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EXECUTIVE SUMMARY

The main objective of this project is "To Study the requirement gathering process for “E-

Commerce Website”

B2B is e-commerce between businesses. On the Internet, B2B (business-to-business), also

known as e-biz, is the exchange of products, services, or information between businesses rather

than between businesses and consumers.

B2B Web sites can be sorted into:

Company Web Sites:

Since the target audience for many company Web sites is other companies and their employees.

Company sites can be thought of as round-the-clock mini-trade exhibits. Sometimes a company

Web site serves as the entrance to an exclusive extranet available only to customers or registered

site users. Some company Web sites sell directly from the site, effectively e-tailing to other

businesses.

Product Supply And Procurement Exchanges:

Where a company purchasing agent can shop for supplies from vendors, request proposals, and,

in some cases, bid to make a purchase at a desired price. Sometimes referred to as e-

procurement sites, some serve a range of industries and others focus on a niche market.

Specialized OR Vertical Industry Portals:

Which provide a “Sub Web" of information, product listings, discussion groups, and other

features. These vertical portal sites have a broader purpose than the procurement sites (although

they may also support buying and selling).

Brokering Sites:

That act as an intermediary between someone wanting a product or service and potential

providers. Equipment leasing is an example.

Information Sites:

Which provide information about a particular industry for its companies and their employees.

These include specialized search sites and trade and industry standards organization sites. This

project is aimed at developing a B2B Ecommerce Website to serve for two types of users, Food

buyers (Buyers, users) and Food sellers (Partners). Targeted seller group is food product

producers and importers and targeted buyer group is mainly A grade restaurants.

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OBJECTIVES

To study and analyze E-Commerce Website.

To study and analyze the documenting requirements and then supporting the

communication and delivery of those requirements with relevant parties.

To find out the impact of e-commerce on business activity.

To understand business processes activities involved in Information Technology (IT)

industry.

To communicate and interact with Client regarding to project.

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E-COMMERCE INDUSTRY OVERVIEW

E Commerce stands for electronic commerce and caters to trading in goods and services through

the electronic medium such as internet, mobile or any other computer network. It involves the

use of Information and Communication Technology (ICT) and Electronic Funds Transfer (EFT)

in making commerce between consumers and organizations, organization and organization or

consumer and consumer. With the growing use of internet worldwide, Electronic Data

Interchange (EDI) has also increased in humungous amounts and so has flourished e-commerce

with the prolific virtual internet bazaar inside the digital world which is righty termed as e-malls.

Major types of ecommerce:

The several types of e-commerce in use today are classified based on the nature ofthe

transactions: business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer

(C2C), consumer-to-business (C2B), and non-business and government, and organizational

(intra-business).

Business To Consumer E-Commerce:

In B2C e-commerce, businesses sell directly a diverse group of products and services to

customers. In addition to pure B2C e-commerce players such as Amazon.com, and

hepsiburada.com other traditional businesses have entered the virtual marketplace by

establishing comprehensive web sites and virtual storefronts. In these cases, e-commerce

supplements the traditional commerce by offering products and services through electronic

channels. Wal-Mart Stores and the Gap are examples of companies that are very active in B2C e-

commerce. Some of the advantages of these e-commerce sites and companies include availability

of physical space (customers can physically visit the store), availability of returns (customers can

return a purchased item to the physical store), and availability of customer service in these

physical stores.

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Business to Business E-Commerce:

Business-to-Business e-commerce holds electronic transactions among and betweenbusinesses.

The Internet and reliance of all businesses upon other companies for supplies, utilities, and

services has enhanced the popularity of B2B e-commerce and made B2B the fastest growing

segment within the e-commerce environment. Inrecent years extranets (more than one intranet)

have been effectively used for B2Boperations. B2B e-commerce creates dynamic

interactionamong the businesspartners; this represents a fundamental shift in how business will

be conducted inthe 21st century.

