control. Claims

management k. Reinsurance. Marketing and servicing. IT applications. Legal framework and documentation

4+2

5 Role and functions of IRDA and regulatory frame work. 4+0

Suggested Books:

1. Principles of Insurance – Holioke 2. Principals of Insurance – Mishra 3. Insurance Law Manual – Taxman


Course Title International Finance Credit: 2




Course Objectives:

1. To introduce to various aspects of international finance 2. To enable students to manage international transactions 3. To impart knowledge about sources of international finance and its requirements

Learning Outcomes:

1. To have in-depth knowledge about foreign currency management 2. To understand mechanisms involved in international transactions

Unit Number


1 International Monetary and Financial System-Foreign exchange market, complexities in international business, foreign exchange market participants, exchange rate mechanism, theorems on foreign exchange rates, international money instruments

5+2

2 Global Financial Markets- Dollar, LIBOR, Capital account convertibility,

reforms in forex market, case study

4+2

3 Foreign exchange exposure and Risk Management- understanding foreign exchange risk, management of currency risks, hedging and swaps.

5+2

4 Sources of International long term finances- Issue of ADRs/GDRs, FCCBs and FCEBs, FDIs, ECBs, QIPs, FIIs,, multilateral agencies.

4+2

5 International Trade Finance, understanding export and import -Forms of export finance, documentary credit, export credit and insurance, bilateral credit

4

Suggested Books:

1. Financial Management – Ravi Kishore 2. International Business- Rakesh Mohan Joshi 3. Currency Exposure & Derivatives- A.V.Rajwade 4. International Financial Management - P.G.Apte


Course Title Direct Taxation Credit: 2




Course Objectives:

7. To develop an ability in the students to compute direct taxes.

Learning Outcomes:

Students will have an understanding of direct taxes and their applicability.

Unit Number


1 Income Tax Act – Definition – Income – Assessed – Assessment Year 3+2

2 Capital receipts & Revenue receipts – Capital Expenditure & Revenue

expenditure – Agricultural income – Residential Status

3+2

3 Computation of taxable income under: a. Salaries b. House Properties c. Business Income

d. Capital Gains e. Other sources

4+2

4 Deductions from Gross Total Income [Chapter VI A] 4+2

5 Overview of Direct Tax Code 3

Skill Development

Filing of IT Return 5

Note: this course has mandatory skill development, “filing of IT Return” for 1 credit

Suggested Books:

1. Law and practice of income tax – Dinkar Pagare 2. Students guide to income tax – Dr. Vinod Singhania 3. Bare acts of income tax

Note:

The questions on income tax will be based on assessment year in force at the time pf assessment year in force at the time of examination. However for backlog paper, questions will be set on the basis of the

same assessment year which was in force at the time of regular examination.

Semester III Course Code 0302HR

Course Title Organizational Development and Total Quality Management

Credit: 4




Course Objective:

• To familiarize the students with major issues needing interventions like Role Clarity, Team functioning in an organization.

• To provide an overview of interventions practiced by consultants in Organizational Development • The relevance of quality and its Tools/Practices/certifications currently adopted by the Industry

Learning Outcomes:

• Data collection and its Statistical representation related to quality. • Exhibit understanding of various Certification processes and interpretation of clauses and their

applicability to routine activities in the Organization.

• Assist in team building interventions and assessment of OD needs • Perform as an assistant internal auditor for various audits of the ISO and OHSAS activity with some

formal training

Unit Number

Contents Number of

Sessions

1 Introduction of Organizational Development, Definition and Evolution, Values Assumptions and Beliefs in OD, Foundations of OD, OD Process, Action

Research in OD, Survey Feedback.

6+2

2 OD Interventions : Meaning , Change agents , Client- Consultant Relationship, 5+2

Team Building : Functional /cross Functional teams, Team building Interventions -Process Consultation -Gestalt Approach

3 Techniques in Team Building Interventions: Role Analysis, Interdependency

Exercise, Role Negotiation, Appreciations and Concerns Exercise , Force Field Analysis.

7+2

4 Inter Group and Third party Peace Making Interventions: Intergroup Team building Intervention. Individual Interventions : T group Training, Behaviour

Modeling

6+2

5 Waltons Approach and Principled Negotiations, Structural Interventions : Socio Technical Systems and Self managed Teams, Work Classification /Redesign , Quality of Work Life

6+2

6 Fundamentals Of Quality Management , Definition, Evolution of Quality

Concepts , Japanese Management Approach, Various Quality Management Tools: Definition , Scope, Structure , importance of following tools , Just in Time, Quality Circles , Time Management, TQM/Deming Process , Kaizen , 5S, ISO-9000 series and ISO 14000, Suggestion Scheme, OHSAS 18001-2007

9+3

7 Measurable Quality Objectives, Guidelines for Quality Manuals and Procedures,

Internal and External Audits , Quality Costs - Myth or Reality

6+2

Books Recommended

1. French and Bell - Organizational Development, PHI New Delhi. 2. P L Jain - Quality Control & Total Quality Management ,Tata McGraw-Hill, New Delhi 2004 3. D D Sharma - Total Quality Management , Sultan Chand publications, 2007

4. Sridhar Bhat- Total Quality Management, Himalaya Publications, Mumbai 5. K C Jain & A K Chitale - Quality Assurance & Total Quality Management, Khanna Publications, Delhi

2010.


Course Title Employment Laws I Credit: 4




Course Objective:

To familiarize the students with Employment related laws relevant to Human Resource

Management professionals

Learning Outcomes:

• Compliance in respect of Factories Act, Industrial Disputes Act and compensation legislation. • Understanding of Government Machinery for prevention and resolution of Industrial Disputes

Unit Number


1 Industrial Jurisprudence (a) Labour Legislations (b) Objectives of Labour Laws (c) Need of Labor Laws

6+2

2 Industrial Disputes Act, 1947 - objective, applicability, definitions, authorities, change of notice, strikes, lock outs, lay off and retrenchment

7+2

3 Factories Act –1948 - objective, applicability, definitions, registration of factory, health, safety & welfare, working hours, leave

6+2

4 Relevant Provisions of the Companies Act, 1956 about managerial remuneration-Section 198, 217(2A), 269, 309 311, 349, 350,

6+3

5 Schedule XIII and Relevant provisions of the Income Tax Act 1961 related to FBT(Fringe Benefit Tax) & Esops, exempted perquisites and types of provident funds

7+2

6

Minimum Wages Act 1948 - objective, applicability, definitions,, Rates of Wages, Fixation and Revision of Minimum Wages, its procedure, Claims

8+2

7 Case Laws 5+2

Skill Development

Filing of ESI and Gratuity

Note: this course consists of mandatory skill development, “Filing of ESI and Gratuity” for 1 credit

Books Recommended:

1. Bare Acts -Factories Act, 1948, 2. Income Tax Act, 1961. 3. Companies Act, 1956

4. Industrial Disputes Act ,1947 5. Minimum Wages Act 1948


Course Title Training and Skills Development Credit: 2




Course Objective:

1 To make the student aware of the ways and means of transforming people into resourceful employees with the help of training .To also make her/him aware how employees are developed on the job and how to facilitate this development. 2 To impart learning of various skills that are relevant for Employees, inculcate new problem solving skills, and understand the relevance of various skills for effective performance at work.

Learning Outcomes:

• Assist in ascertaining training needs of Employees through various methods • Develop a training calendar based on precedence’s and modify these to align with the HR plans • Identify trainers for various training (Behavioral/Technical) and maintain an updated list for

reference • Collate literature and reference readings about training and development for the HR

Department

Unit Number


1 Introduction to training function: Need and meaning, importance and distinction between education & training and development. Objectives of training, areas of training, Functions of training department. Process of

Training and Development: Assessment of training needs, Training needs analysis & gap analysis, Training Administration

4+2

2 Designing Training program: Role of training department in designing training programmes, Types of training programme, Trainer identification. Training for various levels.,MDP. Evaluation of training programme: Importance of

feedback, Pre-training expectations Vs Post training evaluation. Models for

evaluation: KIRKPATRIK model (ROI), Measures to make training programmes effective.

5+2

3 Principles of learning, Adult learning, resistance to Training programmes. Counseling, Coaching, Mentoring. Training and Development areas, Different Features in respect of

Training For/About ( Behavioral, Trainer's training, For management of change and uncertainty, productivity, creativity and problem Solving, Leadership, cultural diversity , TQM)

4+1

4 Cognition, Meaning , Piaget’s theory of Cognitive Development, role of Goal Orientation, Meaning, Big Five personality characteristics , relevance to Cognition

Personal knowledge management, Wright’s model, Four domains, Analytical, information, social and learning Coping, Meaning, Types of coping strategies, Empathy, meaning and definitions, Difference between empathy and sympathy, Anger and distress

and Coping with it.

6+2

5 Moral development, Meaning, Interpersonal influences on Moral development, Moral development and factors (social exclusion, Morality, Culture, Intergroup attitudes). Moral emotions. Study Skills, Meaning, Types of study

skills, Methods based on : Memorization ,Communication Skills e.g. reading, listening, Cues e.g. flashcard training, Condensing information, summarizing and use of key words.. Visual imagery Exam strategies, Time management, organization and life style changes.

3+1

Skill Development

Each student to conduct training for Junior students on selected topics

Note: This course consists of mandatory skill development, “Each student to conduct training for Junior

students on selected topics” for 1 credit

Suggested Books

1. Devendra .Agochiya - Every Trainer's handbook, Sage Publications, New Delhi, 2002. 2. Raymond Noe -Training & Development, Tata McGraw Hill, New Delhi.

3. Radha Raj- Training & Development, Nirali Prakashan, Pune. 4. Udai Pareek/Surbhi Purohit- training instruments in HRD & OD, Tata McGraw Hill, New Delhi,

2010.

Semester IV Course Code 0305HR

Course Title Strategic Human Resource Management Credit: 2




Course Objective:

• To make the student appreciate the corporate planning function and Business Strategy. • To also make him aware how the business strategies are influencing the human resource

functions and the latest practices in SHRM.

Learning outcomes:

• To be able to apply the aspects of the subject in preparation for placement in organizations those are affected by the subject matter.

• To be able to analyze the subtle difference in ways and means employed by the HR depts. In such companies for various HR Functions

Unit Number


1 Strategic planning and FORMULATION OF STRATEGY: Difference between traditional & Strategic planning Planning process. Vision, Mission,

objectives of business.

3+1

2 STRATEGIC HRM: Definition, need and importance, linking HR strategies with business strategies. HR strategies applicable to organizations pursuing stability, growth, retrenchment and turnaround strategies.

5+2

3 HUMAN RESOURCE ENVIRONMENT: Technology and structure, network

organizations, virtual organizations, workforce diversity, Demographic changes, female employees in the workforce; dual career couples, employee leasing, temporary and contract labour, global competition, global sourcing of labour, WTO and labour standards, Global workforce diversity management.

4+1

4 STRATEGISING THE HR PROCESS: Recruitment, online recruitment,

Employee referrals, outsourcing recruitment function, headhunting, use of placement consultants, campus placements- RETENTION STRATEGIES: executive education programme, flexi time, telecommuting, work life balance, quality of work life, employee empowerment, employee

involvement, autonomous work teams.

5+2

5 Reward and compensation strategies- skill based pay, team based pay, broad 5+2

banding, variable pay, profit sharing, gain sharing, employee stock option plans, executive compensation Performance management strategies-linking performance to pay, merit based

promotions, result based performance appraisal, 360 degree feedback Retrenchment/downsizing strategies- HR outsourcing, employee leasing, VRS, early retirement plans, project based employment.

Suggested Books:

1. Harzing, A. W, Ruysselat , International HRM – sage Publications,.2007 2. Monir H. Tayeb , International HRM, Oxford press Delhi, 2005 3. K. Aswathappa & S. Dash , International HRM, Tata McGraw hill, New Delhi, 2008 4. S. C. Gupta , International HRM, McMillan pub New Delhi, 2008. 5. Charles Vance & Yongsum Paik Managing Global Workforce


Course Title Performance Management System Credit: 2




Course Objective:

1 To orient the students with the concepts related to performance appraisal. 2 To facilitate learning related to performance management for employees

Learning outcomes:

• To be able to demonstrate the parameters covering performance and be able to design an appraisal in line with Job Parameters.

• To Compare performances and assisting in designing a reward system will be feasible for the

student

Unit Number


1 Introduction to Performance Management System: Definition, concerns and scope - Historical developments in Performance Management – Performance appraisal Vs performance management - performance management Vs Human resource management - processes for managing performance - Essence and Implications of Performance Management-critical appraisal

4+1

2 Performance Management Process: Performance planning Setting objectives - Organisational and individual performance plans - Components of Manager’s performance and development plan - setting mutual expectations and performance criteria.

Performance Managing, Objectives of performance anaging, Process of performance Managing, Importance of performance managing. Performance Appraisal, Objectives of performance Appraisal, Process of performance appraisal, Types of Performance appraisal, Achieving effective Performance Creating MIS for Optimum Performance Management appraisal. Monitoring and Mentoring, Introduction - Supervision – Objectives and Principles of Monitoring - monitoring process - periodic reviews –

problem solving - engendering trust - role efficacy.

5+1

3 Implementing Performance Management: Strategies for effective implementation of performance management-Top Management agreement commitment and leadership, Building Performance oriented Work culture. Factors affecting effective use of performance management-Corporate

culture, alignment, Review and update

4+2

4 Reward for Performance: Reward System, Components of Reward System, Objective of Reward System, Linkage of performance management to reward and compensation System Performance Management Pitfalls and Remedies,

Recognizing the problems and Pitfalls, Limitations, Shortcoming or efficiencies

5+2

of performance appraisal, Guideline for performance appraisal and good practices

5 Ethics in Performance Management: Ethical Performance Management

Defined, Objectives and Significance of Ethics in performance Management, Ethical issues and dilemmas in Performance Management, Ethical Strategies in Performance management, Performance Management in Multinational Corporations

4+2

Suggested Books:

1. Dr.Anjali Ghanekar, performance management, everest publications, pune-2000. 2. Performance Management: The New Realities by Michael Armstrong & Angela,Baron, Jaico

Publishing House, New Delhi, 2002

3. A.S. Kolhi Performance Managemen & T. Deb, Oxford Uni Press, New Delhi. 4. Prem Chadha , Performance Management, Mac miliian publications, New delhi. 5. Dinesh Srivastava, Strategies for Performance Management , excel books, New Delhi, 2005 6. Srinivas Kandula , Performance Management, PHI publications,New delhi, 2006

8. T V Rao , Performance Management & Appraisal Systems 9. Joseph H. Boyett & Henry P. Conn, Maximum Performance Management

Semester III Course Code 0302IT

Course Title Java Credits: 4




Course Objectives:

This course will focus on basics of Java programming and provides lots of hands-on experience Java code as the foundation for future Java training.

