MBA ALUMNI ELECTIVES 2019 PROGRAMME

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Table of Contents

Alumni Electives 2019 - Welcome ........................................................................................................... 3

Electives Programme 2019 – Schedule .................................................................................................... 4

Course Descriptions .................................................................................................................................. 4

Private Equity............................................................................................................................................. 6

Design Thinking: ....................................................................................................................................... 7

Being Digital & Bringing It to Life: Digital Marketing Today ............................................................. 8

Business Plan Writing ............................................................................................................................... 9

Understanding & Succeeding in M&A ................................................................................................. 10

Managing Digital Business Transformations ...................................................................................... 11

Study Mission .......................................................................................................................................... 12

Singapore .................................................................................................................................................. 12

Business Model Innovation .................................................................................................................... 14

Leading Edge Negotiation ..................................................................................................................... 15

Machine Learning & AI: Impact on Business ...................................................................................... 16

Impact Investing & Social Entrepreneurship ....................................................................................... 17

Fintech: Trends and Use Cases .............................................................................................................. 18

Mastering the Sustainable Business Imperative: Consulting Roadtrip ............................................ 19

Management Accounting: Financial Performance Measurement ..................................................... 20

Managing Digital Product Creation ...................................................................................................... 21

Optimising Global Supply Chains ....................................................................................................... 22

Rules for Elective Enrolments ................................................................................................................ 23

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Alumni Electives 2019 - Welcome

Dear Alumni, We look forward to welcoming you back at your alma mater! The Electives Programme brings together full-time and part-time MBAs, as well as you, our valued alumni. So besides a week of study, where you can dive into a new topic of interest or brush up your knowledge, you’ll have the opportunity to expand your network and get to know the current students. The programme is designed to give students access to relevant topics and many of the electives will be delivered or co-delivered by industry experts, and company guest speakers will be invited. For 2019, we have designed elective courses addressing a wide range of management fields (see programme schedule, page 2). As our alumni community grows from year to year, so does our offering to you. This year we offer you eighty-eight spots in 16 different courses. Inclusive in the programme, we offer a Study Mission Singapore (this is a course run abroad), as well as a module designed for alumni (negotiation). The electives programme is open to our full-time and part-time MBA students, as well as to our MBA alumni, and exchange students. In addition, we may also receive guests from our Corporate Partners. There are two “types” of electives: double, and full (d/f). The corresponding ECTS allocation is as follows:

Double Elective = 5 ECTS Study Mission only Full Elective = 2.5 ECTS

Depending on the type of your attendance, you will be awarded one of the following certificates: Certificate of Course Attendance, conditional on: Minimum 80% of course attendance (no ECTS awarded) Certificate of Course Participation, conditional on: Minimum 80% of course attendance Submission and passing of all course assignments (ECTS awarded) Certificate of Continued Management Education, conditional on: Eearning of 10 ECTS, which typically equates to 4 Electives (4 x 2.5ECTS) For each elective, there is a minimum and maximum participant number, as determined by course and lecturer requirements (refer to Course Descriptions, page 3 onwards). For alumni, the process will open on Saturday, 15th of December 2018 and registration is on a first come, first served basis. With this we respond to a wish from many of you, who in previous years have told us you were not able to apply for your preferred elective during business hours. You will receive a link to our bidding platform, emailed to you on the same day. Registration will close on Sunday 30th December 2018.

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Electives Programme 2019 – Schedule

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Course Descriptions

Dates* Location Course Name Teaching Professor / Industry Expert

19.-22.3.19 SG Private Equity Prof. Stefan Morkötter (HSG)

2.-5.4.19 SG Design Thinking: Under the Hood Trent Huon (IDEO)

2.-5.4.19 ZH Being Digital & Bringing it to Life: Digital Marketing Today Monika Schulze (Zurich), Jan Meesen (Google), Jip Samhoud (Samhoud)

9.-12.4.19 ZH Business Plan Writing Jordi Montserrat (IFJ / VentureLab)

9.-12.4.19 SG Understanding & Succeeding in M&A David Smith (Ashridge Business School)