Consumer to Consumer:

Using C2C e-commerce, consumers sell directly to other consumers using the Internet andweb

technologies. Individuals sell a wide variety of services/products on the Web orthrough auction

sites such as eBay.com, and gittigidiyor.com through classified ads or by advertising. A general

C2C e-commerce relationship. Consumers arealso able to advertise their products and services in

organizational intranets and sell themto other employees.

Consumer To Business E-Commerce:

Consumer-to-business (C2B) e-commerce that involves individuals selling tobusinesses may

include a service/product that a consumer is willing to sell.Individuals offer certain prices for

specific products/services. Companies such aspazaryerim.com and mobshop.com are examples

of C2B.A C2Be-commerce relationship.

Meaning of B2B Ecommerce: Companies doing business with each other such as manufacturers selling to distributors and

wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.

Oracle, PeopleSoft, SAP, Broad vision, Commerce One, Heathen/WebMD, 12Technologies,

Inc., Ariba , Aspect Development, Baan, BEA Systems, InternetCapital Group, Vertical Net,

Vignette are some of the major vendors of e-commerceand B2B solutions. Companies using B2B

e-commerce relationship observe cost savings by increasing the speed, reducing errors, and

eliminating many manual activities. Wal-Mart Stores is an example for B2B e-commerce. Wal-

Mart's major suppliers (e.g., Proctor & Gamble, Johnson and Johnson, and others) sell to Wal-

Mart Stores electronically; all the paperwork is handled electronically. These suppliers can

access online the inventory status in each store and refill needed products in a timely manner. In

a B2B environment, purchase orders, invoices, inventory status, shipping logistics, and business

contracts handled directly through the network result in increased speed, reduced errors, and cost

savings. B2B e-commerce reduces cycle time, inventory, and prices and enables business

partners to share relevant, accurate, and timely information. The end result is improved supply-

chain management among business partners.

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The following paragraphs provide brief descriptions of the advantages of B2B ecommerce:

Scalability:

An effective ecommerce solution will enable your organization to grow and scale easily to meet

market demand and customer needs by opening new sales channels and continuously reaching

new market segments.

Improved Efficiencies:

Through integration to the enterprise resource planning (ERP) and other back-end business

systems, ecommerce provides marked efficiencies for B2B organizations. Customers are able to

order online whenever and wherever suits them, customer service can focus on actual customer

service functions rather than simply being order takers, and the need to rekey data in independent

systems is eliminated, thereby eliminating the possibility of errors and improving shipping

processes and increasing order throughput.

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More Customers:

A B2B ecommerce site with public-facing catalog pages can be a powerfulway to reach new

B2B customers. As more and more B2B buyers head online to find the bestprices, manufacturers

and distributors can leverage the power.

Improved Brand Awareness:

Just as ecommerce can help B2B organizations find new customers, so can it help improve brand

awareness in the market place. Developing pages that can be indexed by search engine crawlers

is the fastest way to improve your site’s search engine optimization and improve the likelihood

that your target audience will know who you are.

Increased Sales:

Ecommerce allows your organization to reach new customers, which can quickly result in new

sales. However, ecommerce also allows you to easily implement an automated cross-sell and up-

sell recommendation program, thereby making relevant suggestions to customers on the site and

encouraging them to purchase related items or items with more features and functionality.

Analytics:

B2B ecommerce provides the perfect platform for an organization to launch a comprehensive

analytics campaign. Through ecommerce, organizations can measure and evaluate marketing

campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and

customer engagement.

Customer-Centric Experience:

Amazon.com sets the standard for providing an exceptional ecommerce experience and today’s

online shopper expects an Amazon-like experience whether they are shopping for business or

pleasure. To remain relevant, B2B organizations need to employ intuitive design, rich content,

and interactive functionality in their websites and the ecommerce allows them to do this.

Exceptional Customer Service:

Ecommerce provides an exceptional opportunity for the B2B organization to improve its

customer service initiatives. Ecommerce sites can provide access to self-serve account and order

information after a customer completes the secure login process. Through integration with an

organization’s enterprise resource planning (ERP) system, an ecommerce site can display only

the products, services and pricing based on customer log in credentials.

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Improved Sales Engagement:

Your physical sales team will also benefit from the launch of a comprehensive ecommerce effort.

