mba creative services portfolio
DESCRIPTION
Max Borges Agency brings your product to market with a single, clear and powerful voice.TRANSCRIPT
PUBLIC RELATIONS SOCIAL MEDIACREATIVE DESIGN
WHAT CAN WE HELP YOU WITH? :-)
Max Borges Agency is the leading consumer technology focused public relations firm in the world. We represent more than 75 of the most innovative brands in the CE industry.
But MBA does not stop at PR. In fact, we deliver the same world class results with dedicated teams focusing on social media and creative services.
EVERYONE NEEDS SOME CREATIVITY. No one knows the technology space better than MBA. We realize that marketing a product takes more than a great idea. WE’RE HERE TO HELP YOU WITH ALL YOUR CREATIVE NEEDS from conception, to selling in at retail, to brand development and online presence.
+ Exhibit Design & Tradeshow Management
+ Packaging Design
+ Web Design & Social Media Graphics
+ Print & Digital Advertising
+ Marketing Collateral
+ Digital Photography
CLIENT The Singing Machine
MEDIUM Photography
OBJECTIVE Product & Lifestyle Shots
PH
OTO
GR
AP
HY
4
CLIENT Aperion
MEDIUM Photography
OBJECTIVE Aris Speaker System
PH
OTO
GR
AP
HY
5
PA
CK
AG
ING
6
CLIENT Ematic
MEDIUM Packaging
OBJECTIVE Brand Development & Packaging Design
PA
CK
AG
ING
7
CLIENT Detached
MEDIUM Packaging
OBJECTIVE Brand Development & Packaging Design Exploration
PA
CK
AG
ING
8
CLIENT Bad Elf
MEDIUM Packaging
OBJECTIVE Brand Development & Packaging Design
PA
CK
AG
ING
9
CLIENT Novaerus
MEDIUM Packaging
OBJECTIVE Brand Development & Packaging Design
CLIENT Safe Skies
MEDIUM Print
OBJECTIVE Infographic
PR
INT
10
WATCH OUTWATCH OUT FOR LUGGAGE THIEVESAT THE AIRPORTFOR LUGGAGE THIEVESAT THE AIRPORT
STATISTICS
CASES OF THEFT IN THE U.S. FOR 2012 (AS OF MARCH 31, 2012)
PRECAUTIONS WHAT TO DO IF YOU’RE A VICTIM
A COLLABORATION BETWEEN SAFE SKIES AND MAX BORGES AGENCY
BudgetTravel, Travel + Leisure, ABC 7 – KABC-TV, Miami Herald, WFAA-TV, ABC 40/FOX 6 – WGGB, USA Today, CBS 2
SOURCES
travelers will have an item stolen from their luggage as they move through United States airports this year. Avoid becoming a victim of airport theft by reading the statistics that Safe Skies gathered and taking simple precautions to protect yourself and your valuables.14
,000
5 in 1,000domestic passengers complainabout “mishandled” luggage
“The belly of the airplanehas become like a flea market for
airport employees. They go in thereand go through all the luggage
unencumbered, unchecked.” Kenneth Mollins – JFK security lawyer
200+luggage thefts occur daily at JFK airport
LA
X
FEBRUARY 2012
A baggage handler and former baggage handler were arrested for allegedly stealing more than $100K in cash and property from LAX travelers.
FY
I LUGGAGE PROFILING
One of the things that makes thieves so successful is that they engage in luggage profiling. They go after the most expensive luggage, but they also check out where you’re traveling to and from.
BO
S FEBRUARY 2012
Two baggage handlers arrested at Logan International Airport, charged with multiple thefts of checked luggage.
JF
K
FEBRUARY 2012
Airport personnel at JFK arrested on charges of stealing almost $160K in cash from travelers’ luggage. Law enforcement reports 200 airport thefts per day.
MIA
JANUARY 2012
Airport personnel charged with grand theft after an iPad led police to their crime spree which involved stealing passengers’ items and hiding them in a special pocket added to a uniform jacket.
DF
W
JANUARY 2012
A thief was found to have stolen iPads from luggage that was hand-inspected in an out-of-sight “resolution room.
• Use a Safe Skies TSA-accepted lock for your bags. It will help to deter thieves from breaking into your luggage.
• Don’t buy black luggage. Thieves prefer these because they look similar to other black bags.
• Get off the plane quickly and head to baggage claim. Getting there quickly means you’ll be there when your bag rolls off the belt.
• Don’t assume airlines will reimburse you for stolen goods. Ticket rules rarely cover loss of expensive items.