15.-18.4.19 SG Managing Digital Business Transformations Prof. Marco Leimeister (HSG), Stephane Piquet (Accenture)

22.-26.4.19 SING Study Mission Singapore Prof. Stefan Morkötter (HSG - Singapore Hub)

23.-26.4.19 SG Business Model Innovation Prof. Oliver Gassmann (HSG)

7.-10.5.19 ZH Machine Learning & AI: Impact on Business Prof. Johannes Binswanger (HSG), Marc Schöni (Microsoft)

7.-10.5.19 SG Impact Investing & Social Entrepreneurship Dr. Julian Balandina (JBConsult)

14.-17.5.19 ZH Fintech: Trends and Use Cases TEND Swiss & VerumCapital

21.-24.5.19 ZH Mastering Sustainable Business Imperative Dr. Falko Paetzold (GreenBuzz & University of Zurich)

27.-30.5.19 SG Management Accounting Dr. Thorsten Truijens (HSG)

4.-7.6.19 ZH Managing Digital Product Creation Ginetta Design Agency Zurich

4.-7.6.19 SG Optimising Global Supply Chains Prof. Stefan Spinler (WHU), Gregory Bryan (Amazon)

12.-14.6.19 SG Leading Edge Negotiation - alumni Only Elective Giuseppe Conti (CABL Negotiations)

* am/pm see overview

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1. Private Equity

Course Lecturer: Prof. Dr. Stefan Morkötter

Stefan Morkötter is Managing Director and Head of the St.Gallen Institute of Management in Asia (SGI-HSG). His research interests are in the area of Financial Intermediation, Wealth Management and Private Equity. Stefan earned his PhD in Finance at the University of St.Gallen. Before joining the University of St.Gallen, he worked in the financial services industry for a European bank.

Course Content:

This course will look at buyout transactions, and how these deals are structured and can generate value. Then the focus will shift from the deal perspective towards the investors of private equity funds. We will discuss and analyse how investors of PE funds can assess their performance. This view will include investment opportunities arising around secondary fund acquisitions and Emerging Markets.

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. understand the basic structure of private equity industry and

its main value creation factors; 2. transfer knowledge acquired during class with regard to current challenges and opportunities for future development

of the private equity industry; 3. have performance benchmarking skills; 4. have relevant know-how and skills relating to complex buyout

deal structures.

Who should take this course?

This course is designed for MBAs who want to learn about the concept of private equity as an asset class. It will allow MBAs to develop an understanding of complex private equity transactions and their main value creation factors. MBAs will assess the attractiveness of private equity from the perspective of limited partners, and analyse the performance of private equity based on different analytical methods.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_PRIVEQ_19 Course Dates: 19th to 22nd March 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: none, but please note that this course MUST be taken if you wish to also take the “Impact Investing” elective. Other Notes: n/a

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2. Design Thinking:

Under the Hood

Course Lecturer: Trent Huon of IDEO

Trent works at IDEO Munich, where he is Director and Business Designer responsible for a wide range of projects, helping teams and clients to navigate innovation through design thinking. He is also engaged in leading companies through the organisational changes necessary when building more customer centric business models.

Course Content:

The course aims to move beyond the hype of design thinking, imparting to students the understanding of the approach of design thinking, and equally importantly the “conditions” required to make it work. The course will be made up of both practical and theoretical elements. Theory will look at what it means to think like a designer, the enabling conditions, the process of design thinking, and design thinking in the organisation. The practical part will involve a real life business challenge that teams will solve - putting their learnings into practice.

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. understand and apply design thinking methods; 2. understand the conditions that enable design thinking to

work; 3. set up and execute a design thinking project; 4. develop frameworks for introducing design thinking into

existing organisational structures.

Who should take this course?

This course is for MBAs who have a strong interest in innovation and understanding of how design thinking can play a role in enabling organisations to move from daily business into new areas of customer centric innovation.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_DESIGN_19 Course Dates: 2nd to 5th April 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: this course is useful (but not necessary) if you wish to take the Business Model Innovation elective.