A B2B ecommerce site will improve your sales teams’ visibility into customer orders, pricing,

and history while on the road or working remotely.

Multi-site Capability:

Launching channel-specific or co-branded ecommerce sites is easy with the right B2B

ecommerce platform. This capability allows you to offer co-branded websites for each of your

distributors or key clients as well allow for sites that cater to a specific international audience by

presenting content in alternate languages or currencies.

Applications In Food Industry:

The advent of advanced information and communication technologies has created a multitude of

challenges and opportunities in food sectorsin developed economies. E-Business applications

have enjoyed particularacceptance, given the fact that food industries depend on effective

distributionsystems in order to meet diversified consumer demands and short deliverytimes, as

well as maintain effective reverse logistics. During the last two decades, large companies,

especially retailers and manufacturers, have used e-business applications to increase their power

inagrifood supply chains by enhancing customer service, creating economiesof scale, reducing

logistics costs, and facilitating the efficient flow of food andinformation .Such an achievement

has been strategically leveraged by information and communication technologies (ICTs) that

enhancethe performance of food chains, i.e. in terms of cost, time and accuracy ofdeliveries, and

at the same time, assure food quality and safety. Small andmedium-sized food companies can use

web-based e-business solutions toexploit niche markets and create new market segments by

gaining sporadic,low volume suppliers and customers at low marginal cost.

Online Selling:

The following figure shows the status of online selling in the food, beverage andtobacco sector.

In particular, it indicates that only 5% of companies useonline selling. This percentage is slightly

higher in the case of mediumsizedenterprises (9%) and large enterprises (8%). Nevertheless, it

mustbe emphasised that in the food industry, online selling is less developed incomparison to the

average of other sectors, in which there is a 16% rate ofonline selling. Spain and the United

Kingdom are the countries that use thissales method the most, respectively with 10% and 9% of

companies thatsell online. Instead, France is the least oriented to online selling (only 2%

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ofcompanies). The countries revealing the highest percentage of companiesthat are planning to

introduce online selling within the next twelve months areSpain (11%) and the United Kingdom

(13%).

Impact of online selling on companies

The above figure shows the impact of online selling on companiesin this sector. In particular,

online selling has proven to have a positive impactabove all in terms of the number of customers

(an aspect cited by 64% ofthe companies that sell online). Moreover, although with a slightly

lowerpercentage, its impact on the quality of customer service (58%) and on theefficiency of

internal processes (57%) has been indicated as positive. Thereis also a significant percentage of

companies that gave a positive opinionabout the impact of online selling on their sales turnover,

a factor that 12%of the companies even considered a “very positive impact”. The impact

thatonline selling on logistics costs and stock management is less positive. Forthis factor, over

65% of the companies stated that online selling has neither positive nor a negative impact.

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Limitations Associated With B2B E-Commerce.

Delay of goods where the earliest to receive goods would be the next day.

Some goods cannot be purchased online such as perishable items.

Unable to experience the product before purchasing.

Fraudulent websites and scams.

Security issues leading to credit card fraud or identity theft.

Statement Of Research Problem Pursued. The major issues associated with B2B ecommerce include.

Lack of defining significant problems associated with validation of B2B terms and

methodology.

Organizational internal and external operations are not linked with each other, so there is

lack of investigation in finding out what is happening in the business environment and

how the relationships are changing.

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COMPANY PROFILE

Company in Business: Since 2009

Full-time Staff: Over 30 in 1 Development Centers

Employees Turnover: 5% Annually

Clients: Currently handling Indian and foreign clients

RenderIndia InfoTech is an established web development company delivering web

development services of any complexity to clients worldwide. Being in IT business for over 3+

year now RenderIndia.InfoTech has a strong team of 25+ skilled experienced IT experts.

Customers are companies of all sizes ranging from startups to large enterprises who realize that

they need a professional internet solution to generate revenue streams, establish communication

channels or streamline business operations.