Learning Outcomes:

• Write short programs that use the fundamental program constructs, including standard conditional and iterative control structures

• Identify and correct syntax and logic errors in short programs • Write short programs that use arrays or array lists • Design and implement a class based on attributes and behaviors of objects • Construct objects using a class and activate methods on them

• Use static and instance members of a class properly • Identify and describe the properties of a variable such as its associated value, scope and

lifetime • Describe the parameter passing mechanisms in terms of formal parameters, actual

parameters, non-object parameters and object parameters • Identify super- and subclasses in a class hierarchy

• Recognize and trace overrridden and inherited methods in a class hierarchy

Unit Number

Content Number of Sessions

1 Introduction to JAVA: History of Java, Features of Java, JDK Environment, The Java Virtual Machine, Garbage Collection Programming Concepts of Basic Java: Identifiers and Keywords, Data Types in Java, Java coding Conventions, Expressions in Java, Control structures, decision making statements, Arrays and its methods

8+2

2 Objects and Classes: Object Fundamentals, Pass by value, ‘this’ reference, Data hiding and encapsulation, Overloading, Overriding, Constructors, Finalization, Subclasses (Inheritance), Relationship between super class object and subclass object, implicit subclass object to super class object Conversion, Dynamic method dispatch

8+2

3 Language Features: scope rules, static data, static methods, static blocks,

all modifiers of class, method, data members and variable, Abstract Classes, Interfaces, Inner classes, Wrapper Classes, packages, Package access, importing packages and classes, -user define packages

Java utility Packages, classes, Interfaces: Math, String, StringBuffer

6+2

4 Exception Handling: Types of Exceptions, try, catch, finally, throws keywords, creating your own exception, exceptions and Inheritance

4+2

5 Multithreading: Multithreading Concept, Thread Life Cycle, Creating

multithreading Application, Thread Priorities, Thread synchronization

6+2

6 Swing: Components and Graphics, Containers, Frames and Panels, Layout Managers: Border Layout, Flow Layout, Grid Layout, Card Layout, AWT all Components

Event Delegation Model: Event Source and Handlers, Event Categories, Listeners, adapters, Anonymous Classes Applets: Applet Life Cycle, Applet Context, Inter applet communication

8+3

7 Streams and File IO: Files and Stream, Stream classes, Reader Writer classes, File class Tests and Utilities, Serialization and de serialization

5+2

Books Recommended

1. Basic of Java-Shashikant Bakre

2. Core Java 2- Hrstman C R, Pearson Education 3. Java 2- Herbert Schildt- 4. Complete Java- BPB publication



Course Title Software Quality Control and Assurance Credit: 4




Course Objectives:

• To understand importance of software quality • To learn about software quality planning, product and process quality • To understand software measurement & planning, use of inspections & walkthroughs

• To learn software configuration management concepts

• To learn about quality standards like ISO 9000, CMM

Learning outcomes:

• Design process and quality models for developing and assessing software products and processes

• To describe the importance of software quality assurance • Apply software testing techniques for information systems development; • Know the inputs and deliverables of the testing process • Describe, evaluate and critique quality systems and established standards for software

products and processes.

Unit Number


1 Software Quality in Business Context: Meaning of quality, defining quality, quality challenge, why is quality important, quality control VS assurance,

SQA functions

3

2 Managing SQ in the organization: Quality Management system in

organizations, QM systems various expectations, some diagnostic questions, need for SQA group in an organization

5+2

3 Planning for SQA: SQA plans, QA organization level initiatives, some interesting dilemmas and observations

5+2

4

Product Quality & Process Quality: Software system evolution, product

quality, models for software quality

5+2

5 Software Measurement and Metrics: Measurement during Software Life Cycle context, Defect Metrics, Metrics for Software Maintenance, Classification of Software Metrics, Requirements related Metrics,

Measurements and Process Improvement, Measurement Principles, Identifying appropriate Measures and Metrics for Projects, Metrics implementation in Project, Benefits of Measures and Metrics for Projects Tracking and Control, Earned Value Analysis, Planning for Metrics Program, Issues in software Measurements and Metrics Program implementation

10+3

6 Walkthroughs and Inspections: Structured walkthroughs, Inspections, Roles and responsibilities involved, making reviews/ inspections effective, comparisons of review techniques, inspection related checklist

Software configuration Management: Why and what, Activities, standards for configuration audit functions, personnel in SCM activities, some pitfalls

9+3

7

ISO 9001: overview, what is ISO 9000, origins of ISO 9000, how does ISO as an organization carry out its work, ISO 9001:2000, need of ISO certification process CMM: overview, practices followed at mature organizations, CMM & ISO comparative analysis, CMM integrated model, P-CMM Software Configuration Management: Overview, configuration management

– what & why, SCM activities, SCM plan Software Testing: Overview, purpose, difference between inspection and testing, testing vs debugging, testing life cycle, V Model, Test Artifacts, testing techniques, test metrics, risk based testing, test automation Note: only overview needs to be covered

8+3

Books Recommended

1. Nina S. Godbole Software Quality Assurance: Principles and Practices by Narosa Book Distributors New Delhi (2007)

2. Stephen H. Kan Metrics and Models in Software Quality Engineering by Pearson Education New Delhi (2004)


Course Title OOAD & Design Patterns Credit: 2


Concurrent Evaluation 25 Classroom Sessions 22


Course Objectives:

• To understand the issues involved in implementing an object-oriented design • To analyze requirements and produce an initial design • To develop the design to the point where it is ready for implementation

• To design components to maximize their reuse • To learn to use the essential modeling elements in the most recent release of the Unified

Modeling Language - UML 2.0

Learning outcomes:

• Describe formal object-oriented analysis and design processes • Enlist the risks inherent to large-scale software development • Build techniques, processes, and artifacts that can mitigate these risks

• Provide a detail explanation to determine which processes and OOAD techniques should be applied to a given project

• Make an application of OOAD practices from a software project management perspective using small examples.

Unit Number

Contents Classroom Sessions

1 Introduction Two views of software Developments: SSAD and OOAD. Why Object –Orientation?

2

2 The Object Paradigm Object and classes

Abstraction and encapsulation Methods and Message

Interfaces, Inheritance and Polymorphism Access Control The Business case for OO Developments

5+2

3 Object-Oriented Systems Development Process 3.1 Rational Unified Process - Four Major phases:- Inception, Elaboration, Construction, Transition Requirements Engineering Use-case Model: Writing Requirements

3+2

4 Analysis Behavioral Analysis

Domain Analysis or Business Object Analysis Use-case Driven Object Oriented analysis - The UML approach. Identify the classes. Introduction to different approaches for identifying classes “Noun Phrase” approach OR “Conman Class Pattern” approach Or

“CRC” approach Or Use case Driven Approach. Diagrams: Collaboration Diagram Sequential Diagram Specification Class Diagram Designing the Data Access layer

5+2

5

Design Patterns Introduction to Design Patterns, Benefits of using Design Patterns Singleton Pattern, Observer Pattern, Decorator Pattern, MVC Pattern, Adapter Pattern

7+2

Recommended Books

1. Grady Booch, Benjamin/Cummings Object Oriented Analysis and Design with Applications

Addison Wesley England(2004). 2. J Rumbaugh, M Blaha, W.Premerlani Object Oriented Modeling and Design Prentice-

3. Hall New Delhi(2010) 4. Ivar Jacobson Object-Oriented Software Engineering Addison Wesley Professional (1993) 5. Grady Booch, James Rumbaugh, Ivar Jacobson The Unified Modeling Language Reference

Addison-Wesley Professional (2005) 6. Grady Booch Object Oriented Analysis & DesignAddison-Wesley Professional (2007)


Course Title Enterprise Resource Planning Credit: 2




Course Objectives:

• To enable students to have a systems approach for development of the various business applications

leading to preparation for final project.

Learning outcomes:

• Describe the advantages, strategic value, and organizational impact of utilizing an ERP system for the

• To be able to explain management of information across the functional isas of a business: sales and marketing, accounting and finance, human resource management, and supply chain management.

• Demonstrate a working knowledge of how data and transactions are integrated in an ERP

system to manage the sales order process, production process,and procurement process. • Evaluate organizational opportunities and challenges in the design and implementation of an

ERP system within a business scenario

Unit

Number

Contents Number of

Sessions

1 Concepts of ERP 2

2 Sales and Distribution Module a. Sales Budgeting – Market segments / Customers / Products b. Customers Enquiry and preparation of Quotation

c. Customer Order processing – from Order acknowledgement to dispatch and invoicing

d. Pending Customer orders – follow up e. Sales Analysis f. Network of Sales outlet – Distributed Databases

While explaining this application consider an organization manufacturing multiple products with sales outlets spread across the country.

6+3

3 Manufacturing Module a. BOM processing with product configuration b. MPS

c. Capacity Requirements Planning for Equipment, Manpower and Time

d. MRP e. Production Planning – work order management – EOQ, EBQ f. Shop floor control – calculation of labour efficiency, productivity and

equipment down – time analysis g. Material procurement – Indenting, Purchasing, Vendor analysis,

supplier’s Bill passing and receipt of material. h. Stock accounting and control – raw material, work-in-process and

Finished goods i. Job / Product / WIP costing – std, FIFO, LIFO, Avg, Wtd. Avg j. Sub-contracting of work to outside vendors

8+3

4 Human Resource Module and Payroll processing a. Employee Database b. Recruitment

c. Employee appraisal d. Employee training e. Leave accounting f. Payroll

Salary calculation and reporting Income Tax calculation and reporting

Loan accounting PF and gratuity Bonus, Ex-gratia, Incentive, Superannuation Arrears calculation

6+2

Suggested Books

1. W.S. Jawadekar MIS by Tata McGraw-Hill Education New Delhi (2013)

2. Laudon and Laudon MIS Prentice Hall College Div New Delhi(2010)

3. Philip Kotler Marketing Management by Pearson New Delhi (2012) 4. Prasanna Chandra Fundamentals of Financial management Mcgraw-Hill Education New Delhi

(2010) 5. C. B. Mammoria Personnel management Himalaya publications Mumbai(2003) 6. K Aswathapa Human Resource and Personnel Management Tata McGraw-Hill Education, New

Delhi (2006) 7. Mayer Production and Operations Management McGraw Hill New Delhi (1975)


Course Title ITIL Credit: 2




Course Objectives:

• To gain the knowledge of the ITIL terminology, structure and basic concepts

• Learn the core principles of ITIL practices for service management.

• To apply the ITIL practices for service management

Learning outcomes:

• Learn about Service management as a practice

• Comprehend the ITIL service lifecycle

• Use concepts of ITIL

• Comprehend Key principles and model

• Be able to use processes functions and roles

Unit Number


1 Service Management as a practice

Define the concept of a service and to comprehend and explain the concept of service management as a practice

3 + 1

2 The ITIL service lifecycle Understand the value of the ITIL service lifecycle, how the processes integrate with each other, throughout the

lifecycle and explain the objectives, scope and business value for each phase in the lifecycle

4 + 2

3 Concepts and definitions Define some of the key terminology and explain the key concepts of service management

4 + 1

4 Key principles and models Comprehend and account for the key principles and models of service management and to balance some of the opposing forces within service management

5 + 2

5

Processes

How the service management processes contribute to the ITIL service lifecycle, to explain the purpose, objectives, scope, basic concepts, activities and interfaces for four of the core processes, and to state the purpose, objectives and scope for eighteen of the remaining processes. The list of activities to be included from each process is the minimum required and should not be taken as

an exhaustive list

6 + 2

Suggested Books

1. ITIL Foundation Exam Study Guide by by Liz Gallacher and Helen Morris 2. IT Service Management: A Guide for ITIL Foundation Exam Candidates by Ernest Brewster and

Richard Griffiths

Semester III Course Code 0302MKT

Course Title International Marketing Credit: 4




Course Objectives:

To help the students understand the peculiarities of international marketing

To develop the students’ ability to devise marketing mix for international marketing

Learning Outcomes:

Students should be able to • Explain the various concepts of International Marketing • Describe the documentation procedures • Discuss on the 4 P’s with regards to International Markets

Unit number


1 Introduction: Nature, importance and scope of international marketing

International market orientation and involvement, International marketing management process –an overview. Scanning and monitoring global

marketing environment; International marketing information system; broad structure of an international marketing plan.

7+3

2 International Market Segmentation and Positioning: Screening and

selection of markets; International market entry strategies -Exporting licensing contract manufacturing, joint venture, setting -up of wholly owned subsidiaries aboard.

7+3

3 International Product Planning: Major Product decisions-Product features and quality, Product design, labeling, packaging, branding and product support services; Product standardization vs. adaptation; Managing product

line; International trade product life cycle; New product development.

7+3

4 Pricing for International Markets: Pricing strategies; Factors affecting

international price determination; environment factors affecting international prices; International pricing process and policies; Delivery terms and currency for export price quotations; Transfer pricing. International

dumping; financing marketing transactions

7+2

5 International Distribution Decisions: The structure of international distribution systems; Distribution channel strategy-International distribution

channels, their roles and functions; Selection and management of overseas agents; Aspects of international supply chain management; International distribution logistics inventory management transportation, warehousing and insurance. International direct marketing; leveraging international distribution for competitive advantage

7+2

6 International Promotion Strategies : International promotion mix; push and pull strategies; Communications across countries-complexities and issues; International promotion tools and planning – Advertising, personal selling, publicity and sales promotion; challenges of international advertising; global media strategy; Developing international promotion campaign; Standardization vs. adaptation issue; Planning for direct mail, sales literature, trade fairs and exhibitions.

5+1

7 Cases in International Marketing 5+1

Books Recommended

1. Text Books International Marketing by Cateora, Graham & Salwan, Mc Graw Hill, 13th Edition, 2008 2. International Marketing by Rakesh Mohan Joshi, Oxford University Press, 2005 3. International Marketing by Czinkota & Ronkainen, Cengage Learning, 8th 4. Edition (India), 2008 5. International Marketing Management by Subhash Jain, CBS Publishers &

6. Distributors, 3rd Edition, 1997 7. International Marketing by Rajgopal, Vikas Publication, New Delhi


Course Title Marketing Research Credit: 4




Course Objectives:

The objective for this course is to build upon the knowledge imparted in research methodology and develop application aspects of marketing research

Learning Outcomes:

Students should be able to • Explain the various research concepts and aspects of research design • Compare the data types

• Design a sampling plan • Describe the various analysis techniques and solve problems related to the same

Unit

Number

Contents Number of

Sessions

1 Marketing Research Concepts – Definition, significance of Marketing Research. Classification of marketing research- Problem identification research and Problem solving research, Marketing Research Process, Role of Marketing Research in Marketing Decision Making, Limitations of Marketing Research and barriers in acceptance of Marketing Research.

7+3

2 Research Design- What is a research design? Classification of research designs – Exploratory Research Design Descriptive Research Design – Cross-Sectional and Longitudinal Designs Causal Research Design

Potential sources of error in research designs.