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3. Being Digital & Bringing It to Life: Digital Marketing Today

Course Lecturer: M. Schulze (Zurich), J. Meesen (Google), J. Samhoud (Samhoud)

Monika Schulze heads the Global Customer & Digital Office at Zurich Insurance Group. Monika‘s strength is inventing new and profitable ways to build strong businesses and brands. In 2015, she led a strategic project for Zurich in Silicon Valley, consulting with companies such as Google, Palantir, IBM Watson. AdAge declared her as a “Woman to Watch in Europe 2017”, and Forbes recognised her as one of the World’s Most Influential CMOs in 2017.

Jan Meessen is Senior Industry Manager at Google, responsible for supporting insurance companies in their digital transformation process along the entire value chain: marketing, sales, customer centricity and measurement projects.

Jip Samhoud is founder of AR/VR company &samhoud media. His customers include insurance and banking brands. Jip studied at Harvard, Miami Advertising School, London National Film and TV School, and is named as one of the top 40 people under 40 shaping advertising in 2018.

Course Content:

Focusing on earning loyalty, through delivering exceptional customer experiences throughout the customer journey, will be key for marketers. To achieve this, it will be important to have the right digital marketing skills: data-driven marketing, SEM & SEO, programmatic media, CRM, social media marketing, mobile marketing, content marketing, gamification, and apps.

Course Level Objectives: By the end of the course, MBA students will be able to: 1. have up-to-date knowledge of digital marketing tools; 2. understand external & internal forces shaping digital

footprints; 3. apply digital marketing approaches to a real life case; 4. develop and evaluate digital marketing strategies.

Who should take this

course? This course is for MBAs who have a strong interest in digital marketing and business development.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_DIGMKT_19 Course Dates: 2nd to 5th April 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: n/a

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4. Business Plan Writing

Course Lecturer: Jordi Montserrat

For the past 15 years, Jordi has been active in the high-tech scene, contributing to the development of innovative businesses. He is currently active at IFJ AG, a company leading major start-up support initiatives at the Swiss national level. As entrepreneurship professor, Jordi trains at major Swiss universities, including ETH, EPFL and the University of St.Gallen, as well as other international programmes. He also acts as business angel in several start-ups, is Chairman of Logifleet SA and Imina Technology SA, as well as member of the strategic Council of IDIAP.

Course Content:

The teaching methodology is based on multiple iterations of the “assessment – execution – feedback” cycle. Knowledge, skills and entrepreneurial behaviour is developed using a mix of readings, short lectures, group work projects and feedbacks on participants’ presentations. The programme emphasizes the ability of participants to show progress at each iteration cycle.

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. identify and evaluate business and entrepreneurial

opportunities; 2. establish a credible execution plan; 3. formulate and sell the opportunity through a compelling

pitch and business plan; 4. understand best practices in generating and using a business

plan.

Who should take this course?

This course is for MBAs who plan to launch a new venture or need to evaluate and defend a compelling and articulated business case in their organisation. The business design and planning methodology are useful for both new ventures and established companies exploring new business opportunities.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_BIZPLW_19 Course Dates Edition 1: 9th to 12h April 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 25 Pre-requisites: no, but please note that this course MUST be taken if you also wish to take the “Entrepreneurship” elective in the future. Other Notes: n/a

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5. Understanding & Succeeding in M&A

Course Lecturer: David Smith of Ashridge Business School, with Simon de Quidt of Deloitte UK

David Smith is Associate of Ashridge Strategic Management Centre at Ashridge Business School UK, where he is an authority on mergers and acquisitions and corporate investment. He is investment adviser for a number of top FT100 industrial and commercial clients. Before that, he worked with the Shell group, where he was responsible for advising on all significant mergers and acquisitions undertaken within the group worldwide. Simon de Quidt, of Deloitte UK, is an expert in M&A litigation.

Course Content:

This course will provide an insight into the logic and practice of mergers and acquisitions. It will enable MBAs to understand the whole process, inception to completion, and prepare them to play a constructive role in managing M&A projects. The course defines the imperatives necessary to ensure a successful M&A deal. Course content will include: 1) mergers & acquisitions; success & failure 2) acquisition strategy 3) targeting & searching for an acquisition 4) acquisition planning 5) company valuation 6) negotiation with the seller/buyer 7) due diligence 8) sale & purchase agreement 9) acquisition financing 10) implementation & execution. The course will include a merger implementation simulation.