RenderIndia InfoTech delivers comprehensive web services ranging from custom website design

to development of complex internet systems. RI InfoTech base offerings on an understanding of

client’s business requirements and providing dependable solutions. Combines business domain

knowledge with technology competence and proven methodologies to deliver high quality results

in a cost-effective manner to maximize your competitive advantage and productivity.

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OBJECTIVES

As part of the policy to maintain strict control on the quality of deliverables, it is

mandatory for each project to have a quality plan that sets the level of the quality goals

for the project. The adherence to quality goals is continuously monitored at different

levels and verified at the end of the project using quantitative project metrics.

The Quality objectives for each project are defined during the project initiation stage.

There are organization-wide quality objectives (across different projects) and project

specific quality objectives, some of which are driven by explicit customer requirements.

VISION

In their chosen lines of business, they strive to be the leader in service delivery,

client, satisfaction, professionalism, superior quality and innovation. They aim to

architect, develop and implement state of the art and creative solutions and services for

their global clients.

Their teams combine technical excellence with a superior understanding of clients’

varied business needs and the environments in which they operate and delivery

solutions & products that exactly meets their requirements. They are committed to

partnerships with their clients that add value and consistently exceed their expectations.

MISSION

RenderIndia is an enabling company. Through its solutions and services, Alcove’s mission is to

assist global organizations to transition their businesses to next level of maturity. In carrying out

its mission, RenderIndia aims to;

Assist their clients in transformation of business practices and processes in

order to establish and use secure, robust and efficient IT systems and Business

processes.

Provide state-of-the-art, efficient and cost-effective business solutions,

computer applications and related services and infrastructure support.

Be a catalyst and a facilitator that integrates different stakeholders’ interests,

technologies and service providers, in order to develop sound business solutions for

mutual benefit.

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Management Structure

The management structure of RenderindiaInfotech is more of Mechanistic Management

Structure with the following characteristics;

Rigid task definition.

Vertical communication.

Authority-based influence.

Centralized control.

As RenderindiaInfotech is an entrepreneurial company the management structure is a Simple

Management Structure where company owner defines the tasks, communicates the strategic

goals and uses their authority to influence staff.

Services Include:

Business process consulting:

RI InfoTech’s consulting services can help you to increase and expand the business. It also

provide guidance on various aspects such as implementation of various applications and

composition of different innovative solutions.

Magento E-commerce:

Websites that are built on Magento platform are unique and the performance rate is

unmatched.RIInfoTech, guarantee to create websites that are based on Magento and hence are

user friendly and customer focused. They have Magento developers who can build websites that

are efficient and cost effective and also will help in increasing the visitor traffic since the

websites will be user friendly.

E-Commerce Integration:

The involvement of a third party vendor has become an integral part of web development. Third

party involvement includes addition of latest features, integration of various applications into the

E-Commerce website. RI Infotech provides various apt choices for E-Commerce integration. If,

for instance, you want to integrate applications in your website and turn your website into a

unique and user friendly experience.

Bespoke Ecommerce:

One of the best E-Commerce solutions is bespoke E-Commerce design. It gives a professional

edge to your website. Due to bespoke E-Commerce your customer base can increase and you can

showcase numerous products worldwide. The website is designed specifically in accordance to

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the database of the product. The cost is inclusive of a bespoke design which is professional and

the installation charges as well. Based on your requirements you can chose from the numerous E-

Commerce plug-ins that are available.

Multi Channel Ecommerce:

It is not necessary that you should sell your products only from your websites. You can use the

help of other E-Commerce website to promote and sell your products. Few such websites are

Amazon, eBay, etc. We, at RI Infotech, integrate the much forgotten traditional outlets for

selling your products such as telephone sales.

E-Commerce Web Design:

The concept of mobile E-Commerce is that RI Infotech has introduced is a concept that is new

altogether. With the help of mobile E-Commerce the users can browse through the websites and

shop online on their mobile phones. Payment can be done using their credit cards, PayPal

payment gateways, Cash on delivery, etc. All the boundaries are eliminated as the users can shop

from their mobile phones anytime anywhere.

