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Brendan CunninghamManaging Director, Pin Point Alerts Ltd.

May 2nd 2013

The perfect alert service for Community Alert

& Neighbourhood Watch

PIN POINT ALERTS LTD.

COMPANY PORTFOLIOPin Point Alerts Ltd. - CRO #488766

Established 2010Offices @ Carlow & KilkennyClient of Enterprise Ireland

COMPANY PORTFOLIOPin Point Alerts Ltd. - CRO #488766

Established 2010Offices @ Carlow & KilkennyClient of Enterprise Ireland

Successful Original Product

COMPANY PORTFOLIO

Government client portfolio

Pin Point Alerts Ltd. - CRO #488766Established 2010

Offices @ Carlow & KilkennyClient of Enterprise Ireland


COMPANY PORTFOLIO


Positive Media Attention




COMPANY PORTFOLIO


Positive Media Attention




Awards & Recognition

Our mission statement for Community Alert &

Neighbourhood Watch

1. Be an enabler to reduce crime and the fear of crime at community and neighbourhood level across Ireland


Neighbourhood Watch


2. Provide an easy-to-use and efficient service for An Garda Síochana to deliver crime alerts in a timely manner


Neighbourhood Watch



3. Provide a cost-effective, compliant & innovative alert service for all communities and neighbourhoods


Neighbourhood Watch



3. Provide a cost-effective, compliant & innovative alert service for all communities and neighbourhoods

4. Work with all parties to refine the technology/service to ensure a successful long-term affordable service


Neighbourhood Watch

Our proposed service offerings: 2 distinct options


Option 1 - Text Only Alerts• Same as “pilot” service offering...• ...with one big difference - we can reduce the text costs



Option 2 - Feature-rich and cost-effective service• Same as above, with the following add-on options:




• Provide alerts as text messages, emails & landline calls




• Provide alerts as text messages, emails & landline calls• The “MapAlerter” theory... refine recipients by location




• Provide alerts as text messages, emails & landline calls• The “MapAlerter” theory... refine recipients by location• Allow Gardaí to “geographically” target many groups




• Provide alerts as text messages, emails & landline calls• The “MapAlerter” theory... refine recipients by location• Allow Gardaí to “geographically” target many groups• Produce high level reports to justify the costs/staffing




• Provide alerts as text messages, emails & landline calls• The “MapAlerter” theory... refine recipients by location• Allow Gardaí to “geographically” target many groups• Produce high level reports to justify the costs/staffing• Allow communities to directly issue “non Garda” alerts




• Provide alerts as text messages, emails & landline calls• The “MapAlerter” theory... refine recipients by location• Allow Gardaí to “geographically” target many groups• Produce high level reports to justify the costs/staffing• Allow communities to directly issue “non Garda” alerts• Allow communities to manage their own contact lists

through a secure website




• Provide alerts as text messages, emails & landline calls• The “MapAlerter” theory... refine recipients by location• Allow Gardaí to “geographically” target many groups• Produce high level reports to justify the costs/staffing• Allow communities to directly issue “non Garda” alerts• Allow communities to manage their own contact lists

through a secure website• Flexible payment / credit facilities for communities

OPTION 1 : “Text only alerts”, contacting all members


!CRIME


!CRIME

€

€

€

€

€ € € €

€

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€€

€

€€ € € €

€ €

€

€


!CRIME

€€€€€€€€€€€€€€€€€€€€€€€€

!CRIME

OPTION 2.1 : Reduce the number of recipients using location preferences to cut the text message costs

!CRIME


!CRIME

€€

€€

€ €

€ €

€


!CRIME

€€€€€€€€€€

!CRIME

OPTION 2.2 : “Landline Alerts”, how to contact all members using the best communication channel

!CRIME

!CRIME

OPTION 2.3 : Allow the community to issue alerts for non-critical incidents to avoid wasting Garda resources

!CRIME

OPTION 2.4 : “Macro Alerts” : Allow An Garda Síochana to target multiple communities for large scale incidents


Freshford C.A. Johnswell C.A.

