May 7, 2014

Update/Q & A call

Welcome...I’ll start the call at noon PT. It’s great to see you!

SEO Copywriting Certification Training

You may have to set up a AdWords campaign

(including inputting a credit card number) to use

Google’s free keyword research tool.

You can pause the campaign so you’re not

charged.

Keyword research and AdWords

Matt warns that body copy is extremely important…

Some people believe this is a warning video and there

be another algo update targeting “thin” content.

A headless Matt Cutts provides a PSA

Review – Google+ postLooking for a better way to get a title loan in California? For years people who found themselves in need of emergency cash were on their own when it came to tracking down the best deal on their title loan, but all of that changed when Fast Auto came on the scene. Not only do we offer easy online approval and 15-minute cash, we changed the face of the short-term lending industry with our Better Deal Promise. It ensures that you always get the best deal possible. Simply bring any offer from any of our competitors and we will beat it. That means you always get the lowest rates, easy payment terms and the most cash for your car. We believe that we need to always try harder to be the best and our commitment to customer service proves that commitment. Our friendly associates are waiting to help you get an emergency loan right now so fill out an online application and find out how much cash you could get today. Stay tuned for exclusive money saving offers and the latest updates about our growing network of locations across California.

Why the right keyphrases are key

Title:  Is Appalachian right for me? / Appalachian State University / Boone, NC Meta description: Prepare to lead a purposeful, engaged life as a global citizen. Apply to Appalachian State University in the North Carolina mountains. Key phrases: leadership experience, high-achieving, high achieving, community engagement, engaged in the community, diversity, transformational learning environment, sustainable, engaged global citizen, Appalachian degree, liberal education

Why is this site positioning better?

http://moz.com/local-search-ranking-factors

And sometimes…bad things happen to good sites.

Take comfort in the fact that things should

change…eventually.

But Google doesn’t catch everything.