Course Level Objectives:

By the end of the course, MBA students will be able to: 1. identify the risks inherent in M&A and understand the

reasons for the high rates of failure in transactions; 2. evaluate, plan and manage a successful business combination; 3. lead and participate constructively in one or more of the

acquisition steps; 4. plan, direct and deliver a successful merger integration.

Who should take this course?

The course is designed for MBA’s from any business discipline, and for those aiming for a career in which they will be instrumental in the growth and development of their organisation. It will appeal particularly to students with an interest in strategy or finance.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_MERGER_19 Course Dates: 9th to 12th April 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a

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6. Managing Digital Business Transformations

Course Lecturer: Prof. Dr. Jan Marco Leimeister, with Stephane Pique of Accenture Switzerland Jan Marco Leimeister is full professor and Director of the Institute of Information Management at the University of St.Gallen. He researches and advises leading companies in the area of Digital Business and Digital Transformation, Service Design and Innovation. Stephane Pique is Digital Transformation Senior Manager at Accenture Switzerland, where he is part of the global IoT Connected Operations team and leads Accenture’s Global Connected Supply Offering.

Course Content:

Digitisation changes how we consume, work, live, and communicate today, and this opens numerous opportunities and challenges. The transformation to a digital society is a major challenge for today’s companies: existing business models become ineffective, traditional value chains become redundant. The increased velocity of change, along with uncertainty, complexity and ambiguity, make executives' jobs seriously challenging.

Course Level Objectives:

By the end of this course, MBA students will be able to 1. describe and manage the impact of digitisation on industries,

companies, and customers; 2. understand and apply the St.Gallen House of Digital Business

as key framework for dealing with digital transformation; 3. understand and apply models and concepts for analysing and

designing digital goods, value creation and understanding and improving the links between strategy and IT.

Who should take this course?

This course should be of interest to those MBAs who want to leverage their business knowledge and skills and apply them to leading companies toward more sustainable business models which address today’s digital world.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_DIGITL_19 Course Dates: 15th to 18th April 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: n/a

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7. Study Mission

Singapore

Course Lecturer: Prof. Dr. Stefan Morkötter

The Study Mission will be led by Stefan Morkötter, who is Managing Director and Head of the St.Gallen Institute of Management in Asia (SGI-HSG). His research interests are in the area of financial intermediation, wealth management, and private equity. Stefan earned his PhD in Finance at the University of St.Gallen. Before joining the University of St.Gallen, he worked in the financial services industry for a European bank.

Course Mission:

This course runs over a period of 5 days in Singapore. The purpose of any Study Mission is for MBAs to visit a foreign location, become familiar with and gain unique insights into a particular new business context by interacting with local companies and business people. What is the reason for going to Singapore? It is the gateway to South East Asia & China. If you work for an international company, it is very likely that you will, at some point, find yourself in Asia doing business. Even if you remain located in Europe, the chances are you will need to work with Asian clients. Asia, and its growth, make it inevitable for an international manager to have to acquire the right knowledge and skills to compete in this market.

Course Content:

The course will focus on the specificities of operating a business in South East Asia, and in particular on the management of “growth”. We will look at this from the point of being an MD managing a local entity of an international company, as well as from the point of view managing a start-up. We will focus on the constraints of a) regulatory risks b) building new processes, such as establishing effective supply chains c) sourcing talent d) leadership in the Asian context. The course will comprise:

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1-day Company Visits: discussions with Director level representatives of Singapore branches of international companies; 1-day Intercultural Communication workshop: in class; 1-day Entrepreneurial Session: visit to ISKANDAR in Malaysia, an Entrepreneurial Economy Centre; 1-day Getting to know Singapore: visit to the Planning Department of the Singapore Government, and visit to Malaysian Heritage Centre; 1-day in class introductory lectures and presentations.

