2010 media kitContact UsDave Arganbright, VP Sales212 547 7931

mediabistro 2010 media kit

who we areMediabistro is the premier content, career, and community resource for media and business professionals. Over 1 million registered users visit mediabistro.com to read news and features, attend events, and find work on the industry’s biggest job board. Targeted blogs, newsletters, parties, courses, and conferences have created a uniquely engaged community. Launched at a single cocktail party back in 1994, mediabistro.com has become the industry destination for an educated and affluent audience including media professionals who set sales, marketing, and editorial trends in print and interactive media.

don’t just take our word for it…“The place for media types to hang out.” – AdWeek

“The closest thing to the Bible of what’s going on in our industry.” – NBC’s Brian Williams

“The whole industry pays attention to this blog. It would not surprise me if I refreshed my browser 30 to 40 times a day.” – Jeffrey W. Schneider, Senior Vice President of ABC News

mediabistro 2010 media kit

news feedDaily Newsfeed: A roundup of need-to-know-now news about the media business. The Daily Newsfeed goes out every weekday morning to a coveted list of subscribers including senior-level media influencers. •157kopt-insubscriberswww.mediabistro.com/news/newsfeed

blogsAgencySpy: The dirt from deep inside Madison Avenue. Our SuperSpy tracks breaking news and gossip, campaigns and accounts from all the top ad agencies., and an unhealthy amount of viral video. The Week in Advertising is an irreverent web show that covers oddities from the ad world that are probably best left unseen..www.mediabistro.com/agencyspy

All Facebook: The unofficial Facebook resource, covers all issues pertaining to Facebook including new applications, general news, and analysis about the future of Facebook.www.allfacebook.com

eBookNewser: The first word on digital publishing, covering the rapidly expanding world of eBooks, digital reading devices, publishing technology, and apps.www.mediabistro.com/ebooknewser

FishbowlDC: Where the DC media masses go for dish about their co-workers and competitors. FBDC covers breaking news, media transitions, and insider gossip about the print, TV, and internet journalists who cover the nation’s capitol.www.mediabistro.com/fishbowldc

FishbowlLA: The source of backstage media buzz for entertainment journalists and entertainment business executives in LA. FBLA breaks news about the job changes, trends, foibles, and successes that fuel the west coast media chatter.www.mediabistro.com/fishbowlla

FishbowlNY: Round-the-clock coverage of the New York media scene including newspapers, magazines, television, and new media. FBNY is home to the popular “Lunch at Michael’s” column, which chronicles the Wednesday dining experiences of New York’s media elite.www.mediabistro.com/fishbowlny

GalleyCat: The premier destination for publishing professionals. GalleyCat is on the prowl, reporting the behind-the-scenes stories about authors, agents, editors, and publishers as the industry moves into new media ventures.www.mediabistro.com/galleycat

mediabistro content

mediabistro 2010 media kit

mediabistro content (continued)MediaJobsDaily: Hire minds delivering news and insight about media industry employment, recruitment, and career development.www. mediabistro.com/mediajobsdaily

MobileContentToday: Keeping the world of content for handheld products at your fingertips. MCT keeps tabs on breaking news about gadgets, apps, and marketing in the fast-paced mobile world.www. mediabistro.com/mobilecontenttoday

PRNewser: News from the private side of public relations. Our insiders cover the rise of social media and a steady stream of pitches, accounts, successes, and crises. www.mediabistro.com/prnewser

Social Times: The Social Times vision is to help businesses and individuals learn the skills and tools necessary to build social capital. The site is updated daily with news and videos, and serves as a hub linking users to all types of media pertaining to building social capital.www.socialtimes.com

TVNewser: Required reading for everyone from news addicts to the TV industry’s top executives. Features a constantly updated daily mix of breaking news, personnel moves, programming highlights, and gossip from the nation’s top broadcast and cable networks.www.mediabistro.com/tvnewser