Online Marketing:

Marketing your products on the internet or online simply means acquiring greater return for your

investment. For this reason RI Infotech concentrate more on increasing the click through rates

and our sale of products.

Pay Per Click:

Pay per click or PPC is increasing in popularity over the years. But there are still people who are

unaware of its advantages and doubt its capability. Using PPC will surely benefit your business

in numerous ways and can make your online presence effective. Although it is not easy to

manage pay per click on your own. It requires professional help since its algorithms are ever

changing. RI Infotech, will enable you to promote your products through PPC and it will have a

positive impact on your business.

Search Engine Optimization:

Search engine optimization (SEO) is one of the most effective fields in online marketing. RI

InfoTech provides its customers professional support in all questions associated to the subject of

SEO whether it is about rent a SEO or SEO consulting for domain integration and technical of a

(re)launch, individual link creating for your domain, SEO workshops or response about universal

search. Based on tools developed for entire SEO investigation, RI works to build targeted

optimization measures and guarantee an optimal information transfer of SEO experience through

support over the long term.

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ORGANISATION STRUCTURE

Fig. RenderIndia Organization Structure

Director

Manager-HR Project Manager Manager-

Marketing

Sales

Executive

Management

Trainees, Fresher.

Business

Analyst

Developer Tester

Manager-Finance

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Project Profile

Project Definition:

The e-commerce project is a b2b online wholesale marketplace for food suppliers (only

producers and importers) and food serving businesses (Restaurant, cafes, bars, night clubs,

hotels, hospitals, etc.). Platform will be in position of trustee for the transactions between for

food suppliers and food service businesses, the procedure will work on commission basis for the

purchases made.

Need Analysis:

Researches show that approximately %35 of the total expenses from a food service business is

food material costs. Food purchasing process is a difficult and a time consuming process, buyers

have to call, e-mail or fax 5 to 20 vendors for finding the exact best material and best price for

their recipes. Also not every buyer and supplier is acquainted and not every food product can be

found easily on the market. This project is thus going to be the solution for these issues.

Project Goals:

Easier, faster and cheaper trade.

Enabling every food supplier and product available for food service business.

Hosting the vast majority of transactions from food supplies trade on the platform.

Payment alternatives and payment guarantee for the restaurants and food suppliers.

Project Method:

Website is going to serve for two types of users, Food buyers (Buyers, users) and Food sellers

(Partners). Targeted seller group is food product producers and importers and targeted buyer

group is mainly A grade restaurants, other food service businesses is going to be served as well.

Key feature of this website is letting the buyers to compare the price and quality of a food

product or a supplier. Projects geographic target is Turkey, for the start-up phase website is

going to be aiming for the businesses from Istanbul only.

Sellers will Register offline by a firm representative and their online shop will be created

manually by a system operator (Usual online sign up method must be available as well). Buyers

will register online. Buyers would add multiple products from various suppliers and can check

out with a single button and partners will be notified about their orders via e-mail and fax .Also,

there will be a notification about the order on their Partner panel. Money will be transferred

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topartners pool account in this phase, after the product is shipped and buyers confirm that they

have received the product, then money will be transferred to the sellers account.

Project Scope:

Website will host approximately 2000+ products and 500+ users. For the purpose of low

development costs and time, project will develop on Magento framework. Below are the main

functions:

Recently Browsed Products

Previously browsed products will be shown to user.

Favorites System Product Favorites: Products can be added to buyer’s favorites module and can be browsed or

purchased more easily and quickly.

Suppliers Favorites: Products can be added to buyer’s favorites module and can be browsed

more easily and quickly.

Star Rank & Comment System

Buyer Ranks: After every transaction sellers can comment on buyers, about the trade done,

confirmation delays and etc.

Seller Ranks: After every transaction buyers, can comment or rate sellers service quality.

Product Ranks:After every transaction buyer can comment or rate the products.

Today’s Deals:Administrator can set discount rates and assign products as daily deals

Promotion System:Promotion system lets supplier to apply discounts for selected products in

selected time periods.