7+3

3 Data Collection – Data types- Primary and secondary data, Primary Data – Survey’s, Questionnaire design and development,

Attitude measurement and scaling Secondary Data – Classification, uses Primary versus secondary data, advantages and disadvantages of each

7+2

4 Sampling- Sample and Census, Sampling Methods, sampling and non-sampling errors, sample size calculation- Population and sample size- large and small samples- Practical consideration in determining sample size. Data Processing and Analysis - Qualitative Research - Meaning, Scope and Methodologies, Data Processing - Coding, Tabulation Data Presentation,

Description and inference from Sample Data,Analysis of Association

7+2

5 Multivariate Analysis - Regression Analysis, Discriminant Analysis and Factor Analysis, Conjoint Analysis,Cluster Analysis and Multi-dimensional Scaling

7+2

6 Hypothesis Testing – types of tests and test selection, one sample test, two-independent sample tests, two-related sample tests.Chi-square test, test for large and small samples

5+2

7 Applications of Marketing Research in India — Some Case Studies 5+1

Skill Development

Interview skills for face-to-face interviews with structured questionnaire 5

Note: this course consists of mandatory skill development, “Interview skills for face-to-face interviews

with structured questionnaire” for 1 credit

Books Recommended

1. Marketing Research, Concept & Cases – Cooper Schindler 2. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn 3. Marketing Research – Nargundkar 4. Marketing Research – Beri 5. Marketing Research – Measurement & Methods – Donald S.Tull, Del I.Hawkins 6. Marketing Research –Aakar, Kumar, Day


Course Title Distribution Management and Logistics Credit: 2




Course Objectives:

1. To provide foundations in components of distribution management 2. To focus on decision making aspects and implementation of decisions in sales and distribution

management. 3. To understand various aspects of Logistics management

Learning Outcomes

Students Should be able to:

• Explain the core concepts of distribution management • Design channels of distribution • Describe new trends in channel management

Unit Number

Contents Number of

Sessions

1 Physical Distribution – 1.1Concept, objectives, significance of Physical Distribution Logistics Participants in Physical Distribution Process 1.2Retailing as a part of the distribution process 1.3 Components of Physical Distribution –Order Processing, Material Handling, Transportation, Warehousing, Inventory Management

1.4 Wholesaling - Types, Importance, Functions of Wholesaler - Wholesaler Marketing Decisions – Trends in Wholesaling

5+2

2. 2.1Marketing Channels – Definition, Need & Importance- Different forms of

channels- 2.2 Functions of Marketing Channels – Functions and Channel Structure – Unconventional channels

2.3 Marketing Channels for Consumer, Industrial Goods & Services – International Marketing Channels

5+2

3. 3.1Channel Management: Channel selection criteria, performance appraisal of channel members – Integrated Marketing Channels – Horizontal, Vertical, Multi-channel Marketing Systems

3.2Channel Conflicts & Techniques to resolve channel conflicts

4+2

4. 4.1 Supply Chain Management –Introduction of concept, Components, Significance- Distribution efficiencies & interdependencies

4+1

5 5.1 Logistics Management – Warehousing, front-end and back-end logistics, Use of IT for Logistics Management

4+1

Books Recommended:

1. Distribution Management – S.Eliton 2. Sales and Distribution Management by Havaldar & Cavale, TMGH 3. Retail Management by Gibson Vedamani , Jaico Books

4. Retailing Management by Swapna Pradhan , TMGH


Course Title Digital Marketing Credit: 2




Course Objectives:

• The objective for this course is to provide students with insights into digital marketing, social media and use of web for marketing.

Learning Outcomes:


• Explain the concepts of digital marketing

• Discuss various aspects of e-marketing • Carry out hands on digital marketing exercises

Unit Number Contents Number

of

Sessions

1 Overview of Digital Marketing - What is Digital Marketing? History of Digital Marketing, Importance of Digital Marketing, How Digital Marketing can be used effectively, examples of good practices in Digital Marketing, What happens when Digital Marketing goes wrong? How can Digital Marketing be used to develop brands, drive sales,

encourage product and service development and innovation, aid recruitment and training?

5+2

2 Web marketing - web presence, usability, navigation, design and

content management Introduction to Search Engine Advertising , Online Reputation

Management

4+1

3 Search Engine Optimization (SEO) Basic & Advanced SEO Techniques On-page SEO and Off-page SEO

4+1

4 Search Engine Marketing (SEM)

Introduction to Google Adwords, YouTube marketing LinkedIn- Why LinkedIn is key and its place in the social media and business worlds, Setting your LinkedIn strategy How it works – the basics, advanced and little known features Etiquette on LinkedIn, Getting your message across on LinkedIn Building your brand on LinkedIn

5+2

5 Introduction to Social Media: Paid and unpaid marketing on social portals like Facebook, Twitter,

Youtube, Linkedin

4+2

Suggested Books

• E-Marketing by Judy Strauss, Adel Ansary, Raymond Frost, Prentice Hill • Digital Marketing for Dummies by Carter-Brooks-Catalano-Smith


Course Title Customer Relationship Management & e-CRM Credit: 2




Course Objectives:

• To introduce the core concepts of CRM • To emphasize CRM as a business strategy • To help the students understand the organizational context of CRM.

Learning Outcomes:

Students should be able to • Explain concepts of CRM • Describe various methods of CRM • Discuss CPM and CRM Networks

Unit Number


1 Fundamentals of CRM:

Understanding Relationships, Relationship management theories. Introduction to CRM: Defining CRM, Strategic CRM, Operational CRM, Analytical CRM, Collaborative CRM, Misunderstandings about CRM, CRM constituencies.

5+2

2. Managing the Customer Life Cycle:

Customer Acquisition, Customer Retention & Development: Economics and Strategies of Customer Retention, Customer Development.

4+2

3. Customer Portfolio Management: Basic disciplines for CPM: Market Segmentation, Sales Forecasting, Activity Based Costing, Lifetime Value Estimation, Data mining. Customer Relationship Management and Customer Experience Management:

Experiential Marketing Strategies and Tactics.

5+2

4. Overview of Managing Networks for CRM: Business Networks and CRM, Constituencies in a network – SCOPE

4+1

5 Organizational Issues and CRM:

Organizational roles and CRM, Strategic goals of CRM.

4+1

Suggested Books :

• Customer Relationship Management – Concepts and Technologies by Francis Buttle, 2nd Edition, Butterworth Heinemann, Elsevier

• Relationship Management – Text and Cases, S. Shajahan, TMGH. • Handbook of Relationship Marketing by Jagdish Sheth and Atul Parvatiyar, Response Books, Sage

Publications. • Customer Relationship Management – Perspectives from the Marketplace by Simon Knox, Stan

Maklan, Adrian Payne, joePeppard and Lynette Ryals, Elsevier.

Semester III Course Code 0307(A)

Course Title Personal Selling Lab Credit: 2




Course Objectives:

To outline the areas in which sales executives make decisions, to emphasize the role of sales executives as planners of sales operations and a key figure in implementing marketing strategies and to give hands on inputs on the selling process

Learning Outcomes:

Student should be able to • Apply the various concepts of Salesmanship and personal selling to various cases (real life

situations) • Make presentations

• Demonstrate the selling skills

Unit Number


1 Introduction to Personal Selling & Salesmanship: Defining Personal selling and salesmanship, Selling as a profession, Objectives and importance of

personal selling, Essentials of Personal Selling, Traditional & Modern Selling Approach, Ethics in Selling, Role of Selling in Marketing, Types of selling, Qualities of Winning Sales Professionals-Physical, Mental, Social and Character Traits

4+1

2 Introduction to Theories of Selling: AIDA, Right set of circumstances theory of selling , Buying Formula theory of selling, Behavioral Equation theory

3+1

3 Personal Selling Process-I:Prospecting- objectives, sources and methods, Lead Generation, Getting appointment, Sales Responsibilities and Preparation; Pre approach-step toward sales planning-elements of sales call planning; Customer need discovery & Analysis; Approach- sales presentation/ demonstration selection of appropriate presentation method, essentials of

presentation, sales presentation mix- persuasive communication, visual presentation and dramatization, Use of questions- Direct questions, non-directive questions, rephrasing, redirect questions

5+2

4 Personal Selling Process–II: Handling objection- hidden, stalling, no need, money objection, etc., objection handling techniques, Closing the sale- reading buying signals, closing techniques- the alternative choice, assumptive, the

compliment, the summary, the continuous, the minor point, the tea account, the standing room and the probability; Follow up after sales- Discuss service requirements, handling complaints, Key Account Management.

5+2

5 Personal Selling: Applications and Situations: Selling of services- financial, IT and telecommunication, advertising, education (Coaching and institutions); Selling of industrial products- raw material, capital goods,

supplies; Selling of consumer goods- convenience, shopping and specialty goods; International selling; Selling in rural markets; Selling high and low involvement products; Selling to new and existing customers/ Market; Selling to end users, intermediaries, government departments and agencies

5+2

Suggested Books:

1. Fundamentals of Selling by Charles M. Futrell, Tata Mc. Graw Hills 10th Edition 2. A B C’ s of Selling by Charles M. Futrell, AITBS, New Delhi 3. World Class Selling by Roy Chitwood, JAICO Publishing House

Semester III Course Code 0307(B)

Course Title Computational Finance Credit: 2




Course Objectives:

8. To understand the concepts of computational finance.

Learning Outcomes:

At the end of the course students should be well versed with the concept of measurement and use of statistical techniques for analysis of research data

Unit Number


1 Financial products & markets: Introduction to the financial markets & the products traded in them, equities, indices foreign exchange & commodities, options contracts & strategies for speculation & hedging

6+2

2 Portfolio modelling & analysis: Portfolios, returns & risk, risk rewards analysis, asset pricing models, Markowitz model & efficient frontier calculation, CAPM

6+2

3 Break-even analysis – Application of curvi-linear Break even analysis – Cost volume profit analysis under conditions of uncertainty

6+2

4 Discounting – Discrete compounding and continuous compounding 2+2

5 Valuation of bonds and shares – calculating yield to maturity 2

Suggested Books:

1. Financial Management: M.Y.Khan, S.P.Jain 2. Financial Management: Prassana Chandra 3. Financial Management: James C. Vam Horne

4. Financial Management: Satish Inamdar 5. Financial Management: N.M.Vechalekar

Semester III Course Code 0307(C)

Course Title Technical Writing Credit: 2




Course Objectives:

• To explain the concepts used in technical writing

• Make use of techniques used in technical writing • To use tools used in technical writing

Learning outcomes:

• Demonstrate knowledge of and familiarity with the nature of technical writing and the qualities of technical style

• Apply the principles of writing to various types of technical and business correspondence;

• Demonstrate a knowledge of writing various types of documents • To gather, analyze, and organize needed data for writing a formal document • Use graphics effectively in required business documents

Unit Number


1 Communication Basics • What is communication • Communication Model • Factors affecting communication • Verbal and non-verbal communication • What is writing • What is technical writing

• Applications of technical writing • Skills of a good technical writer

5+1

2 Writing & Grammar • Origins and developments in English Language • English Grammar

• US & UK English • Comprehension • Active and Passive Voices

• Punctuation marks • Writing Numbers • Bias-free writing • Writing for the international audience

6+2

3 Technical Writing Theory, Practices, & Processes • Document structure and its components • Document development life cycle • The three dimensions of a document – Structure, Content, & Presentation

• Linear, non-linear, and hyper documents • File types (.txt, .doc, .rtf, .hlp, .fm, pdf, .html, .xml and so on) • Types of user documentation

o User Guides o Installation Guides o Help Files

o Knowledge Base Documents o Training Material

6+2

• Technical Documentation o Administrator’s Guide o Developer’s Guide

o Command Reference o API Documentation o Business Documentation o Project Reports

• Marketing Collaterals o Brochures

o Company profile o Case Studies o White papers

4 Technical Writing Tools • MS Windows • MS Word

• MS PowerPoint • MS Visio • RoboHelp • Frame Maker

• Captivate • Snag It

4+2

5 Introduction to Authorware, Flash, Dreamweaver, Creative Studio 1+1

Suggested Books:

1. Jayprakash Sajitha Technical Writing Himalya publications Mumbai(2011) 2. Rosenbery Barry Spring into Technical Writing Pearson Education New Delhi (2006) 3. Basu B N Technical Writing TMH New Delhi (2009) 4. Stephen R. Covey Franklin Covey Style Guide: For Business and Technical Communication

Franklin Covey 5. Sharon J. Gerson, Steven M. Gerson Technical Writing: Process and Product Pearson Education

(2007)

Course Objective:

The information plays a vital roll in HR decisions. A good HRIS helps the organization in taking fast and effective HR decisions to achieve the goal of rewarding the right employees

.

Learning Outcomes:

On successful completion of this unit, students will be able to: • Critically evaluate the administrative and strategic value of an HRIS and Web-based HR • Develop reflective arguments on integration and change management issues relating to

the implementation of HRIS's and their subsequent level of use. • Demonstrate and critique skill sets necessary to develop HRM processes in SAP-HCM

Unit Number


1 Fundamentals of MIS, Introduction to HR Systems and processes. HRIS Systems/Process Automation- Pros and cons

4+1

2 Human Resource Information Systems Applications: Human Resource

Administration and Human Resource Information Systems, Talent

5+2

Semester III Course Code 0307(D)

Course Title Human Resource Information System Credit: 2




Management 1: Job Analysis and Human Resource Planning, Recruitment and Selection in an Internet Context, Training and Development: Issues

and Human Resource Information Systems Applications, Performance Management, Compensation, Benefits, Payroll and the Human Resource Information.Systems, International Human Resource Management

3 ERP and different modules in ERP. HRIS as an ERP Module, Sub-Modules in HRMS- Customization and implementation

5+2

4 Various ERP packages available in the market 4+1

5 Case study approach to implementation of HRIS/HRMS systems. 4+2

Suggested Books

1. Dr. Michael Kavanagh and Dr, Mohan Thite - Human Resource Information Systems- Basics, Application, Future and Direction.

2. P.K.Gupta and Sushil Chaabra- Human Resource Information System, Reference Books.

Supplementary Reading Material

3. Gary Dessler- Human Resource Management, Pearson Publication

Semester III Course Code 0307(E)

Course Title Performing and Fine Art Appreciation Credit: 2




Course Objectives:

• To develop an understanding of the functions of art, a basic vocabulary for describing visual art, a general understanding of the role art has played throughout Western history, and contemporary trends.

Learning Outcomes:

Upon successful completion of the course, • Students will have a working knowledge of the vocabulary necessary for objective description

of art objects, media, techniques, and styles. • Students will understand the context out of which art has been made in the past, from

Prehistoric times to the Renaissance, and the changing functions of art. • Students will recognize major works by major figures of art history and understand their

importance. • Students will understand the evolution of styles as it relates to Modern progress. • Students will be familiar with contemporary trends and Postmodern characteristics.

• Students will have a working understanding of the creative process. • Students will be encouraged to visit a major museum as well as exhibitions

Unit Number Contents Number of Sessions

1 Looking at Art: basic terminology, legends, dimensions, scale, medium, content, subject matter, point of view, representational, trompe l’oeil, abstract, nonobjective, Calder, mobile, stabile, elements, composition, color Blog: Pictures and Their Stories

5+2

2 History Lessons, Classical, Greek, Medieval, Renaissance, archaic 5+2

3 History: Indian Art 5+2

4 Foundations of Modernism, Classical, Romantic, Realism 3+1

5 1970s, feminism, earth art, installations, site specific, Christo,

Goldsworthy, Cindy Sherman, Basquiat

4+1

Suggested Books

• Getting It: A Guide to Understanding and Appreciating Art By Becky Hendrick • About and Through the Arts: Lessons and Activities for Creative Teaching and Learning By

Becky Hendrick

Semester III Course Code 0307(F)

Course Title Foreign Language - Japanese Credit: 2




Course Objectives:

• To learn the basics of Japanese language. • To help them to prepare for global assignments

Learning Outcomes:

• Students will learn the basics of Japanese language.

• It will also help them to prepare for global assignments

Syllabus and the books will be decided by the concern faculty.

Semester III Course Code 0307(G)

Course Title Foreign Language - Spanish Credit: 2




Course Objectives:

• To learn the basics of Spanish language.

• To help them to prepare for global assignments

Learning Outcomes:

• Students will learn the basics of Spanish language. • It will also help them to prepare for global assignments


Semester III Course Code 0307(H)

Course Title Foreign Language - German Credit: 2




Course Objectives:

• To learn the basics of German language.

