maya payne smart's powerpoint
TRANSCRIPT
![Page 1: Maya Payne Smart's PowerPoint](https://reader036.vdocuments.us/reader036/viewer/2022062523/543d53b68d7f72fa138b4996/html5/thumbnails/1.jpg)
Day One:Getting Down to
BusinessPresented by
Maya Payne Smart
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Today’s Agenda
• Thinking like an entrepreneur• Setting up shop• Making it official• Protecting your assets
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Goals for Today• Grasp the importance of having an
entrepreneurial mindset• Know what equipment and supplies you need
to get started• Learn when and how to incorporate your
business and register with local, state and federal authorities
• Understand the true cost of doing business
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Thinking Like an Entrepreneur
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The Entrepreneurial Mindset
• What are you going to sell?• Who are you going to sell it
to?• How are you going to find
them?• How are you going to build
relationships with them?• How are you going to sell to
them?• How are you going to stay
in touch?
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Raising Your Business IQ
• Read business publications• Talk to business owners• Seek out business advisors• Understand and create financial reports
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What’s your business worth?
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Setting Up Shop
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Balanced Budget
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The Right Stuff
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Buyer Beware
• Efax or stand alone fax• Stationery• Magazine subscriptions (Blasphemy!)• Voice recognition software• Distant conferences
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Making It Official
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Choosing a Legal Structure
• Sole proprietorship• Partnership• Corporation• S Corporation• Limited Liability Company (LLC)
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Why Incorporate?• A business entity won’t protect an individual from
wrongs (negligence, libel, copyright infringement)• A sole owner, officer or employee of a business will
NOT be liable for breach of contract if you observe corporate formalities and execute contracts properly• Make the business the contracting party• Sign as a representative of the business with your title• Strict segregation of corporate funds• Don’t refer to the company and yourself
interchangeably in contracts
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Registering a Business Name
• Naming conventions (sole proprietor, partnership, corporations)
• How to register your business name with the state
• When and how to register a fictitious name, or DBA name
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Tax Matters
• Employer identification number (EIN)• State and local tax registration
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Business Licenses and Permits
• State business and occupational licenses• Local business and occupational licenses• Signage permit• Alarm permit
http://business.gov/register/licenses-and-permits
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Protecting Your Assets
• Health Insurance• Disability Insurance• Commercial Insurance• Media Perils Liability Insurance
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Day 2:Building Your Team
Presented by Maya Payne Smart
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Today’s Agenda
• Identifying your business model• Documenting your work flow• Defining your ideal role• Delegating the rest (up, down and
sideways)
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Goals for Today
• Understand that you must have great clarity about your goals in order for others to help you
• Recognize that no one succeeds alone and that your network determines your net worth
• Learn when and how to foster strong relationships with people inside and outside of your company
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Model 1: Freelancing
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Model 1:Freelancing
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Model 2:Author/Speaker
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Model 2:Author/Speaker
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Model 3:Freemium
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Model 3:Freemium
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Documenting Workflow• Generate story idea
• Pitch to client
• Negotiate contract
• Conduct online research
• Schedule interviews
• Conduct interviews
• Write article
• Proofread and fact check
• Submit to editor
• Revise
• Invoice
• Remind
• Collect
• Deposit check
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How Work Disappears
• Define what’s important• Neglect the unimportant• Automate what you can• Do your job• Delegate the rest
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What’s Your Job?• Generate story idea
• Pitch to client
• Negotiate contract
• Conduct online research
• Schedule interviews
• Conduct interviews
• Write article
• Proofread and fact check
• Submit to editor
• Revise
• Invoice
• Remind
• Collect
• Deposit check
![Page 32: Maya Payne Smart's PowerPoint](https://reader036.vdocuments.us/reader036/viewer/2022062523/543d53b68d7f72fa138b4996/html5/thumbnails/32.jpg)
Delegating…
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You Can’t Delegate…• Working out• Eating well• Relaxing• Friendships• Family• Ultimate responsibility
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Getting Unstuck
• What’s standing between you and this action step?
• What pay off are you getting from staying stuck?
• How can your team help you move forward?• What can you do to minimize fear/anxiety/risk
so you are motivated to act?• What next steps can lead to the big leap?
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Day 3:Marketing for
JournalistsPresented by
Maya Payne Smart
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Today’s Agenda
• Choosing a niche• Defining your target market• Pursuing sales• Minding journalistic ethics and standards
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Goals for Today
• Understand why specialization pays• Grasp the importance of market research• Learn tried and true methods for building
your platform and broadening your network• Recognize ethical issues
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The Process
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Get Niche Quick
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Why?• Builds expertise
• Improves the quality of your stories
• Shortens your research time
• Allows you to negotiate higher pay
• Attracts assignments and resources to you
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How To
• Monitor news in your niche with RSS feeds
• Attend conference and events related to your niche
• Pursue assignments in your niche
• Blog in your niche (see beatblogging.org for best practices)
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One Niche, Multiple Expressions
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What’s Hot Now?
Source: Magazine Publishers of America
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Walking the Line
Journalist Marketer
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Freelance Marketing
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Freemium Marketing
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What’s Your Story?
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Selling Your Story
• Articles• Websites/Blogs• Speaking• Professional groups and directories• Social media• Conferences and events
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Staying Connected