Private Pricing System: Each supplier can create a buyer profile and arrange discounted prices

on selected products only for buyers who are added to the related profile. i.e. Fresh Food

Supplies Company makes %10 discount on Fuji Apples and Imported bananas for level 1 profile

buyers and %5 discounts for level 2 profiles.

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Wholesale Pricing System: System lets buyers to arrange discount rates automatically apply on

wholesale orders by amounts of units ordered.

Regional System: Buyers can only see and work with the suppliers who can ship to their regions

after they login.

Shopping Cart:Shopping cart will handle multiple product checkouts from various suppliers.

Information about abandoned shopping carts will send to customer representatives.

Stock Management System: Suppliers can manage their stocks on website. System will warn

sellers by displaying a message, when their stocks are low or not updated recently.

Shipment Tracking: Manually updated shipment status by suppliers.

Showcase System: Showcase system is a paid service. Products and online shops can be

showcased at showcase modules. Products and online shops can be listed higher, with bigger

picture or in eye catching color in the listings.

Error Registry: 404 pages for non-addressed links. A data pool for Inconclusive search results

for products not available in the site. Categories with no products will be invisible.

Designing of wireframes: On the basis of the above requirements wireframes are prepared.

Wire framing is an important step in any screen design process. It primarily allows to define the

information hierarchy of the design, making it easier to plan the layout according to the client

requirements. it allows the designer and the client to focus on layout without the distraction of

color, type and other design elements. Concentrate on what goes where on web pages and the

percentage of space that each element takes up, which can be determined by the client’s needs.

Since the Ecommerce website is B2B i.e it includes both the buyers and sellers together, thus

separate wireframes are prepared for both the buyers and sellers.

Following are the wireframes for Buyer with their functionality.

For Buyer:

User registration page:

When the Buyer/user clicks on "Login" at the Header of the website, in order to access the

website the buyer /user needs to fill in the user registration form.When the buyer clicks on

"Register" button he needs to fill in the details like Name, Comapny name, Gender, Phone

number, Address etc in order to register himself on the website. The User also needs to enter the

code and accept the terms and conditions required to access the website.After Filling all the

details and agreeing to the terms and conditions user can click on "Create account" button in

order to register to the website.

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Homepage:

The home page of Buyer includes the following functions:

Top content: It is the header part of the Webpage which includes static information like contact

number, logo of the company, search box, login, signup, and different product categories.

Main Body: The main body includes Sliding bar, discounted products, recently viewed products,

side banner for advertisements etc.

Bottom content: The bottom content of the webpage also contains the static information which

includes the site map, testimonials, social media links, live chat, sign up for ebullition etc.

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Dashboard:

When the user clicks on the “Buyer profile” at the header of the web page the following screen

would appear which is called as the Dashboard or the Control panel of the User. User can view

the Ongoing orders, Previous orders, Return/cancel, pending payments, Favourites,

Notifications, Comments, Discount groups, Account details, addresses, email preferences and

Help functions in a Grid Format. When the user clicks on any of the above functions he would

get the detailed information on it.

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Product Listing page: On this page, All products are differentiated on the basis of categories and futher each category

is divided into different sub categories. For e.g.: Fruits -> Apples. There are many filtering

options available i.e. whether the user wants a "Domestic or Imported" product or product on the

basis of certain parameters or product on the basis of different brands available. The user needs

to select the filters and accordingly the products would be displayed in the main body. After

selecting the category -> subcategory and also specifying the particular filter and price range, a

list of products is displayed with details which include, Image of the Product, name of the

product, Package, name of seller, Rating of the product and Price per unit. Buyer can also view

the previously browsed products on this page.

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Product detailed page:

After clicking on product on the product listing page, the details of the selected product are

displayed on the Product detailed page. The details of the product include, Its image(with 2 more

images), Rating and reviews, different parameters, quantity required, whole sale price lists, price

of the product etc.The buyer can add the product to the favourites list for future use. Also, the

user has an advantage of adding the product to the wishlist by clicking on “Add to wishlist” this

feature will allow user to keep track of items that he wish to purchase but are not currently in

stock. The wishlist function present at the Header will be updated. User can add the selected

product to the shopping cart by clicking on “Add to cart” this feature will allow user to add

theproduct in the shopping cart and buy that product. The Shopping cart function present at the

Header will be updated with the number of items present in the shopping cart. User/Buyer can

share the product link or can advertise the product on social media sites like YouTube,

Facebook, Twitter and LinkedIn. Similar type of Products i.e. the products with same parameters

or same price range are recommended on this page. Buyer can also view the previously browsed

products on this page.