• To help them to prepare for global assignments

Learning Outcomes:

• Students will learn the basics of German language. • It will also help them to prepare for global assignments


Semester III Course Code 0307(I)

Course Title Foreign Language - French Credit: 2




Course Objectives:

• To learn the basics of French language. • To help them to prepare for global assignments

Learning Outcomes:

• Students will learn the basics of French language. • It will also help them to prepare for global assignments


Semester III Course Code 0308(A)

Course Title Laws related to Marketing Credit: 1




Course Objectives:

1. To understand the pervasive impact of the Law and our legal system on marketing activities 2. To highlight how decisions of marketing executives raise issues which should be carefully

evaluated as to their legal consequences before they are implemented 3. To address National Laws and court decisions that relate to the four main areas of marketing

study, the so-called “four P’s” of marketing: product, price, place and promotion

Learning Outcomes

Students should be able to • Explain the various laws • Describe relevant case laws for marketing

Unit Number

Contents Number of

Sessions

1 Legal Issues Relating to Product Quality and Material Movement: Conditions and warranties, Implied Conditions, Rule of Caveat Emptor [Buyer Beware], Transfer of Title, Nemo Dat Quod Non Habet, Sea Transit: FOB, CIF,Ex. Ship, Rights of Unpaid Seller, Lien, Stoppage in Transit, Right to Resale, Remedies.

Laws Relating to Services Marketing: Concept of Service, Deficiency in Service, Real Estates, Hospital, Carrier, Courier, Bank, Transport Service

3+1

2. Legal Aspects of Unfair Trade Practices and Some Aspects of Advertisement: False and Misleading Representation, Bait Advertising and Bargain Price, Offering

3+1

Gifts and Prizes and Conducting Promotional Contests, Withholding Information about Final Results of scheme, Hoarding and Destruction of Goods, Spurious Goods

3. Legal Aspects of Restrictive Trade Practices: Salient features of MRTP Act,Tie-in Sales or Full Line Forcing, Price Fixing, Predatory Pricing, Exclusive Dealing, Territorial Restriction, Refuse to Deal Restraint of Trade: Knock–Out Agreement, Trade Combination, Solus or Exclusive Dealing Agreements, Restraints upon Employees

3+0

4. Laws Relating to Common Carrier: Definition of Common Carrier, Distinction between Common Carrier and Pvt. Carrier, Liabilities of Common Carrier Legal Aspects of Delivering Goods for Carriage and Warehousing: Rights of Warehouse, Duties and Liabilities of Warehouse

2+1

5 Competition Law: Introduction, Meaning, Anti-competitive Agreement,

Anticompetitive Agreement: Competition Commission of India (CCI) Competition within India & Effects Doctrine, Anti-competitive Agreement: Horizontal, Anticompetitive Agreement: Fixing Prices - Cartels, Anti-competitive Agreement: Vertical Agreements, Anti-competitive Agreement: Limiting and Controlling Production & Investment

1+0

Suggested Books :

1. Elements of Mercantile Law, N.D. Kapoor, 32nd Edition , Sultan Chand 2. Sale of Goods Act, by Avtar Singh 3. Consumer Protection, by Dr. V.K. Agarwal

4. Competition Law, by D.P. Mittal 5. Legal aspects of Marketing Strategy, by Louis W. Stern / Thomas L. Eovaldi

Semester III Course Code 0308(B)

Course Title Media Management Credit:1




Course Objectives:

• To provide students with the skills required for managing media enterprises. • To give an idea about Media Industry Issues • To orient the students towards the strategies of media enterprises

Learning Outcomes

Students should be able to • Explain media concepts

• Design media plans • Describe vital aspects of media management

Unit Number

Contents Number of

Sessions

1 Foundations of Media Management, Media as an industry and profession, Media Markets – Electronic, non-electronic

3+0

2 Media Characteristics, Interdependence in media markets, convergence in information and communication sector, Value Chain of the media industry,

an overview of forms of revenue

3+1

3 Strategies of media enterprises – Planning, Selection, Scheduling. Case study including media plan presentation

3+1

4 Role and functions of advertising agency, managing client-agency

relationship, Strategies for acc12ount management– cooperation, focused concern, competitive response, competitive advantage

2+1

5 Media Industry Issues: The media industry is changing constantly so

students will be assigned to small groups and will prepare a presentation

addressing a topic under the broad umbrella of media, its importance to

1+0

India over the next decade and its effect on the advertising industry

Suggested Books:

• Media Management by S. Kumar • The Business of Media: Corporate Media and the Public Interest by David R. Croteau, William

D. Hoynes

Semester III Course Code 0308(C)

Course Title Indian Accounting Standards Credit: 1




Course Objectives:

9. To know the purpose advantages & limitations of Indian Accounting Standards 10. To have an understanding of the various accounting standards

Learning Outcomes:

1. To have general idea of accounting standards.

2. To know the meaning of important accounting standards

Unit Number


1 Accounting Standards meaning - purpose - advantages – limitations 2 + 1

2 Applicability of Accounting Standards to Different levels of enterprises 2 + 1

3 Accouting standards from AS 1 to As 32 Area involving different accounting policies by different enterprises

4 + 1

4 Factors governing the selection and application of accounting policies - concept of materiality

3

5 Some examples to understand the meaning of Accounting standards 1

Suggested Books:

CA Final: Final: Financial Reporting Vol. I, Vol.II – Taxman Pub.

Semester III Course Code 0308(D)

Course Title Capital Expenditure Planning & Control Credit: 1




Course Objectives:

11. To understand the significance of CAPEX 12. To understand the techniques of evaluation of projects 13. Understanding risk & uncertainty

Learning Outcomes:

Students become aware of how project profitability is calculated & decisions are taken.

Unit Number


1 Types of Capital Budgeting decisions and assumptions & procedures of

decision making – estimation of costs and benefits of proposal – cash flow – taxation etc.

3 + 1

2 Techniques of Evaluation – Traditional techniques such as pay back period – accounting rate of return – net present value – discounted pay back period – break even analysis

4 + 1

3 Capital Budgeting issues – Capital budgeting under rationing – capital budgeting under inflation – budgeting under unequal lives of projects

2 + 1

4 Capital Budgeting – Risk and Uncertainty – Risk analysis in Capital Budgeting – Conventional methods of risk analysis – sensitivity analysis – some statistical techniques of probability theory – decision tree approach

– utility theory

2

5 Precautions to be taken while doing Capital Budgeting 1

Suggested Books:

1. Financial Management – D.P.Rastogi

2. Financial Management – Ravi Kishor

3. Financial Management – Prasanna Chandra

Semester III Course Code 0308(E)

Course Title Introduction to Ruby and Ruby on rails Credit: 1




Course Objectives:

• Understand and apply current technologies • Understand and apply business and product development concepts • Utilize the technical and functional aspects of each lesson’s topic

Learning outcomes:

• Understand the Model, View, Controller paradigm and how this applies to Rails applications

• Understand the directory structure of a Rails application

• Build non-trivial database backed Web Applications

• Understand the Active Record classes and how they wrap database tables

• Understand the interplay between various controller actions and .erb (embedded Ruby) files

• Understand the Create, Read, Update, and Destroy (CRUD) paradigm

• Validate Model data

• Use the Rails console to debug applications

Unit

Number Contents

Classroom

Sessions

1 AN OVERVIEW OF RUBY ON RAILS

1. What is Ruby on Rails? 2. Overview of Rails Components 3. Installing Rails 4. A Simple Rails Application 5. Starting the Rails Server 6. Static Pages Within a Rails Application

7. The Structure of a Rails Application 8. Generating a Controller 9. Rendering the View 10. Adding a Static Page 11. Dynamic Pages with Embedded Ruby 12. Using the render Method 13. Using the link_to Method

2

2 RAILS AND HTML FORMS

1. A Basic HTML Form 2. Processing an HTML Form 3. Working With Form Data 4. Other Form Elements 5. Form Tag Helpers

DATABASES AND RAILS 1. Review of the MVC Architecture 2. Entities and Relationships 3. Databases and Models 4. Rails Database Conventions 5. Adding a Model

6. Database Migrations 7. The Rails Database Console 8. Creating a Rails View of a Database Table 9. Scaffolding 10. RESTful Routes and Resources

3+1

3 FORM HELPERS AND VALIDATION 4+1

1. Introduction 2. Form Helpers and form_for 3. Processing Form Helpers

4. From Form to Database 5. Redirection 6. Data Validation 7. Validation Helpers 8. The presence Validator 9. The numericality Validator

10. The uniqueness Validator 11. The length Validator 12. The format Validator 13. Custom Validation Methods 14. The errors Object 15. Displaying Validation Errors in the View

ADDING STYLE TO AN APPLICATION

1. Styling 2. Rails and Sass 3. Cascading Style Sheets

4 USERS 1. Introduction 2. Configuring an Application for Sessions

3. Registering Users 4. The Register Action 5. The flash Hash 6. Validating the Registration 7. Logging in 8. Logging Out

9. Protected Pages 10. Filters

1+1

5

PUTTING IT ALL TOGETHER 1. Introduction 2. The Business Application 3. Database Terminology

4. Linking Two Models

5. Adding Tasks 6. The Database Tables 7. Displaying Employee Tasks 8. Deleting a Task 9. Listing Employees and Tasks 10. Migrations

11. Editing a Record 12. Summary

2

Suggested Books:

1. Beginning Ruby: From Novice to Professional (Expert's Voice in Open Source) Paperback – July 19, 2009 by Peter Cooper

2. The Ultimate Guide to Ruby Programming by Satish Talim


Semester III Course Code 0308(F)

Course Title e-CRM Credit: 1




Course Objectives:

• To provide a high-level overview of Microsoft Dynamics CRM and describe ways to navigate the application.

• To explain how customer records are used in Microsoft Dynamics CRM. The course describes how

addresses, notes, attachments, connection records, and activities are recorded in Microsoft Dynamics CRM and how to configure personal options.

• To familiarize the students with views and how to filter views. To further explain ownership of records, how to share records, how to delete and edit multiple records, how to import records, and

how to run a mail merge • To explain how to work with Microsoft Dynamics CRM for Outlook, how to manage tracked items, how

records are synchronized from Microsoft Dynamics CRM to Outlook, how conditional formatting can

be applied to lists of records, and how Microsoft Dynamics CRM for Outlook offline capability works • To understand ways to find and report on data in Microsoft Dynamics CRM

Learning Outcomes:

• Describe the components that are required for a successful Microsoft Dynamics CRM implementation.

• Identify the hardware and software requirements for each component of a Microsoft Dynamics CRM implementation.

• Explain Dynamics functionality

• Work with applications, records

• Explain how reports can be generated

Syllabus:

Unit Number


1

Microsoft Dynamics CRM Concepts Microsoft Dynamics CRM functionality Microsoft Dynamics CRM clients Security Microsoft Dynamics CRM records The Get Started pane Application navigation

Microsoft Dynamics CRM Help and the Resource Center Lab: Navigate Microsoft Dynamics CRM

3

2

Working with the Application Customer records Addresses Notes and attachments Connections

Activities Personal options

Lab : Work with Core Records and Personal Options

2+1

3

Working with Records Views Record ownership

Sharing records Import Contacts, Mail Merge

2+1

4 Deleting and editing records Import records Mail merge with Microsoft Word

3

5

Searching and Reporting. Search using quick find Search using Advanced Find Manage saved views Export to Excel Default reports

The Report Wizard

Overview of charts and dashboards Lab : Search for Records, Export Records, Reports

2+1

Suggested Books:

1. Mike Snyder, Jim Steger and Brendan Landers Microsoft® Dynamics® CRM 2011 Step by Step by Microsoft Press (2011)

2. Edward Kachinske, Timothy Kachinske and Adam Kachinske Maximizing Your Sales with Microsoft Dynamics CRM 2011 Cengage Learning PTR (2011)

3. Joel Scott, David Lee and Scott Weiss Microsoft Dynamics CRM 4 For Dummies For Dummies

(2009)


Semester III Course Code 0308(G)

Course Title Competency Mapping Credit: 1




Course Objective:

1. To provide conceptual knowledge and; more importantly; practical skills on competency mapping

with following objectives: 2. To develop professional competence (knowledge and skills) to map the competencies for one’s own

role in the organization. 3. To design and conduct competency mapping exercise for a set of roles in one’s own organization 4. To learn to design competency model for one’s organization

Learning outcomes:

• To be able to demonstrate the parameters used for mapping competencies.

• To design a format for Competency mapping of various positions /persons /jobs in line with the learning’s

Unit Number


1 Introduction, Definition of the term Competency, Developing a competency

dictionary, Achievement & Action, The impact & influence cluster,

Managerial Cognitive and Personal Effectiveness

3+1

2 Designing competency studies, Conducting the Behavioural event interview & Developing a competency model for Technicians & Professionals, Managers and Entrepreneurs

3

3 Relating Competency Mapping with the following HR processes: Selection, Performance Management, Succession Planning and

3+1

4 Integrated HRM & Information Systems, Competency-based HRM, Development & Career Planning

3+1

Suggested Books:

1. Performance Management - Prem Chadha 2. Strategies for Performance Management - Dinesh Srivastava 3. Performance Management - Srinivas Kandula

4. Performance Management & Appraisal Systems - T V Rao 5. Maximum Performance Management -Joseph H. Boyett & Henry P. Conn

Semester III Course Code 0308(H)

Course Title Designing HR Policies Credit: 1




Course Objective

1 To equip students with pros and cons of HR Policies 2. To study statutory & non statutory requirements 3. To acquaint students with role & responsibilities of HR professionals

Learning outcomes:

• To be able to articulate relevant documentation regarding policies and their wording.

• Assist in hard and soft forms of documentation carried out at junior levels in HR department

Unit Number


1 Introduction on the Content and Use of the HR Manual (Scope restricted to policies in respect of Employees and Internal Stake holders) Corporate Table of Organization Manpower Planning: Procedure and Considerations

HR Requirements Assessment Worksheet Position Analysis/Job Descriptions Recruitment and Selection : Policies, Procedures (Internal placement, Direct Hire, Outsource) – Industry Forms/ Templates Forms (Application, Request for Recruitment, Request for Staffing) Test (IQ, Technical/Functional, Personality/Behavioral, Managerial) Interview Guides/Interview Sheets

Background/Reference Check (Letters, Checklist) Verifying Credentials, Appointment order formats and contents, Employee Orientation and Induction: Procedure, Accountability and Content

Guidelines Employment Contracts / Bonds Types of Employment: Definition and Considerations

Contract Forms, Procedures in Administering Contracts Appraisal Formats Promotion, Transfer, Demotion Wage, Salary and Benefits Administration Policy on Compensation Compensation Package Job Classification, Salary Structure

3+1

2 Employee Benefits – Industry Forms/ Templates Leave Credits: Types, Procedures of Availing Leaves, Forms and Recording & Conversion of Unused Leaves Monetary and Tangible Benefits Compliance to Government Regulated Benefits Employee Attendance and Absences Policy

Time Management

Personal Leave of Absences Travel and Accommodation Modes of Transportation Accommodation Issues Travelling Formats(Requisition and Reimbursement) Code of Discipline

Dress Code Personal Communications Gifts and Gratuity Policy on Discipline Rules Pertaining to : Attendance

Adherence to Norms and Procedures Customer/Public Conduct Use of Company Resources/Properties Safety and Security

Behaviors Defining the Corporate Policies Table of Offenses Procedures on Disciplinary Action

3+1

3 Employee Relations and Grievance Handling – Industry Forms/ Templates Corporate Responsibility and Supervisory Responsibility

Definition of ER Programs and Activities Grievance Handling Procedures Employee Records Management Employee Profile and History Employee Data Change Transfer/Accountability of Employee Records and Information

Training and Development Corporate Policy on Training Training Accountability Procedures in Availing Training (Related Forms) Training Contract: Formal and Informal Outsourced Training: Procedures and Considerations Training Evaluation: Requirements and Forms

Employee Training Record (The list may include policies over & above those listed or be less than those listed)

3+1

4 Field study/ Desk Research Student along with faculty are expected to study HR policies available from various sources and work on designing HR policies (Manual) for an