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. identify and understand the challenges of operating in Asia; 2. develop new market entry strategies specific to South-East

Asia; 3. develop strategies for managing growth; 4. identify and make use of business opportunities in Asia.

Other Highlights Class dinner on the South East Coast - the best seafood in town! Drinks at the Singapore Casino Hotel – it’s where it’s at!

Who should take this course?

MBAs with an entrepreneurial mindset and interest in working in Asia, and who thrive in an intercultural environment. This is a great opportunity for MBAs to develop a new network, connect with Singapore-based HSG alumni, and to explore new job opportunities.

Key Data: Double Elective = 5 ECTS / Course Code: EL_STUDYM_19 Course dates: 22nd to 26th April 2019 Total course length: 5 days Participants : min. 25 to max. 40 Pre-requisites: n/a Other Notes: A fee of CHF 975.- applies to this course. (Travel/accommodation to be organized independently by MBAs and Alumni)

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8. Business Model Innovation

Course Lecturer: Prof Dr. Oliver Gassmann

Oliver Gassmann is Professor of Technology and Innovation Management at the University of St.Gallen. He is co-founder of the BMI-Lab which focuses on Business Model Innovation. Oliver and his team studied over 350 business model innovations, which led to a revolutionary and practical framework of how to design new business models: The Business Model Navigator™.

Course Content:

Business models must continually evolve in today's marketplace to ensure long-term competitive advantage. The Business Model Navigator™ helps managers to systematically innovate their business models. The course will be organised into three parts focusing on: A. Initiation: The Business Model Navigator™ B. Ideation: Develop your Business Model Strategy C. Integration & Implementation: Making it Happen

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. identify the four cornerstones of a successful business model; 2. develop a strategy to describe, design, challenge, invent, and

pivot a business model; 3. analyse the role of digitalization for business models; 4. reflect a systematic methodology to innovate a business

model; 5. drive and lead the innovation process.

Who should take this course?

This course should be taken by MBAs who have an entrepreneurial mindset, are good at seeing the big picture and quickly coming up with new business ideas. This course will introduce MBAs to innovation management, and within that to business model innovation management.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_INNOVA_19 Course Dates: 23rd to 26th April 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: no, but is highly recommended for those choosing this elective to also take the “Design Thinking” elective. Other Notes: n/a

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9. Leading Edge Negotiation

Course Lecturer: Giuseppe Conti

Giuseppe is an accomplished negotiator, with over twenty years of experience at executive-level at Blue Chip corporations (Procter & Gamble, Novartis, Firmenich, Merck). Since 2006, he is also an award-winning lecturer at leading business schools throughout Europe (Cambridge, ESADE, HEC Paris, IESE, IMD, Imperial College, INSEAD, London Business School, Oxford, RSM and SDA Bocconi), and is recognized for his lively and interactive training workshops.

Course Content:

This course provides the opportunity to develop your negotiation skills by understanding key theoretical negotiations concepts, analysing real-life examples or cases, and experiencing several negotiation role plays. This course is designed to address a broad spectrum of negotiation problems, to let you experience different situations and challenges. It will also cover how to manage effectively career negotiations (salary, promotion).

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. PREPARE: effectively analyse and prepare a negotiation using

a structured approach; 2. KNOW THE OTHER PARTY BETTER: improve their

understanding and predictions of other people’s behaviours in negotiations;

3. APPLY: apply a variety of negotiation strategies, techniques and approaches with an immediate impact on effectiveness as a negotiator;

4. GROW CONFIDENCE: have increased confidence in negotiation skills.

Who should take this

course?

MBAs who aspire to positions of greater influence and responsibility within their organisations, and who want to learn frameworks and have templates to effectively manage external and internal negotiations, and gain valuable real negotiating practice.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_NEGOTI_19 Course Dates: 12th to 14th of June 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: n/a

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10. Machine Learning & AI: Impact on Business

Course Lecturer: Prof. Dr. Johannes Binswanger, with Marc Schöni of Microsoft

Johannes Binswanger is Professor for Business Economics & Public Policy at the University of St.Gallen. His research interests include rational and data-driven decision making, new macroeconomic models of the forces that lead to economic and financial crises. Johannes got his doctoral degree from the University of Zurich. Marc Schöni, of Microsoft Schweiz, is Technology Solutions Consultant and specialises in Machine Learning and AI.