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Address and payment details page:

On this page the buyer can give details on the Billing and the Shipping address. Billing address

refers to the address where user can receive his bill. Shipping address refers to the address where

user can receive his Product.

Payment can be done by following ways:

Business credit card

Credit card

DBS

Mail Order.

The buyer can select any of the above payment methods. After selecting the mode of Payment

buyer now fills the payment details like, card number, name on the card, CVV number etc. Buyer

can once again review the product by clicking on “Review order” before proceeding further.

After reviewing the order buyer can click on "Proceed to Payment". Once the payment is done

Buyer gets a confirmation message “Your order is successfully placed”.

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For Seller:

Homepage:

The home page of Seller includes the following functions:

Top content:It is the header part of the Webpage which includes static information like contact

number, logo of the company, search box, login, signup, and different product categories.

Main Body:The main body includes Sliding bar, discounted products, recently viewed products,

side banner for advertisements etc.

Bottom content: The bottom content of the webpage also contains the static information which

includes the site map, testimonials, social media links, live chat, sign up for ebulletin etc.

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Dashboard:

When the user clicks on the “Seller profile” at the header of the web page the following screen

would appear which is called as the Dashboard or the Control panel of the Seller. Seller can view

the Ongoing orders, Previous orders, listed products, pending payments, Add a product, Shipping

management, Notifications, Comments, Discount groups, Account details, addresses, Bank

account details email preferences and Help functions in a Grid Format. When the Seller clicks on

any of the above functions he would get the detailed information on it.

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Add product page:

On this page, Seller can browse the product category and futher sub category to sell the product

and click on "Next" to move to the next page.

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Product Information Page:

After selecting a particular category and subcategory of the product, the seller needs to give

details of the selected product. The details of the product include, Its image(with 2 more images),

Rating and reviews, different parameters, quantity required, whole sale price lists, price of the

product , amount of stock, accepted payment details etc.

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Preview Page:

The information present on this page is the preview of the page, which is visible to the buyer. If

the Preview contains sufficient information of the Product then the seller can click on "Publish"

button to publish the Product to the website so that the product is visible to the buyer.

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Basic Flow of Website:

Home Page - Normal state Home Page - Normal state includes:

Header - Login, signup, Wish list, Shopping cart

Main Body – Sliding banner, discounted products,

recently viewed products, Sellers.

Footer – Static data

Login either as a Buyer /

Seller. If not registered then

register yourself as a buyer

or seller on” create Account

Page”

Home Page – Logged In

Home Page – Logged in page includes:

Header – Welcome message, My account, Wish

list, Shopping cart

Main Body – Sliding banner, discounted products,

recently viewed products, Sellers.

Footer – Static data

As a Buyer

As a Seller

Buyer selects a particular

category of product and goes

to “Product Listing page”

Product Listing page:

Products are differentiated into

various categories and

subcategories, buyer can select

different products by means of

various filtering options i.e.

whether the user wants a

"Domestic or Imported"

product or product on the basis

of certain parameters or

product on the basis of

different brands available. The

user needs to select the filters

and accordingly the products

would be displayed in the

main body.

Click on “Sell” icon present

on the header of the Home

screen

Browse the product category you

want to sell and click on “Next”

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To find listed item on the home page:

1) Go to my account -> click on

active on sell section to see

current listings of the seller.

or

2) Click on Advanced search

and click on ‘By seller’ link

and give the details to search

for the current listings of

seller.

Go to Product detail page which

includes:

1) Product name

2) Product Price

3) Quantity required

4) Description of product

5) Reviews of product

Add the product to the shopping

cart and click on “checkout”

Review the order summary, if the

order summary is correct click on

“confirm order” or else edit the

order.

