may 5, 2011 break-out session "creating a unique foodie destination" 1 of 3

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Idaho Grape Growers & Wine Producers Commission

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Idaho Wine 101. By Moya Shatz, Exec. Director of Idaho Wine Commission.

TRANSCRIPT

Page 1: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

Idaho Grape Growers & Wine Producers

Commission

Page 2: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

• Ancient Lake Idaho • 1865 - Idaho Statesman's article reported on Vineyard being planted • 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen and a German • Received National Exposure and many awards • Industry was booming

Page 3: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

  1919 - The Boom came to a halt

  Prohibition lasted 13 years

  While the rest of the country reignited after prohibition, Idaho lacked behind

  Hindered by state government liquor laws

Page 4: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

  1970 - Industry begins again

  Vineyards planted along the Snake River in Southern Idaho

  Wineries open

Page 5: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3
Page 6: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

  Approved April 2007

  Boundaries Ancient Lake Idaho

  8,263 Square miles

  Soil similar to Washington, but we have the lake and elevation

  600-3100 ft. vineyard elevation

Page 7: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

Southern Idaho

Semiarid desert with 10-12” of rain per year.

Northern Idaho

Lush, green mountains with annual rainfall nearly 40-50” per year.

Page 8: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

  43 Wineries

  56 Vineyards

  2 New Wineries in the Past 12 months

  1600 Acres Planted

  230,297 Cases Produced in 2009

  3300 Tons Harvested

  Ranked 22nd in the country for number of wineries

Page 9: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

  Rebranding

  Tour Brochure

  Website

  Statewide Map

  Co-Op Ads

  Idaho Wine Month

  Savor Idaho

  Media Tours

  Media Impressions

  Social Media

Page 10: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

●  Facelift

●  Rizen Creative

Page 11: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

 Purpose  Get people to the wineries & buy wine  Educate  Show the country we are united

Page 12: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

●  Accessible Analytics with new website

●  Member Forum Section

Page 13: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

  Purpose

  Drive people to wineries

  Educate

  Show beauty of Idaho wine country

  Attract new wineries and growers

  Get people talking

Page 14: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3
Page 15: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

●  Purpose

●  To drive traffic

Page 16: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3
Page 17: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

  Purpose

  Drive people to wineries

  Educate

  Show beauty of Idaho wine country

  Attract new wineries and growers

Page 18: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

●  Proclaimed by Governor Otter

●  Encourage wineries, wine shops, businesses who support the wine industry to have specials pertaining to wine

●  Create unifying marketing materials

Page 19: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

●  900 Attendees

●  Sold Out

●  30 Wineries, 22 Restaurants, 17 Sponsors, 5 Exhibitors, 8 Media Outlets

Page 20: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3
Page 21: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

●  Festival at Sandpoint

●  Sun Valley Wine Auction

●  Sun Valley Harvest Festival

●  Denver Wine Festival

●  Unified Grape & Wine Symposium

●  Seattle Food & Wine Experience

●  Various Local Organization’s Events

●  Idaho Business Review

●  Boise Chamber of Commerce

Page 22: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

●  Mother’s Day – May 8

●  Savor Idaho – June 12

●  Boise Rec Fest - June 25-26

●  Sun Valley Wine Auction – July 23

●  Festival at Sandpoint – August 14

●  Eagle Food and Wine Festival – August 28

●  Sun Valley Harvest Festival – September 23-25

●  Taste of Harvest – September 25

●  Wine America - November

Page 23: May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3