Organization (Wherever Possible real time or for model organization)

3

Suggested Books:

• Michael Beer Courtney, H., Kirkland

Trimester III Course Code 0308(I)

Course Title Business Journalism Credit: 2




Course Objective:

• To understand the concept of journalism • To understand business journalism and its different aspects

Learning Outcomes:

• Students should be able to prepare reports on various events taking place in economy,

business and industry

Unit Number

Contents Number

of

Sessions

1

Fundamentals of Economy:

a) Core principles of economy, finance, trade and commerce b) Key economic terms and its usage c) Growth, progress and development d) Employment generation, organized and unorganized sectors, public

and private sectors. Profiles of agriculture industry and service sectors e) Share, security, commodity and bullion markets, functionality of the stock exchanges

5+2

2

Focus on Indian Economy: a) Historical Perspective

b) Post Independent Indian story: the first four decades c) Institutional building like RBI, Planning commission SEBI, MRTP etc. d) Central & State budget making, understanding the budget e) Indian economy and its issues: post globalization

4+1

3

World Economy in the Indian context a) Economic and political ideologies like capitalism, communism and

other relevant perspectives

b) Issues like Climate change, sustainability etc. c) Globalization, Privatization, liberalization-understanding the

4+1

processed with its complexities and contexts. d) World economic forums and bodies, decision making processes and

their impact on Individual countries and people opportunities and

challenges of the New International Economics Order

4

Insights into the corporate world Structure and functions of national & multinational companies, seeking the relevant information, analyzing a company’s financial performance, its strengths and weaknesses, CSR activities and brand building exercises

5+2

5

On the job a) Reporting business & industry as a beat. b) Basic writing skills use of language, communication & interview

techniques, developing business story ideas, working on the stories, key elements of a good story, cultivates and identifying the news sources, enhancing qualities like trustworthiness, accuracy,

confidentiality etc. c) Investigative business reporting

4+2

Editing: Overview of economic and financial newspapers and journals, economic pages and supplements. Understanding their styles, perspectives and leanings. Editing business stories and articles. Do’s and

don’ts of editing selecting the pictures, writing captions, verifying the facts, using tables and graphs. Ethics: Commitment to ethical practices, resolving the complex moral issues, understanding the media and business relations and current practices. Internal Assessment (25 Marks) Creating the copy or story based on the visit to a news organization or business channel, stock exchange, attending AGMS, covering press conferences or business events.

In depth reporting on an economic issue identified in consultation with the faculty ranging from rural employment guarantee scheme, work of self help groups, working of credit society of migration of seasonal labour etc.

Semester III Course Code 0308(J)

Course Title Urban Environment Analysis Credit: 1




Course Objective:

A workshop oriented course that will lead students through a brief process of identifying and documenting their personal physical space within a broader context of living as part of a community

.

Learning Outcomes:

To get students to experience and realize their present and future roles as producers, consumers and protectors of their own environment because our 'wannabe global' and consumer economy is accelerating at an unsustainable pace and the greatest threat to our life style is the belief that someone else will solve our problems.

Unit Number

Contents Number of

Sessions

1 Documentation of personal physical space by measured drawing of table, chair, bed, room and house followed by recording of the building, lane, zone of residence, municipal ward, city, region, state and the geographical region. (This process will require use of a variety of presentation methods.)

4+1

2 The listing of human factors in the above hierarchy (from individual to community) and their respective social roles for assessing consumer patterns

of space & resources. This process will include the identifying of a range of spaces from a personal & private to family, community & city including transport and mobility issues.

4+1

3 The scale of this exercise is very vast and each student will be expected to use his personal bias, strength and confidence in using the most

appropriate methodology for the analysis of the urban environment. The

process can be technical, artistic or with use of photographic, geographic, historical, social, political or any other praxis as per the experience and

4+1

inclination of the student.

Books Recommended:

Semester IV Course Code 0401

Course Title Strategic CSR & Sustainability Credit: 2




Course Objectives:

• To expose the student to the principles of Sustainability that enable an organization to prosper

for a long period

Learning outcomes:

• The students will be exposed to the principles of sustainability that enable an organization to

prosper for a long period

Unit Number


1 1.1. Introduction to Corporate responsibility – historical to the present practices. Philanthropy to Strategic Philanthropy, “social responsibility” to “Responsibility” 1.2. “Guidelines on Social and Environmental Responsibility” by the Ministry of Corporate Affairs, Government of India – an introduction 1.3. Identification of stakeholders and their concerns Who are the

stakeholders to a business organization? what are their concerns ? what are the risks and opportunities of addressing these concerns ? 1.4. Corporate practices to address stakeholder concerns: How do corporate bodies respond to stakeholder concerns ? Business as usual approach vs. enlightened approach

1.5. The triple bottom-line approach – environmental, economic and social

performance towards sustainability. 1.6. From a Cigarette Company to a leader in CSR – the case of ITC Ltd.

4+2

2 2.1.The Concept of Sustainable Development; 2.2. The characteristics of the physical environment and its links to business enterprises; 2.3. Total life cycle environmental issues and their resolution – design for

the environment, green/clean manufacturing, green supply chain, green logistics, green marketing, cradle to grave vs. cradle to cradle, “Reduce, Recycle, Reuse, Remanufacture” concepts; 2.4. Towards excellence in environmental performance– eco-efficiency (resource productivity and competitiveness), energy efficiency, water positive, waste positive and carbon positive initiatives; 2.5. Environmental legislation & economic instruments;

2.6. The Case of Bhopal Gas Tragedy

4+1

3 3.1. Business and international requirements and legislation (I) – Kyoto Protocol (CDM, Carbon Trade), Montreal Protocol, RoHS, REACH, WEEE and their impact on the Indian Business, the GOI response to Climate Change, ODS, electronic waste

3.2. Business and international requirements and legislation (II) – ILO Declaration on Fundamental Principles and Rights at Work, ILO Code of Practice in Safety & Health, ILO International Labour Standards, UN Universal declaration of Human Rights – 1948 (articles 23 and 24), UN Convention against Corruption, UN Global Compact, 3.3. Business and international requirements (III)– UN Conferences on Sustainable Development from Stockhom (UN Conference on Human

Environment, 1972) , to Rio (UN Conference on Sustainable Development, 2012), Johannessburg Declaration (2002) and the private sector participation in Sustainable Development 3.4. Socio economic impacts of industrial projects (SIA), Rehabilitation & Resettlement issues, philanthropic and livelihood initiatives of the Indian

corporate sector 3.5. Discussion on cases involving Nike (labour, wages), Apple (China,

4+1

labour), Tirupur (Child Labour)

4 4.1. Sustainability and responsible business (I) – fair wages, working hours,

child labour, bonded/indentured labour, discrimination, inclusiveness, work-

place harassment, worker safety, hazardous processes, occupational hygiene, control of emissions and discharges (standards & compliance), efficient use of resources including energy, product safety, protection of IPR, bribery and corruption, Board of Management and its compliance to SEBI guidelines

4.2. Sustainability and responsible business (II) – Management Systems: Quality (ISO-9001), Environmental (ISO-14001), Occupational Health & Safety (OHSAS 18001), Social Accountability (SA-8000), Energy (ISO-50001) and Guidelines on Corporate Responsibility (ISO-26000) 4.3. Sustainability and responsible business (III) GRI reports: Introduction to GRI reporting followed by discussion on one

recent Sustainability Report as per GRI guidelines from an Indian business organization

4+2

5 5.1. Stakeholder engagement – methods of stakeholder engagement, examples from national and international companies

5.2. Business and NGO (not-for-profit organization) interface – Introduction to some developmental, social and activist NGOs and discussion on the NGO

involvement in cases like CSE vs. Coca Cola/Pepsi, Posco Steel plant in Orissa, Kudamkulam Nuclear Power plant 5.3. Sustainability and Stock indices: Dow Jones Sustainability Index - Global, S & P ESG India Index 5.4. Bottom of the Pyramid business: Improving the livelihood of the poor while improving the financial bottom-line

5.5. Business Principles and Code of Conduct – Discussion on at least one Indian company’s Code of Conduct (e.g. Tata Industries) 5.6. Industry associations promoting Sustainability: World Business Council for Sustainable Development (WBCSD), Confederation of Indian Industry – Centre for excellence in Sustainable Development (CII-CESD), Confederation of Indian Industry – Green Business Centre (CII-GBC), Federation of Indian Industry (FICCI) and their contribution to promote

Sustainability among the industry organizations

5.7. Internet resources on Sustainability 5.8. Discussion on Sustainability Initiative of one International Company (e.g. Philips Electronics, Unilever, SONY, Panasonic, Hewlett & Packard, Procter & Gamble)

6+2

Suggested books:

1. Changing Course, Stephan Schmidheiny & BCSD, MIT Press, 1992 2. Harvard Business Review on Business & the Environment, Harvard Business School Press, 2000 3. The fortune at the Bottom of the Pyramid, C.K. Prahalad, Wharton School Publishing, 2005

4. The Skeptical Environmentalist: Measuring the real estate of the World, Bjorn Lomborg, Cambridge University Press, 2001

5. Cradle to Cradle: Remarking the Way We Make things, William KcDonough and Michael Braungart, North Point Press, 2002

6. Natural Capitalism: Creating the next Industrial Revolution, Paul Hawken, Amory Lovins & L. Hunter Lovins, 1999

7. The Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce), Bob Willard,

2007 8. What is a Business for? Charles Handy, Harvard Business Review, December 2002 9. The Competitive Advantage of Corporate Philanthropy, Michael E Porter and Mark R Kramer,

Harvard Business Review, pp 6-16, December 2002 10. Green and Competitive: Ending the Stalemate, Michael E Porter and Class van der Linde, Harvard

Business Review, pp 120-133, September-October 1995

11. What Matters Most: Corporate Values and Social Responsibility, Jeffrey Hollender, California management Review, pp 111-119, Volume 46(4), 2004

12. Corruption in International Business, Harvard Business Case 9-701-128, December 2001 13. Corporate Social Responsibility: Whether or How? N. Craig Smith, California Management

Review, pp 52-76, Volume 45(4), Summer 2003

Semester IV Course Code 0402FIN

Course Title Indirect taxation Credit: 4




Course Objectives:

• To make students familiar with various indirect tax laws in India

• To create awareness about the tax planning in the field of indirect taxes

Learning Outcomes:

• Students become aware of several existing indirect taxes and gain inputs on tax planning in the area of indirect taxes

Unit Number


1 Canons of Taxation : Indirect taxes, features, constitutional validity, indirect tax laws, administration and relevant procedures

3

2 Central Excise: The central excise law, goods, excisable goods, manufacture and manufacturer, classification, valuation, related person,

captive consumption, CAS 4, CENVAT, Basic procedures, export, SSI, job work, Assessment, Demands, refund, exemptions; powers of officers.

Adjudication, appeals, Settlement Commission, Penalties. Central Excise audit and special audit under 14A and 14 AA of Central Excise Act, Impact of GATT 94, WTO, Anti-dumping processing; Tariff Commission and other Tariff Authorities

9+3

3 Custom laws: Basic concepts of customs law; Territorial waters, high seas; Types of custom duties, Anti-Dumping Duty, Safeguard Duty; Valuation; Customs procedures, Import and Export procedures, Baggage, Exemptions, Warehousing, Demurrage; Project Imports and Re-imports; Penalties and offences. Export promotion schemes, EOU, Duty Drawback, Special Economic Zones

9+3

4 Service Tax: Introduction, Nature of Service Tax, Service Provider and Service Receiver, Registration procedure, Records to be maintained, Classification of taxable services, Valuation of taxable services, Exemptions and abatements, Payment of service tax Return, CENVAT credit rules, Export and Import of services, Other Procedural Aspects of Service Tax,

Taxable Services.

8+3

5 CST: Introduction, definition of sale under CST; Stock transfer, branch transfer under CST; Interstate sale, Various forms of filing of Sales tax returns under CST; Sales outside territorial waters under CST; Procedures, practical examples on CST.

6+2

6 VAT: Salient feature of State VAT Acts, Definitions, Treatment of stock and branch transfer under State VAT Acts, Filing and return under State VAT Acts, Accounting & auditing VAT

6+2

7 LBT: Concept and overview Skill Development Filing of Excise and Service Tax Returns

4+2

Note: this course has mandatory skill development, Filing of “Excise and Service Tax Returns”

Suggested Books:

1. Indirect Taxes by V.S.Datey 2. Indirect Tax Management & Practice by Mohd. Rafi


Course Title Enterprise Performance Management Credit: F




Course Objectives:

• To acquire & apply knowledge & skills and exercise professional judgement in assessing the

enterprise performance. • Selecting and applying strategic management accounting techniques in different business

contexts and to contribute to the evaluation of the performance of an organisation and its strategic development

• Use of financial and non-financial performance measures in performance assessment • Predicting and avoiding corporate failures

Learning Outcomes:

• At the end of the course students should be well versed with Use of financial and non-financial

performance measures in performance assessment

Unit Number


1 Performance management framework - Process of enterprise performance management (planning,

measuring, evaluating and rewarding performance) - Performance hierarchy (strategic, executive and operational

performance) - Traditional & modern methods of performance management &

control (different types of budgeting such as fixed & flexible, rolling, activity based, zero based; Beyond budgeting approach)

- Performance management cycle

7+2

2 Impact of external environment on organisational performance - Changing business environment (use of technology in

management information systems (use of ERPS & Business Intelligence , new manufacturing methods & performance (lean

management), competitive environment (Porter’s Five forces & performance)

- Use of SWOT analysis in managing performance - Use of PESTEL analysis in managing performance

7+2

3 Performance measurement in private sector organisations - Linking performance to mission/vision statements, corporate &

business objectives, critical success factors (CSFs) and Key Performance Indicators (KPIs)

- Using financial performance indicators such as ROCE, ROI, EVA, NPV, IRR, EBITDA, Residual Income (RI), gearing, liquidity, and

other ratios

7+3

4 Performance measurement in private sector organisations Contd..

- Assessment of relative financial performance (use of Benchmarking)

- Divisional performance and transfer pricing issues

- Importance of non-financial performance measures such as quality of service, customer satisfaction, market share, new product innovations etc.

- Performance measures in not-for-profit organisations

7+3

5 Performance measurement models (students are expected to analyse the organisational performance using these models for a given scenario)

- Balanced Score Card by Kaplan & Nortel - Building Block by Fitzgerald & Moon - Performance Pyramid by Lynch & Cross

7+2

6 Predicting & avoiding corporate failures - Indicators & symptoms of corporate failure

- Reasons for corporate failure - Use of financial statements in predicting corporate failures

(Altman’s Z-score model) - Steps to avoid business failures

7+2

7 Audit Function as a Performance Measurement Tool: Financial Audit, Internal Audit, Cost Audit, Management Audit – Principles and Objectives

(Audit Reports / Formats are expected to be discussed in the class from a performance measurement perspective).

3+1

Suggested books:

4. Exploring Corporate Strategy by Johnson, Scholes & Whittington (FT Prentice Hall publication) 5. Advanced Management accounting by Kaplan & Atkinson (Pearson publication) 6. Issues in Management Accounting by Hopper, Scapens & Northcott (Pearson publication)

Useful websites:

1. http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/The%20Performance%20Pyramid.aspx?mode=none

2. http://www.quickmba.com/strategy/porter.shtml

3. http://www.mindtools.com/pages/article/newTMC_08.htm 4. http://www.quickmba.com/strategy/swot/ 5. http://pestleanalysis.com/

The students should be encouraged to read articles from the financial journals and management publications to get latest information & cases on the subject.