Give the payment and the

shipping details.

Get a confirmation message -

“Your order is successfully

placed”

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SWOT ANALYSIS

The purpose of a SWOT analysis of the RenderIndia InfoTech is to identify the key factors that

affect the success of the industry. The four factors considered a part of a SWOT analysis are:

strengths, weaknesses, opportunities and threats. A SWOT analysis estimates the risks for a

particular industry.

Strengths:

Loyal employees.

Sufficient workspace.

Highly competent project managers.

Fast fulfilling of staffing needs.

Reputed clients in India and global as well.

Good trainers in different areas.

Weaknesses:

Employees not so experienced.

Less number of permanent manpower.

Micro management at senior level.

Less revenue due to global slowdown.

High work pressures and no uniformity in tasks.

Exhaustive use of social networking sites.

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Opportunities:

Easily changeable strategies.

Less operating costs.

Huge opportunities nearby area (hi-tech city).

Highly grown network and contacts.

Easy access to global markets.

Threats:

Recessionary pressures in market.

Fear of losing contract because of shortage of manpower.

Inadequate infrastructure.

High attrition rates.

Highly demanding employees.

High dependence on freeware and open source software’s.

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FINDINGS

Until recently, companies in the food and beverages industry have used e-business mainly to

improve their internal processes and procedures. Applications most commonly used both by

small and large enterprises are e-mail, websites and online banking. These basic tools are

followed, at a considerable distance in terms of adoption rates, by Electronic Data Interchange

(EDI) and Enterprise Resource Planning (ERP) systems. However, the growing complexity of

the industry is driving companies to adopt more effective solutions in response to new strategic

challenges. Most important issues that are likely to have a big influence on Information and

Communication Technologies (ICT) investment decisions in the future are food safety and the

full digital integration of the value chain. Investments in supply chain integration [both internally

and in Business to Business (B2B) processes], including Radio Frequency. Identification (RFID)

technologies, are a focus of ICT adoption in the industry. This Project is basically designing an

Ecommerce B2B website for food suppliers (only producers and importers) and food serving

businesses (Restaurant, cafes, bars, night clubs, hotels, hospitals, etc.).

According to Researchers approximately %35 of the total expenses from a food service business

is food material costs. Food purchasing process is a difficult and a time consuming process,

buyers have to call, e-mail or fax 5 to 20 vendors for finding the exact best material and best

price for their recipes. Also not every buyer and supplier is acquainted and not every food

product can be found easily on the market. This project is going to be the solution for these

issues.

The main findings of the project are discussed below:

Ease of use:

User friendly web design.

Familiar layout for web users.

Visual quality:

High quality images and textures. A general design that appeals to the eye.

Fast navigation:

Users can navigate in the website quickly.

Minimal page loading speeds.

Browser friendly:

Website will serve the best experience for the browsers below,

Internet explorer, google Chrome, Safari, Opera, Mozilla Firefox, Yandex Browser.

Mobile browsers should run the site without any problems.

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SEO optimization:

Standard search engine optimizations(URL aliasing, Meta data/content, Site map

submission, 200 OK verification etc.)

Advance database structure,

A database can handle thousands of products, and 500+ users.

Advance admin panel:

An admin panel which is fully capable of operating the site with multiple admin accounts

and clearance levels.

Adaptable POS:

A web platform can work with POS. systems of Turkish banks.

Advance security systems:

A secure website for online transactions and eligible for standard security certifications.

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CONCLUSION

Hence by this project we can have B2B online wholesale marketplace for food suppliers (only

producers and importers) and food serving businesses (Restaurant, cafes, bars, night clubs,

hotels, hospitals, etc.) with user friendly web design, fast navigation, SEO Optimization,

advanced database structure, advanced admin panel, and advanced security systems which will

enable users to have an easier, faster and cheaper trade.

36 NCRD’S SIMS

Bibliography

www.riinfotech.com

www.trades.com

www.magento.com

www.nexsus.com

www.indiamart.com