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    MBA

    T h e A m e r i c A s

    Masters of Business Administration

    ma - Fda - UsA

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    intoduton

    Pursuing an MBA is one of the most importantdecisions you will make in your life and doing it

    at the right school is even more important. TheAmericas MBA at Atlantis University will exposeyou to business ideas, practices and experiencesthat prepare you to manage and innovate inchallenging markets.

    In recent times, we have seen the emergenceof new markets and new market leaders in the

    global economy. The emerging economies ofthe Americas, with dynamics that mirror theAsian market and with less than half of Chinaspopulation, are more productive and innovativethan the Asian giant and oers very attractiveand dynamic internal markets, especially interms of relative purchasing power.

    These changing conditions require a newgeneration of business managers, leaders,new rule breakers and rule makers in charge ofchanging the world order.

    In Atlantis University, we are committed toprovide the educational experience that buildsthe discipline of the mind and positions ourstudents to emerge as leaders and winners,creating new market spaces in an uncertainand volatile economy.

    Our world class faculty integrate the bestpractices of the developed world, with thedisruptive practices of leading rms operatingin unpredictable business atmospheres.

    Our curriculum incorporates across severalworkshops, seminars and extra-curricularactivities a learning platform aimed at ignitingcritical thinking, creativity, innovation, andcollaboration emphasizing in its content anddelivery rigor, relevance, and return on yourinvestment.

    The decision is up to you; do you want to be a

    protagonist or a witness? Do you want to leador to follow? Do you want to be a rule breaker

    or a rule taker? We Invite you to immerse in thenew paradigm of the art, science and practiceof creating value for the society, for yourbusiness and organization, and of course...foryourself.

    Pdnt:Omar Palacios

    3I The Americas MBA2 I The Americas MBA

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    statg Loaton

    Dwntwn mais home to the largest concentration of international banks

    in the region as well as home to several corporate headquarters and television

    studios.

    Gateway to the Americas, MIAMI is an International center for entertainment,

    education, media, music, fashion, lm, culture, print media, and the performing

    arts.

    Atlantis University has its main campus in the center of all the business, commercial,

    technology and entertainment activity of Florida; in Downtown Miami, a short

    distance from the American Airlines Arena, Bayside, Design District, Adrienne

    Arsht Center for the Performing Arts, Miami International Airport, Malls, South

    Beach and Brickell, which today is known as Latin Americas Wall Street.

    5I The Americas MBA4 I The Americas MBA

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    Pol of Gaduat mnd

    etv Ta Buldand Ta Play

    Collaboration is the exception, not the rule inorganizations. Instilling a collaborative cultureimplies deep and sophisticated intellectual andemotional challenges. Our students areintentionally exposed to projects and academictasks that demand the development ofcollaborative intelligence, such as trust building

    and conict management.

    rult Dvn... rult Ontd capon of innovaton

    Action, not intention, is what matters at the end

    in dening the character and legacy of men andwomen. This same idea applies to organizations

    and enterprises. On average, 80% ofstrategic projects or initiatives fail or are notexecuted. At Atlantis University we understandthe imperative to reduce the strategyperformance gap by providing our graduateswith the knowledge required to identifyobstacles, and the courage and characterthat proves that decisions and actions of themind do prevail over circumstance. We haveour value creation practicum, were studentshave the unique opportunity to engage ininnovation-based project in rms, where theywill be learning by doing, the craft of creatingextraordinary value by tackling innovationchallenges.

    Businesses and organizations have two

    ways to generate value and prots: by beingdierent or/and by being better. Being betteris accepting the rules, and playing the game.Being dierent demands challenging thestatus-quo by systematically searching for valuepropositions that are original, unique, genuine,and singular. Our graduates understandthat the most powerful and sustainable growthengine for any organization is its capacity toinnovate systemically. Our students are exposedto methods that foster exploration andexperimentation as sources of insights andinnovative ideas. Our graduates do not just feelcomfortable with change, but with substantialchange as a state of being.

    etal Lad wt a GlobalPptvBeing a global player implies being a localleader. Nowadays, outperforming locally is

    a pre-requisite for performing globally. Ourgraduates understand the value of creatingeconomic wealth in equilibrium with socialdevelopment. An AMBA graduate is ready todesign and execute the international trajectory

    of an enterprise applying sophisticatedframeworks, analytics, ideas and tools thattackle the complexity of developing aninternationally competitive and responsiblerm.