UnBeige: Keeping a sharp eye on design. Recently featured in The New York Times and named one of Newsweek’s “12 sites that define cool,” UnBeige is a witty chronicle of news, gossip, events, personalities, commentary, and humor for design professionals.www.mediabistro.com/unbeige

Webnewser covers the news about Web News and how media companies use the Web and social media to reach their customers. It’s the one-stop shop for people who work in the media to be informed on new and emerging technologies, Web ratings, job moves, and which media companies are embracing the Web and which aren’t.www.mediabistro.com/webnewser

editorialMediabistro’s exclusive editorial content helps our readers stay on top of trends, learn new things, and expand their careers. Features, interviews, and “How to Pitch” guides to major media outlets anchor a constantly updated series of articles that drives daily site traffic. www.mediabistro.com/content

job listingsFor more than 10 years, mediabistro.com has been delivering the hottest jobs in media to the most engaged media audience on the web. One of the most trafficked niche job boards on the internet, mediabistro.com listings include marquee names and hot start-ups from across the country.www.mediabistro.com/joblistings

mediabistro 2010 media kit

60% of mediabistro vistors make buying decisions

unique monthly visitors1,700,000

monthly page views7,600,000

purpose for visitvisit for business

visit for personal use

visit for both

10%

60%

30%

mediabistro.com traffic profiles

Source: ConfirmIT Mediabistro Demographic Survey 2009

monthly page views10.3 million

unique monthly visitors2.6 million

60% of mediabistro.com visitors make buying decisions

mediabistro 2010 media kit

91% are college educated

46% have an income greater than $75,000

incomeLess than $35,000

$35,001 - $50,000

$50,001 - $75,000

$75,001 - $100,000

More than $100,000

14%19%21%16%30%

age groups20 or under

21 - 34

35 - 49

50 - 65

Over 65

1%36%35%27%1%

company sizeLarge (more than 500 employees)

Medium (50 - 500 employees)

Small (less than 50 employees)

24%

18%

58%

mediabistro.com user profiles

Source: ConfirmIT Mediabistro Demographic Survey 2009

mediabistro 2010 media kit

mediabistro advertising opportunities

Mediabistro offers integrated cross-channel marketing online and off.

bannersGet noticed on the media industry’s top website. Banner ads reach engaged audiences who return to mediabistro.com throughout the day for news updates, job posts, and educational content. Campaigns can be customized and targeted by industry and geography.

•10.3millionmonthlypageviews

•2.6millionuniquemonthlyvisitors

e-newslettersReach readers in their own inboxes. Blogs in all our industry verticals, including media, broadcasting, advertising, PR, tech, publishing, design, and mobile each have companion newsletters. The Revolving Door is a twice-weekly newsletter with news and analysis about job changes in the industry. Regular dedicated mailings are sent to students in our continuing education program and paid AvantGuild members. All newsletters are opt-in.

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336 x 280 px

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mediabistro 2010 media kit

mediabistro advertising opportunities (continued)

eventsInteract with key media players and expand your audience face-to-face. Party, panel, and conference sponsorship can include email marketing, event branding, on-site interaction, and editorial in mediabistro.com blogs. Topics, themes, and invite lists for parties and panels can be customized. Major events include the Women’s Magazine Dinner, Mediabistro Circus, Mediabistro Career Circus, Mediabistro’s UGCX, Think Mobile, Web 3.0 and TVNewser Summit.www.mediabistro.com/events

webcastsPromote your brand or product on live interactive webcasts featuring top talent and emerging topics. Sponsor a scheduled webcast, have us create a program, or provide a speaker from your organization. Branding opportunities include event page and newsletter marketing, and mentions before, during, and after the webcast. Sponsor gets a minimum of 200 leads with contact and demographic information. Interactive Advertising

Journalists & Social Media

Semantic WebSearch Engine Optimization

Email MarketingSocial Media

Career Change