Course Title Financial Regulatory Framework Credit: H




Course Objectives:

• To acquaint the students with the need and structure of regulatory framework in India • To provide detailed information about the various regulatory authorities in financial sector

Learning Outcomes:

• Students will be aware about various regulatory authorities in financial sector

Unit

Number

Contents Number of

Sessions

1 NEED AND IMPORTANCE: Need and importance of regulatory framework in finance field – structure of regulatory framework in India –

3+1

2. REGULATORY BODIES: Role of regulatory bodies

A] Reserve Bank of India B] SEBI C] Insurance Regulatory and Development Authority D] Pension Funds Regulatory and Development Authority E] Board for payment and settlement systems F] Board for financial supervision G] Competition Commission.

5+2

3. COMPANIES ACT 1956: Companies Act 1956 –prospectus – share capital- borrowing powers – accounts and audit – directors – restructuring – winding up

5+2

4. REGULATORY FRAMEWORK FOR INTERANTIONAL FUNDS: Regulatory

framework for raising funds through GDRs and ADRs – external commercial borrowings –

4+1

5 FDI, FII, FEMA ETC.: Foreign direct investments, Foreign Institutional Investments , provisions of FEMA regarding acquiring property outside India

5+2

Suggested Books:

1. Merchant Banking and Financial Services, Guruswamy, Third Edition, Tata McGraw Hill 2. Money and Capital Markets, Peter Rose, McGraw Hill Education 3. Company Law: N.D.Kapoor

4. Monetary theory and practice: Suraj Gupta 5. Monetary theory and practice: K.P.M.Sundharam. 6. Stock Exchanges, Investments and Derivatives, V Raghunathan, PrabinaRajib, Tata McGraw

Hill


Course Title Balance Score Card, HR Score Card & PCMM Credit: 4

http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/The%20Performance%20Pyramid.aspx?mode=none

http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/The%20Performance%20Pyramid.aspx?mode=none

http://www.quickmba.com/strategy/porter.shtml

http://www.mindtools.com/pages/article/newTMC_08.htm

http://www.quickmba.com/strategy/swot/

http://pestleanalysis.com/

Course Objective:

• Balance Score Card knowledge will equip the students to understand how a firm’s performance can be appraised in a balanced manner keeping the future in mind.

• Through HR Score Card Technique the student will understand and learn to measure the role and performance of HR in building shareholders value and profitability. He will learn to appreciate the role of HR architecture in the overall business strategy.

Learning Outcomes:

• To be able to interpret the levels of Maturity from the stage of the organization in aspects concerning maturity level

• To assist in implementation of Score Card related activity.

Unit Number


1 Measurement & Management in the Information Age. Why does Businesses

Need a BSC? Financial Perspective & Customer Perspective and Internal Business-Process Perspective, Learning & Growth Perspective

7+2

2

Linking BSC Measures to Strategy, Structure & Strategy. Barriers. Achieving Strategic Alignment: From Top to Bottom. Targets

5+2

3

Resource Allocation, Initiatives & Budgets. Feedback & Strategic Learning Process, Implementing a BSC Management Program

6+2

4 HR as a Strategic Partner. Clarifying & Measuring HR'S Strategic Influence,

Creating an HR Scorecard & Cost Benefit

6+2

5 Analysis for HR Interventions, The Principles of Good Measurement and

Measuring HR Alignment

7+2

6 Competencies for HR Professionals, Guidelines for Implementing an HR Scorecard

7+2

7 PCMM – An overview, Background, Concept, Structure & Usage. Interpreting

the Levels & its process Areas, Limitations of PCMM. Best Practices in PCMM

7+3

Suggested Books

1. Raghav S Nandyal- People CMM, Tata McGraw-Hill, 2003.

2. Bill Curtis, William Hefley, Sally Miller- People Capability Maturity Model, Pearson, New Delhi, 2008.

3. R.S.Kaplan &D.P.Norton- The Balance Scorecard, Harvard Business School, Boston, 1996. 4. B.E.Becker, M.A. Huselid, D.Ulrich- The HR Scorecard, Harvard Business School, Boston, 1996.

Course Objective:

• sTo familiarize the students with Employment related laws relevant to Human Resource management professionals.





Course Title Employment laws II Credit: 4




Learning outcomes:

• To enable students to draft documents pertaining to Disciplinary action like show cause notices,

warnings, proceedings of Court of Enquiry.

• To calculate the dues in cases pertaining to Compensation, Gratuity, provident fund formalities and bonus.

Unit Number


1 Contract labor (Regulation & abolition) Act 1970, Payment of Wages Act, 1936

8+2

2 Employees Provident fund & miscellaneous provisions Act, 1952, Payment of Gratuity Act, 1972

8+2

3 Employee’s State Insurance Act, 1948, Workmen Compensation Act, 1923 7+2

4 Trade Union Act – 1926, Payment of Bonus Act -1965 10+4

5 Skill Development* & Case Law 12+5

*Note: this course consists of mandatory skill development, “Filing of PF and Pension” for 1 credit

Suggested Books:

1. S. P. Jain , Industrial and Labour Laws Dhanpoat rai and sons, Delhi, 2008 2. P.L. Mallik , Industrial and Labour Laws , eastern book company , Lucknow, 2007 3. Taxman's Labour Laws , Delhi taxman publications.

4. Relevant Bare Acts for all the above Acts, labour law agency, Mumbai.-2012.


Course Title Global HRM Credit: 2




Course Objectives:

• To give exposure to the students to international HR • To make students understand various initiatives in global HR • To make students understand various issues in global HR

Learning Outcomes:

• Students will be able to understand cross cultural HR strategies impacting employee and corporate behaviour.

• To understand globalization and its impact on HR functions.

Unit

Number

Contents Number of

Sessions

1 Global Business strategy – History of Globalization – Drivers of Globalization – Modes of entry – WTO – India and Liberalization Aspects and challenges of globalization.

4+1

2 Managing HR for Competitive Advantage in a multicultural workforce,

Societal Culture: Impact of Societal Culture on employees behaviour and employment relations, Interpersonal transactions

5+2

3 Relation between societal culture and organizational culture, Cross cultural Management: communication Across culture, Globalization and its impact on major HR functions,

5+2

4 Different types of organization: cross cultural organization, Strategic organization, Flexible organization, Learning & Stakeholder organization.

5+2

5 Cross cultural effect on various processes of HRM (Decision Making, Motivation, Leadership, Teams)

3+1

Suggested books:

6. Harzing, A. W, Ruysselat , International HRM – sage Publications,.2007

7. Monir H. Tayeb , International HRM, Oxford press Delhi, 2005

8. K. Aswathappa & S. Dash , International HRM, Tata McGraw hill, New Delhi, 2008 9. S. C. Gupta , International HRM, McMillan pub New Delhi, 2008. 10. Charles Vance & Yongsum Paik Managing Global Workforce

Semester IV Course Code 0402IT

Course Title Project Management using MS Project and Rally Credit: 4




Course Objectives:

• To get the most from any project management software, the user must understand basic project management domain principles & techniques. This course presents the most popular project management software in the context of how a project manager will use it. Participants in this course learn the functions of the software and the project management concepts, which make the software

effective. • This course begins with the basic concepts and leads participants through all the functions they’ll

need to plan and manage a small to medium-sized project, including how to level resources and capture both cost and schedule progress.

• It a combination of learning methods. This course is a combination of lectures, discussions, click-a-longs, and labs, with a very strong focus on having the student trying it along with the instructor. Our

goal is to maximize the time students have their fingers on the keyboard.

Learning outcomes:

• Set up project in MS Project

• Creating Gantt charts and identifying critical path

• Add resources to the project, manage resources, resource leveling • Track the project using MS Project • Generate different reports required for management of project

Unit Number

Contents Sessions

1 Introduction to Mastering Microsoft Project

• Describe how Project relates to the discipline of Project management. • Know the significant new features of Project 2010. • Navigate to the primary views available using the Ribbon • Choose Views that display task, resource, or assignment information. • Select table within views to change the information that is available

to see and edit.

• Relate the features of Project to the 5 steps for building a plan in

Project.

9+3

2 Creating a Work Breakdown Structure and Estimating work packages • Build and use summary and subordinate tasks. • Develop WBS Outlines.

• Assign completion criteria. • Evaluate the WBS. • Understand and use WBS templates. • Enter estimates for duration and costs for each task. • Distinguish between task types and describe when each is

appropriate. • Describe the relationship between work, units, and duration.

• Describe the way Effort Driven scheduling is affected by work, units, and duration.

• Assign tasks to resources using the Team Planner view.

9+3

2 A Quick and Easy Overview of Managing with Project

• Set up a Project Calendar

9+3

• Make custom calendars • Add Holidays to the company calendar • Establish the Project Start Date for the Project

• Establishing and setting constraints on Project tasks • Create a new project and prepare it for data entry • Enter project tasks. • Sequence the tasks. • Define resources. • Estimate Task duration and assign resources.

• Baseline the project. - Track project progress.

3. Creating an Initial Schedule and Assign Resources within Project • Calculate the Schedule • The Theory behind the Software. • Critical Path. • Schedule Float.

• Constraints. • - Deadlines. • Task Relationships and Crashing a Schedule. • Milestones.

• Task Inspector. • Define individual resources that will be used on the project. • Record the cost (s) of using each type of resource. Record the limit

of availability for each type of resource by establishing a resource calendar and defining the maximum units of that resource.

9+3

4 Create a Resource Leveled Schedule. • Project Statistics • Resource Graph and Resource Sheet.

• Resource Usage View. • Resource Allocation. • Task Usage View. • Realistic Resource Planning. • Resource Leveling. • Leveling Settings. • Leveling Settings Defined

• Leveling Calculations

• Resolving Over-allocations. • The Leveling Gantt Demonstrates Results of Leveling. • Manual Leveling.

9+3

5 Managing the Project and Printing Reports.

• Tracking Field Definitions. • Creating the Project Baseline. • Displaying the Baseline on a Gantt Chart. • The Tracking Gantt. • Recording Progress Using % Complete. • Updating Task and Resource Status. • Recording Progress Using Actual Work.

• Variance. - Percent Complete. • Cost. • Evaluating and Displaying Variance. • Scheduling interruptions. • Splitting tasks. - Rescheduling Work.

• Create standardized reports • Customize a variety of standard reports

• Use Visual Reports • Export reports to a variety of formats Create new fields create new

groups • Create new views • Use Standard reports • Create custom reports

9+3

Suggested Books:

1. Carl Chatfield Timothy Johnson Microsoft® Project 2010 Step by Step Microsoft Press Redmond (2010)

2. Bonnie Biafore Microsoft Project 2010: The Missing Manual Pogue Press Beijing (2010)

3. S. Stover, Bonnie Biafore, Andreea Marinescu Microsoft Project 2010 Inside Out Teresa Microsoft Press Redmond (2011)

4. Elaine Marmel Project 2010 Bible Wiley publication New York (2010)



Course Title Software Testing with QTP, Selenium Credit: 4




Course Objectives:

• To study fundamental concepts in software testing, including software testing objectives, process, criteria, strategies, and methods.

• To discuss various software testing issues and solutions in software unit test; integration, regression, and system testing.

• To learn how to planning a test project, design test cases and data, conduct testing operations, manage software problems and defects, generate a testing report.

• To understand software test automation problems and solutions.

Learning outcomes:

Students who have completed this course would have learned

• Various test procesess and continuous quality improvement

• Types of errors and fault models

• Methods of test generation from requirements

• The use of various test tools

• Application of software testing techniques in commercial environments

Unit Number

Contents Classroom Sessions

1 I] Testing Concepts Basics of software testing Quality Concepts Quality Assurance Quality Control Testing Introduction & Terminology

What is testing? Why is testing necessary? Objective of testing

Testing Principles Review of Software Development Life Cycle Software Testing Life Cycle Verification and Validation

What is Verification? What is Validation? Difference between Verification and Validation

10+3

2 Testing Premise (environment) Levels of Testing Unit testing

Integration testing & types System testing & types Acceptance testing & types Testing Techniques – Black Box & White Box testing Black box testing Methods Equivalence partitioning, Boundary-value analysis

Error guessing, Cause Effect Graphing White box testing Methods

7+2

Statement Coverage, Branch/Decision Coverage Condition Coverage, Cyclomatic complexity

3 Different types of testing

Installation Testing Usability Testing Regression testing Performance testing - Load Testing

- Stress Testing Security testing Defect & Bug Life Cycle

7+2

4 Test Management Test Plan Test Progress monitoring & Control

Configuration Management Risk Analysis Test Case Test Case Designing Automating Test Cases

6+2

5

Automation Testing – Tool Support for testing Need for Automation Why Automation? Categorizing test tools Tool Acquisition Effective use of Tools: Benefits and Risks

5+2

6 Testing Web Application What is Web Testing? Need for Web Testing Web Basics, URLs Web Architecture Web Site Testing - Types of Testing

5+2

7 Test Plan automation Test Director - Test Director as a Test management Tool Test Director Manager Requirements, Test Plan, Test Lab, Defects

Report generation with analysis at all stages Graphs

Creating editable Document Generator

5+2

S/W testing using open source automation tools like Selenium

Books Recommended:

1. Srinivasan Desikan and Gopalaswamy Ramesh, Software Testing – Principles and Practices, Pearson Education, 2006

2. Glenford J.Myers, “ The Art of Software Testing “, John Wiley & Sons, 1979. 3. Boris Beizer, Black-Box Testing: “ Techniques for Functional Testing of Software and Systems

“,John Wiley & Sons, 1995. 4. P.C.Jorgensen, “ Software Testing – A Craftman’s Approach “, CRC Press,1995. 5. William E.Perry, “ Effective Methods for Software Testing (2nd Edition) John Wiley & Sons,

2000.

6. Robert V.Binder, “Testing Object-Oriented Systems: Models Patterns and Tools”, Addison

Wesley, 2000. 7. Boris Beizer, “ Software Testing Techniques (2nd Edition) “, Van Nostrand Reinhold, 1990

.


Course Title Information & Network Security Credit: H




Course Objectives:

• This course exposes the student to various basic fundamentals of information and network security

aspects

Learning Outcomes:

• Students will be aware about various types of attacks on computers • They will also have basic knowledge about cryptography • Students will be aware about various security services

Unit Number


1. Introduction: Need of security, principles of security – confidentiality,

integrity, authentication, non-repudiation, access control, availability. Types of attacks – Fraud, Scams, Destruction, Identity Theft, Intellectual Property Theft, Passive attacks, Active Attacks, Application Level Attacks, Network level Attacks, DOS, IP spoofing, man-in-the-middle attack, replay, DNS poisoning, Information security lifecycle, multilevel model of security, Worms,

viruses, Trojans, one time passwords, single sign on, use of Bioinformatics in security

6+2

2. Cryptography: Introduction, Plain Text and Cipher Text, Substitution Techniques, Encryption and Decryption, Symmetric and Asymmetric Key Cryptography, Steganography, Key Range and Key Size, Possible Types of Attacks – cipher text only, known cipher text, chosen plain text, chosen cipher text, chosen text.

Digital Certificates and Public Key Infrastructure.