Course Content:

There are currently few phenomena that are as hyped as Machine Learning and Artificial Intelligence. Very likely, though, they are not just a hype but will have substantial impact on how businesses will be run in the future. At the same time, not everything lends itself to automation by machines and artificial intelligence. In this course, we will open the black box and discuss how machine learning algorithms and artificial intelligence actually work. Truly understanding their working gives a much more nuanced picture about where they add value to business processes and decision making.

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. understand how machine learning and artificial intelligence

works; 2. evaluate critically where machine learning may or may not

support business decisions and automation of processes; 3. use “high-level” tools for machine learning.

Who should take this course?

Technically able, mathematically literate MBAs, who wish to understand how they can apply machine learning and artificial intelligence in their future work.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_MACHIN_19 Course Dates: 7th to 10th May 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: in this course it helps (but is not necessary) to have some knowledge of statistical analysis and coding/programming

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11. Impact Investing & Social Entrepreneurship

Course Lecturer: Dr. Julia Balandina Jaquier, CFA

Julia is a leading impact investment expert, who advises major wealthy families, international banks, corporates and the Swiss and UK Governments. She is a Senior Fellow at the Center for Sustainable Finance and Private Wealth at the University of Zurich, and has guest-lectured on impact investing at Yale, IMD, Wharton and CEIBS. She is the author of one of the first books on the topic (2011). Her latest book, “Catalyzing Wealth for Change: Guide to Impact Investing” has been referred to as the “Bible” of impact investing.

Course Content:

This course provides a solid understanding of the emerging field of impact investing. MBAs will also be provided with tools necessary for the development and implementation of an impact investment strategy within their own organisation. MBAs will meet leading impact investment organisations and visit one of them. As part of the course, participants will receive a complimentary copy of Catalyzing Wealth for Change: Guide to Impact Investing.

Course Level Objectives:

By the end of this course, MBA students will be able to:

1. have clear understanding of impact investing, its scope and differences from responsible investing and venture philanthropy;

2. understand the motivations and approaches of private, institutional, corporate and sovereign investors;

3. develop an impact investment strategy for an organisation; 4. understand the impact investment process, its differences

from traditional investment and philanthropy, including ways of measuring impact.

Who should take this course?

This course should be taken by future generations of business leaders who understand the necessity of incorporating impact objectives in the investment decisions of financial institutions and corporates, to contribute to a more sustainable world.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_IMPINV_19 Course Dates: 7th to 10th of May 2019 Total course length: 3.5 days Participants: min. 15 to max. 35 Pre-requisites: “Private Equity” (PE) elective. You will be required to state the year you took the PE elective. Other Notes: n/a

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12. Fintech: Trends and Use Cases

Course Lecturer: TEND Swiss, and Verum Capital AG

TEND is a lifestyle investment platform that enables co-ownership of collectable and precious assets, unlocking aspirational passions and interests. TEND’s life-enriching product represents an integrated proposition combining co-ownership of unique investments across multiple real asset categories, and full service on a cutting-edge digital platform using blockchain. Verum Capital AG is a Swiss Blockchain Advisory Boutique bringing quality standards and best practice solutions to the indistinct world of ICOs with the support of a global network of trusted partners and investors. Verum provides end-to-end ICO advisory services by turning hands-on execution experience and Blockchain expertise into ICO best practice solutions.

Course Content:

According to the World Fintech Report 2017 (Capgemini), the rise of fintech has been aided by a “perfect storm.” Specifically, it cites “customer expectations, for more personalised and digital experiences, increased access to VC funding, accelerated advancements in technology” and the fact that this space has been “ripe for fintechs due to traditional firms leaving a gap of unmet customer needs.” In this course, we will look at the key trends, and key disruptor technologies: Blockchain, AR, AI, 5G, Smart Data Recovery. We will then focus on two Blockchain use cases.