    Ou nd n

    7I The Americas MBA6 I The Americas MBA

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    9I The Americas MBA8 I The Americas MBA

    Patterns and Perspectves People and Organzatons

    modul Dto Pf. Cns Gaca d a TPh D (Pvan Natna)

    modul Dto Pf. Anaba Dava, Ph D. (MxcanNatna)

    Ph D in Administration, cole de Hautes tudes Commerciales,HEC Montral MBA, specialization is Social Management andMarketing, Catholic University of Louvain-Belgium

    Ph D in Administration Penn State University.MBA, UANL MexicoBs in Psychology , UANL Mexico

    stud stud

    Todays world is moving faster and in more unpredictablepatterns. The increased complexity of todays business dynamicsdemands a comprehensive understanding of the patterns, keymilestones, and social and technological breakthroughs. Withthe emergence of a new generation of dominant players in theworlds economy, there has been a redenition of forces. The Westwill still rule, but not for long. Brazil, India, China, Russia, Turkey,Colombia, Turkey, Chile and Mexico have evolved to be pretenderto be contenders in dening a new world hegemony. Countriesare not big or small anymore, but slow or fast, nimble or sti.

    Six of the top ten most developed countries have less than 6 million

    inhabitants. As well, 70% of the new economic growth in the world

    will come from emergent economies, mostly from ASIA and Latin

    America. This module explores and identies the implications for

    business and decision makers of this new reality from 5 dierent

    perspectives: Social, Political, Macro-Micro Economic Perspective,

    and Strategy and Markets. Where the world is heading? What are the

    most critical mega trends? What are the economies, sectors, markets

    and clusters where growth is the most dynamic and protable?

    These are the questions that will be answered in this module.

    The future business leaders will be the ones who have mastered

    the art of searching, attracting, developing and retaining talent.

    Sustained growth in businesses is dependent not just in the size

    of markets or the attractiveness of a particular business model, but

    mostly on its capacity to ll new and old positions with brilliant

    individuals with the absorptive capacity and know-how to tackle

    novel and dierent challenges. This module develops for students

    a critical understanding of human behavior in organizations and

    small groups. As well, students will learn how to craft the right

    interactions, incentives, and portfolio of stimuli that will enable the

    alignment between the organization and the individual interests.

    Special attention will be given to expose students with practices and

    processes that will foster inter and intra-organizational collaboration

    having joint value creation as the most critical outcome.

    modul Dpton modul Dpton

    The Amercas MBA

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    11I The Americas MBA10 I The Americas MBA

    ProGrAM ouTliNeThe AmericAs MBA

    MBA

    MODULE

    iMODULEii

    mODULeiii

    mODULeiV

    mODUL

    eV

    Busness Practces and Processes

    Performance Management

    Practce of innovaton

    modul Dto: Pf. Js rcha Ph D. (uS Natna).

    modul Dto: Pf. Mac Cadnas MA (Cmban Natna)

    modul Dto: Pf. Jg rva, Ph (uS Natna)

    Ph D. in Business Administration. Florida International University. Major: Knowledge Management.Master of Science, Management of Technology, University of Miami.MBA Business Administration. NYU Bualo.

    M.A. in Technology Management and InternationalDevelopment, University of Denver.

    M.A. in Latin American Studies, Ohio University.

    Ph D. in Administration. Mayor: Organizational Behavior, McGill UniversityMBA, Joint Program University of Texas in Austin and Monterrey Instituteof Technology

    stud

    stud

    stud

    Notably, one of the most fundamental reasons of the recent

    collapse of nancial markets was the lack of an appropriate

    performance and evaluation system of dierent investment

    practices and a complete oversight of the implications of

    derivatives and futures for rms. Nowadays, the valuation of

    assets in the nancial sector still remains a dark and elusive

    challenge. The design of performance management systems that

    reect the reality of markets and the performance of rms is an

    imperative. This module will teach students to a) design metrics

    that link strategic expectations with operative results, b) identify

    the nancial implication of business decisions, and c) to analyze

    business performance from a nancial perspective.