5+2

3. Internet Security Protocols: Basic Concepts, SSL, TSL, SHTTP, TPS,SET, 3-D Secure Protocol, WAP Security, Security in GSM, Security in 3G

3+1

4. Network Security: Brief Introduction to TCP/IP, Firewalls, IP Security, Virtual Private Network (VPN), Intrusion

3+1

5. Web and Email Security: Security services, web security considerations, PEM and S/MIME, PGP smart cards, application security using smart cards, Kerberos, electronic commerce attacks, micro payments, unsmart cards, E-cache

5+2

Suggested Books

1. Cryptography and Network Security – Atul Kahate, Second Edition, Tata McGraw-Hill Publication

2. William Stallings “Cryptography and network security, principles and practices”,Pearson

3. Charlie Kaufman, Radia Perlman and mike speciner “Network security, private communication in a public world”

4. Christopher M. King, Curtis patton and RSA press “Security architecture, design deployment and operations”.

5. Stephen northcatt, leny zeltser, et al “INSIDE NETWORK Perimeter Security” Pearson Education Asia.

Semester IV Course Code 0402MKT

Course Title Business to Business Marketing Credit: 4




Course Objectives:

• To give students an overview of Business to Business Marketing • To expose students to the various functions of Industrial marketing

• To provide an understanding of the application of the marketing concepts to B2B Marketing

Learning Outcomes

Students should be able to • Explain the core concepts of Industrial Marketing • Discuss the various models of Industrial Buying Behaviour

• Describe the 4P’swith respect to Industrial Marketing

Unit Number


1 Overview of Business-to-Business Marketing 1.1Introduction to Business-to-Business Marketing: Business, Organizational &

Government Markets, Organizational Buying Behavior, Concept of the Business-to-Business (B2B) Marketing, 1.2 Comparison of Business-to-Business &Business-to-Consumer Marketing, 1.3Models of B2B Marketing – Webster & Wind Model, Sheth Model, Impact of Macro/Micro Environmental factors on decision making 1.4 Economics of Industrial demand derived, joint, cross elastic demand– The Resellers’ market

6+2

2. Understanding Industrial Market – 2.1Classification of Industrial customers, Difference between consumer buying

and Organizational buying, Buyers’ strengths, Negotiation Skills, Government Agencies 2.2Classifying Industrial Products – Materials & Parts – Raw Materials –

Manufactured materials-Parts, Capital Items – Installations-Accessories-Equipments, Supplies and Services –Supplies and Business Services

7+1

3. Segmentation, Targeting & Positioning for B2B Markets: 3.1Market Segmentation Bases: Macro Variables - Industry Characteristics,Company Size, Customer Location, End User Markets, product Applications.

Micro Variables: Customer Interaction needs, Organizational Capabilities,Purchasing Policies, Purchasing Criteria, and Personal Characteristics. 3.2Target Markets: Concentrated Marketing, Differentiated Marketing,Undifferentiated Marketing. Criteria for choosing a target market. 3.3Positioning

6+3

4. Nature of Industrial buying –

4.1Interpersonal dynamics of Industrial buying, organizational buying behavior, purchase participants, purchase situations 4.2 Buy-grid model, Buying centers and buying roles, vendor management –vendor selection, vendor evaluation

7+3

5. Product Pricing Strategy for B2B Markets: 5.1Industrial Products: Definition of an Industrial Product, Industrial Product Lifecycle & Strategies across the PLC, Product strategies for New Products and Existing Products, Importance of After Sales Service. Innovation, Competitiveness & Technology. Marketing of – Projects, Industrial Services,High technology products. 5.2Pricing: Factors influencing Pricing Decisions, Pricing Strategies –

Competitive bidding, Pricing New Products, Pricing Policies, Commercial Terms and Conditions, Contracts, Hiring & Leasing, Negotiation, Bargaining, Persuasion & Conviction. Methods used to Influence Industrial Customers, Special Dealing between Buyer and Sellers, Reciprocity, Ethical Issues. International Market based Pricing

7+2

6. Personal Selling & Promotions for B2B Markets: 6.1Personal Selling: Role & Characteristics of Personal Selling, Development & Management of Sales Force, Key Account Management - ABC Analysis of Industrial Customers. 6.2Promotions: Developing Industrial Communication Programme, Trade Shows, Exhibitions, Catalogues, Samples, Public Relations, Advertising

6+2

7 Industrial Distribution Channels: 7.1 Distinctive Nature of Industrial Distribution Channels, Types of Industrial Middlemen, Channel Flow Design, 7.2 Formulating Distribution Strategies and Cost Benefit Analysis

6+2

Suggested Books:

1. Industrial Marketing – Analysis, Planning and Control – Reeder, Brierty, Reeder 2. Industrial Marketing – Hill, Alexander, Cross 3. Industrial Marketing – Hawaldar

4. Industrial Marketing by Mukerjee, Excel Book


Course Title Strategic Marketing Credit: F




Course Objectives:

• To give the student an understanding of the strategic issues involved in marketing and various aspects of strategy formulation and implementation

Learning Outcomes


• Explain and compare the various strategic concepts

• Describe the process of strategizing • Discuss various market strategies and their applicability

Unit Number


1 Strategy Definition –Strategy Formulation – Vision, Mission, Objectives and

Goals of business and their relationship with Strategic Marketing Management.

5+1

2 Strategic Marketing Management – Objectives & concept of Strategic Marketing Management,

5+1

3 Strategic Marketing analysis – SWOT Analysis, GAP Analysis – Competitive Analysis – Porter’s 5 forces Model of competition, BCG Matrix, GE 9 Cell Model as basic foundation of Strategic Marketing, Porter’s Value Chain Model

7+3

4 Considerations for formulation of Marketing strategies for all components

of Product, Price, Promotion and Distribution

7+3

5 Marketing Strategy Implementation – Integration of Marketing Strategies and their application to different business sectors – FMCG, Industrial, & Services. Constraints in marketing strategy implementation

7+3

6 Marketing Strategy Evaluation – Marketing Audits & their scope –

Measurement of Marketing Performance and its feedback to next year’s Marketing strategy formulation.

7+3

7 Marketing Strategy Case Studies – on each of the strategy initiatives (Product, Price, Promotion, Customer Relationships, Branding, Distribution etc.) for different business sectors.

7+1

Suggested Books

1. Marketing Management: Analysis, Planning & Control: - Phillip Kotler 2. Business Policy & Strategic Management – Azar Kazmi 3. Strategic Marketing-David W.cravens ,Nigel f.Piercy 4. Case Studies in Strategic Marketing Management


Course Title Retail and Retail Operations Management Credit: H




Course Objectives:

• To provide insights into all functional areas of retailing

• To give an account of essential principles of retailing • To give a perspective of the Indian retailing scenario

• To provide insights into retail operations

Learning Outcomes:


• Explain the concept of retailing, retail life cycle and compare the Indian retail scenario with the global retail scenario

• Classify the various types of retail formats • Design the retail marketing strategy for retailing of products • Demonstrate the process of store location selection

• Compare the various types of retail layouts • Describe Retail administration • Explain the retail pricing and retail communication mix • Describe various aspects of mall management

Unit Number


1 Overview of Retailing: Definition, Scope, Role of Retailer in the Channel of Distribution, Benefits of Retailing , Functions of Retailers , Evolution of Retailing – Global Retail Scenario – Indian Retail Scenario – Drivers of retail change in India - Emerging Trends and Opportunities in India, Retailing

Industry – Size of Retail in India and its components, Indian Experience in Retailing – Foreign Direct Investment in Retail in the Indian context. Retail Formats and Theories- Theories of retail development, Concept of

retail life cycle, Classification of retail stores, The role of franchising in retail Classification of Retailers: Classification by Ownership – Independent Stores – Chain stores – Franchise Stores – leased Departments – Cooperatives,Classification by Strategy – General Merchandise Retailers – Discount Stores – Specialty Stores – Off Price Retailers , Classification by Product Line – Department stores – Supermarkets – Hypermarkets – Convenience Stores -Services retailing.

Non Traditional Retail Classifications: Non store retailer – Direct Marketing – Catalog Marketing– Telemarketing – TV Home shopping – Automatic vending – E – Tailing – Malls and other formats

6+2

2. Retail Market Strategy: Definition, target market & retail format,Differentiating, Growth strategies, Strategic Retail planning process.

Strategic Profit Model : Gross Margin Return On Inventory Management (GMROI) Retail Location & Site Selection: Types of retail locations, Steps involved in choosing a retail location, Methods of evaluating a trading area Store Layout, Design &Visual Merchandising: Store planning, Store Design and the retailing mix, Space mix, effective space management, Store layout – circulation plan, Floor Space management. Markups and

Markdowns,Shrinkage in merchandise management.

5+2

3. Retail Administration : Store management, Human resource management,Information System & SCM Planning Merchandise Assortment: Category management, Buying organization, Assortment planning process, Analyzing merchandise performance.

Planning Merchandise Assortments: Organizing the buying process by categories- Category Management – The Buying Organization – Setting Financial Objectives for the Merchandise Plan – Gross Margin Return On

Inventory Management (GMROI), Measuring Inventory Turnover – Sales Forecasting – Assortment Planning Process – Variety – Assortment – Product Availability – Tradeoffs between Variety, Assortment and Product Availability

– Assortment Plan, Product Mix Trends

5+2

4. Merchandise Pricing: Setting the Retail Price- Pricing Objectives –strategies – Pricing Methods – Pricing Adjustments – Price Discrimination Retail Communication Mix: Role of Communication in Retailing – Methods of communication – Planning the Retail Communication Programs – Implementing and Evaluating the Retail Communication Programs

3+1

5 Mall Management: Major players nationally & internationally, Role of promoter, developer& retailer: selecting tenant stores, Managing experience, target footfalls & their conversion to sales. Identifying customers,differentiating the mall, real estate pricing, Measuring duration & sequence of visit, Number & nature of outlets visited &spend of share of

wallet across the tenants. Challenges to Indian Retail Sector : Political & legal, economic, real estate

pricing, customer coming of age to shop in organized sector

3+1

Suggested Books

1. Retailing Management by Michael Levy & Barton Weitz, TMGH, 5th Edition

2. Retailing Management by Swapna Pradhan , TMGH 3. Retail Management by Gibson Vedamani , Jaico Books 4. Retail Marketing Management by David Gilbert, Pearson Publication

Semester IV Course Code 0405(A)

Course Title Tourism Marketing Credit: 2




Course Objectives:

• To familiarize the students with the basics of tourism marketing. • To teach the students about formulating marketing plans for tourism and other related

hospitality organizations.

• To acquaint the students with alternative promotional approaches to tourism marketing.

Learning Outcomes:

• Students will be familiarize wit the basics of tourism marketing • They will be able to formulating plans for tourism and other related hospitality organizations

Unit Number


1 Introduction to Tourism: What is Tourism? Definitions and Concepts, tourist destination, Future of Tourism. General Tourism Trends. Types of Tourists,

Visitor, Traveler, and Excursionist–Definition and differentiation. Tourism, recreation and leisure, their inter–relationships. Introduction to Tourism Industry: Nature, Characteristics and Components of Tourism Industry. Why it is different from other types of consumer product? Elements and characteristics of tourism product. Tourism product production

system, Tourism Product Life Cycle, typology of tourism products.

6 + 2

2 Tourism Marketing: Service characteristics of tourism. Unique features of tourist demand and tourism product, Tourism marketing mix. Marketing of Tourism.

3 + 1

3 Types and Forms of Tourism: Inter–regional and intra–regional tourism, inbound and outbound tourism, domestic, international tourism. Forms of Tourism: religious, historical, social, adventure, health, business, conferences,

conventions, incentives, sports and adventure, Medical Tourism, Senior tourism, special interest tourism like culture or nature oriented, ethnic or ‘roots’ tourism and VFR.

5 + 2

4 Analysis and Selection of Market: Measuring and forecasting tourism demand; Managing capacity and demand. Market segmentation and

positioning (STP), Customer satisfaction and related strategies in internal and' external marketing; Interactive and relationship marketing.

4 + 1

5 Planning Marketing Programs: Product and product strategies; Product

line, Product mix Branding and packaging. Pricing considerations. Promotional strategies. Distribution channels and strategies. Online Channels, Web Portals Services: Marketing of Airlines, Hotel, Resort, Travel Agencies and other

tourism related services-Challenges and strategies.

4 + 2

Suggested Books :

1. Successful Tourism Management by Seth, P. N., Sterling Publishers Pvt. Ltd.2006 2. Tourism Marketing, by Sinha P.C., Anand Publication, 1998 3. Marketing Management & Hospitality and Tourism Marketing by Kotler, Philip, Pearson

Education. 4. Hospitality Marketing by Vearne, Morrisson Alison 5. Tourism Policies of Central Government & Different State Government Promotional Policies of

Airlines, Hospitality Industries

.

Semester IV Course Code 0405(B)

Course Title Audit Systems Credit: 2




Course Objectives:

• To make the students aware of types and legal framework regarding audit systems.

Learning Outcomes:

• Students should have good knowledge about types of audit and its importance • 2.Students should gain knowledge about legal framework of statutory audit

Unit

Number

Contents Number of

Sessions

1 Purpose of audit, various types of audits 4+2

2 Internal audit – process and reporting under internal audit activity 5+2

3 Statutory audit – Legal framework and process 5+2

4 Management Audit – Concepts and methodology followed 4+2

5 Audit – Management and manager perspective 4

Suggested Books:

1.Hand book of practical auditing – Tandon and Sudharasam (S. Chand Publishing) 2. Auditing Principles And Practice – Kumar and Sharma (PHI)

Semester IV Course Code 0405(C)

Course Title Business Analysis for IT Credit: 2




Course Objectives:

• To learn the importance of business analysis in dealing with almost every kind of business change in the organization

• To understand how to investigate the business, to find its problem hot spots and recommend ways to improve them.

• To learn modeling techniques, systemic thinking, innovating, communicating, root cause analysis,

persuasion and several other analytical skills. • To apply the learned concepts by using case studies, presentations etc.

Learning outcomes:

• Defining the problems, understanding the context of a problem and understanding limitations of solution. Systems analysis and design will be defined in the light of business analysis. This is followed by a case study, which allows the students to apply the learning.

• To explain different types of methodologies used. They will get introduced to agile methodology. Various roles and responsibilities within agile are covered which will be role-played by students during the case study.

• To explain business analysis and role of a business analyst. They will gain insight into to today’s approach to business analysis)

• Enlist the concepts about enterprise analysis and its need) • To be able to identify requirements and their types. Case study covers problem that come up if

requirements are not clear • Use of requirement elicitation techniques

Unit Number


1 Problem analysis 4 + 1

2 Project Management Methodologies 4 + 1

3 Business Analysis 4 + 1

4 Enterprise Analysis 4 + 2

5

The Landscape of Requirements Business Analysis Planning and Monitoring Elicitation Requirements management and communication

Functional & Non-functional Requirements Requirement Analysis Solution Assessment and Validation Managing Trade offs Presenting User Requirements

6 + 3

Suggested Books :

1. Pradeep Pendse Business Analysis Prentice Hall India New Delhi (2008) 2. J. Ross Publishing (2008) Seven Steps to Mastering Business Analysis by Barbara A. Carkenord 3. Howard PodeswaThe Business Analyst's Handbook by Course Technology (2008)

4. A Guide to the Business Analysis Body of Knowledge Babok Guide by IIBA and Kevin BrennanInternational Institute of Business Analysis (2009)

5. Steven BlaisBusiness Analysis: Best Practices for Success (IIL/Wiley Series in Business Analysis) by Wiley (2011)

Semester IV Course Code 0405(D)

Course Title HR Metrics and Audit Credit: 2




Course Objectives:

• To make students understand various Matrices practiced in the Industry • To help students understand HR auditing components and audit practices

Learning outcomes:

• The student can calculate various Matrices based on Inputs and can independently analyze the outcomes.