• Don’t put electronics or expensive items in your checked bag. They are a prime target for thieves.
• File a report immediately. Airlines have a timeframe in which you’re allowed to file a theft report.
• Check your luggage for all its contents upon arrival. If something is missing check your other bags and make a note, then contact the airline’s customer service department to file a theft report.
• If you can’t get help from the airline, contact the U.S. Department of Transportation. It can assist you if you flew on a flight from or to the U.S.
WATCH OUTWATCH OUT FOR LUGGAGE THIEVESAT THE AIRPORTFOR LUGGAGE THIEVESAT THE AIRPORT
STATISTICS
CASES OF THEFT IN THE U.S. FOR 2012 (AS OF MARCH 31, 2012)
PRECAUTIONS WHAT TO DO IF YOU’RE A VICTIM
A COLLABORATION BETWEEN SAFE SKIES AND MAX BORGES AGENCY
BudgetTravel, Travel + Leisure, ABC 7 – KABC-TV, Miami Herald, WFAA-TV, ABC 40/FOX 6 – WGGB, USA Today, CBS 2
SOURCES
travelers will have an item stolen from their luggage as they move through United States airports this year. Avoid becoming a victim of airport theft by reading the statistics that Safe Skies gathered and taking simple precautions to protect yourself and your valuables.14
,000
5 in 1,000domestic passengers complainabout “mishandled” luggage
“The belly of the airplanehas become like a flea market for
airport employees. They go in thereand go through all the luggage
unencumbered, unchecked.” Kenneth Mollins – JFK security lawyer
200+luggage thefts occur daily at JFK airport
LA
X
FEBRUARY 2012
A baggage handler and former baggage handler were arrested for allegedly stealing more than $100K in cash and property from LAX travelers.
FY
I LUGGAGE PROFILING
One of the things that makes thieves so successful is that they engage in luggage profiling. They go after the most expensive luggage, but they also check out where you’re traveling to and from.
BO
S FEBRUARY 2012
Two baggage handlers arrested at Logan International Airport, charged with multiple thefts of checked luggage.
JF
K
FEBRUARY 2012
Airport personnel at JFK arrested on charges of stealing almost $160K in cash from travelers’ luggage. Law enforcement reports 200 airport thefts per day.
MIA
JANUARY 2012
Airport personnel charged with grand theft after an iPad led police to their crime spree which involved stealing passengers’ items and hiding them in a special pocket added to a uniform jacket.
DF
W
JANUARY 2012
A thief was found to have stolen iPads from luggage that was hand-inspected in an out-of-sight “resolution room.
• Use a Safe Skies TSA-accepted lock for your bags. It will help to deter thieves from breaking into your luggage.
• Don’t buy black luggage. Thieves prefer these because they look similar to other black bags.
• Get off the plane quickly and head to baggage claim. Getting there quickly means you’ll be there when your bag rolls off the belt.
• Don’t assume airlines will reimburse you for stolen goods. Ticket rules rarely cover loss of expensive items.
• Don’t put electronics or expensive items in your checked bag. They are a prime target for thieves.
• File a report immediately. Airlines have a timeframe in which you’re allowed to file a theft report.
• Check your luggage for all its contents upon arrival. If something is missing check your other bags and make a note, then contact the airline’s customer service department to file a theft report.
• If you can’t get help from the airline, contact the U.S. Department of Transportation. It can assist you if you flew on a flight from or to the U.S.
WATCH OUTWATCH OUT FOR LUGGAGE THIEVESAT THE AIRPORTFOR LUGGAGE THIEVESAT THE AIRPORT
STATISTICS
CASES OF THEFT IN THE U.S. FOR 2012 (AS OF MARCH 31, 2012)
PRECAUTIONS WHAT TO DO IF YOU’RE A VICTIM
A COLLABORATION BETWEEN SAFE SKIES AND MAX BORGES AGENCY
BudgetTravel, Travel + Leisure, ABC 7 – KABC-TV, Miami Herald, WFAA-TV, ABC 40/FOX 6 – WGGB, USA Today, CBS 2
SOURCES
travelers will have an item stolen from their luggage as they move through United States airports this year. Avoid becoming a victim of airport theft by reading the statistics that Safe Skies gathered and taking simple precautions to protect yourself and your valuables.14
,000
5 in 1,000domestic passengers complainabout “mishandled” luggage
“The belly of the airplanehas become like a flea market for
airport employees. They go in thereand go through all the luggage
unencumbered, unchecked.” Kenneth Mollins – JFK security lawyer
200+luggage thefts occur daily at JFK airport
LA
XFEBRUARY 2012
A baggage handler and former baggage handler were arrested for allegedly stealing more than $100K in cash and property from LAX travelers.