Clara C.A.

Gowran C.A.Danesfort C.A.

Tullaroan C.A.

Kilkenny City N. Watch


Freshford C.A. Johnswell C.A.

Clara C.A.

Gowran C.A.Danesfort C.A.

Tullaroan C.A.

Kilkenny City N. Watch

* 1000 * 500

* 800 * 900

* 800

* 400 * 5000


* 500

* 800

* 900

* 400

5km

How it Works

1. Alerts can be issued by Gardaí or community members using Text Message, Website or by using our Mobile Apps

How it Works


2. Secure Passwords & PIN Codes used for authentication

How it Works



3. We carry out a series of quality checks to determine who should be contacted and on what available channels

How it Works




4. The entire process takes under 3 minutes from the an alert is received on our server to the time it is issued

How it Works





5. Community managers can update their contact databases using a simple web interface and mobile app

How it Works





5. Community managers can update their contact databases using a simple web interface and mobile app

6. The system is designed with scalability and flexibility in mind to embrace new features and channels (eg, Apps)

How it Works

http://www.cso.ie/en/media/csoie/releasespublications/documents/informationtech/2011/isth2009-2011.pdf

0

13

25

38

50

State16-29

30-4445-59

60-74

% of People who do not own a portable device

CSO Report: “Information Society & Telecommunications in Households, 2009-2011”

Age Range

%48

?

?




0

13

25

38

50

State16-29

30-4445-59

60-74



Age Range

%

29

48

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?




0

13

25

38

50

State16-29

30-4445-59

60-74



Age Range

%

29

48 1927

41?

?




0

13

25

38

50

State16-29

30-4445-59

60-74



Age Range

%

29

48 1927

41

48?

?



Think about your alert system in 5 years time...The future of “SMS/Text Alert Systems”

Think about your alert system in 5 years time...The future of “SMS/Text Alert Systems”

Our road map is future-proofed to embrace new

and emerging technologies

http://www.o2online.ie/wps/wcm/connect/O2/Home/Shop/Phone+coverage+checker/

Large rural areas without good coverage

Is Mobile Network coverage sufficient for “Text-Only Alert Systems”?




1. Are all the community members “alertable” by SMS Text Message?



Questions you need to ask?





2. What plans have the providers to extend into these rural areas?








2. What plans have the providers to extend into these rural areas?

3. What is the solution?






Text Alerts on their own are quite limitedImproving “Text-Only” Alert Services


Deliver Alerts via Landlineusing a recorded message


Deliver Alerts via Landlineusing a recorded message

Send Email alerts for larger incidents (eg missing persons

with photos attached)

Statistics and KPI delivered as an annual report

Measuring success with Key Performance Indicators

1. What metrics can be used to support the business case?





2. How to measure success from a cost, performance and staff resource point of view?





2. How to measure success from a cost, performance and staff resource point of view?

3. Back up anecdotal evidence with reliable statistics, eg:• “ % of community alerts

issued that are located within 5 km of a motorway exit ”




Include experiences of each engaged partyEnsure ongoing success with a project committee

Include experiences of each engaged partyEnsure ongoing success with a project committee

1. An Garda Siochána- Community Gardaí- “Alerter” Gardaí from regional offices

2. Neighbourhood Watch3. Muintir na Tíre / Community Alert4. I.F.A.5. Members of the communities / neighbourhood

- Urban Case Studies- Rural Case Studies

6. The Service Provider

Pin Point Alerts’ cloud computing infrastructure:Reliable, Scalable & Secure


aws.amazon.com www.blacknight.com

Websites,Databases,

other Software

http://www.clickatell.com





www.clickatell.com


www.twilio.com

Websites,Databases,

other Software

Landline call & text message

communications










1. Websites and applications hosted at Amazon Web Services (Dublin) and Blacknight Hosting Solutions (Carlow).

- “Uptime Percentage of at least 99.95% during the Service Year” (Amazon Web Hosting Service Level Agreement, 2012)