    Knowledge delivered in the classroom becomes relevant only if it is applicable in real life. Praxis enables students to internalize

    concepts, and develop skills and capabilities by learning by doing. Most MBAs do not have space for students to apply rst

    hand their new knowledge in business projects in established organizations. This module will enable students to actively

    participate in innovation driven projects and initiatives conducted by a team composed by students, and guided by our

    faculty. Student will learn and put in practice consulting skills and problem solving techniques aimed to tackle an innovation

    challenge or a critical problem of the organization.

    modul Dpton

    modul Dpton

    ModuleI

    ModuleII

    ModuleIII

    ModuleIV

    ModuleV

    12345

    modul Dtal Delivery

    Patterns and Perspectives Context of Business International Strategic Management Consumer Behavior

    People and Organizations HR Fundamentals and Organizational Dynamics Organizational Behavior and Development

    Business Practices and Processes Quantitative Business Methods Fundamentals of Marketing Management Management Information Systems

    Performance Management Management Accounting and Business

    Analytics I Financial Management and Business

    Analytics II

    Practice Customer Centric Innovation Value Creation Practice

    On campus in

    Miami, FL (USA)

    Satellite Campus

    Hybrid

    Online (InterActive)

    Mode of Study & Duration

    Full-Time:12-14 months

    Part-Time: 24 months

    After completion of the MBA core courses, you may choose to study a specialized MBA Program. Our specialized MBA programsare formed by a combination of predesigned elective modules. The Americas MBA Specializations at Atlantis University weredesigned to accommodate students with various learning needs and existing commitments in their professional elds.

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    spalzaton

    International New Ventures Development

    Sales and Marketing

    Health Managementt

    The objective of the course is to give you a practical, hands-on understandingof the selling process so that you can add value to your future companys salesactivities, regardless of your job title. The course consists of two parts: Sales Skillsand Sales Strategy.

    Sales skills will be provided in order to develop basic competencies in the processif starting and closing deals and transactions. Sales Strategy covers topics suchas sales channels (direct, telesales, internet), assessment of sales opportunities,understanding buying and sales cycles, and developing a sales strategy.

    This course will provide a broad overview of health management from a globalperspective. It will address, in an integrated way, the broad areas of health caredelivery, health care systems, organization, nancing, management, and legaland economic issues facing managers in the current health care environment.

    Topics to be covered will include: Health Sector Reform, Governance andoverall policy framework, Comparative health care systems, Issues relating tothe provision of primary and secondary care, Services mix at health servicelevel, Geographic imbalances, Multi-sectoral collaboration and coordinationand Priority and accountability accorded to social sectors

    This is an interdisciplinary course that focuses on all aspects of starting anew business, with emphasis on the critical role of recognizing and creatingopportunities. Topics include attributes of entrepreneurs and entrepreneurialcareers, evaluating opportunities, writing business plans, and nancing theventure.

    The course aims to develop students appreciation and respect for the problemsforeseeable and unforeseeable that face the potential entrepreneur.

    This understanding will promote the chances of entrepreneurial successthrough the breakdown of entrepreneurial failure and development of trueentrepreneurial leadership.

    Education is a sector that tends to be highly regulated, and under constant public

    scrutiny. It is critical for students to be exposed to the evolution of education

    policies, and how these policies have inuence the strategy, operations,

    programs, business models, and the specialization of educational institutions

    locally, regionally, and globally.

    spalzaton eltv Modules

    International NewVentures Development

    Sales and Marketing

    Health Management

    Introduction toEntrepreneurship

    Customer CentricInnovation

    Sales ManagementBuilding CustomerRelations and Insights

    Foundations of HealthCare Management Service Quality in

    Heath Care

    13I The Americas MBA12 I The Americas MBA

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    For our Admissioninformation, please refer toour website or call1-855-287-3347

    www.atantsnvsty.g

    [email protected]

    A wwdMBA