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. understand key customer trends driving disruption; 2. understand key technologies that enable disruption; 3. understand blockchain and its applications; 4. develop new business models using blockchain technology.

Who should take this course?

This course is meant for MBAs with a strong interest in finance and innovation, wishing to go on to drive new business models and products within banking and/or financial information sectors.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_FNTECH_19 Course Dates: 14th to 17th May 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: to take this course, you should be good at finance

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13. Mastering the Sustainable Business Imperative: Consulting Roadtrip

Course Lecturer: Dr. Falko Paetzold of GreenBuzz

Falko Paetzold designed and taught award-winning sustainability programmes at ETH Zurich, Harvard University and the MIT Sloan MBA programmes. He leads GreenBuzz, a global network of local chapters convening several thousand sustainability professionals, and advises private banks and family offices as a partner at the consultancy Contrast Capital.

Course Content:

In post-industrialisation age, information is abundant and resources scarce. Firms can thrive or die based on their innovation in using natural resources efficiently, avoid scandals, and build strong relations with clients, suppliers, staff, and regulators. We establish a brief but solid research-based foundation, before we go into firms that are world-market leaders in their field; e.g. BarryCallebaut (Cocoa), South Pole Group (emission reduction projects), Bank J. Safra Sarasin (private banking). We sit down with management and develop solutions for specific sustainability-related challenges. In the evening, we have the chance to meet with sustainability professionals.

Course Level Objectives:

By the end of this course, MBA students will be able to: 1. formulate which megatrends, related to environmental & social

sustainability, are key for what types of businesses, and how; 2. know and apply models to develop strategies for businesses to

thrive based on such trends, and how to implement and measure them;

3. attain a first foothold in the Swiss business community as it relates to sustainability as a paradigm of good business.

Who should take this course?

Inquisitive minds that a) want to explore the idea that at least some of our “big” problems can be effectively addressed by high performing private firms b) are not afraid of engaging with management on real-world issues, and c) are interested in meeting professionals that advance their careers on that concept.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_SUSTBL_19 Course dates: 21st to 24th May 2019 Total course length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: n/a

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14. Management Accounting:

Financial Performance Measurement

& New Business Models

Course Lecturer: Dr. Thorsten Truijens

Co-founder and Managing Director of Controlling Partner St.Gallen AG. He provides consulting and training advice to multinationals like ABB, Clariant, Daimler, Novartis and Panalpina. He has been teaching accounting and finance at Harvard Business School, University of Toronto, and Kellogg-WHU EMBA Program. Thorsten holds an MBA degree from University of North Carolina at Chapel Hill, and doctoral degree from the University of St.Gallen.

Course Content:

Firstly, we will establish a solid understanding for the way today´s companies arrive at their management accounting information, in particular with regard to the powerful issue of product costing. Secondly, we will apply the different product costing concepts to the challenge of managing multinational organisations and their various local subsidiaries. Finally, we will evaluate the financial challenges of new business models. This inside financial view, of the new world, will be augmented by an outside financial view, incorporating how investors evaluate new business models.

Course Level Objectives:

By the end of this course, MBA students will be able to: 5. critically evaluate costing information; 6. realise the challenges of managing and measuring financial

performance of individual operating units; 7. understand how a given business model is managed from a

financial perspective; 8. comprehend financial challenges of managing emerging digital

business models.

Who should take this course?

This course is meant for managers who want to understand financial reporting information of their company, be able to judge financial consequences of their decisions, and realise conflicts of interests that exist in financial performance measurement set-up of large organisations.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_FINMNG_19 Course Dates: 27th to 30th May 2019 (Note: 30th May is a bankholiday; Ascension) Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: to take this course, you should be good at finance

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15. Managing Digital

Product Creation

Course Lecturer: Ginetta Digital Agency.

Ginetta is a Zurich based Design Agency, with a wide portfolio of established corporate clients, such as NZZ, Helsana, Doodle, SBB, Swisscom, Zurich Insurance, Raiffeisen. The course will be taught by two of Ginetta’s designers, Ilona Baier, Design Strategist, and Sascha Benz, Strategy, Product & Venture Development and Member of the Board of Directors at Ginetta.