www.clickatell.com


www.twilio.com

Websites,Databases,

other Software


communications












2. Advanced Failover, Backup & Risk management plans

www.clickatell.com


www.twilio.com

Websites,Databases,

other Software


communications












2. Advanced Failover, Backup & Risk management plans

3. All sites secured with SSL, anti-hacking solutions and are 3rd party audited using leading web security software

www.clickatell.com


www.twilio.com

Websites,Databases,

other Software


communications









COMPLIANCE & OBLIGATIONS

1. Ensure that communities are fully compliant with Office of Data Protection Commissioner



2. Put in place appropriate security measures to ensure that community databases are sufficiently secure



2. Put in place appropriate security measures to ensure that community databases are sufficiently secure

3. Pass on our experience of other similar projects to expedite all aspects of Data Protection governance

• Communities are exempt from registration with Office of Data Protection Commissioner under 16.1.B of the Act (non profit group)


TEXT MESSAGE COSTS

TEXT MESSAGE COSTS

5.5 ¢ent 5.5 ¢entInclusive of VAT Inclusive of VAT

TEXT MESSAGE COSTS

VAT @ 23%€0.0127


TEXT MESSAGE COSTS

Overheads

VAT @ 23%

€0.0141

€0.0127


TEXT MESSAGE COSTS

Margin

Overheads

VAT @ 23%

OUR PROFIT : 2.8 ¢ent

€0.0141

€0.0127

€0.028


TEXT MESSAGE COSTS

Margin

Overheads

VAT @ 23%

OUR PROFIT : 2.8 ¢ent

€0.0141

€0.0127

€0.028

VAT @ 23%

€0.0127


TEXT MESSAGE COSTS

Margin

Overheads

VAT @ 23%

OUR PROFIT : 2.8 ¢ent OUR “LOSS” : 0.1 ¢ent

€0.0141

€0.0127

€0.028Overheads

VAT @ 23%

€0.044

€0.0127


ONE-OFF SETUP COST

ONE-OFF SETUP COST€200€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%

INITIAL 1000 SMS CREDITS

INCLUDED

TECHNICAL SUPPORT

& ROLLOUT ASSISTANCE

€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT


1. Introduction Pack & Material€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT


1. Introduction Pack & Material

2. Registration Form Design & Advice€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT



2. Registration Form Design & Advice

3. Bulk-Import and Quality Checking of Contact Database

€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT





4. Initial Technical Support Queries

€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT






5. Maintain website for communities to manage their contact database

€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT







6. Map/Zone Alerts to reduce the number of outgoing text messages

€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT








7. Data Protection & Security Costs

€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT









8. Non-Garda Alert feature included

€162.60 + VAT

ONE-OFF SETUP COST

€55

€37.40

€107.60

€200

VAT @ 23%


INCLUDED

TECHNICAL SUPPORT









8. Non-Garda Alert feature included

€162.60 + VAT

For a community of 500 members, this is a one-off cost at 40 cent each

EXPERIENCED PROJECT MANAGEMENT

"GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I WILL SPEND THE FIRST FOUR

SHARPENING THE AXE"


— ABRAHAM LINCOLN

"GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I WILL SPEND THE FIRST FOUR

SHARPENING THE AXE"

• Our “sharpening the axe” experience is key to successful Community Alert and Neighbourhood Watch alerts

• We know all the pitfalls with setting up successful alert systems... • from compliance to data entry...• from security to service reliability


— ABRAHAM LINCOLN

A CONCLUDING POINT OF NOTE...

Our service is fully developed, and is now available for communities and neighbourhoods


Brendan CunninghamManaging DirectorPin Point Alerts Ltd.

Leighlinbridge | CarlowPhone: +353(1)2544363

Email: [email protected]: www.pinpointalerts.com

Our service is fully developed, and is now available for communities and neighbourhoods


Thank you for your attention

mailto:[email protected]

mailto:[email protected]

http://www.pinpointalerts.com

http://www.pinpointalerts.com

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