mayank loonker portfolio
TRANSCRIPT
Work / 2003-2010
ACADEMIC PROJECTS
SPACES DESIGN
COMMUNICATION DESIGN- Websites- Graphics- Motion Graphics
- Exhibitions- Retail Design
Exhibition on
ACADEMIC PROJECT
The Project was an attempt to showcase work of Andy Warholin a way that will help viewers understand the artist & his art.
Capitalist Society
Industrialization Media
Assembly line
Productionproficiency
Humanisolation
Notion ofhappiness
Notion ofbeauty
Notion ofclass(celebrity, rich,elite, affluent)
Mass production Consumption forhappiness, beauty,class
Communism / Atom bomb fear
Fear of individualfreedom
Medical science hope
Self “Standard object”
Commodity-based motives
Dream of fameCONSTRUCTION OFCELEBRITY / CULTURE
Cul tureExhibition on Andy Warhol
POP ENVIRONMENT
SYMBOL OF CULTURE
Beliefs
Systematically distorted information
Homogenization
Constructed cultures of America
Andy Warhol’s refracted imagery
Time Self
Figment :Andy WarholHis art and life.
ANDY WARHOL
What is artist – his ideas
What is art – his surface
How should art be displayed – to the viewers
Genesis of Pop Art
Childhood and commercial work
NY:art & sexuality Early Pop FACTORY, 1963. Portraits, self/commisioed Disaster &car crash paintings
Andy’s film and videoproduction
Skull and Mao:Warhol return topainting
Inter/viewmagazine
Gun, Knives, Crosses,Dollar Sign
Abstract as his interest
Social injustice.Drug addicts segregation
Youth culture. Nuclear risk
ArtExhibition on Andy Warhol
The first space was conceived as a futuristic supermarket of mass media imagery so the visitors could experience manufactured culture of America in 60s and 70s: the context
Exhibition on Andy Warhol
To showcase Andy’s work I created an environment like a busy New York street full of billboards (events and images that reflected in his work) and erected mirror tower (clad with his work) in center, a metaphoric representation of Andy’s action - an artist who has reflected his times in his work.
Exhibition on Andy Warhol
While walking around the mirror tower visitors will see artist’s work in context of the event that inspired the artist - context will be reflected in the mirror.
Exhibition on Andy Warhol
After the visitors get acquainted with Andy’s work and process of reproduction, the next journey is inside the mirror tower (in a glass elevator) which symbolizes journey within the artist’s mind - I have come to beilieve that Andy had a dystopian view of future hence the dark look & feel of space.
Exhibition on Andy Warhol
As visitors go down in the elevator they see the images of Andy and the world of factory
Exhibition on Andy Warhol
The ultimate achievement of Andy Warhol was - making a mass produced desirable commodity out of himself - the brand. Each miniature mirror tower represents Andy and his ideas through his quotes. The concluding space is conceived as a warehouse of leftovers (a byproduct of consumer culture).
Exhibition on Andy Warhol
The Facade was meant to show - as if - Andy was caught in the mundane mechanical repetation.
world of
Exhibition on Andy Warhol
This project was set off with a question: how can one represent India in as many ways as it is seen? marg.darshan
ACADEMIC PROJECT
Indian diversity – region – religion
festivals
Indian life – rituals ceremonies
myths and symbols
multiple religions
individual life and living environment
rural scape / urban scape
Intuitively, I decided to look at India as a cultural terrain.
marg.darshan
India is a diverse cultural landscape brought together by the idea of tolerant coexistence of otherwise different lifestyles and beliefs. The inspiration for such coexistence I believe, came from the Hindu philosophy: tolerance, non violence, selflessness, Karma etc.
This realisaton lead to re-articulate my brief: REVIVE PHILOSOPHICAL UNDERSTANDING IN GENERATION NEXT.
marg.darshan
The importance of rituals to understand and manifest transition in life, impressed me, hence I decided to represent the FOUR STAGES OF LIFE highlighting the various rituals that one goes through.