FY
I LUGGAGE PROFILING
One of the things that makes thieves so successful is that they engage in luggage profiling. They go after the most expensive luggage, but they also check out where you’re traveling to and from.
BO
S FEBRUARY 2012
Two baggage handlers arrested at Logan International Airport, charged with multiple thefts of checked luggage.
JF
K
FEBRUARY 2012
Airport personnel at JFK arrested on charges of stealing almost $160K in cash from travelers’ luggage. Law enforcement reports 200 airport thefts per day.
MIA
JANUARY 2012
Airport personnel charged with grand theft after an iPad led police to their crime spree which involved stealing passengers’ items and hiding them in a special pocket added to a uniform jacket.
DF
W
JANUARY 2012
A thief was found to have stolen iPads from luggage that was hand-inspected in an out-of-sight “resolution room.
• Use a Safe Skies TSA-accepted lock for your bags. It will help to deter thieves from breaking into your luggage.
• Don’t buy black luggage. Thieves prefer these because they look similar to other black bags.
• Get off the plane quickly and head to baggage claim. Getting there quickly means you’ll be there when your bag rolls off the belt.
• Don’t assume airlines will reimburse you for stolen goods. Ticket rules rarely cover loss of expensive items.
• Don’t put electronics or expensive items in your checked bag. They are a prime target for thieves.
• File a report immediately. Airlines have a timeframe in which you’re allowed to file a theft report.
• Check your luggage for all its contents upon arrival. If something is missing check your other bags and make a note, then contact the airline’s customer service department to file a theft report.
• If you can’t get help from the airline, contact the U.S. Department of Transportation. It can assist you if you flew on a flight from or to the U.S.
CLIENT Memoto
MEDIUM Print
OBJECTIVE Infographic
PR
INT
11
CLIENT Novaerus
MEDIUM Print
OBJECTIVE Infographic
PR
INT
12
PR
INT
13
ONLINE ADS
CLIENT Netsecure
MEDIUM Print, Online
OBJECTIVE Kudos Ad Campaign
PRINT AD
CLIENT Phiaton
MEDIUM Print
OBJECTIVE Advertisement
PR
INT
14
CLIENT Novaerus
MEDIUM Print
OBJECTIVE Marketing Collateral
PR
INT
15
A10
CLIENT Memoto
MEDIUM Facebook
OBJECTIVE Social Media Support
SO
CIA
L M
ED
IA16
CLIENT Trakdot
MEDIUM Facebook
OBJECTIVE Social Media Support
SO
CIA
L M
ED
IA17
CLIENT Scosche
MEDIUM Facebook
OBJECTIVE Social Media Support
SO
CIA
L M
ED
IA18
CLIENT Ematic
MEDIUM Website
OBJECTIVE Brand Development & Website Refresh
WE
B19
WE
B20
CLIENT SafeSound
MEDIUM Website
OBJECTIVE Brand & Website Development
CLIENT Detached
MEDIUM Website
OBJECTIVE Brand Development & JuiceTank Product Launch
WE
B21
CLIENT TDK LoR
MEDIUM Interactive
OBJECTIVE BeMerlin User Interface Design
INT
ER
AC
TIV
E22
CLIENT Imation
MEDIUM Tradeshow
OBJECTIVE CES Exhibit Display – approx. 7,000 sf.
EX
HIB
IT D
ES
IGN
23
EX
HIB
IT D
ES
IGN
24
CLIENT Acase
MEDIUM Tradeshow
OBJECTIVE CES Exhibit Display – 20’ x 20’
EX
HIB
IT D
ES
IGN
25
CLIENT Rapoo
MEDIUM Tradeshow
OBJECTIVE CES Exhibit Display – 40’ x 20’
EX
HIB
IT D
ES
IGN
26
CLIENT Netatmo
MEDIUM Tradeshow
OBJECTIVE CES Exhibit Display – 10’ x 10’
EX
HIB
IT D
ES
IGN
27
CLIENT Phiaton
MEDIUM Tradeshow
OBJECTIVE CEA Line Show (NYC) – 20’ x 10’
EX
HIB
IT D
ES
IGN
28
CLIENT Brightstar
MEDIUM Tradeshow
OBJECTIVE Mobile World Congress – approx. 4,500 sf.
LET US HELP.Bring your product to market with a single, clear and powerful voice. Let’s partner together to generate exceptional results!
80 SW 8th Street | 19th Floor Miami FL 33130 305 374 4404maxborgesagency.com