Andres E. Reyna

Effective Professional Communication MBA 595.N1

March 13,2013Dr. Kershaw

Corporate Communication and Reputation Audit

Table of ContentsHistory 3

Overview 5

Mission and Values 7

Brand 8

Reputation 9

Corporate Social Responsibility 12

Conclusion 14

Mission statement and Values

ValuesIntegrity is at the heart of everything we do. We are honest, ethical and upfront because trust is at the foundation of our relationships with our customers, our communities, our stakeholders and each other.

Mission"As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors."

Brands

• Verizon has chosen these three main brands as their main selling points of their company.

• Brand finance global 500 ranks Verizon at #10 in 2013

Reputation

FORTUNE MagazineWorld's Most Admired Companies has Verizon Communications Ranked 1 in telecommunications

Reputation cont..

Reputation cont…

Corporate social responsibility

Verizon Hopeline Collects old phones for recycling and for giving phones to domestic violence survivors.

HopeLine Metrics

2009 2010 2011

Phones collected 1,100,000 1,102,000 1,043,000

Phones refurbished 927,000 955,000 930,000

Phones recycled 173,000 147,000 113,000

Phones donated to shelters 23,000 25,000 29,000

Cash donated from HopeLine $1,587,000 $2,179,000 $4,206,000

Corporate social responsibility cont..• Verizon has one of the best Social

Media Sites

Welcome to Verizon Wireless Customer Support on Facebook.

@VZWSupport

Monday – Friday: 7am CST – 10pm CST Saturday & Sunday: 7am CST – 4pm CST

Support Topics

Express Service

Conclusion• The reality is Verizon ranks number-one in customer service, but there's no

real winner in the public eye. People love to complain about their carrier — it's become something of a national pastime. But the truth remains that carriers are a necessary evil and whichever company offers the best coverage in your area is the one you're going to go with.

• Wanting to change this type of behavior Verizon should focus more on the customers wants and needs like for instance bringing back unlimited data as part of maybe a high tier package.

• Verizon already does a lot for the environment for a corporation of its size but where it is lacking is with its employees as Verizon used to be one of the biggest employers of the United States and now it is down to about half of what its employment was at its peak.

• Beginning to hire more and establish new skill set jobs will increase its footprint and brand to its customers.