• She /He can be a member of an Audit team and conduct audits including Interviews

Unit Number


1 Importance of Matrices for Decision making Various Matrices used in Industry Relevance of Matrices for continuous monitoring Examples Cost Per Hire, Employee Turnover, Accident rate etc

6+2

2 Introduction - Good HR practices, Elements of Good HRD, HRD Audit Basic

concepts & components.

6+2

3 HR Audit strategies, HR Styles & cultures, HRD structures, HRD systems, HRD competencies

4+2

4 HR Audit Methodology (Instruments – Questionaires, Interviews & Observations). Writing HRD Audit Report, Understanding HR audit

3+1

5 Cases in the Indian Scenario 3+1

Suggested Books

1. Jac Fitz-enz and Barbara Davison- How to Measure Human Resource management 2. T. V. Rao - HRD Audit, response books, New Delhi, 1999

Semester IV Course Code 0405(E)

Course Title Philosophy Credit: 2




Course Objectives:

• To give an overview of Indian Philosophy

Learning outcomes:

• To briefly understand the nature of Indian Philosophy

• To think how it affects the people

Unit

Number Contents

Number of

Sessions

1 A brief Introduction to Indian Philosophy 5+2

2 Outline of Bhagwad Gita 6+2

3 Background knowledge of Charvaka, Sankhya, Yoga, Nyaya 4+2

4 Teachings of Buddhist and Jain Philosophy 4+2

5 Gandhian Philosophy 3

Suggested Books:

1. Cultural Heritage of India by Ramkrishna Mission

2. Louis P. Pojwar, Philosophy – The Quest for Truth, Oxford University Press 3. Jadunath Sarkar, Introduction to Philosophy, New Central Book Agency (P) Ltd, Kolkatta 4. Radhakrishnas, The Bhagwad Gita, Blackie & Sons (P) Ltd, Mumbai 5. Bose N.K., Gandhian Philosophy: Selection from Mahatma Gandhi, Navjivan Press, Ahmedabad

Semester IV Course Code 0406(A)

Course Title Cross Cultural Relationship Credit: 1




Course Objectives:

• To help students understand the cultural aspects of relationships. • To emphasize the need for cultural adaptation in relationship development and negotiations.

Learning Outcomes:

Students will be familiar with the cultural aspects of relationships

Unit Number

Contents Number of

Sessions

1 Mapping players and process- identifying players, deciders, Informal influences that make or break a deal. Cross cultural etiquette and behavior-the basics.

2 + 0

2 Buyer and seller feedback loop-Relational embeddedness - dependency and influence of network members over buyer and seller.

2 + 0.5

3 Communication in cross cultural relationships- Cross communication between network members.

3 + 0.5

4 Andersen’s model (2003) on cross cultural relationship Initiation and development. Cross cultural sales negotiations.

2 + 1

5 Approaches to Negotiations-Top down, Protocol& Deportment, Deeper cultural characteristics, Consensus, Coalition Building-Negotiation specific expectations to shape process of negotiation.

3 + 1

Suggested Books:

1. Relationship Marketing in Cross-cultural contexts by Rugimbana and Nwankwos, Thomson

Learning-S. Melbourne 2. The World’s Business Cultures and How to Unlock Them by Barry Tomalin and Mike Nicks, Viva

Books Pvt. Ltd. 3. Relationship Marketing-the IMP Perspective in Handbook of Relationship Marketing by Jagdish

Seth and Atul Parvatiyar2ndEdition. Thousand Oaks California, Sage Publications 4. Hofstede G - Cultural Consequences International differences in Work Related Values, Beverly

Hills,CA Sage Publications

5. Relationship Marketing -The UK Perspective in Hand book of Relationship Marketing by Jagdish Seth and Atul Parvatiyar 2nd Edition California, Sage Publications

Semester IV Course Code 0406(B)

Course Title Product Management Credit: 1




Course Objectives:

• To make the students appreciate the various facets of the job of a product manager. • To highlight the strategic role of product management in organizational and functional context.

• To emphasize the financial and other metrics of effective product management.

Learning Outcomes:

• Understand competitive strategies for products

• Understand consumer needs and converting them into products • Develop a robust product strategy • Carry out financial analysis and performance appraisal for the product

Unit

Number

Contents Number of

Sessions

1 Introduction to Product Management: Role of product manager, skills required for product management. Overview of product level marketing plans

2 + 0

2 Defining Competitive Set & Category Attractiveness Analysis: Levels of Market Competition & Its Product Strategy Implications: product form level, product category level, generic level, budget competition Methods of

Determining Competitors: managerial judgment & customer based measures, competitor selection, sources of competitor information – primary & secondary sources. Category attractiveness analysis through aggregate market factors & category factors

2 + 0.5

3 Understanding Consumer Needs & Converting into Products 3.1

Capturing consumer voice , converting it into ideas, concepts & products, Using QFD & Kano diagram for new product development, Selecting product – price performance levels, 3.2 New Product Failure

3 + 0.5

4 Developing Product Strategy:

Elements of a product strategy, setting objectives, selection of strategic alternatives – increasing sales, market share, profitability

Positioning: Choice of customer targets, competitor targets & core strategy – cost/price, non-price strategies

2 + 1

5 Financial Analysis & Performance Appraisal for Product Management Sales Analysis: Overview, Value of sales analysis, roadblocks. Profitability Analysis: Conventional product profit accounting, Contribution

oriented systems, Using the contribution margin rate. Capital Budgeting for Product Strategy: Overview and Basics Marketing Metrics: Customer Based Metrics, Product-Market Based Metrics, Marketing Mix Metrics, Web Metrics.

3 + 1

Suggested Books:

1. Product Management by Lehmann & Winer, TMGH, 4th Edition 2. Product Management by Dr. C. Anandan, TMGH 3. Selling Blue Elephants by Moskowitz and Gofman, Wharton School Publishing, Pearson Power.

4. Twenty-one Immutable Laws of Marketing by Ries & Trout

Semester IV Course Code 0406(C)

Course Title Transactional Analysis Credit: 1




Course Objectives:

• Ability to decipher individual behaviour and reasoning the aspects causing it • Actively model behaviour for positive effect in roles and performances

Learning Outcomes:

• Knowledge of Transactional Analysis will help students understand the behavioural patterns • Through Transactional Analysis, the students can change their behaviour and attitude as

expected of roles performed by them

Unit Number


1 Transactional Analysis meaning & broad classification 3+1

2 Eric Berne contribution and reasoning 3+1

3 Stroking, types and life positions, ego states 3+1

4 Strengths and weaknesses 1

5 Applications in industry 2

Suggested Books:

• Organizational Behaviour by L. M. Prasad • Organizational Behaviour by Robins

Semester IV Course Code 0406(D)

Course Title Entrepreneurial Finance Credit: 1




Course Objectives:

• To understand the concept of finance & financial Mgt. • To know the various financing alternatives available for an entrepreneur

Learning Outcomes:

• Students should be able to understand the practical side of project appraisal and raising finance for projects

Unit Number


1 Understanding basics of financial mgt-financial plan-Long term & short term requirement of funds.

2

2 Sources of finance:- Long term sourced-Equity shares-profit shares-debentures-IPO-Banks-IDBI,IFCI,ICICI,SIDBI-Merchant Banks-NBFC-their way of financing in India for small & medium business.

3+1

3 Short term Sources-banks & financial institutions that give short term finance-bill discounting factoring-working capital financing-Channel Financing.

2+1

4 Venture Capital-meaning- origin- importance venture capital in India –Leasing-types-tax aspects

2

5 Project Planning & Appraisal- assessing project feasibility- financial feasibility-estimation of project cash flows-time value of money-pay –

back period. NPV- IRR techniques. Assessing Risk.

3+1

Suggested Books:

1. Project – Planning, Analysis, Selection, Implementation and Review – Prasanna Chandra

2. Indian Financial Systems – M. Y. Khan 3. Financial Institution & Markets – L.Bhole 4. Financial Markets – Gordon & Natarajan 5. Investment Management – V. K. Blialla

Semester IV Course Code 0406(E)

Course Title Film Appreciation Credit: 1




Course Objectives:

• To make students aware of early film history

• To understand the process of film-making and how it relates to understanding the films you

watch • To take a look at film-styles, genres and movements

Learning Outcomes:

By successfully completing this course, students will be able to:

• Describe the value of film viewing

• Summarize early film history

• Summarize the filmmaking process

Unit

Number

Contents Number of

Sessions

1 History of Cinema 3+1

2 Language of Cinema 2+0

3 Process of Film- making 3+1

4 Art v/s Commercial Cinema, Cinema and Other Traditional Arts 3+0

5 Government strategies and so on and so forth 1+1

Suggested Books:

• The Film Appreciation Book: The Film Course You Always Wanted to Take by Jim Piper

Semester IV Course Code 0406(F)

Course Title Stress Management & Mediation Credit: 1




Course Objectives:

• To introduce the causes, sources, and effects of stress (physiological, psychological, emotional,

cognitive, and intrapersonal/interpersonal) from a personal and academic perspective. • To facilitate application of tools and techniques to identify, prevent, and manage stressors to improve

academic success.

Learning Outcomes:

After completing the course students will be able to • Asses and analyze the symptoms, causes and effects of personal and academic stressors in order to

implement appropriate stress management techniques. • Monitor effectiveness of stress management techniques and revise to meet current needs.

Unit Number


1 Access current information, Track behaviour, Identify causes, symptoms,

and effects of stress, Implement stress prevention techniques

2+1

2 Barriers to stress management, Cultural influences of stressors and stress management, Time management related to stress reduction

3+1

3 Symptoms of stress, Sources of stress (internal and external): Physical, emotional, interpersonal, and cognitive impacts of stress, Distress and eustress,

3+1

4 Personal responsibility in stress management, Perception, self-talk, and

distorted thinking

2

5 Support network, Coping techniques, Empirically supported techniques for stress management (e.g., mindfulness, autogenic training, progressive muscle relaxation, visualization, etc.), Diaphragmatic breathing

2

Suggested Books:

1. Stress Management: How To Cope With Stress In Different Areas Of Your Life by Ariel Stefan 2. Stress Management and Stress Relief Workbook by Howard VanEs

Semester IV Course Code 0406(G)

Course Title Visual Communication Credit: 1




Course Objectives:

• To demonstrate an ability to analyze visual messages in a variety of mediated contexts

• To articulate the reasons why there is a difference between an ordinary visual message and one that becomes an international icon,

• To produce high quality visual messages in subsequent classes and professional contexts

Learning Outcomes:

Through taking this course, students will: • demonstrate an ability to analyze visual messages in a variety of mediated contexts, • articulate the reasons why there is a difference between an ordinary visual message and one

that becomes an international icon, • produce high quality visual messages in subsequent classes and professional contexts

Unit Number


1 Introduction to Visual Communication 1

2 Visual Cues, Visual Theory, Visual Persuasion 3+1

3 Visual Stereotypes, Visual Analysis, Typography, Graphic Design 3+1

4 Informational Graphics, Cartoons, 2

5 Photography, Motion Pictures, Television, Computers, Web 3+1

Suggested Books:

1. Visual Communication: Images with Messages by Martin, P. (2010) 2. Visual Communication: From Theory to Practice by Lucienne Roberts, Jonathan Baldwin

Semester IV Course Code 0406(H)

Course Title Tally Accounting Credit: 1




Course Objectives:

• To make the students familiar with the use of Tally 9.0

Learning Outcomes:

• Students should be able to use Tally 9.0 for the preparation of financial statements

Unit Number


1 Introduction to Financial Accounting: Accounting Concepts 2+0

2 Financial Accounting Basics: Company Creation, Accounts Configuration, Accounts Classification, Accounts Master Creations, Voucher Types and Classes, Accounts Vouchers

3+1

3 Financial Accounting Advanced: Final Accounts, Bank Reconciliation

Statement

3+1

4 Document Printing: Printing, Printing Configuration for Vouchers, 2+1

http://www.amazon.in/s/ref=ntt_athr_dp_sr_1?_encoding=UTF8&field-author=Ariel%20Stefan&search-alias=digital-text&sort=relevancerank

http://www.amazon.in/Howard-VanEs/e/B00O7EPO8I/ref=ntt_athr_dp_pel_1

,

Printing Reports, Printing of Inventory Reports

5 TDS: Introduction to Tax Deducted at Source (TDS), TDS in Tally, TDS

Masters, Vouchers / Transactions, Advance to a Party, TDS Reports, TDS

Return, TDS E-Return, TDS Outstandings, Exception Report

2+0

suggested Books:

1. Tally. Erp 9 Training Guide by Nadhani, BPB Publication 2. Tally ERP 9: Power of Simplicity by Shraddha Singh and Navneet Mehra

Semester IV Course Code 0406(I)

Course Title Event Management – Conferences Credit: 1




Course Objectives:

• To give formal instructions and training to students to be future managers of the Event Industry

Learning Outcomes:

• Plan, design, and coordinate effective site and facility operations. • Apply the principles of professionalism and ethics to event management. • Create, plan, and implement effective programming for events. • Apply the principles of marketing to events. • Apply strategies for effective human resource management to events.

Unit Number


1 Principles of Event Management: Historical Perspective, Introduction to event Management, Size & type of event, Event Team, Code of ethics,

Principles of event Management, concept & designing, Analysis of

concept, Logistics of concept. Feasibility, Keys to success, SWOT Analysis

3+1

2 Event Planning & Team Management: Aim of event, Develop a mission, Establish Objectives Preparing event proposal, Use of planning tools, Protocols, Dress codes, staging, staffing, Leadership, Traits and

characteristics

3+1

3 Event Marketing and Advertising: Nature of Marketing, Process of marketing, Marketing mix, Sponsorship, Image, Branding, Advertising, Publicity and Public relations

2+1

4 Event Leadership & Communication: Leadership skills Managing team,

Group development, Managing meetings, Written communications, (Official, demi-official, Invoice). Verbal communications

2

5 Event Safety And Security: Security, Occupational safety, Crowed management, Major risks and emergency planning, Incident reporting, emergency procedures

2

Suggested Books

1. Event Management By Lynn Van Der Wagen & Brenda R Carlos

2. Successful Event Management By Anton Shone & Bryn Parry 3. Event management, a professional approach By Ashutosh Chaturvedi

Semester IV Course Code 0406(J)

Course Title Public Speaking Credit: 1




Course Objectives:

• To introduce students to speech communication which emphasises the practical skill of public speaking, including techniques to lessen speaker anxiety, and the use of visual aids to enhance speaker presentations

• To prepare students for success in typical public speaking situations and to provide them with the basic principles of organization and research needed for effective speeches

Learning Outcomes:

After completing this course, student should be able to: • Plan and prepare speeches that inform, persuade, or fulfil the needs of a special occasion • Use presentation aids to enhance your speeches • Outline your speeches in a logical and thorough fashion • Conduct meaningful research on a variety of topics • Analyze your audience and design speeches to reflect your analysis

• Evaluate speeches based on a variety of verbal and non-verbal criteria • Listen effectively, regardless of your interest in the subject matter • Understand and explain the communication process

Unit Number


1 The Informative Speech, Selecting a Topic and Purpose, Analyzing the Audience

1+0

2 Organizing the Speech, Outlining the Speech, Developing the

Introduction, Developing the Conclusion, Using Language to Style the Speech Methods of Delivery, The Voice /Body in Delivery

3+1

3 Developing Supporting Material, Locating Supporting Material, Using the Internet to Support your Speech

3+1

4 Using Presentation Aids in the Speech, Designing Presentations Aids, Using Presentation Software

3+0

5 The Persuasive Speech, Developing Arguments, Organizing the Persuasive Speech

2+1

Recommended Books:

1. Speaker’s Guidebook: Text and Reference by Dan O'Hair and Rob Stewart