Course Content:

At a time when businesses are “digitising” their services and products, it becomes important for managers to understand what it takes to design, plan and deliver effective digital solutions. This course will provide the insight into how products, such as Uber or AirBnB applications, are actually created and how value is generated through focus on customer centricity (UX) and early validation. MBAs will gain a complete overview of all stages of the digital product project management (problem, ideas, prototype, test, iterate, develop, go-live, validate). This course will include a real Insurance case, and hands-on experience of designing an app.

Course Level Objectives:

By the end of this course, MBA students will be able to:

1. understand and structure the process of designing a digital product for a defined target group;

2. understand the importance of customer centricity, for long term product “desirability”;

3. understand the importance of early validation, for long term product “viability”;

4. have knowledge of all project management stages of digital product creation.

Who should take this

course?

MBAs with interest in working with digitization projects, and who want to have the skills to play a constructive role in project managing the creation of digital products and services.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_DIGPRO_19 Course dates: 4th to 7th June 2019 Total course length: 3.5 days Participants : min. 15 to max. 25 Pre-requisites: n/a Notes: expect overlaps with “Design Thinking” elective.

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16. Optimising Global Supply Chains

Course Lecturer: Prof. Stefan Spinler, with Gregory Bryan (Amazon)

Prof. Stefan Spinler is the director of the Kühne Institute of Logistics Management at WHU – Otto Beisheim School of Management. In addition, he heads the Center of Digitalisation. Stefan has taught at MIT and Wharton, and in his research he focuses on modelling of supply chains, supply chain risk management and big data applications in supply chains. He has worked with Bayer, Henkel, La Poste, Picnic and Foodora.

Gregory Bryan is Director of Operations at Amazon. He is responsible for a number of fulfillment centers (FCs) and opening new FCs across Europe. Gregory has 25+ years of experience in the automotive industry and has been with Amazon since 2012.

Course Content:

Today’s supply chains are inherently complex: globalised production networks. Elevated levels of commodity price and exchange rate volatility, as well as volatile consumer demand require agile supply chains. Concerns about sustainability make it imperative to adopt the cradle-to-cradle paradigm, which fosters remanufacturing and recycling. Digitalisation across the supply chain enables unprecedented levels of data analytics and thus entirely new business models. Amazon, recognized for its world-class supply chain, is a leader in many of these developments.

Course Level Objectives: By the end of the course, MBA students will be able to: 1. understand the complexity of global supply chains and how to

leverage the resulting opportunities; 2. devise risk management strategies to shelter the supply chain

against disruptions; 3. recognise the potential of data and technology such as IoT for

supply chain decision making; 4. have deep insights about Amazon’s supply chain capabilities

and what it takes to replicate them.

Who should take this course?

This course is for MBAs who have a keen interest in global business and supply chain management.

Key Data: Full Elective = 2.5 ECTS / Course Code: EL_SUPPLY_19 Course Dates: 4th to 7th June 2019 Total Course Length: 3.5 days Participants : min. 15 to max. 35 Pre-requisites: n/a Other Notes: n/a

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Rules for Elective Enrolments

For all MBA Alumni

- enrolment for all elective courses takes place via Eventbrite - bidding will open on Saturday, 15th of December 2018 - bidding will close on Sunday 30th of December 2018 - courses will be allocated on a first come first served basis

- If we have a free slot, you can register to more than one electives. In this

case we charge you 2’000.- CHF per additional elective.

- “guest” attendance is not allowed, all participants are registered as “active”, meaning they will attend all sessions, complete all assignments, and will receive a grade

- once enrolled on an elective, you are not allowed to “un-enrol”, registration is non-refundable

- all electives, other than the Study Mission, will earn 2.5 ECTS - attendance rules apply as for all other courses

For all queries related to the Electives Programme 2018, please write directly to: Andreia Camichel Fernandes (Andreia.camichel@unisg.ch)

University of St.Gallen MBABlumenbergplatz 99000 St. GallenSwitzerland

+41 (0) 71 224 2478mba@unisg.ch

EFMD

ACCREDITATION