Space 1:Interpretation of Samsara/maya
Space 2:Interpretation of Brahmacharya ashram
Installation:Interpretation of
Awabhruth Snan
Space 3:Interpretation of Grahastha Ashrama
installation:Interpretation ofVivha
Space 4:Interpretation of Vanaprastha Ashrama
Space 5:Interpretation of
Sannyasa Ashrama installation:Interpretation ofKarma/Artha
installation:Interpretation of
Grahastha/kama
marg.darshan
The first space was an interpretation on cultural crisis and urban chaos. MAYA
marg.darshan
Brahmacharya Ashram is a oath to attain knowledge, understanding of the fundamental principle of Dharma, build character and learn to shoulder responsibilities. In the same spirit this space is to initiate viewer to pursue true knowledge.
marg.darshan
Next space recreates the social arena in which we have to commit our actions. This space explains a social being and his role to home and society. GRAHASTHA ASHRAM
marg.darshan
When man and women unite through vivah they form a complete being and a grah/ghar which is not only a shelter but a place to invoke divine blessings for the grahasthas.
marg.darshan
Man serves society and earns to pay his three debts (service to God; to saints; & to ancestors), and enjoys life in accordance with Dharama-Artha-Kama-Moksha. This space is to remind visitors of attitude in which all actions should be pursued. A potter’s action seemed to be an appropriate metaphor to represents the idea.
marg.darshan
In Vanaprastha Ashram one gradually withdraws from active life and begins devoting time to study scriptures, contemplation and meditation. Pilgrimage and holy baths become a frequent action. I tried to create a experience of this phase through partial-serene space that prepares you for the Ultimate.
marg.darshan
To explain the condition of Sannyasa the conclusive space was designed to create the experience of complete detachment from worldly ties....: the metaphor I took was from Gupha or cave (womb of mother nature) in which a sage resides to understand the nature of supreme.
marg.darshan
19’ 14’ 14’ 8’8’ 8’
40’
10’ 12’12’
66’
37’’
26
13’
13’
6’5
40’
3 5’3
THE FINAL JOURNEY
marg.darshan
NOTIONS OF A NATION / Competition entry
This was a entry for Design competition conducted by magazine “Indian Architect and Builder” & “Tata Structura” to create an architectural and engineering symbol for contemporary India. It was selected among the twelve finalist.
I interpreted present India as ‘reawakening of an ancient civilization to the spirit &potential of its youth’.The conceived architectural symbol “a blossoming flower” is the expression of ‘the glory of past, events of present and hope of tomorrow’.
COMMERCIAL SPACES
Client: HCLBrief: To Design the Ambience for Annual General Meeting
Client: W for WomenBrief: Retail Identity and Store Ambience
Client: Apollo TyresBrief: Retail Identity and Store Ambience
Client: CastrolBrief: Retail Identity and Store Ambience
Client: Gems & Jewelry Export Promotion CouncilBrief: Pavilion Design / 2007
Client: Gems & Jewelry Export Promotion CouncilBrief: Pavilion Design / 2008
Client: Nexus InfratechBrief: Pavilion Design / 2009
India international jewelry show is a annual event organised by GEMS AND JEWELRY EXPORT PROMOTION COUNCIL in Goa since 2008.
Role: has been to work towards the over all look and ambience of the event.
IIJS SIGNATURE / 2010
IIJS SIGNATURE / 2010
IIJS SIGNATURE / 2010
COMMUNICATION DESIGN
www.relfow.in
concept and interaction Design
www.relfow.in
concept and interaction Design
www.gramshree.org
concept and interaction Design
www.gramshree.org
concept and interaction Design
www.rajka.com
concept and interaction Design
www.rajka.com
concept and interaction Design
Swarnim Gujarat
concept and interaction Design
Swarnim Gujarat
concept and interaction Design
Identity Design
Client: SwasSector: Healthcare
Client: Accomplish ChangeSector: Hypnotherapy & psychotherapy
Client: PlinkSector: Marketing Consultancy
Brochure Design
Client: XH 0Sector: Water Treatment
2
Brochure Design
Client: SwasSector: Healthcare
MOTION GRAPHIC / Knowledge Academy
MOTION GRAPHIC / IIJS -Indian tradition jewelry
MOTION GRAPHIC / Microgenix
MOTION GRAPHIC / Fibre 2 fashion
MOTION GRAPHIC / Microgenix
Concept and Animation Direction
Mayank Loonker
1, Setu apartment, nr. C N Vidyalaya,Ambawadi, Ahmedabad - 06Gujarat, India.